The risk of formulating goals that are simple is that you then do not formulate goals that are most relevant to the business. Then it is better to formulate clear goals, rather than measurable goals. A goal that is clear does not have to be measurable. To formulate goals around something that is difficult to measure e.g. subjective experiences of well-being or commitment can certainly be measured with surveys of various kinds, but such measurements are seldom sufficiently accurate.
If it is difficult to measure, it can be just as well to state that you agree on what you should do to evaluate with quality whether you have reached the goal. And if it is clear how and when you evaluate, it contributes to clarity when it comes to your goals. The goals can be broken down into measurable indicators, but it must never be of paramount importance for the goals to be relevant and important.
About Stefan Söderfjäll
Doctor of Philosophy in Psychology Stefan Söderfjäll has studied our human behavior for over 20 years. Stefan wants to bring out research-based knowledge, above all about how we behave in working life. Stefan Söderfjäll is one of the owners of the Swedish digital tool for goal control, GoalEnvision. GoalEnvision is a powerful tool for you who want to set goals together in the company. GoalEnvision provides tips on successful goals and a simple methodology to get everyone to get the right things done.
Stefan Söderfjäll is a Doctor of Philosophy in Psychology and has spent more than 20 years bringing out research-based knowledge about how we behave, especially about how we behave in working life.
