<p>Contact the administrator for this organization in GoalEnvision</p>

This e-mail in GoalEnvision is used to provide you with notifications and useful information, it is important to choose the e-mail you have access to and are reading on a daily basis.

Your name in GoalEnvision is used for your co-workers to find you, it is important that your name is correct.

<p>This didn't work out the way we thought. We are working on solving the problem.</p>
<p>In the meantime, try the following:<br />&gt; Reload the page<br />&gt; Wait a few minutes and try again<br />&gt; Let us know in the chat at the bottom of the right side</p>

Elevate your organization’s strategic planning and execution with GoalEnvision®. Our digital platform offers simple, clear, and motivating solutions for managing business goals. Try GoalEnvision for free today!

GoalEnvision is a digital tool that provides a clear framework for setting strategic goals, assigning responsibility, and tracking progress towards achieving those goals. With intuitive guides, magic charts, and a success index, GoalEnvision  helps businesses of all sizes achieve their objectives in a structured and efficient way. Join us today and start building your path to success!

GoalEnvision - A Better Way to Achieve Your Business Goals

Strategic Business Goals | Digital Execution Tool | GoalEnvision®

Are you sure you wish
to delete the selected unit?

This person is not invited yet.

Invite now?

Resend invitation to the new email?

Edit central unit

Edit success unit

Add success unit

The content (images, films and text) on this website may not be copied or reproduced, in whole or in part, without our written permission.

We believe that the magic of exceptional achievement lies in this interplay between people and structure, which enables organizations to tap into the full potential of their human capital and channel it towards a common goal. 

Do you want to see how GoalEnvision can help you reach your goals?
Book a demo with us at GoalEnvision.

Remove {employee} from "{group}"?

Name

Title

Delete "{name}"?

<p>A work group is a subgroup of a success unit.</p>
<p> </p>
<p>Use workgroups if you want to subdivide a unit into further specified tasks. For example, a sales unit can have a work group to find new customers, and a work group to develop existing customers.</p>

Delete "{unitName}"?

Remove {employee} from "{unit}"?

Welcome! Now you can participate in the strategic work.

The responsible for the invoice  receives the invoice from GoalEnvision sent to him every month.

Historical data is registered for metric: {metricName}

The strategic goal report contains outcomes of goals and measures, answered questionnaires and comments on the results.

The goal review contains further comments from goal managers about the result in the strategic goals.

Your suggestions {sources} were merged into the suggestion {target} by {author}

You have declined the invitation to {orgName}. If this was a mistake, you can click "Review Invitation" and choose to accept the invitation.

Great! Now you can use GoalEnvision to the full.

A new organization has been created and you are part of it. Invite more members to start the strategy work together.

The organization test was interrupted before everyone could answer.

The Organization Test shows your current success index. View the results to see if there is any area you want to improve on.

The growth targets tell you where you see the growth for the business

Enter the level of ambition in the goal: {goalName} for {orgName}. The level of ambition is what you compare the real result with.

Enter invoice information for {orgName}, so that you can continue to use GoalEnvision.

{userName} is invited to record historical data for the metric {metricName} in {orgName}

Fill in historical data for {metricName}, so you can decide on the future level of ambition in {orgName}.

It is time to report the latest outcome in strategic goals.

Review and comment on recent results for your strategic goals.

It is time to report the recent outcome of the growth targets.

Invitation Link is Active: See who used the link here.

As an administrative contact, you are the one who receives the invoices from GoalEnvision

{counter} person(s) have not yet responded to the invitation to {orgName}. Show and remind those who have not yet responded to the invitation.

Select participants to participate in the test for GoalEnvisions Success Index

Test your organization with GoalEnvision's success index.

The test to see your Success Index has started. See current status!

You have answered {answered} of {total} questions. 

It has been 6 months since you last run the full Success Index, and it is time to update the Score. 

Sweden

Where is your growth in the next few years? Set growth targets that show where you want to take the business.

Are you sure you wish
to delete this growth target?

About growth targets

<h2 style="text-align: center;">Growth targets</h2>
<p>&nbsp;</p>
<p>Growth targets show where you see potential for growth in the coming years.&nbsp;</p>
<p>Growth targets are long-term and provide a broad direction for achieving growth.</p>
<p>&nbsp;</p>
<p><strong>How to read the growth meter</strong></p>
<p>Metric: The percentage shows how close you are to your target, according to the latest report. Note that the percentage meter does not start from 0, but from your starting value. It shows how much you have progressed towards your target value since the start date.</p>
<p>Assessment: The percentage shows how close you are to the goal, according to the most recent assessment.</p>
<p>&nbsp;</p>
<p><strong>The growth goals guide the strategic goals</strong></p>
<p>Below on this page you will see your strategic goals. It is the strategic goals that describe how the growth goals are to be achieved. So start with the growth goals to guide your strategic goals.</p>

About mission statement

<h2 style="text-align: center;">Mission statement</h2>
<p><br>A well-formulated mission statement explains simply and concisely how you help your customers. It is concrete and can be proven. It works in everyday speech and is used in response to the question; -"What do you offer?".</p>
<p>&nbsp;</p>
<p>If the offer is technologically advanced, if the benefits for the customer are not obvious, the mission statement can also explain how the benefit for the customer is achieved.</p>
<p>&nbsp;</p>
<p>The components of a mission statement can be;</p>
<p>1. Which customer you are helping.</p>
<p>2. How you help the customer.</p>
<p>3. What effect your product has on the customer.</p>
<p>4. What customers avoid through your product.</p>
<p>&nbsp;</p>
<p>The more specific the mission statement is, the more effective it is. In a well-formulated mission statement, the intended customer immediately recognizes himself and his need.</p>

About the vision

<h2 style="text-align: center;">The Vision</h2>
<p>An inspiring vision attracts both existing and future customers and employees to your business. The vision describes where you want to be in the long term. The vision is like a letter from the future that tells you how your offer turned out for the customers, the market or the whole world.</p>
<p> </p>
<p>The vision does not have to be particularly concrete or specific. Instead, the vision expresses a feeling, an ideal, an answer to the question - Why? Why does your offer look the way it does?</p>
<p> </p>
<p>The components of a vision can be:</p>
<p>Inspiring and challenging</p>
<p>Long-term improvement</p>
<p> </p>
<p>A well-formulated vision becomes a guiding star in the organization that influences all decisions and priorities in the direction of the vision.</p>
<p>The vision helps the market raise its gaze from your current products and services to look at you from a longer perspective.</p>

Look for goals, conditions, metrics or comments from reports and reviews in your strategy.

Enterprise

Scale up

Premium

Founders

Free

<h3 style="text-align: center;">About the goals conditions</h3>
<p> </p>
<p> </p>
<div class="mceNonEditable embeditem" style="text-align: center;" data-embed-url="https://youtu.be/k2lYatPV1fg" data-embed-height="240" data-embed-width="360" data-embed-constrain="true"><iframe width="360" height="203" src="https://www.youtube.com/embed/k2lYatPV1fg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen" title="Strategic Success: Identifying the Goal Conditions"></iframe></div>
<p> </p>
<p>Setting goals is important for success, but it is not always enough.</p>
<p>To succeed, we also need to identify the conditions. These can be divided into three categories: structure, capability and energy. Structure is about resources and support, capability is about skills and knowledge, and energy is about motivation and drive.</p>
<p style="text-align: left;"><img loading="lazy" src="https://cdn.goalenvision.com/media/bmujwbmh/conditions-illustration.jpg?rmode=max&amp;width=317&amp;height=202" alt="The goals conditions" width="317" height="202"></p>
<p><strong>Some tips: </strong></p>
<ul>
<li>
<p>Include the entire team in the process of identifying the goal´s conditions. This provides different perspectives and ensures that all voices are heard.</p>
</li>
<li>
<p>Identify conditions within three main categories: structure, capability and energy. This helps to get an overview of different aspects that can affect the success of the goal.</p>
</li>
<li>
<p>Look at both the conditions that you already have and want to maintain or develop to achieve the goal, and the conditions that you may lack today and want to establish.</p>
</li>
</ul>
<p> </p>
<p><a rel="noopener" href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" target="_blank" title="Om förutsättningar i GoalEnvision">Read our article on conditions with examples...</a></p>

Link the conditions to the goals that describe what is required to achieve the goals. The current status of each condition is determined with a so-called traffic light which can be red, yellow or green.

Conditions

Click here to learn more

<h2>Tell us about your area of business</h2>
<p><br />The business area describes what you do for your customers. It can be a short description of your services or products aimed at a specific target group.</p>
<p>If you have formulated a mission statement or slogan, it can be used as a description of your area of business. Tell us what you do and for whom you do it.</p>
<p>The more specific you can be, the better. </p>
<p> </p>
<h3 style="text-align: center;">Examples: </h3>
<p style="text-align: center;"><em>Electrical installations and services for homes and businesses </em></p>
<p style="text-align: center;"><em>Sustainability advice for small and medium-sized enterprises in the food industry</em></p>
<p style="text-align: center;"><em>Accounting services for freelance creative professionals </em></p>
<p style="text-align: center;"><em>Legal advice for startups and entrepreneurs</em></p>
<p style="text-align: center;"><em>Interior design for small homes and apartments</em></p>
<p style="text-align: center;"><em>Recruitment services for companies in the medical sector</em></p>
<p style="text-align: center;"><em>Facade renovation and plastering for properties and buildings</em></p>
<p style="text-align: center;"><em>Sustainability certification for hotels and restaurants</em></p>
<p style="text-align: center;"><em>Sales training for salespeople in B2B businesses.</em></p>

<h2>Select a goal area</h2>
<p>Choose a goal area that is relevant to your business and that you feel is important for success. </p>
<p> </p>
<p>Goal areas are the areas that are crucial to the success of a business. By setting goals in these areas, a business can strengthen its position in the market and increase its competitiveness. By focusing on these areas and setting clear goals, the business can increase its efficiency and productivity, as well as create a better working environment and more satisfied customers.</p>
<p> </p>

AI thinks... (this can take up to one minute)

<h2>Choose which perspective you want to place the target in</h2>
<p>In GoalEnvision, the goal is placed in one of five perspectives to create a coherent strategy:</p>
<p> </p>
<p style="text-align: center;"><strong>Market:</strong> We keep track of the outside world, the target groups, customer satisfaction and the offer.<br /><strong>Sales:</strong> We communicate with the market and ensure that actual sales take place.<br /><strong>Operations:</strong> We make sure that our internal processes work optimally, that the quality is high in the execution, the production performance is efficient, the deliveries are smooth and that we have good relations with our external partners.<br /><strong>Employees:</strong> We ensure that our employees have the right skills, a good working environment, carry out effective recruitment processes and follow our values and cultures, both in employment and in leadership.<br /><strong>Finance:</strong> We make sure that our revenues are high, that we have a good profit, that the cash flow is positive and that we maintain good relations with our external investors.</p>

<h2>This is how GoalEnvision's AI works</h2>
<p>GoalEnvision's AI can be of great help when working on your strategy. But for the AI to best help, you need to tell it what you want it to do. The AI uses the following information to make suggestions:</p>
<ul>
<li>Your vision</li>
<li>Your mission statement</li>
<li>Your business area</li>
<li>Ev. Other information you provide, in the relevant box</li>
</ul>
<p> </p>
<p>If you don't like the suggestions the AI makes, try making the information above clearer. This helps the AI give you better suggestions.</p>
<p>For more help, click the info circle next to each task the AI asks you to complete, or select.</p>

<h2>Choose the style of your wording</h2>
<p>You can choose the style or tonality of the wording. Try a few different styles to see what works best. </p>
<p> </p>
<p><em>-How we choose to express ourselves can have a significant impact on how our message is perceived. You can choose different styles or tonalities to get your message across in the best possible way.</em></p>
<p><em>-It is important to consider which style is best suited to the purpose, whether a more casual or precise and clear style is required to get the message across as desired.</em></p>
<p><em>-A business tone can be very different from how an editor, for example, would express himself. </em></p>
<p> </p>

Goal created succesfully!

AI suggests the following goal

Choose your measurements and conditions, then create your target

<h2>Choose your measurements and conditions, then create your target</h2>
<h3 style="text-align: center;">1</h3>
<h3 style="text-align: center;">Select measurements</h3>
<p style="text-align: center;">Choose one of the suggested measurements for your target, you have the option to change this later if you wish.</p>
<h3 style="text-align: center;">2</h3>
<h3 style="text-align: center;">Select conditions</h3>
<p style="text-align: center;">Select one or more of the suggested conditions that best suit your business.</p>
<h3 style="text-align: center;">3</h3>
<h3 style="text-align: center;">Create a goal</h3>
<p style="text-align: center;">Once you have selected the metrics and conditions, click on "Create goal" and GoalEnvision will create the goal for you.</p>
<h3 style="text-align: center;">4</h3>
<h3 style="text-align: center;">Complete</h3>
<p style="text-align: center;">You can then complete the information on the goal page, including who is responsible for the goal and your level of ambition. </p>
<p> </p>

Put your strategic goals together so you can plan for success. Setting strategic goals is important and creates community and drive in the organization.

To remove this object, you must first disconnect it where it is used.

This object is linked to: 
{dependencies}


<div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654]">
<div class="text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto">
<div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]">
<div class="flex flex-grow flex-col gap-3">
<div class="min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap">
<h2 style="text-align: center;">Set up a strategic goal</h2>
<div class="mceNonEditable embeditem" data-embed-url="https://youtu.be/HOXFIkkp018" data-embed-height="130" data-embed-width="270" data-embed-constrain="true"><iframe width="270" height="152" src="https://www.youtube.com/embed/HOXFIkkp018?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen" title="Set up a strategic goal in GoalEnvision"></iframe></div>
<p>&nbsp;</p>
<p class="markdown prose w-full break-words dark:prose-invert dark">Goal setting is the key to success! Clear objectives provide direction and increase the chances of achieving them. Formulate your goal in the best way possible by being clear, specific and measurable.</p>
<p class="markdown prose w-full break-words dark:prose-invert dark">If you want to formulate a short name for the goal, you can also simply combine an adjective (descriptive word) and a noun (noun) as in the example "Effective communication"</p>
<p class="markdown prose w-full break-words dark:prose-invert dark"><strong>Some tips:&nbsp;&nbsp;</strong></p>
<ul>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>Use words that show you are taking action now, such as "We are increasing" instead of "We want to increase".</p>
</li>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>Be clear and specific when formulating the goal and avoid ambiguity or vagueness.</p>
</li>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>An example of a good goal is: "Our new product line is successful among the right customers."</p>
</li>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>Inspire and sometimes challenge to make the goal more attractive.&nbsp;</p>
</li>
</ul>
<p>&nbsp;</p>
<p><strong>Choose perspective:&nbsp;</strong></p>
<p>The perspective defines which part of the organisation your goal belongs to and can be for example market, sales, operations, people or finance. This step is crucial as it ensures that your goal is focused on the right area to contribute to the organisation's overall strategy and success.</p>
<p>There are three main ways to measure a goal in GoalEnvision:</p>
<p><strong>Measuring with a metric: </strong>This involves using quantitative data, such as percentages, financial figures or other numerical values, to track progress towards the goal.</p>
<p><strong>Measurement by survey:</strong> If your goal is more subjective and focuses on opinions or perceptions, such as customer satisfaction or employee engagement, you can measure it by conducting regular surveys.</p>
<p><strong>Measurement by condition index: </strong>This way of measuring the goal means that GoalEnvision automatically calculates the fulfillment of this goals conditions. (You will set conditions for this goal at the end of the goal setup flow)</p>
</div>
</div>
</div>
</div>
</div>

 Goals

There are no metrics that you are responsible for yet. Add metrics to your goals to make them measurable. Measurability makes the goals clearer and it becomes easier to understand what is required to achieve them.

Metrics

Organization

Delete {name} from {orgName}?

- Responsible for condition(s) reporting: {list}.

Resolve the following dependencies first:

{dependencies}

- Responsible for metrics(s) data history delegation: {list}.

- Responsible for metric(s) reporting: {list}.

- The employee is responsible for organization test: Success Index

You can invite multiple users by sending them a link. They can use the link to set up their own account in GoalEnvision When they do, they will be invited to {orgName} in GoalEnvision. 

Are you sure you wish
to re-send the invitation?

Change a role for {name} from {oldRole} to {newRole}?

People

Do you want to discard the suggestion ‘{name}’?

Remove all AI suggestions in the perspective ‘{perspectiveName}’?

About the description

<h3 style="text-align: center;">About the description</h3>
<p>The description provides a brief explanation of why this goal or condition has been proposed. For goals, this involves describing the background and context, for example the link to the business plan or other strategic initiatives. If the goal is created by the AI assistant, the description will usually be a reference back to the business plan where the goal is taken from.</p>
<p>For conditions, the description describes what resources, activities or actions are required for the goal to be achieved. This may include specific analyses, initiatives or internal processes that need to be in place.</p>
<p>Tips on what to write in the description:</p>
<ul>
<li>Explain why the goal or condition is important to achieve the company's overall strategy.</li>
<li>Describe the part of the business plan where the goal or condition is based (e.g. market development, growth).</li>
<li>Clarify how the condition supports the goal and what needs to be in place for it to succeed.</li>
<li>If the goal or condition is linked to specific external factors (e.g. market growth, competition), mention these.</li>
<li>Feel free to use concrete examples or data to clarify the importance of the goal or condition.</li>
</ul>
<p>A clear example of a description could be to explain what market conditions justify a specific growth target, or to describe how a completed market analysis is necessary to achieve the strategic goal.</p>

Strategic goal

About strategic goals

<div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654]">
<div class="text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto">
<div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]">
<div class="flex flex-grow flex-col gap-3">
<div class="min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap">
<h2 style="text-align: center;">Set up a strategic goal</h2>
<div class="mceNonEditable embeditem" style="text-align: center;" data-embed-url="https://youtu.be/HOXFIkkp018" data-embed-height="240" data-embed-width="360" data-embed-constrain="true"><iframe width="360" height="203" src="https://www.youtube.com/embed/HOXFIkkp018?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen" title="Set up a strategic goal in GoalEnvision"></iframe></div>
<p>&nbsp;</p>
<p class="markdown prose w-full break-words dark:prose-invert dark">Goal setting is the key to success! Clear goals provide direction and increase the chances of achieving them. Formulate your goal in the best way possible by being clear, specific and measurable.</p>
<p class="markdown prose w-full break-words dark:prose-invert dark">If you want to formulate a short name for the goal, you can also simply combine an adjective (descriptive word) and a noun (noun) as in the example "Effective communication"</p>
<p class="markdown prose w-full break-words dark:prose-invert dark"><strong>Some tips:&nbsp;&nbsp;</strong></p>
<ul>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>Use words that show you are taking action now, such as "We are increasing" instead of "We want to increase".</p>
</li>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>Be clear and specific when formulating the goal and avoid ambiguity or vagueness.</p>
</li>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>An example of a good goal is: "Our new product line is successful among the right customers."</p>
</li>
<li class="markdown prose w-full break-words dark:prose-invert dark">
<p>Inspire and sometimes challenge to make the goal more attractive.&nbsp;</p>
</li>
</ul>
<p>&nbsp;</p>
<p><strong>Choose perspective:&nbsp;</strong></p>
<p>The perspective defines which part of the organisation your goal belongs to and can be for example market, sales, operations, people or finance. This step is crucial as it ensures that your goal is focused on the right area to contribute to the organisation's overall strategy and success.</p>
</div>
</div>
</div>
</div>
</div>

About the status assessment of a condition

<h3>About the status assessment of a condition</h3>
<p>The status assessment shows whether a condition has been met for the target to be achieved. There are three ways to assess status: <strong>metrics</strong>, <strong>survey</strong> or <strong>expert review</strong>.</p>
<ol>
<li>
<p>Metric: Quantitative assessment, where thresholds determine the traffic light. Example could be ‘80% of tasks completed’. The traffic light is automatically set based on the result.</p>
</li>
<li>
<p>Survey: Qualitative assessment via feedback. Survey responses are converted into a score which is compared to threshold values to determine the traffic light. For example, over 75% can give a green light.</p>
</li>
<li>
<p>Expert review: Assessment made by experts who manually set the traffic light according to definitions set up.&nbsp;</p>
</li>
</ol>
<p>&nbsp;</p>
<p><strong>Traffic light system:</strong></p>
<p><strong>Green:</strong> The condition is fulfilled.<br><strong>Yellow:</strong> The condition is partially fulfilled.<br><strong>Red: </strong>The condition is not fulfilled.</p>
<p><br>Choose the right method to assess the status of the condition and make sure you can follow up on the conditions in a clear way to ensure that the target can be reached.</p>

About the goals conditions

<h3 style="text-align: center;">About the goals conditions</h3>
<p>&nbsp;</p>
<div class="mceNonEditable embeditem" style="text-align: center;" data-embed-url="https://youtu.be/k2lYatPV1fg" data-embed-height="240" data-embed-width="360" data-embed-constrain="true"><iframe width="360" height="203" src="https://www.youtube.com/embed/k2lYatPV1fg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen" title="Strategic Success: Identifying the Goal Conditions"></iframe></div>
<p>&nbsp;</p>
<p>Setting goals is important for success, but it is not always enough.</p>
<p>To succeed, we also need to identify the conditions. These can be divided into three categories: structure, capability and energy. <strong>Structure</strong> is about resources and support, <strong>Ability</strong> is about skills and knowledge, and <strong>energy</strong> is about motivation and drive.</p>
<p style="text-align: left;"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bmujwbmh/conditions-illustration.jpg?rmode=max&amp;width=317&amp;height=202" alt="The goals conditions" width="317" height="202"></p>
<p><strong>Some tips:&nbsp;</strong></p>
<ul>
<li>
<p>Include the entire team in the process of identifying the goal´s conditions. This provides different perspectives and ensures that all voices are heard.</p>
</li>
<li>
<p>Identify conditions within three main categories: structure, ability and energy. This helps to get an overview of different aspects that can affect the success of the goal.</p>
</li>
<li>
<p>Look at both the conditions that you already have and want to maintain or develop to achieve the goal, and the conditions that you may lack today and want to establish.</p>
</li>
</ul>
<p>&nbsp;</p>
<p><a rel="noopener" href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" target="_blank" title="Om förutsättningar i GoalEnvision">Read our article on conditions with examples...</a></p>

About the measured value

<h3 style="text-align: center;">About the measured value</h3>
<p>The measures value indicates <strong>what</strong> will be measured to monitor whether an goal is achieved. It is important to clearly define what is to be measured, without including specific numbers or percentages. Figures and targets for the measured values are provided later under the <strong>ambition level</strong>.</p>
<p>&nbsp;</p>
<p><strong>Here are the most common ways a goals can be measured:</strong></p>
<ol>
<li>
<p><strong>Metric:</strong> Quantitative measurements such as sales figures, market shares or customer satisfaction rates. Metrics provide concrete, numerical evidence of how close you are to your goal.</p>
</li>
<li>
<p><strong>Survey: </strong>A qualitative measurement method where you collect feedback from employees or customers through questions. Surveys can be used to measure perceptions, opinions or satisfaction, which is particularly useful for more subjective goals.</p>
</li>
<li>
<p><strong>Condition index: </strong>An assessment of the status of the conditions required to achieve the goal. This means evaluating whether the necessary conditions, such as resources or processes, are in place and working effectively. The condition index is often used when an goal is dependent on internal factors.</p>
</li>
</ol>
<p>&nbsp;</p>
<p><strong>Examples of common measured values:</strong></p>
<ul>
<li><strong>Number of new customers: </strong>Measures how many new customer relationships are established.</li>
<li><strong>Market share:</strong> Measures how much of the market your company controls.</li>
<li><strong>Customer Satisfaction: </strong>Measures customer experience and satisfaction.</li>
<li><strong>Sales volume: </strong>Measures how much has been sold in a given period.</li>
<li><strong>Delivery accuracy: </strong>Measures the percentage of deliveries made on time.</li>
<li><strong>Revenue growth:</strong> Measures the change in revenue over time.</li>
</ul>
<p>&nbsp;</p>
<p><strong>Tips on what you can write as a measured values:</strong></p>
<ul>
<li>Focus on <strong>what</strong> is to be measured, for example number of customers, revenue, or customer satisfaction.</li>
<li>Avoid giving numbers or percentages here; that is dealt with later under the ambition level.</li>
<li>Use a clear and simple name that everyone in the organisation understands and can follow up on.</li>
</ul>
<p>&nbsp;</p>
<p>You will set the <strong>ambition level</strong> later in the process. There you can specify the exact figure or percentage of what you want to achieve within the defined measured value.</p>

<h3 style="text-align: center;">About AI Strategy Optimizer</h3>
<p>The goal you see is a suggestion from GoalEnvision's AI assistant. The proposal is based on the business plan or similar uploaded to GoalEnvision.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>What you see now:</strong></p>
<ol>
<li><strong>Goal: </strong>the AI assistant's proposal for a concrete and actionable goal based on your business plan.</li>
<li><strong>Description:</strong> Here you can see a short summary of the goals background and the link to your business plan. The description helps you understand why the objective is relevant to your strategy.</li>
<li><strong>Metric: </strong>This indicates what will be measured to monitor the goal, for example, number of new customers, sales volume or customer satisfaction. Figures and target levels are specified later in the ambition level.</li>
<li><strong>Conditions:</strong> These indicate the conditions that need to be met for the objective to be achieved, such as resources, processes or external factors.</li>
<li><strong>Status assessment: </strong>Here you can assess whether the conditions are in place to achieve the goal, using metrics, surveys or expert review. The traffic light indicates whether the condition is met (green), partially met (yellow) or not met (red).</li>
</ol>
<p>&nbsp;</p>
<p>If you click <strong>Dismiss goal</strong>, the goal disappears from the AI assistant's suggestions. This means that the goal is no longer part of your recommended goals and is removed from your workflow. You can continue to work on the other suggested goals or add your own goals if needed.</p>
<p>&nbsp;</p>
<p><strong>Tip:</strong></p>
<ul>
<li>Review the proposal carefully and adjust targets and assumptions if necessary.</li>
<li>Check that the metric is relevant and clearly linked to the objective.</li>
<li>If the objective does not fit your strategy, you can dismiss it and focus on other proposals.</li>
<li>By adjusting and approving the target, you can continue with your strategy and have trackable targets to help you achieve success.</li>
</ul>

The goal is added to the strategy

Track trends, stay ahead of competitors, and measure customer satisfaction.

<h2 style="text-align: center;">Market</h2>
<p>Market understanding is about being aware of what is happening outside the company and how it affects the market and customers. It helps you develop successful offers. Here are some areas to focus on:</p>
<p> </p>
<ul>
<li>Global monitoring: Keep track of market share, growth, competition and market trends. Find out what customers think about price, quality and service.</li>
<li>Customer Behavior: Understand different customer segments and their buying behaviors. Measure customer satisfaction, loyalty and conversion rate.</li>
<li>Offer: Communicate the benefits, features, results and impact of your products and services.</li>
<li>Customer satisfaction: Measure how often customers return to you, how often they recommend you to others and how they rate your products and services.</li>
</ul>
<p> </p>
<p>For example, you can use surveys to get feedback from customers and analyze competitors' pricing and strategies to keep you updated.</p>

Drive successful sales from marketing to customer interactions.

<h2 style="text-align: center;">Sales</h2>
<p>Sales includes marketing and direct sales. The goal is to create effective strategies for successful sales. Here are some important target areas in sales and marketing:</p>
<p> </p>
<ul>
<li>Marketing communications: Clicks, views, shares and comments on social media.</li>
<li>Marketing: Generated leads, conversion rate and cost per lead or customer.</li>
<li>PR: Media exposure,  followers and visitors after PR campaigns.</li>
<li>Lead generation: Generated leads, conversion rate and cost per lead.</li>
<li>Sales: Total sales, new customers and conversion rate from prospect to customer.</li>
</ul>

Ensure quality, efficiency, and stability in production, delivery, and administration.

<h2 style="text-align: center;">Operations</h2>
<p>The operations perspective is about internal efficiency and quality to successfully produce and deliver offers.</p>
<p>&nbsp;</p>
<ul>
<li>Efficiency and resources are measured by time, number, cost, productivity, scalability and optimization.</li>
<li>Quality and processes are assessed based on customer satisfaction, error rate, quality control, efficiency, errors and complexity.</li>
<li>Regulations and risk involve compliance, implementation, security, time, number and losses.</li>
</ul>

Empower your team to succeed with the right skills, culture, and working environment.

<h2 style="text-align: center;">People</h2>
<p><br />The People perspective aims to develop and ensure employees' skills, collaborations and work environment.</p>
<p> </p>
<ul>
<li>Onboarding: The time it takes for a new employee to become productive.</li>
<li>Competence development: Number of training hours per employee per year.</li>
<li>Collaborations: Number of projects where the employee has collaborated with other departments.</li>
<li>Culture &amp; values: The results of an employee survey on company culture.</li>
<li>Physical &amp; social work environment: Number of sick days or accidents related to the work environment.</li>
<li>Legal HR: Number of violations of laws and regulations that apply to the work environment.</li>
</ul>

Achieve financial success by setting strategic goals for growth, revenue, profit, and cash.

<h2 style="text-align: center;">Finances</h2>
<p>The Economy and financing perspective aims to be successful in financial stability, growth and corporate governance:</p>
<p> </p>
<ul>
<li>Budget control: Stay within budget by measuring cost variances.</li>
<li>Increased revenue: Measure sales volume and revenue to increase revenue.</li>
<li>Maximized Profit: Measure net profit and gross margin to maximize profit.</li>
<li>Cash: Ensure sufficient cash by measuring cash liquidity and cash flow.</li>
<li>Investor Relations: Improving share price and return on investment.</li>
<li>Internal controls: Reduce errors and risk by measuring error rate and risk profile.</li>
<li>Compliance: Meet company guidelines and policies by measuring compliance.</li>
</ul>

Overview

Follow up

You can create surveys to let people inside or outside your organization answer different questions. The answers are then used as a basis for assessing how when a target you are, or if a certain condition is met.