Dec 12 2023

Strategic time management

Time management is a key aspect of the planning process. It involves creating a structured timeline for the implementation of your plan, which helps you organise your workload and ensure you stay on track. In this article, we explore the importance of time management and how you can design an effective timetable to drive your plan forward.

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Why is time management important?

Time planning helps you to:

- Create Structure: It provides a clear structure and order for carrying out your actions and activities.

- Measure Progress: You can use your schedule as a basis for measuring progress towards your goals.

- Manage Resources: It helps you to effectively allocate and use available resources, including time and staff.

- Preventing delays: By identifying potential bottlenecks and delays in advance, you can take steps to prevent them.


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Steps for Time management


1. Identify activities and actions: Start by listing the different activities and actions that need to be carried out to achieve your objectives. Be as specific as possible.

2. Estimate time: For each activity, try to estimate how long it will take to complete it. This can be a rough estimate, but it provides a baseline for time management.

3. Create a timeline: Use a timeline or project tool to create a structured timeline showing when each activity will be completed. You can use weeks, months or other time intervals depending on your plan.

4. Dependencies and sequence: Identify dependencies between different activities. Some actions cannot be started until others are completed. Make sure your timeline reflects these sequences.

5. Resource allocation: Assign responsible people or teams to each activity and make sure they have the necessary resources.

Read more about resource allocation...

6. Window for unexpected events: Build a specific time window into your schedule to deal with unexpected events or delays. 

7. Communication: Share your schedule with your team and other stakeholders so that everyone is aware of their roles and the timeline.

Read more about communication in business planning...


Example: Time management


Let's use an example to illustrate time management. Suppose you aim to launch a new product on the market.

- Activity 1: Market research and customer analysis (2 weeks).

- Activity 2: Product development and prototyping (3 months).

- Activity 3: Marketing campaign planning (1 month).

- Activity 4: Product production (2 months).

- Activity 5: Marketing campaign implementation (2 months).

- Activity 6: Product launch on the market (1 week).


By following this timeline, you can work in a structured sequence and ensure that you launch the product on time.



Time planning is essential to successfully execute your plan. By identifying activities, estimating time, creating a timeline and managing resources, you can ensure that your project or plan follows a structured and efficient path. In the next chapter, we will explore resource allocation and risk management in the planning process.