< All articlesCategories: Methodology, Smarter goals
Jan 19 2023, 5 min to read

GoalEnvision's recommended goal areas

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GoalEnvision's five success perspectives recommend which goal areas have proven to be successful for many organizations. These goal areas are used by our AI to further define what the goal is about. We do not show the goal areas in the guides, but in this article we will explain more about each perspective and its goal areas. Use these goal areas as inspiration to create your own strategic goals.

Market fit

Market & Product fit: This refers to how well a product or service fits the market and its needs. It is important that the product/service meets customer demand and competes at a high level.

Business intelligence: This is a process that involves collecting, analyzing and presenting data to make informed decisions. By collecting and analyzing data, one can gain a better understanding of the business and its performance.

Customer satisfaction: This is an indication of how satisfied customers are with a product or service. It is important to measure customer satisfaction in order to identify and fix any problems and improve the customer experience.

Market understanding: This is about having a good understanding of the market you operate in, its needs and trends. It is important to have a marketing strategy tailored to the target audience and their preferences.

Competitiveness: This is the ability to compete in the market by offering high quality products/services at a competitive price. It is important to have a competitive strategy in order to retain and attract customers.

Product development: This is the process of developing and improving products/services over time. It is important to have a product development strategy in order to meet customer needs and remain competitive in the market.



Marketing and sales performance: Promoting products or services to increase sales and achieve goals.

Branding & awareness: Creating a strong brand that customers recognize and trust.

Marketing not sales: creating marketing strategies to build relationships with potential customers, not just to sell products.

Public media relations: Managing communication with the media to generate positive publicity and increase brand awareness.

Web & social media: Using the internet and social media platforms to promote products and services, raise brand awareness and interact with customers.

Lead generation: Identifying potential customers and collecting information about them to increase the chance of them becoming customers.

Prospect qualification: Evaluating potential customers to determine if they are suitable for the company's products or services.

Actual sales: Selling products or services to customers.

Customer care: Building long-term relationships with customers by maintaining communication, providing customer support and delivering high quality products or services.



Internal efficiency - The ability to achieve desired results with minimal resources.

Compliance and regulation - Following rules and laws to avoid legal problems and maintain a good reputation.

Process Optimization - Improving and streamlining the company's work processes to save time and money.

Supply Chain Management - Managing and coordinating the company's supply chain to ensure the smooth production and delivery of goods and services.

Quality Control - Ensuring that products and services meet high quality standards.

Technology & Infrastructure - Having in place the technology and infrastructure needed for the company to operate effectively.

Partner Relations - Building and maintaining good relationships with the company's partners to increase trust and develop business opportunities.

Internal communication - Ensuring effective communication and collaboration within the company to achieve common goals.

Cost efficiency - Minimizing costs without compromising quality or efficiency.

Time efficiency - Making optimal use of time to increase productivity and achieve results faster.

Customer support - Providing good service and support to customers to increase their satisfaction and loyalty.



Skills - Basic skills necessary to perform a particular task or job.

Talent acquisition - Identifying, recruiting and hiring people with the right skills and talents to improve the performance and success of the organization.

People development - Supporting and developing the skills, knowledge and competences of employees to improve performance and increase motivation.

Cooperation and collaboration - Cooperating and collaborating with others inside and outside the organization to achieve common goals.

Values & expectations - The principles and expectations that an organization has for its employees, customers and society.

Positive workplace culture - Creating an environment where employees feel comfortable and motivated to do their best work.

Physical and social work environment - Creating a safe and healthy work environment for employees.

Legal HR - Ensuring that the organization complies with all relevant laws and regulations in the field of human resources.

Recognition and rewards - To recognize and reward employees for their performance and contribution to the organization.



Financial control: To have oversight and control of the organization's finances and to ensure that all financial activities comply with internal and external policies and rules.

Accounting: Recording and reporting financial information about the organization's transactions and business activities.

Investor relations: Maintaining communication with investors and stakeholders, and reporting the organization's financial performance and plans.

Financial reporting: producing and presenting financial reports showing the organization's performance and financial position.

Budgeting: Planning and setting the organization's financial objectives, resources and priorities for a given period.

Turnover: Total revenue from the sale of products or services.

Profit margin: The difference between the selling price of a product or service and its cost of production.

Cash flow management: Monitoring the organization's liquidity and ensuring that sufficient cash flow is available to cover expenses and investments.

Risk management: Identifying and managing potential financial risks that may affect the organization, and taking appropriate action to minimize these risks.

Capital structure: determining the organization's sources of funding and the ratio of debt to equity.

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