About GoalEnvision and the people behind it

Our idea

Inspired by the idea of simplifying yet incorporating crucial components of successful strategic management into a single digital platform, GoalEnvision has developed intelligible tools to assist businesses in designing and implementing their strategic plans, as well as significantly reducing costs of external consultancy services. As a result, our platform enables organisations  to maintain control of their strategic directions and assists in reaching business goals of different complexity.

We take great pride in the development we have achieved in making our platform the go-to solution for leaders and teams seeking to grow and improve their businesses intelligently. With its exceptional and scientifically-grounded features, our platform stands out as a one-stop solution for strategic planning and execution, serving organisations of diverse levels with equal effectiveness.

 

Our statement

GoalEnvision is a revolutionary digital service for leaders who want to improve profitability, customer satisfaction, employee engagement and overall efficiency. The platform makes it possible to manage business goals and strategy implementation in a completely new, affordable and efficient way.

GoalEnvision was founded and developed by two IT entrepreneurs, a strategy expert and a management consultant. People who together have about 50 years of experience in leadership, management work, successful business development and business management. We found it difficult to understand why there was not a user-friendly and simple system support that provided support for proactive management instead of reactive, and that takes into account the whole of business development and management by objectives.

 

Our model

The model that forms the basis of GoalEnvision had been used with very good results in many organisations before, but now we thought it was high time to make it scalable in a cloud service and therefore we began the development of GoalEnvision.com.

The purpose was to develop a system support and concept for management teams that provides the structure needed for the management's work to function optimally and valuable tools for follow-up.

We have personal experience of, and have many times witnessed, how the potential of management teams is not utilised. How inefficient decision-making processes and meetings reduce the group to an information forum where expertise and energy are wasted. With GoalEnvision, we want to help management teams become a cohesive team that sets common goals for the organisation and the work and reflects and follows up along the way!

 

Our team

 

Charlotte Sehlse is a powerhouse in leadership and group dynamics. With a diverse background working in various industries and companies, she has always had a strong interest in the importance of these factors for success. Her academic background includes an MBA from Stockholm University and the Stockholm School of Economics, as well as numerous courses in behavioural science and group development. She has worked as a CFO, consultant manager, CEO, interim manager, and project manager, making her a well-rounded expert in her field.

 

Jörgen Forslund is a true jack-of-all-trades. With 20 years of experience in business management, he has developed methodologies to lead companies in change processes. As a consultant, he has worked with countless entrepreneurs to provide management support and strategic advice. He has a keen eye for identifying the key areas for business development and has helped many organisations succeed in their goals.

 

Stefan Söderfjäll is not your average psychologist. With a passion for work and organisational psychology, he has made it his mission to create favorable conditions for motivation, job performance, and well-being in working life. His expertise lies in disseminating scientific knowledge to develop managers, employees, and work groups. He is a true visionary who has taken his research and applied it in the real world to create positive change.

 

Eva Tatarova is a true communication advocate. With a strong focus on behaviour management, Eva excels in various communication domains. Recognized by Cambridge University for her qualifications, she has a successful track record as a chief manager, project leader, and public speaker at various international events. Eva strongly believes that through effective behaviour management, teams can not only foster mutual understanding and collaboration but also drive individuals towards achieving their full potential and delivering exceptional results for the company.

 

Our history

2016

GoalEnvision's history has its origins in a quest to help leaders unlock their full potential. In 2016, Charlotte started LEXEQ Consulting, driven by the desire to empower leaders through training and development. She quickly assembled a team of experts with the same commitment, including Jörgen, a business consultant with a strong focus on strategy and process development.

 

2017

The following year, 2017, Charlotte and Jörgen started working closely with a client to create the first tool, GoalEnvision 1. This became a milestone and redefined how companies approach strategic planning, giving LEXEQ's clients new insights and tools to achieve their goals.

 

2018

2018 was a crucial turning point with the launch of GoalEnvision 1. This marked not only a technological success, but also a rebranding of the company, which changed its name to GoalEnvision Strategy Solution, to better reflect the new technological focus that was now at the forefront of the business.

 

2020

With further success, in 2020 the firm attracted Stefan Söderfjäll, one of Sweden's foremost leadership experts. His entry as a partner opened up new opportunities and together with Charlotte and Jörgen, they took GoalEnvision to a new level.

 

2021

In 2021, a completely redesigned version - GoalEnvision 2.0 - was launched with even more features and improved user capabilities. This new platform integrated tools, guides and templates that made strategic planning accessible to everyone. With the addition of a

 

2022

New features and smart tools have been added in a steady stream: recommended target areas within each strategic perspective and integrations with tools such as Office 365, Google Workspace, Slack and Trello. 

In addition, the Success Index was launched, a tool to measure an organisation's ability to drive growth, regardless of industry. 

 

2023

A wide library of survey templates was launched, making it super easy to launch surveys, pulse surveys, market and customer research. Magic charts that clearly show cause and effect relationships between results from different objectives. 

Other features launched were the ability to measure a goal's fulfilment through a prerequisite index, free text search and a developed report function. 

 

2024

In 2024, the Help Centre was launched, filled with articles on all things strategic planning and a growing YouTube channel. In addition, the platform has a more compact design, perfectly suited for meetings where GoalEnvision is often shown on the big screen. We also introduced an online course in strategy development, ‘Green Card in Strategy’.

Later that year, we introduced the groundbreaking AI Strategy Optimiser, which allows users to upload their business plans or similar documents, and GoalEnvision automatically sets goals, KPIs and identifies the conditions needed to achieve them.