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Elevate your organization’s strategic planning and execution with GoalEnvision®. Our digital platform offers simple, clear, and motivating solutions for managing business goals. Try GoalEnvision for free today!

GoalEnvision is a digital tool that provides a clear framework for setting strategic goals, assigning responsibility, and tracking progress towards achieving those goals. With intuitive guides, magic charts, and a success index, GoalEnvision  helps businesses of all sizes achieve their objectives in a structured and efficient way. Join us today and start building your path to success!

GoalEnvision - A Better Way to Achieve Your Business Goals

Strategic Business Goals | Digital Execution Tool | GoalEnvision®

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We believe that the magic of exceptional achievement lies in this interplay between people and structure, which enables organizations to tap into the full potential of their human capital and channel it towards a common goal. 

Do you want to see how GoalEnvision can help you reach your goals?
Book a demo with us at GoalEnvision.

<h3>Why you need a clear overview</h3>
To make better decisions, you need facts. A dashboard gives you quick access to up-to-date data, so you can act immediately. You can see where your business is doing well and where you need support. With a clear overview, you can prioritise the right actions and avoid decisions based on guesswork. The dashboard becomes a reliable partner to lead your organisation to success.
<hr>
<h3>What the GoalEnvision dashboard is and why it's a must-have</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/lyjf10bv/screen-overview-3.png?rmode=max&amp;width=580" alt="" width="580" height="326">
GoalEnvision's dashboard is more than a simple collection of data. It brings together key areas of the business - marketing, sales, operations, people and finance - in one place, giving leaders a clear overview without searching for data from different sources.
With two main pages, GoalEnvision's dashboard shows both an overall picture and detailed information about goals, discussions and activities. Traffic light indicators show the status of conditions - green, yellow or red - making it easy to understand if something requires attention.
The difference with GoalEnvision's dashboard is that it allows for real-time interaction. If an area needs action, you can instantly start a discussion or create an activity, making the dashboard an active part of the decision-making process.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/s3zn0fvz/a41-perspective-page_operations-1.png?rmode=max&amp;width=580" alt="" width="580" height="563">
<hr>
<h3>The dashboard as a tool for accountability and engagement</h3>
When the whole team can track results in real time, responsibility for success is shared by everyone - not just management. The GoalEnvision dashboard gives everyone insight into goals, results, and progress, allowing issues to be addressed immediately, instead of waiting for the next meeting.
When employees can see how their efforts contribute to the bigger picture, engagement increases. The GoalEnvision dashboard becomes a central part of both everyday decisions and larger strategic goals. It creates a culture where everyone is involved in achieving success.
The transparency of the dashboard also makes it easier for the team to understand the priorities of the business. Accountability for results comes naturally to everyone - they act on what they see and what is needed to achieve the goals.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1a5d1le3/magic-diagram-ambition-levels.png?rmode=max&amp;width=580" alt="" width="580" height="335">
<hr>
<h3>Manage short-term and long-term goals with a clear overview</h3>
GoalEnvision's dashboard helps leaders balance short-term and long-term priorities. Instead of getting caught up in immediate problems, leaders can see both the immediate and the long-term goals.
The dashboard clearly shows where you are heading and whether you are on track with your goals. By seeing how short-term actions affect long-term goals, leaders can make more data-driven decisions about where to deploy resources.
If any long-term goal needs attention, this is shown through traffic lights and graphs, allowing you to act immediately without losing focus on the bigger goals. The GoalEnvision dashboard thus becomes a tool for staying on course towards both current and future needs.
<hr>
<h3>GoalEnvision's dashboard as a collaboration tool and decision-making compass</h3>
The GoalEnvision dashboard isn't just a collection of metrics; it's a collaboration tool that gives the whole team a shared view of where you're headed. When discussing goals and strategies, everyone sees the same data, making decisions more aligned.
The dashboard also shows the link between goals, conditions and activities. If something changes, such as a lack of resources, it is immediately visible through a traffic light indicator. This allows the team to discuss what is required and prioritise actions together.
With GoalEnvision's dashboard, data isn't passive information - it's a platform for real-time discussions and insight-driven decisions. The team is given a common compass to work towards the same goals and make decisions supported by facts.

Driving without an overview is like driving without a dashboard. You may know where you want to go, but without data showing speed, fuel level and warning signals, you risk missing important details.

<h3>Cognitive Bias in Decision-Making – How to Spot and Manage Common Pitfalls</h3>
Every day, we make countless <a href="https://goalenvision.com/knowledgebank/different-types-of-decision-making/" title="Olika typer av beslutsfattande">decisions</a>, some small and routine, others significant and life-changing. Yet, despite our best intentions, many of our choices are influenced by cognitive biases – mental shortcuts that can distort our perception and reasoning. Understanding these biases helps us recognize how they shape our choices and gives us tools to make more balanced, thoughtful decisions. Here are five common cognitive biases, along with practical strategies to counteract them.
&nbsp;
<h3>Confirmation Bias – Seeking Only What We Want to See</h3>
Confirmation bias is when we unconsciously search for information that supports our existing beliefs while ignoring anything that challenges them. For example, if you're considering buying an electric car, you might focus on articles highlighting its environmental benefits and dismiss those discussing battery costs or charging issues.
How to handle it: Actively seek out different perspectives. Engage with people who have opposing views, and encourage discussions that challenge your assumptions. Building diversity into your team – through backgrounds, opinions, or experiences – can also help bring new insights to your decision-making.
&nbsp;
<h3>Anchoring Bias – Getting Stuck on First Impressions</h3>
Anchoring bias occurs when we rely too heavily on the first information we receive. For example, in salary negotiations, the initial number mentioned often serves as an “anchor,” even if it’s lower than what you hoped for.
How to handle it: Be aware that initial information isn’t always the full picture. Do your research, consider various scenarios, and avoid clinging to just one idea or figure. Exploring alternative numbers or data points can help you make a more objective decision.
&nbsp;
<h3>Loss Aversion – Fear of Losing Out</h3>
Loss aversion refers to our tendency to weigh losses more heavily than gains. This bias can lead to irrational choices, like holding onto underperforming stocks out of fear of losing money, even when it might be wiser to sell.
How to handle it: Focus on the bigger picture and consider what you stand to gain. Simple tools like pros-and-cons lists, as well as financial techniques like net present value (NPV) analysis, can help you objectively assess both risks and rewards without getting trapped by fear of loss.
&nbsp;
<h3>Availability Bias – Letting Recent Events Dominate</h3>
Availability bias makes us give too much weight to recent or easily recalled events. For example, hearing about a recent plane crash might make you fear flying, even though statistics show it’s one of the safest modes of travel.
How to handle it: Take a step back and look for a broader context. Ask yourself: Is this just a single, isolated incident? Considering more data sources and not letting the latest impression dominate your view can help you see the full picture.
&nbsp;
<h3>Optimism Bias – Underestimating Risks</h3>
Optimism bias leads us to overestimate positive outcomes and downplay potential setbacks. A common example is when people start new businesses with a “can’t-fail” mindset, neglecting to plan for realistic challenges.
How to handle it: Conduct a “premortem” – imagine the project has failed and work backward to understand what could have gone wrong. By examining worst-case scenarios, you can identify potential pitfalls early and make more realistic plans.
&nbsp;
<h3>Summary and Practical Tips</h3>
Cognitive biases affect us all, but with the right strategies, we can minimize their influence. By understanding and addressing biases like confirmation bias, anchoring bias, loss aversion, availability bias, and optimism bias, you can make more thoughtful and balanced decisions in both personal and professional life.

Every day we make decisions, big and small. But often our decisions are guided by different types of ‘biases’ - thought patterns that mean we don't always think rationally. Learn here about the five most common biases and how you can avoid them influencing your decisions.

<h3>Five Powerful Tools for Effective Problem Solving</h3>
Solving problems is a vital part of both work and everyday life. But some problems are too complex or uncertain to tackle all at once. In these situations, structured tools can help us better understand the issues, analyze alternatives, and make well-thought-out choices. Five useful tools for this are logic trees, decision trees, weighted factor analysis, premortem analysis, and scenario planning. These tools help organize complex issues and make it possible to break down, prioritize, and prepare for various outcomes.
In this article, we’ll explore how each tool works, when they’re best used, and provide concrete examples. Whether you’re making high-stakes strategic decisions at work or tackling challenges in your personal life, these tools can help you take your next steps with greater confidence.
&nbsp;
<hr>
<h3>Logic Trees: Break Down the Problem Step by Step</h3>
A logic tree is a tool that helps break down a complex problem into smaller, more manageable parts. By visualizing the issue in a logic tree, you can see the entire structure and identify the areas most relevant to finding a solution. This approach is especially helpful when a problem has several potential causes or paths forward. By mapping out the components in a tree, you can analyze each branch separately and focus on the areas that need extra attention.
Example: Imagine a company trying to understand why its sales are declining. Using a logic tree, they can break down the problem into different possible causes, such as customer satisfaction, marketing strategy, product quality, and pricing. Each part of the tree can then be analyzed to see where the issue might lie. Is it a drop in customer interest, or perhaps a shift in their marketing strategy that’s impacting sales?
Logic trees make it easier to see the big picture without missing important details. It’s a practical method for organizing thoughts and ensuring no part of the problem gets overlooked.
&nbsp;
<hr>
<h3>Decision Trees: Analyze Options and Risks in Uncertain Situations</h3>
Decision trees are valuable when you need to make choices involving multiple possible outcomes and risks. A decision tree is a graphical model where each branch represents an option and its potential consequences. By mapping out various paths, you can more easily assess which risks and opportunities are involved and choose the option that yields the best results.
Example: An investor considering buying a property can use a decision tree to assess different market scenarios. For the initial decision – to buy or not buy – the tree can show possible outcomes based on the market’s future. If the property market increases in value, the investment could be profitable, but if it declines, the outcome will be different. The decision tree helps the investor understand potential risks and make a more informed choice.
With a decision tree, you can quickly see which options are most advantageous and prepare for what might happen based on your decisions. This helps you act more strategically, especially in uncertain situations.
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<hr>
<h3>Weighted Factor Analysis: Compare Options Using Weighted Criteria</h3>
Weighted factor analysis is a method for comparing different options based on criteria that carry different levels of importance. By listing out weighted criteria, you can see which option best fits your priorities. This method is particularly useful for decisions with many factors and makes it simple to rank options based on your preferences.
Example: A family considering a move to a new city can use weighted factor analysis to compare different locations. They may prioritize factors such as schools, recreational activities, housing costs, and proximity to work. By assigning each factor a weight, the family can see which city best matches their needs and preferences.
Weighted factor analysis allows you to make decisions that are objective and based on what truly matters most to you, rather than just following a gut feeling. It provides a clear picture of which option is most advantageous.
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<hr>
<h3>Premortem Analysis: Anticipate Problems Before They Occur</h3>
Premortem analysis is a tool used to identify potential problems before they happen. Instead of waiting for issues to arise, you imagine that the project has already failed and analyze what might have gone wrong. By identifying potential obstacles in advance, you reduce the chances of those problems occurring.
Example: A project team working on a product launch can use a premortem before the launch date. They imagine that the launch didn’t go as planned and explore possible reasons – was the marketing insufficient, or did they overlook a key customer segment? By taking the time for a premortem, the team can find solutions in advance, making the launch more robust and thought-out.
Premortem analysis is especially useful for complex projects with many uncertainties. It helps teams think strategically and prepare for potential pitfalls.
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<hr>
<h3>Scenario Planning: Prepare for Different Future Situations</h3>
Scenario planning is a way to plan for various possible future outcomes. By creating different scenarios, you can prepare for a range of situations that may arise, especially when the future is uncertain. This tool is particularly useful for long-term strategies where both positive and negative changes can impact the outcome.
Example: A company planning its long-term strategy can use scenario planning to prepare for different market developments. They might consider what happens if new technologies change the industry or if political changes impact their operations. By developing scenarios, the company can craft strategies for each situation, giving them greater flexibility and security for the future.
Scenario planning helps you think broadly and be ready for multiple outcomes, allowing you to respond quickly and adapt to changes.
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<hr>
<h3>Summary: Strengthen Your Decision-Making with Structured Tools</h3>
Using these tools – logic trees, decision trees, weighted factor analysis, premortem analysis, and scenario planning – can enhance your problem-solving skills. They help you organize and prioritize your choices, making it easier to make thoughtful decisions in both professional and personal situations. When you use these tools, you’re better equipped to tackle challenges, manage uncertainty, and make decisions that lead you in the right direction.

Solving problems may seem simple, but when we are faced with complex situations, it quickly becomes a challenge. Whether it's making decisions at work, in project teams or in private, it often requires more than a quick judgement. To reach the best solutions, we sometimes need tools that can help us see the big picture while managing the details. 

<h3>Strategy is the map, but culture is the engine</h3>
It's easy to talk about targets, deadlines and <a href="https://goalenvision.com/knowledgebank/what-does-a-strategic-plan-look-like/" title="What does a strategic plan look like?">growth plans</a>. But what happens when strategy meets harsh reality? That's where culture comes in. A company's culture is not just the words on paper about values and vision. It's how people actually work, think and communicate every day.
Imagine this: your strategy is your map to the destination. But what about culture? It is the engine that drives the car forward. If the engine stalls, it doesn't matter how good the map is - you won't get anywhere.
<h3>A toxic culture? The strategy is failing</h3>
Let's say your team has an ‘us versus them’ attitude. Maybe there's rivalry between different departments, or people work with blinders on and keep their information to themselves. This behaviour can undermine a strategy, no matter how smart it is. If people don't feel they're working towards the same goal, how can they implement the plan effectively?
Companies with high levels of collaboration within the organisation are more likely to succeed with strategic change. It's not magic - when people feel involved and are encouraged to share ideas, work flows more smoothly.
<h3>The secret of success: Aligning culture to support strategy</h3>
So how do successful companies ensure that their strategy doesn't just become a PowerPoint presentation gathering dust? They adjust the culture to support the strategy.
Take a company like Google for example. Their strategy is built around innovation. But it's their company culture - open, collaborative, and experimental - that allows them to execute the strategy. It's no coincidence that their culture is known for encouraging ‘thinking outside the box’ and taking risks, because that's exactly what their strategy requires to succeed.
<h3>How to align your culture with your strategy</h3>
There are some clear steps to ensure that your company culture supports your strategy:
<ol>
<li>Communicate clearly: Make sure everyone understands the goals of the strategy and why they are important. It sounds obvious, but if people don't see how their work contributes to the bigger goal, engagement will drop. <a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="Internal communication in the strategy process">Read more about internal communication...</a></li>
<li>Create a culture of accountability: Every person needs to feel that they play a role in the success. And that means creating an environment where everyone is held accountable - not in a threatening way, but in a way that makes them feel pride in their work.</li>
<li>Reward the right behaviour: Want your team to work better together? Show it. Reward those who share ideas and work across departments. Company culture is shaped not just by words, but by actions.</li>
<li>Follow up and adjust: As with any strategy, you need to follow up and make sure the culture actually supports your goals. If you see that internal conflicts or misunderstandings are dragging down productivity, don't be afraid to intervene and adjust course.</li>
</ol>
 Strategic success is not just about what's on paper. It's about the people who will implement the plan - and those people are shaped by the culture you build. If your company culture works in harmony with your strategy, you can take your business to new heights. If not, it can be the biggest stumbling block in your growth journey.
Culture may not be reflected in your strategy, but it is often the key to your success.

Everyone knows that a good strategy is fundamental to a company's success. But have you ever wondered why two companies with similar strategies can have such different results? The answer lies not only in the plans themselves, but in something more subtle - the company culture.

<h3>A Clear Guide to Formulating Growth Targets, Strategic Goals, and Conditions in GoalEnvision</h3>
<h4>Introduction</h4>
In GoalEnvision, the formulation of growth targets, strategic goals, and conditions is a crucial part of successful strategic planning. One key principle in GoalEnvision is that all targets, goals, and conditions should be written as if they have already been achieved, or in a short-term perspective. This approach is designed to create clarity, boost motivation, and simplify communication across teams.
This manual will walk you through the best practices for writing compelling and psychologically effective growth targets, strategic goals, and conditions. It will also provide reasoning behind this method and give you examples to guide your own goal-setting process.
<hr>
<h3>Why Formulate Goals and Conditions as if They Are Already Achieved?</h3>
When a goal is formulated as though it has already been accomplished, it is easier to visualize and commit to. This method provides a clear and positive outcome, motivating teams to work towards it. Here are a few key benefits:
<ol>
<li>Psychological Impact:
<ul>
<li>By writing goals in the present or past tense (as if achieved), you create a mindset that the goal is within reach and tangible. This psychological shift can lead to increased motivation and engagement, as people feel more connected to success.</li>
</ul>
</li>
<li>Simplicity and Clarity:
<ul>
<li>Instead of writing goals with confusing metrics like "Increase X by 15%," which require the reader to understand multiple periods and percentages, a simpler goal like "Steady Sales Performance" removes ambiguity. The measurement is still tracked separately, so there's no need to include it in the goal’s name.</li>
</ul>
</li>
<li>Easier Communication:
<ul>
<li>When goals are written clearly and concisely, it’s easier for team members across departments to understand and follow them. There’s no need to decipher timeframes, baselines, or complex figures in the goal name itself.</li>
</ul>
</li>
</ol>
<hr>
<h3>How to Formulate Growth Targets, Strategic Goals, and Conditions</h3>
When setting growth targets, strategic goals, and conditions, follow these three guiding principles:
<ol>
<li>
Avoid Numbers and Percentages:
<ul>
<li>Never include specific figures, percentages, or dates in the goal name. The measurements for these already exist within GoalEnvision as part of the tracking process. Numbers can confuse or complicate the interpretation of a goal.</li>
</ul>
</li>
<li>
Write in the Past or Present Tense:
<ul>
<li>Formulate the target, goal, or condition as if it has already been achieved or is currently being achieved. This reinforces the mindset of success.</li>
</ul>
</li>
<li>
Focus on the Desired Outcome:
<ul>
<li>Instead of focusing on the process (how much to increase or decrease something), focus on the desired outcome. For example, rather than stating, "Increase sales by 15%," a better goal might be, "Sales performance is strong."</li>
</ul>
</li>
</ol>
<hr>
<h3>Examples of Formulated Growth Targets, Strategic Goals, and Conditions</h3>
Here are several examples that demonstrate how to write goals and conditions following these principles:
<h4>Growth Targets:</h4>
<ul>
<li>
Instead of "Increase sales by 15%", use:
<ul>
<li>"Steady sales performance"</li>
<li>"Sales figures aligned with budget"</li>
<li>"Strong sales momentum"</li>
</ul>
</li>
<li>
Instead of "Increase customer satisfaction by 20%", use:
<ul>
<li>"Our customers are highly satisfied"</li>
<li>"Outstanding customer satisfaction"</li>
<li>"Positive customer feedback"</li>
</ul>
</li>
<li>
Instead of "Increase market share by 10%", use:
<ul>
<li>"Expanded market presence"</li>
<li>"Our market share continues to grow"</li>
<li>"Strong position in the market"</li>
</ul>
</li>
</ul>
<h4>Strategic Goals:</h4>
<ul>
<li>
Instead of "Improve employee engagement by 30%", use:
<ul>
<li>"Highly engaged workforce"</li>
<li>"Strong team collaboration"</li>
<li>"Our employees are motivated and engaged"</li>
</ul>
</li>
<li>
Instead of "Reduce product defects by 50%", use:
<ul>
<li>"High-quality product performance"</li>
<li>"Consistently low defect rates"</li>
<li>"Our product quality meets expectations"</li>
</ul>
</li>
<li>
Instead of "Increase operational efficiency by 10%", use:
<ul>
<li>"Operational efficiency is at its best"</li>
<li>"Streamlined operations"</li>
<li>"Our processes are lean and efficient"</li>
</ul>
</li>
</ul>
<h4>Conditions:</h4>
<ul>
<li>
Instead of "Allocate budget for marketing by 25%", use:
<ul>
<li>"Adequate budget allocated for marketing"</li>
<li>"Marketing resources are fully funded"</li>
<li>"Budget supports marketing efforts"</li>
</ul>
</li>
<li>
Instead of "Provide training for 80% of staff", use:
<ul>
<li>"Training is completed across teams"</li>
<li>"Our team is fully equipped with skills"</li>
<li>"Staff are well-trained and capable"</li>
</ul>
</li>
<li>
Instead of "Achieve a 95% customer response rate", use:
<ul>
<li>"Customer inquiries are answered promptly"</li>
<li>"Our response time exceeds expectations"</li>
<li>"Effective customer communication"</li>
</ul>
</li>
</ul>
<hr>
<h3>Convincing Others to Adopt This Method</h3>
It’s important to help your team and stakeholders understand the benefits of writing goals and conditions this way. Here are some arguments to help convince them:
<ol>
<li>
Clarity Over Complexity:
<ul>
<li>By focusing on the desired outcome, goals are easier to understand. Without confusing numbers or percentages, teams can see the broader picture and align themselves with the end result. This reduces misunderstandings and makes it easier for everyone to work towards a common objective.</li>
</ul>
</li>
<li>
Measurement is Still Included:
<ul>
<li>Just because numbers aren’t in the goal name doesn’t mean you lose track of them. Measurements are still attached to each goal or condition within GoalEnvision and are tracked separately. This gives you both clarity in the name and accuracy in the tracking.</li>
</ul>
</li>
<li>
Psychological Boost:
<ul>
<li>Framing a goal as already achieved creates a positive mindset. Instead of feeling pressure to "reach" a target, the team feels empowered to maintain or continue a successful trend. This helps to drive motivation and engagement.</li>
</ul>
</li>
<li>
Easier to Track and Adjust:
<ul>
<li>When goals are written as ongoing or achieved, they are easier to adjust and manage. The team can immediately see if progress is being made, and if adjustments are needed, it’s clear where to focus.</li>
</ul>
</li>
</ol>
<hr>
<h3>Practical Steps to Apply This Method in GoalEnvision</h3>
<ol>
<li>
Set Up Growth Targets: In the growth targets section, choose an outcome that represents long-term success. Write it in the present or past tense, and keep the language simple. For example, instead of "Increase market presence by 5%," use "We are a leader in the market."
</li>
<li>
Define Strategic Goals: When creating strategic goals, focus on what success looks like. Use short, clear phrases that anyone can understand. For example, "Customer retention is high" instead of "Increase retention by 10%."
</li>
<li>
Add Conditions for Success: For each condition, think about what needs to be in place for the goal to be achievable. Write the condition as if it has already been fulfilled. For example, "Marketing budget is secured" instead of "Allocate 30% more for marketing."
</li>
<li>
Keep Measurements Separate: Remember that measurements like percentages, timelines, and specific metrics are still important. They are inputted into GoalEnvision separately and tracked in the system. This keeps the goal names simple while maintaining data accuracy for tracking.
</li>
</ol>
<hr>
By following this method of writing goals and conditions as if they are already achieved, you will create&nbsp;clearer, more motivating, and psychologically powerful targets for your team. It will help streamline communication, increase engagement, and drive success.
Remember, the goal names should reflect the outcome you want to see, not the steps to get there. Let GoalEnvision handle the tracking and metrics, while you focus on defining what success looks like.
Start using this method today to see the positive impact on your strategic planning and goal achievement!

When working with growth targets, strategic goals and conditions in GoalEnvision, it is important to think about how they are formulated. In GoalEnvision, we recommend that all goals and conditions are written as if they have already been achieved or that they describe a desired state in the short term. This creates clarity, increases motivation and makes it easier to communicate the goals in the organisation.

Setting clear and measurable objectives is essential for an organisation to succeed. This guide provides examples of how you can effectively formulate and measure different strategic objectives. By using a structured approach to defining objectives, identifying key enablers and establishing clear ways to measure progress, you can ensure that you achieve your long-term goals and maintain high standards across your organisation. 

<h3 style="text-align: center;">Take your strategic planning to the next level!</h3>
Do you want to take control of your organization's future and ensure success at every step of your strategic planning and execution? With our course Green card in strategic planning and implementation, you get the tools and insights needed to not only create clear and realistic strategic goals, but also to effectively follow up and achieve them.
At the end of the course you will be able to:
<ul>
<li>Understand the basic principles of strategic planning.</li>
<li>Identify and formulate measurable and structured goals for your organization.</li>
<li>Use effective tools to track, manage and adjust your strategic plans.</li>
<li>Successfully lead your organization by confidently following through and implementing your strategic initiatives.</li>
</ul>
From theory to practical success – our course gives you the practical methods and tools you need to plan and execute strategies with greater precision and efficiency.
&nbsp;
<h3 style="text-align: center;">TAKE CONTROL OF YOUR STRATEGIC FUTURE</h3>
Do you want to take full control of your organization's future and ensure success at every step of strategic planning and execution?
This course provides you with the tools and insights needed not only to create clear and realistic strategic goals, but also to effectively track them and ensure they are achieved.
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During this course you will:
<ul>
<li>Learn to set structured and measurable goals that drive your organization forward.</li>
<li>Get tools to overcome common challenges such as unclear goals, lack of resources and lack of follow-through.</li>
<li>Develop an action plan that can be implemented immediately in your organization to achieve concrete results.</li>
</ul>
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<h3 style="text-align: center;" dir="ltr">This is how you build your strategy in four simple steps: </h3>
<div class="image-container" style="display: flex; justify-content: center; gap: 20px;"><a style="align-self: flex-start;" href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-part-1-introduction/" title="Grönt kort i GoalEnvision: Del 1 Introduktion"> <img loading="lazy" style="height: 121px; width: 160px; margin: 0;" src="https://cdn.goalenvision.com/media/jvbbtdz4/1-introduction.png?rmode=max&amp;width=160&amp;height=121" alt="1. Introduktion"> </a> <a style="align-self: center;" href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-part-2-planning-the-strategy/" title="Grönt kort i GoalEnvision: Del 2. Planera strategin"> <img loading="lazy" style="height: 121px; width: 160px; margin: 0;" src="https://cdn.goalenvision.com/media/ujdajtli/2-planning-the-strategy.png?rmode=max&amp;width=160&amp;height=121" alt="2. Planera strategin"> </a> <a style="align-self: center;" href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-part-3-implement-and-monitor/" title="Grönt kort i GoalEnvision: Del 3. Genomför och följ upp"> <img loading="lazy" style="height: 121px; width: 160px; margin: 0;" src="https://cdn.goalenvision.com/media/0d3par0g/3-implement-and-follow-up.png?rmode=max&amp;width=160&amp;height=121" alt="3. Genomför och följ upp"> </a> <a style="align-self: flex-end;" href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-with-goalenvision-part-4/" title="Grönt kort i GoalEnvision: Del 4. Testet"> <img loading="lazy" style="height: 121px; width: 160px; margin: 0;" src="https://cdn.goalenvision.com/media/kdcpmfke/4-green-card-the-test.png?rmode=max&amp;width=160&amp;height=121" alt="4. Grönt kort i GoalEnvision"> </a></div>
What can you expect from the course?
The course consists of four clear and simple modules that step by step help you go from basic concepts to getting your "Green Card" in strategic planning.
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1. Introduktion
In this module you will learn the basics of strategic work, including key concepts and how to effectively set and achieve your goals. You will also be introduced to strategic frameworks that will guide you throughout the course.
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2. Plan the strategy Here you will learn to formulate an inspiring vision, create a sustainable business idea and set strategic goals. You gain a deeper understanding of the different strategic perspectives and how you use them to build a flexible and convincing strategy.
As you go through this module, you can think about your own organization: What are the long-term visions and goals that could benefit from better structure and clarity?
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3. Implement, follow up and improve This module is about implementation. You will learn how to practically implement your strategy and follow up on your progress. You will also be introduced to unique tools such as Magic Charts and the Traffic Light Method, which help ensure continuous improvement and success.
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4. Green card in strategic planning and implementation
– Can you pass the test? Now is the time to test your knowledge! In this final module, you will apply what you have learned through an assessment designed to challenge your understanding of the material. If you are approved, you will be awarded a "Green Card" - a certificate of competence for strategic planning and implementation.
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HOW THE COURSE WORKS
Each module can be completed at your own pace, with flexible learning options to suit your schedule. The course takes between 2 and 4 hours, and you can pause and resume at any time. Each section builds on the previous one, giving you a comprehensive learning experience.
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"I've been helped a lot by understanding which goals are actually important to us. It's not just about setting goals, but understanding how they fit together and making sure we're not suboptimizing any part of the business. Working with a well-thought-out strategy makes all the difference for us to be able to grow in the right way."
– Gustav Dafnäs, CEO at Perific Technologies.
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<h3 style="text-align: center;">Why is this course important?</h3>
After completing this course you will be equipped to:
<ol>
<li>Set clear, structured and measurable goals – You will learn to identify and articulate goals that drive your business forward, while creating a plan to achieve them.</li>
<li>Allocate resources efficiently – You will be able to allocate your resources in a way that maximizes results and minimizes waste, even when resources are limited.</li>
<li>Follow up on goals and ensure progress – With the help of concrete tools and methods, you will have a systematic process for follow-up, which means that you always have an eye on whether you are on the right track or adjustments are needed.</li>
<li>Handle strategic changes smoothly - You get practical tools to be able to quickly adapt your strategy to new conditions or market changes without losing momentum.</li>
<li>Increase the commitment of your team – Through clear goal follow-up and communication, you will improve the motivation of your team, which leads to better results.</li>
</ol>
This text makes the practical benefit of the course clear by connecting the lessons learned directly to real business results. It shows how the participants can concretely use what they learn in their business to drive success.
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START YOUR STRATEGIC JOURNEY IN FOUR SIMPLE STEPS:
By following these four simple steps, you build your strategy from scratch:
<ol>
<li>Learn the basics – understand the key principles of strategic planning.</li>
<li>Plan your strategy – create a clear and actionable business strategy.</li>
<li>Implement and Track – use effective tools to ensure continuous improvement.</li>
<li>Test and certify - show your competence and earn your "Green Card".</li>
</ol>
 READY FOR THE CHALLENGE?
Are you ready to lead your team and organization with precision? This course will guide you to take ownership of your strategy and ensure that every goal you set is measurable, achievable and aligned with your vision. After passing the final test, you will receive your "Green Card" - a badge of excellence in strategic planning and execution.
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We are delighted to have you join us on this course - good luck and we look forward to seeing your strategic growth!
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<a href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-part-1-introduction/" title="Green Card in Strategic Planning and Implementation: Part 1 Introduction">Click here for to start the course...</a>
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Welcome to our course ‘Green Card in Strategic Planning and Implementation’. This course is designed to give you the tools and knowledge you need to effectively set, follow up and achieve your business goals. The course is aimed at those who are leaders, or have the ambition to become a leader. The course takes from 2 to 4 hours, and you can pause and return as you wish. 


Learn what strategic planning is, why it is important and how it can help you achieve your goals. Get an overview of the basic principles that make up the model.

This is part 1 of the course ‘Green card in strategic planning and implementation’ 

Learn how to formulate an inspiring vision, a mission statement and set strategic goals that form a flexible and adaptable strategy. Understand how the strategic perspectives work and what the level of ambition means. In this part of the course, we will go through the strategy planning process step by step. 

<div class="navigation-arrows"><a href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-part-2-planning-the-strategy/" title="Green card in strategic planning and implementation with GoalEnvision: Part 2. Planning the strategy" class="arrow-left">←</a> Back(Plan) Next(Test) &nbsp;<a href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-with-goalenvision-part-4/" title="Green card in strategic planning and implementation with GoalEnvision: Part 4." class="arrow-right">→</a></div>
In this part of the course we go through how you can structure and implement your strategic work using the GoalEnvision strategy platform. By creating a clear organisational map and assigning strategic goals to the right units, you lay the foundation for a structured and effective business.
Furthermore, we describe how to identify and assess conditions, plan and implement activities to fulfil them, and follow up and analyse results. We also go through the use of GoalEnvision's magic chart to visualise progress and identify areas for improvement.
Finally, we look at how you can work with Lean methods and feedback loops to ensure continuous improvement and success.
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<h3 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/4num1b44/8.png?rmode=max&amp;width=390&amp;height=390" alt="" width="390" height="390"></h3>
<h3 dir="ltr">Implementation</h3>
1. Structuring the work
<ul>
<li aria-level="1">
Organisation Map: Use GoalEnvision's tool to create an organisation map showing all the entities within your organisation. Include each team, department and workgroup, as well as the individuals who belong to them.
</li>
<li aria-level="1">
Assign strategic goals: Link each strategic goal to the relevant unit in the organisation chart. This clarifies responsibilities and makes it clear which team is responsible for achieving each goal.
</li>
</ul>

<div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/XqyJuI8Jwis?si=lXAtXtNVVcs_njMK" title="GoalEnvision organisation chart" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe></div>
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<h3><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/ls3kkilp/9.png?rmode=max&amp;width=390&amp;height=390" alt="" width="390" height="390"></h3>
<h3>Monitoring and evaluation</h3>
1. identify and assess conditions
<ul>
<li aria-level="1">
Conditions: Identify the basic resources, competences and circumstances needed to achieve each strategic goal. Use the traffic light method to assess the status of the preconditions:
<ul>
<li aria-level="2">
Green: The condition is fulfilled.
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<li aria-level="2">
Yellow: The condition is partially fulfilled and may require some attention.
</li>
<li aria-level="2">
Red: Condition is not fulfilled and requires immediate action.
</li>
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</ul>
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2. Plan and implement activities to fulfil conditions
<ul>
<li>Activities: To turn red and yellow conditions into green, define specific activities linked to these conditions. The activities should be clearly defined with responsible persons and timeframes.</li>
<li>Discussions: Start or participate in discussions in GoalEnvision to jointly come up with activities needed to fulfil the conditions.</li>
</ul>

<div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/vAy539-waew" title="Diskussioner och aktiviteter i GoalEnvision" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe></div>
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3. Regular reporting
<ul>
<li aria-level="1">
Reporting of results: Responsible persons should regularly report results in GoalEnvision. This can include feeding in objective results or summarising qualitative insights such as expert judgements.
</li>
<li aria-level="1">
Notifications: Reporters receive notifications when it is time to update the outcome and compare it to the ambition level.
</li>
</ul>

<div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/b2DUnrbWinw?si=xWqBGbk_PE7wEY6f" title="GoalEnvision features for goal tracking" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe></div>
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4. Review and analysis
<ul>
<li aria-level="1">
Review of results: When rapporteurs update the results, managers review them against the goals. They check the level of discussion and activity planning.
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<li aria-level="1">
Comments: Managers comment on the results, progress and future plans. This gives a clear picture of how the work is progressing and what needs to be adjusted.
</li>
</ul>
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5. Use magic charts
<ul>
<li aria-level="1">
Visualisation: GoalEnvision's magic chart converts all results into percentages and compares them to the defined ambition level. This makes it easy to see how close you are to achieving your goals.
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<li aria-level="1">
Comparison of multiple goals: The charts show results from multiple goals at the same time, making it possible to identify synergies, correlations and reasons for success or failure.
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<li aria-level="1">
Identify areas for improvement: By visualising data, you can quickly see which areas need improvement and which are performing well.
</li>
</ul>

<div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/B4Y2B5du2_g?si=RDGD2QpDcJbQU4Hh" title="GoalEnvisions magiska diagram" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> &nbsp;</div>

<div class="checkpoint"><input type="checkbox" id="toggle-implementation" class="toggle-checkbox"> <label for="toggle-implementation" class="toggle-label">Checkpoint: Implement and follow up</label>
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Here is a set of 10 statements, where some are true and some are false. The task is to identify the true statements and provide explanations as to why the false statements are incorrect.

<ol>
<li>GoalEnvision allows users to create an organisational structure that includes all teams and individuals.</li>
<li>The traffic light approach is used in GoalEnvision to assess the status of the conditions for strategic goals.</li>
<li>Activities designed to fulfil conditions need to be vaguely defined to allow flexibility in implementation.</li>
<li>GoalEnvision provides tools for users to report both objective results and qualitative insights.</li>
<li>Magic charts in GoalEnvision can compare the performance of multiple strategic goals simultaneously.</li>
<li>The Lean methodology in GoalEnvision includes identifying and eliminating waste by categorising inefficiencies.</li>
<li>Feedback loops in GoalEnvision are only used to gather insights from management, not from employees.</li>
<li>Documenting processes is unnecessary if team members are familiar with their roles. Kaizen means holding regular improvement meetings to discuss and plan new activities in GoalEnvision.</li>
<li>After implementing feedback improvements, no follow-up evaluations are required in GoalEnvision.</li>
</ol>
 <input type="checkbox" id="toggle-implementation-answers" class="toggle-checkbox"> <label for="toggle-implementation-answers" class="toggle-label">View the answers</label>
<div class="answers">
<h2>Keys (true/false claims):</h2>
<ul>
<li>True claims:</li>
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1 True
2 True
4 True
5 True
6 True
9 True
<ul>
<li>False claims:</li>
</ul>
3 Falskt
7 Falskt
8 Falskt
10 Falskt
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<h2>Explanations of false claims:</h2>
<ul>
<li style="font-weight: bold;">Activities designed to fulfil conditions need to be vaguely defined to allow flexibility in implementation.</li>
</ul>
Explanation: Activities need to be clearly defined with specific responsibilities and timelines. Vague activities can lead to confusion and lack of accountability, making it difficult to achieve strategic goals.
<ul>
<li style="font-weight: bold;">Feedback loops in GoalEnvision are only used to gather insights from management, not from employees.</li>
</ul>
Explanation: Feedback loops are crucial for gathering insights from both employees and management. Engaging employees in the feedback process ensures a more comprehensive understanding of areas for improvement.
<ul>
<li style="font-weight: bold;">Documenting processes is unnecessary if team members are familiar with their roles.</li>
</ul>
Förklaring: Dokumenterade processer ger en referens för alla medarbetare och säkerställer konsekvens samt hjälper vid introduktion av nya medarbetare. Utan dokumentation kan kunskap gå förlorad om medarbetare lämnar eller glömmer specifika procedurer.
<ul>
<li style="font-weight: bold;">After implementing feedback improvements, no follow-up evaluations are required in GoalEnvision.</li>
</ul>
Explanation: Follow-up evaluations are essential to assess whether the implemented improvements fulfil the desired goals. Continuous evaluation makes it possible to adjust actions and ensure the effectiveness of the implemented changes.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/y2rjdkfv/10.png?rmode=max&amp;width=390&amp;height=390" alt="" width="390" height="390">
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<h3 dir="ltr">Continuous improvements</h3>
Here are some concrete suggestions on how you can work according to Lean and with feedback to facilitate and streamline improvement work.&nbsp;
<h3 dir="ltr">Working with Lean</h3>
Step 1: Identify waste
<ul>
<li aria-level="1">
Map connections between goals and assumptions: Use GoalEnvision's magic charts and other features to identify what adds value and what is waste. &nbsp;
</li>
<li aria-level="1">
Analyse waste: Categorise waste according to the seven types (overproduction, waiting, unnecessary transportation, overprocessing, unnecessary inventory, unnecessary movement and defects).
</li>
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Step 2: Eliminate waste
<ul>
<li aria-level="1">
Plan actions: Define activities needed to eliminate identified waste. Use GoalEnvision to assign responsible persons and timeframes for each activity.
</li>
<li aria-level="1">
Implement actions: Monitor and manage the implementation of these activities in GoalEnvision. Make sure everyone knows their roles and deadlines.
</li>
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Step 3: Standardise work
<ul>
<li aria-level="1">
Document processes: Create and regularly update procedures and documented processes. Ensure that all staff have access to and follow these.
</li>
<li aria-level="1">
Train staff: Ensure that all staff understand and can follow the standardised processes. Use GoalEnvision to plan and implement training programmes.
</li>
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Step 4: Continuous improvement (Kaizen)
<ul>
<li aria-level="1">
Conduct regular improvement meetings: Use GoalEnvision to hold regular improvement meetings. Discuss results, identify areas for improvement and plan new activities.
</li>
<li aria-level="1">
Update standards: After each improvement, update the standardised processes and document the changes in GoalEnvision.
</li>
</ul>
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<a rel="noopener" href="https://goalenvision.com/knowledgebank/lean/" target="_blank" title="LEAN">Read more about Lean...</a>
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<h3 dir="ltr">Feedback loops</h3>
Step 1: Collecting feedback
<ul>
<li aria-level="1">
Create surveys: Use GoalEnvision's survey tool to create and distribute surveys to employees, customers and other stakeholders. Ask questions that help identify areas for improvement.
</li>
<li aria-level="1">
Regular reporting: Schedule regular reporting intervals where employees report in their observations and results. Use GoalEnvision to send out reminders and collect reports.
</li>
</ul>
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Step 2: Analysing the feedback
<ul>
<li aria-level="1">
Collect data: Use GoalEnvision's analytics tools to compile and visualise feedback data. Identify patterns and areas that need improvement.
</li>
<li aria-level="1">
Discuss results: Hold meetings with relevant teams to discuss the analysis results. Use GoalEnvision to share data and gather further insights.
</li>
</ul>
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Step 3: Implementing improvements
<ul>
<li aria-level="1">
Plan improvement actions: Based on the feedback, define specific activities to improve identified areas. Appoint responsible persons and set timeframes for each activity in GoalEnvision.
</li>
<li aria-level="1">
Implement improvements: Use GoalEnvision's tools to follow up on the implementation of the improvements. Document progress and adjust the plan if needed.
</li>
</ul>
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Step 4: Evaluate and adjust
<ul>
<li aria-level="1">
Evaluate results: After the implementation of improvement actions, use GoalEnvision to collect and analyse results. Compare the results with the expected goals.
</li>
<li aria-level="1">
Adjust processes: If the results do not fulfil expectations, hold additional meetings to discuss what can be further improved. Adjust the plan and implement new actions if necessary.
</li>
</ul>
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<a rel="noopener" href="https://goalenvision.com/knowledgebank/how-to-give-effective-feedback-three-methods-for-success/" target="_blank" title="How to give effective feedback: Three methods for success">Read more about feedback...</a>
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<h3 dir="ltr">Summary</h3>
In this part, we have focused on how to practically implement plans, monitor progress and ensure continuous improvement using the GoalEnvision strategy platform. We have outlined step-by-step instructions on how to work with lean methods to eliminate waste and standardise work as well as how to implement feedback loops to continuously improve your processes. GoalEnvision supports this work through its documentation, analysis and follow-up features, helping you to create an efficient and successful organisation.
This is the last part of the course ‘Green Card in Strategic Planning and Implementation’. Are you ready to take the test to see if you get the green card?
<a href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-with-goalenvision-part-4/" title="Green card in GoalEnvision: Part 4. The test">Continue to part 4&nbsp;(Green card in strategic planning and implementation)...</a>
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Implementation and monitoring are crucial to ensure that strategies lead to the desired results. Here is part 3 of the course ‘Green card in strategic planning and implementation’ with a more detailed review of how you can practically implement, monitor and improve your strategy.

<div class="navigation-arrows" style="text-align: center;"><a href="https://goalenvision.com/knowledgebank/green-card-in-strategic-planning-and-implementation-part-3-implement-and-monitor/" title="Green card in strategic planning and execution with GoalEnvision: Part 3. Execute and follow up">← </a> Back (Execution)</div>
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<h2>Green Card in GoalEnvision</h2>
<h3>Test your knowledge</h3>
<form id="testForm">
<div class="question">
1. What is a vision?
<label><input type="radio" name="q1" value="A"> A. A detailed plan to achieve a specific goal</label> <label><input type="radio" name="q1" value="B"> B. A long-term and inspiring direction for the organization</label> <label><input type="radio" name="q1" value="C"> C. A list of daily tasks</label></div>
<div class="question">
2. Which of the following describes a mission statement?
<label><input type="radio" name="q2" value="A"> A. How the organization creates value for its customers</label> <label><input type="radio" name="q2" value="B"> B. A collection of internal processes</label> <label><input type="radio" name="q2" value="C"> C. A plan to manage staff tasks</label></div>
<div class="question">
3. Which of the following is a strategic perspective?
<label><input type="radio" name="q3" value="A"> A. Customers</label> <label><input type="radio" name="q3" value="B"> B. Operations</label> <label><input type="radio" name="q3" value="C"> C. Technology</label></div>
<div class="question">
4. What is the Traffic Light Method used for?
<label><input type="radio" name="q4" value="A"> A. To prioritize daily tasks</label> <label><input type="radio" name="q4" value="B"> B. To monitor the status of Conditions</label> <label><input type="radio" name="q4" value="C"> C. To manage financial reports</label></div>
<div class="question">
5. What does the green color represent in the Traffic Light Method?
<label><input type="radio" name="q5" value="A"> A. The Condition is partially fulfilled</label> <label><input type="radio" name="q5" value="B"> B. The Condition is fulfilled</label> <label><input type="radio" name="q5" value="C"> C. The Condition is not fulfilled</label></div>
<div class="question">
6. Which of the following are strategic perspectives? (Select all that apply)
<label><input type="checkbox" name="q6" value="A"> A. Market</label> <label><input type="checkbox" name="q6" value="B"> B. IT</label> <label><input type="checkbox" name="q6" value="C"> C. Sales</label> <label><input type="checkbox" name="q6" value="D"> D. People</label></div>
<div class="question">
7. How do the different strategic elements relate to each other? (Select all that apply)
<label><input type="checkbox" name="q7" value="A"> A. The vision provides direction for the mission statement and the strategic goals.</label> <label><input type="checkbox" name="q7" value="B"> B. The mission statement describes how the organization creates value, which is supported by strategic perspectives.</label> <label><input type="checkbox" name="q7" value="C"> C. Strategic goals are independent of the mission statement and vision.</label> <label><input type="checkbox" name="q7" value="D"> D. Strategic perspectives help ensure that all parts of the organization are working toward the same goals.</label></div>
<div class="question">
8. What does the ambition level represent in strategic goals?
<label><input type="radio" name="q8" value="A"> A. The expected standard or level of success for a goal</label> <label><input type="radio" name="q8" value="B"> B. A daily task that must be performed</label> <label><input type="radio" name="q8" value="C"> C. A budget for marketing campaigns</label></div>
<div class="question">
9. What is the purpose of Magic Charts in GoalEnvision?
<label><input type="radio" name="q9" value="A"> A. To create budget reports</label> <label><input type="radio" name="q9" value="B"> B. To visualize and analyze results as percentages</label> <label><input type="radio" name="q9" value="C"> C. To plan staff vacations</label></div>
<div class="question">
10. Which of the following is an example of a strategic goal formulation?
<label><input type="radio" name="q10" value="A"> A. We will increase our sales by 20% next year</label> <label><input type="radio" name="q10" value="B"> B. Our sales have increased by 20% annually through the launch of a new product line</label> <label><input type="radio" name="q10" value="C"> C. We will reduce our costs by 10% next quarter</label></div>
<div class="question">
11. Which functions are used to track progress in GoalEnvision? (Select all that apply)
<label><input type="checkbox" name="q11" value="A"> A. Magic Charts</label> <label><input type="checkbox" name="q11" value="B"> B. Organizational Chart</label> <label><input type="checkbox" name="q11" value="C"> C. Reporting</label> <label><input type="checkbox" name="q11" value="D"> D. Planning Calendar</label></div>
<div class="question">
12. Which steps are examples of continuous improvement? (Select all that apply)
<label><input type="checkbox" name="q12" value="A"> A. Plan-Do-Check-Act (PDCA)</label> <label><input type="checkbox" name="q12" value="B"> B. Lean methods</label> <label><input type="checkbox" name="q12" value="C"> C. Daily meetings</label> <label><input type="checkbox" name="q12" value="D"> D. Feedback loops</label></div>
<div class="question">
13. How often should data be collected and reported?
<label><input type="radio" name="q13" value="A"> A. Anytime</label> <label><input type="radio" name="q13" value="B"> B. Regularly, according to set intervals</label> <label><input type="radio" name="q13" value="C"> C. Only at the end of the year</label></div>
<div class="question">
14. Which function in GoalEnvision is used to document expert opinions on the status of Conditions?
<label><input type="radio" name="q14" value="A"> A. Survey tool</label> <label><input type="radio" name="q14" value="B"> B. Traffic Light Method</label> <label><input type="radio" name="q14" value="C"> C. Analysis tool</label></div>
<div class="question">
15. Which of the following is an example of a Condition for a strategic goal?
<label><input type="radio" name="q15" value="A"> A. Documented procedures</label> <label><input type="radio" name="q15" value="B"> B. Writing a report</label> <label><input type="radio" name="q15" value="C"> C. Scheduling a meeting</label></div>
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Welcome to the final test of our strategic planning course with GoalEnvision. Here you will put your knowledge to the test through 15 questions. By passing the test, you confirm that you can apply the GoalEnvision model to drive successful strategic initiatives. Good luck to you!

<h2>What is the ambition level?</h2>
Ambition is a generic term for any way of planning for the future in terms of expected future outcomes broken down into periods. In economics this is often referred to as a budget or forecast, but in other fields it may have other names. For example, in sales it might be sales targets, in marketing it might be promotional targets, and in HR it might be employee index targets. Ambition levels provide a clear picture of what is expected to be achieved within a certain timeframe, allowing for close monitoring and adjustment of strategies if necessary.
<h2>1. Set the strategic goal</h2>
First, you need to define your strategic goal. This is the basis for your ambition levels and helps you stay focused on what is really important for your organisation.
&nbsp;
<div><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/24anqrv1/setting-goal.png?rmode=max&amp;width=469&amp;height=370" alt="Sätta mål i GoalEnvision" width="469" height="370"></div>
Figure 1: Here we set out our strategic goals to optimise our internal processes for greater efficiency and productivity.
&nbsp;
<h2>2. Set your ambition level</h2>
Having defined your strategic goal, you can now set the level of ambition for this goal. You can set these levels as absolute numbers, for individual periods or by using a smooth curve.
&nbsp;
<div></div>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/zg5d5shf/ambition-line.png?rmode=max&amp;width=548&amp;height=310" alt="Sätta ambitionsnivån i GoalEnvision" width="548" height="310">
Figure 2: Here we set the level of ambition for the chosen goal. You can also set upper and lower limits to get a clearer picture of your goals.
&nbsp;
<h2>3. Edit ambition level in tabular form</h2>
For a more detailed setting, you can edit the ambition levels in a table. This gives you an overview of all periods and makes it easy to adjust the levels according to your needs.ehov.
&nbsp;
<div></div>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/mfppcdmo/ambition-numbers.png?rmode=max&amp;width=555&amp;height=279" alt="Sätta ambitionsnivån med exakta tal" width="555" height="279">
Figure 3: By editing the ambition levels in tabular form, you can easily adjust your goals for each month and get a clear picture of your plans for the future.
&nbsp;
<h2>4. Monitor and compare results</h2>
Once the ambition levels are set, the next step is to monitor and compare the actual results with the set targets. This will help you to identify deviations and take corrective action if necessary.
It is also important to analyse historical data to understand past trends and adjust future ambition levels accordingly. GoalEnvision offers tools to review historical data and improve future goal planning.
&nbsp;
&nbsp;
<div><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/b0uokn51/relative-to-ambition.png?rmode=max&amp;width=580" alt="Resultat i relation till ambitionsnivån" width="580" height="414"></div>
Figure 4: Here we compare our actual results with the ambition levels to see how well we are achieving our goals.
&nbsp;
<h2>GoalEnvision's magic chart</h2>
A unique feature of GoalEnvision is the magic chart, where all goals are converted into percentages so that they can be compared with each other. This chart shows all the goals within the current perspective at the same time, giving an overview of how different goals perform in relation to each other. The green line in the centre of the graph represents the level of ambition, making it easy to see which targets are above or below expectations.
&nbsp;
<div><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1a5d1le3/magic-diagram-ambition-levels.png?rmode=max&amp;width=580" alt="Magiska diagrammet visar historiska resultat jämfört med ambitionsnivån hos alla mål i perspektivet" width="580" height="335"></div>
Figure 5: The magic chart shows all the strategic goals within the current perspective, compared to the green ambition level in the centre of the graph.
&nbsp;
<h2>In the end...</h2>
Setting ambition levels in GoalEnvision is a structured process that helps you plan for the future and monitor your progress towards strategic goals. By carefully defining, adjusting and monitoring the ambition levels, you can ensure that you are on the right track and make the necessary adjustments to reach your goals.
Ambition levels play a crucial role in successful goal tracking. They provide a clear picture of what is expected to be achieved within a certain timeframe and allow for accurate follow-up and adjustment of strategies. With the help of GoalEnvision, this process becomes both easier and more efficient, leading to better results and continuous improvement for your organisation.

Ambition level is a powerful tool in GoalEnvision that helps you plan for future results by setting specific goals for different periods, usually monthly. Here we go through how to set up and monitor the ambition level in GoalEnvision using some example images from the platform.

Understanding and identifying your own leadership style is one of the most crucial factors for success in today's complex and rapidly changing work environment. Different situations and organisations require different types of leadership, and by being able to identify which leadership style best suits your current environment and future goals, you can effectively navigate challenges and drive your organisation towards long-term success.
We will explore the different levels of <a href="https://goalenvision.com/knowledgebank/leadership-goalenvision-answers-and-explains/" title="Leadership - GoalEnvision answers and explains">leadership</a> - visionary, strategic, tactical and operational - and provide you with tools and insights to adapt your leadership to the specific needs and conditions your organisation faces. By learning more about these leadership types and how they can be applied in practice, you will gain a deeper understanding of how to create a more motivating, effective and sustainable work environment.
&nbsp;
<h3>The difference between visionary, strategic, tactical and operational leadership</h3>
Leadership is a multifaceted discipline that can be divided into different levels depending on the goals and structure of the organisation. Here we explore the differences between visionary, strategic, tactical and operational leadership, and how these levels affect the development and success of the organisation.
Operational Leadership
Operational leadership is the most basic level of leadership, often focused on short-term goals and daily tasks. According to Frederic Laloux's model, this can be compared to the 'Red' organisation, where management is top-down at an operational level and the structure is reactive and short-term.
Environment: Chaotic Metaphor: Wolf pack Key breakthrough: Division of labour and authority Example: Organised crime, street gangs
Operational leaders are responsible for ensuring that daily activities are carried out effectively and according to plan. They deal with immediate problems and ensure that employees follow established procedures and processes.
Tactical Leadership
Tactical leadership operates at a slightly higher level than operational leadership, focusing on implementing specific elements of a broader strategy. In Laloux's model, this is represented by the "Yellow" organisation, where management is top-down at a tactical level and the structure is characterised by hierarchy and formal roles.
Environment: Predictable future Metaphor: Army Key breakthroughs: Stability, scalability, process control Examples: Armed forces, healthcare, police
Tactical leaders break down strategic goals into more manageable tasks and projects. They monitor progress and adjust plans as needed to achieve the goals.
Strategic Leadership
Strategic leadership focuses on the creation and implementation of long-term goals and plans that are critical to the future of the organisation. In Laloux's model, this is reflected by the 'Orange' organisation, where management is goal-driven at a strategic level and the structure is characterised by decentralised responsibility.
Environment: Competition for customers Metaphor: Machine Key breakthroughs: Innovation, credibility, meritocracy Example: Traditional companies
Strategic leaders focus on understanding market trends, identifying opportunities and threats, and developing plans to navigate the organisation towards success.
Visionary Leadership
Visionary leadership represents the highest level of leadership, where leaders inspire and motivate employees through a strong vision and values. This can be associated with the 'Light Green' and 'Dark Green' (TEAL) organisation in Laloux's model, where management is value-driven or people-centred, and the structure is based on motivated employees and self-leadership.
Visionary leaders look beyond current trends and challenges and create a long-term vision that inspires and engages the whole organisation. They encourage innovation and change and strive to create a culture where every employee feels part of the organisation's purpose and goals.
&nbsp;
<h3>Frederic Lalouxs "Reinventing Organizations"</h3>
Frederic Laloux's groundbreaking book "Reinventing Organizations" offers an in-depth analysis of how modern organisations can evolve beyond traditional hierarchical structures. Laloux introduces a colour-coded model for understanding different levels of organisational development and leadership, from the most basic to the most advanced.
The book describes how different leadership styles - red, yellow, orange, light green and dark green (TEAL) - influence how organisations function and perform. Through real-life examples and thorough research, Laloux shows how organisations can become more empowered, inspiring and meaningful.
His insights provide a clear guide for leaders who want to align their leadership with the organisation's stage of development and create a culture where innovation and engagement thrive. "Reinventing Organisations" is a valuable resource for anyone who wants to understand and apply modern leadership principles to drive success and sustainability in their business.
<img loading="lazy" src="https://cdn.goalenvision.com/media/4glonijb/management-types.png?rmode=max&amp;width=713&amp;height=401" alt="Management types in a table" width="713" height="401">
<h3>Leadership test: What type of leadership suits you?</h3>
Answer the following questions and note which letter you use most often. Then add up your answers to see which type of leadership is best suited to your organisation.
<ol>
<li>
How would you describe the current working environment in your company?
A: Chaotic and fast changing B: Stable and predictable C: Competitive with a need for innovation D: Employee-centred and values-driven E: Self-directed and based on personal development
</li>
<li>
Which type of decision-making works best in your organisation?
A: Fast and authoritarian B: Hierarchical and structured C: Decentralised and goal-oriented D: Values-based and inclusive E: Self-leadership and collective decision-making
</li>
<li>
What are the most important goals for your organisation right now?
A: Managing urgent problems and keeping the business running B: Maintain stability and efficiency C: Grow and outperform competitors D: Strengthen company culture and employee engagement E: Promote self-realisation and long-term sustainability
</li>
<li>
How would you describe your leadership style?
A: Direct and controlling B: Planning and organising C: Strategic and results-orientated D: Inspiring and supportive E: Coaching and developing
</li>
<li>
What motivates your employees the most?
A: Clear instructions and immediate feedback B: Clear roles and stability C: Challenges and opportunities to grow D: Meaningful work and shared values E: Empowerment and personal development
</li>
</ol>
<h3>Outcome</h3>
<ul>
<li>Most A: Operational (Red) Leadership - Your organisation needs quick decisions and strong authority to manage a chaotic and rapidly changing environment.</li>
<li>Most B: Tactical (Yellow) Leadership - A hierarchical and structured environment with a focus on stability and efficiency is important for your organisation.</li>
<li>Most C: Strategic (Orange) Leadership - Your organisation needs innovation and competitiveness through decentralised and goal-driven leadership.</li>
<li>Most D: Visionary (Light Green) Leadership - Your organisation benefits from values-driven leadership that focuses on employee motivation and engagement.</li>
<li>Most E: Visionary (Dark Green/TEAL) Leadership - Self-leadership and personal development are at the core of your organisation's leadership, promoting long-term sustainability and self-actualisation.</li>
</ul>
By using this test, you can gain a better understanding of the type of leadership that best suits your organisation's current needs and future goals.
&nbsp;
<h3>Examples of how you, as a leader, manage change in your organisation, from the perspective of the different leadership types.&nbsp;</h3>
A common challenge for leaders is to implement a major change in the organisation, such as introducing a new work process or technology. Here is how leaders can approach this task at different levels of leadership.
<h4>Visionary Leadership (Light Green and Dark Green levels)</h4>
Light green level: To successfully implement a new work process, a light green leader can start by communicating why the change is important, and how it aligns with the organisation's values and purpose. The leader engages employees in a dialogue about how the process can be adapted to best suit their needs and creates a sense of ownership and commitment. For example, the leader can organise workshops and discussion forums to gather ideas and feedback.
Dark green level: A dark green leader focuses on creating a self-governing environment where employees take the initiative for the change. The leader acts as a coach and facilitator, helping teams to identify their own goals and steps to implement the new work process. Regular retrospectives and self-assessments can be used to continuously improve and adapt the process.
Strategic Leadership (Orange level)
A strategic leader starts by clearly defining the objectives and benefits of the new work process. They create a detailed plan with specific milestones and deadlines. By delegating responsibilities to different teams and departments, the leader ensures that every part of the organisation knows what is expected of them. To keep everyone on track, regular follow-up meetings and reporting systems can be used to monitor progress and solve problems quickly.
Tactical Leadership (Yellow level)
A tactical leader takes a more structured and controlled approach. They develop a detailed step-by-step plan that outlines every aspect of the change, from training employees to implementation and follow-up. The leader ensures that all staff have clear instructions and know their roles and responsibilities. Regular inspections and checks are used to make sure that everything is going according to plan and to identify and address deviations quickly.
<h4>Operational Leadership (Red level)</h4>
An operational leader manages the change by giving direct and specific orders. They monitor each step of the process closely and use authority to ensure that everyone follows the new guidelines. Quick decisions and immediate feedback are key to dealing with any problems that arise. The leader often uses rewards and punishments to motivate employees to adapt to the change quickly and effectively.

Want to understand which leadership style best suits you and your organisation? In this article, we explore the differences between visionary, strategic, tactical and operational leadership. By identifying and adapting your leadership to your specific work environment and goals, you can create a more effective, motivating and sustainable workplace. Learn how to use the right level of leadership to navigate challenges and drive your organisation towards long-term success.

<h2>What is the difference between the roles of owner, board and management team in a company?</h2>
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1fdkywib/owner-board-md.png?rmode=max&amp;width=580" alt="Owner Board of Directors and Managing Director table" width="580" height="177">
In a company, the owner, the board and the management team all play important roles, but their responsibilities and perspectives differ significantly. To understand how these different levels interact to drive a business forward, we need to start by examining their legal roles under the Swedish Companies Act (2005:551).
&nbsp;
<h3>Owners: Visionaries and Investors</h3>
The owners of a company, those who hold shares, are its backbone. According to the Companies Act, owners have the right to participate in general meetings and make decisions on the company's most important issues. Their main purpose is to ensure that their investment yields a return and that the company is steered in a direction consistent with their long-term vision.
At general meetings, shareholders discuss the company's financial situation, risks and values. They also appoint the board of directors, which is a critical decision as the board is responsible for implementing the owners' strategic objectives and overseeing the company's operations. Owners' directives are issued to guide the way the company is run, acting as an important link between the owners' vision and the operational activities.
&nbsp;
<h3>Board of Directors: Strategists</h3>
The Board of Directors, appointed by the owners, is responsible for the overall management of the company. Their role is strategic: they ensure that the company has a clear direction and that this direction is in line with the owners' directives. The board meets regularly to review and approve the strategic plan, as well as to monitor the company's financial objectives and control its operations.
The board's work is crucial in translating the owners' visions into concrete plans. By managing risks, ensuring the integrity of the company's accounts and monitoring the financial situation, the board acts as a safeguard to keep the company on track.
&nbsp;
<h3>CEO and Management Team: From Strategy to Reality</h3>
The CEO, appointed by the Board of Directors, is responsible for the day-to-day management of the company. The CEO must ensure that the strategic plans are implemented and that the company achieves its operational objectives. This involves a constant balancing act between following the board's guidelines and being flexible enough to adapt to changes and new challenges in day-to-day operations.
The management team, often consisting of the CEO and other senior managers, plays an important supporting role. Together with the CEO, they are responsible for ensuring that all departments within the company are working towards the same goals and that the strategy is implemented effectively. They also manage budgets, follow-ups and operational decisions, which requires a pragmatic and hands-on approach.
&nbsp;
<h3>For example</h3>
To clarify these roles, we can look at an example:
<ul>
<li>Owner: Decides that the company should expand into a new market. Their focus is on the long-term opportunities and risks of such expansion.</li>
<li>Board of Directors: Develops a strategic plan for how the expansion will take place. They set targets and oversee that financial resources are managed effectively to support the expansion.</li>
<li>CEO and Management Team: Implement the strategic plan. They create an action plan, manage budgets, and follow up with regular meetings to ensure the expansion is on track.Implement the strategic plan. They create an action plan, manage budgets, and follow up with regular meetings to ensure the expansion is on track.</li>
</ul>
By understanding and respecting these different levels and their specific roles, companies can navigate complex challenges and strive for long-term success. Each level - from owner to management team - brings unique perspectives and skills that together shape the company's future.

In a company, the owners, the board of directors and the management team all have important roles that affect the company's success. This article explains the different responsibilities of these groups, from the long-term vision of the owners to the day-to-day work of the management team in implementing strategies. Read on to understand how these roles work together to drive the company forward and achieve its goals.

This article introduces three fundamental systems that can help organisations navigate through both good and bad times: the success system, the innovation system and the crisis system. By understanding and using these systems, organisations can better prepare for future challenges and opportunities.

Setting and monitoring targets is crucial to driving success and growth in an organization. This article presents concrete examples of what you can measure in different business perspectives, helping you to assess and improve your business in a structured way.


<h4 dir="ltr">What is a board?</h4>
A board of directors is a group of people elected by the shareholders to oversee and guide the company. The board is responsible for the company's strategic direction and decides on important issues that affect the company's future. In Sweden, the board's work is regulated by the <a rel="noopener" href="https://www.riksdagen.se/sv/dokument-och-lagar/dokument/svensk-forfattningssamling/aktiebolagslag-2005551_sfs-2005-551/" target="_blank" title="Aktiebolagslagen på riksdagen.se">Swedish Companies Act</a>, which means that there are clear frameworks for how the board should function.
<h4 dir="ltr">Composition of the board</h4>
According to the Swedish Companies Act, a limited company must have at least one board member and one deputy. For public limited companies, at least three board members are required. It is also common for the board to include a chairman who leads the board's work and meetings. Board members can be both shareholders and external persons with relevant skills and experience.
<h4 dir="ltr">The board's responsibility</h4>
The board has extensive responsibilities that include:
<ul>
<li aria-level="1">
Set the company's <a href="https://goalenvision.com/knowledgebank/formulating-realistic-and-measurable-goals-smart-goals/" title="Formulating realistic and measurable goals (SMART goals)">goals</a> and <a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="What is strategy?">strategy</a>: The board establishes long-term goals and strategies to achieve these goals.
</li>
<li aria-level="1">
Supervise company <a href="https://goalenvision.com/knowledgebank/10-tips-for-a-more-effective-management-team/" title="10 tips for a more effective management team">management</a>: The board ensures that company management implements strategies and plans effectively and ethically.
</li>
<li aria-level="1">
Decide on important issues: For example, investments, financing and dividends.
</li>
<li aria-level="1">
Ensure compliance: The board is responsible for the company's compliance with laws and internal rules.
</li>
</ul>
<h4 dir="ltr">Board meetings</h4>
The board meets regularly to discuss and make decisions about the company's operations. Minutes are kept of these meetings and the documents are often part of the company's formal documents. It is important that all decisions are made in accordance with the company's articles of association and the Companies Act.
<h4 dir="ltr">How is the board elected?</h4>
Board members are normally elected at the general meeting, where the shareholders vote on candidates. The term of office can vary, but it is usual to have elections annually. The shareholders can also decide to remove board members if there are reasons for this.
<h4 dir="ltr">The importance of an effective board</h4>
An effective board can be critical to a company's success. Board members should have a mix of experience and skills that complement each other. A good board can contribute valuable insights and support management in navigating through challenges and seizing opportunities.
<h4 dir="ltr">Summary</h4>
The board of a limited company has a central role and a great deal of responsibility for the company's development and success. By setting strategic goals, monitoring company management and ensuring that the company complies with laws and regulations, the board contributes to the company being able to achieve its goals and create value for shareholders.
Understanding the board's function and responsibilities is important for anyone involved in or interested in entrepreneurship. A well-functioning board is a key component of a successful company.
For more information about the board's work and responsibilities, you can visit GoalEnvision's help center at&nbsp;<a href="http://faq.goalenvision.com/"> faq.goalenvision.com </a>or take part of our resources at<a href="http://www.goalenvision.com/"> www.goalenvision.com</a>.

Having a board is a requirement for all limited companies in Sweden. The board plays a central role in the company's operations and is responsible for ensuring that the company is run in accordance with laws and regulations. But what does it actually mean to have a board, and how does it work in practice? In this article, we answer the questions. 

<h3 dir="ltr">A business plan for established companies</h3>
Tailored for growth-hungry entrepreneurs
While traditional business plans often focus on the start-up phase, GoalEnvision's business plan is designed to meet the needs of companies that are already established in the market. We understand that your challenges and goals look different than those new to the market.
Focus on growth and scalability
GoalEnvision's business plan is built to help businesses identify and focus on areas that drive growth and scalability. With specific <a href="https://goalenvision.com/knowledgebank/strategic-goals-vs-business-goals/" title="Strategic goals vs business goals">goals</a> in <a href="https://goalenvision.com/blog/goalenvisions-recommended-goal-areas/" title="GoalEnvision's recommended goal areas">areas</a> such as internal efficiency, quality control and technical infrastructure, our business plan helps you grow sustainably.
Clear examples and instructions
The template includes clear examples and detailed instructions for each section, making it easy to complete and adapt the business plan to your company's specific needs. This ensures that you get a concrete and useful plan.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1g1b1dju/namnloes-teckning-2.svg?rmode=max&amp;width=580" alt="Five success perspectives in the business plan" width="580" height="135">
<h3 dir="ltr">What makes our business plan unique?</h3>
Concrete and measurable
Traditional business plans can be vague and general. GoalEnvision's business plan focuses on concrete, measurable goals This makes it easy to follow up and ensure that you are on the right track.
Detailed conditions
Every goal in our business plan is supported by clear conditions. For example, to achieve the goal of improved internal efficiency, we identify <a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">conditions</a> necessary to reach the goals.&nbsp; This provides clear guidance on how to achieve the goals.
Comprehensive business perspective
Our business plan covers all important aspects of the business, from general internal efficiency to supply chain management and customer support. This holistic approach ensures that no area is left unattended, which is critical to long-term success.
&nbsp;
<img loading="lazy" src="https://cdn.goalenvision.com/media/3spevvyu/exampleicon.svg?rmode=max&amp;width=167&amp;height=167" alt="Download the business plan template now" width="167" height="167">
<h3 dir="ltr">Here's how to get started</h3>
Download the template
Start by downloading the GoalEnvision business plan template. It is user-friendly and easy to fill out.
<a href="https://drive.google.com/uc?export=download&amp;id=1jefaWGd9q3ldXkfNe_27AiHD4TQrz-XA" title="Download the business plan template" data-anchor="?export=download&amp;id=1jefaWGd9q3ldXkfNe_27AiHD4TQrz-XA">Download the template here...</a>
Fill in the template
Follow the step-by-step guide to fill in relevant information about your business. Use the clear examples and instructions we've included for each section.
Implement and follow up
Once your business plan is complete, implement it and use it as a living document. Follow up regularly to ensure you are reaching your goals and adjust the plan if necessary.
Use the strategy tool GoalEnvision
By using the <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a> business plan and strategy tool, your business will not only follow a structured path to growth, but also ensure that every aspect of the business is optimized for success. Make the choice that takes your business to new heights.
&nbsp;

Creating a business plan is crucial to the success of any business. When your business is already established and has reached a certain level of maturity, a business plan that goes beyond the traditional is required - a plan that can drive continued growth and innovation. This is where GoalEnvision's business plan comes in, designed specifically for established businesses like yours.

<h3 style="text-align: center;" dir="ltr">What is a vision?</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pb2ducav/puzzle_vision.svg?rmode=max&amp;width=255&amp;height=233" alt="Vision" width="255" height="233">
A vision is a long-term and inspiring picture of what an organization strives to achieve in the future. The vision serves as a guide and a motivating force for all members of the organization. It is often expressed in the form of a short and powerful sentence that describes the company's ultimate goals and ambitions.
Examples of visions:
<ul>
<li aria-level="1">
Google: "To organize the world’s information and make it universally accessible and useful."
</li>
<li aria-level="1">
IKEA: "To create a better everyday life for the many people."
</li>
<li aria-level="1">
Tesla: "To accelerate the world’s transition to sustainable energy."
</li>
</ul>
&nbsp;
<h3 style="text-align: center;" dir="ltr">What is a mission statement?</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/e4xfv4b1/puzzle_mission-statement.svg?rmode=max&amp;width=169&amp;height=173" alt="Mission statement" width="169" height="173">
The mission statement describes what the company does, for which customers, and how it differs from the competition. It is more concrete and specific compared to the vision and focuses on the products or services the company offers and the market it targets.
Examples of mission statements:
<ul>
<li aria-level="1">
Spotify: "To give people access to all the music they want, all the time – in a completely legal and accessible way."
</li>
<li aria-level="1">
Airbnb: "To create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive and sustainable."
</li>
<li aria-level="1">
Nike: "To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete."
</li>
</ul>
&nbsp;
<h3 dir="ltr">How do vision and mission statement relate to each other?</h3>
The vision and the mission statement complement each other and are both important for creating a coherent and successful strategy. The vision provides an overall picture of the company's future goals and ambitions, while the Mission statement describes the concrete path to get there.
The connection between vision and mission statement:
<ul>
<li aria-level="1">
The vision inspires and motivates, while the mission statement concretizes and guides.
</li>
<li aria-level="1">
The vision is long-term and abstract, the mission statement is short-term and concrete.
</li>
<li aria-level="1">
The vision provides an overall purpose, the Mission statement describes how this purpose is achieved.
</li>
</ul>
&nbsp;
<h3 dir="ltr">Other important concepts: values ​​and goals</h3>
In addition to vision and Mission statement, there are several other important concepts that play a central role in the company's strategic planning.&nbsp;
Values: Values ​​are the fundamental principles and beliefs that guide the company's culture and decision-making. They serve as ethical guidelines for how the company and its employees should act.
Examples of values:
<ul>
<li aria-level="1">
Google: "Focus on the user and all else will follow."
</li>
<li aria-level="1">
Coca-Cola: "Leadership, collaboration, integrity, accountability, passion, diversity, quality."
</li>
<li aria-level="1">
Zappos: "Deliver WOW through service."
</li>
</ul>
Goal: Goals are specific, measurable and time-bound statements of what the company wants to achieve. They can be divided into growth targets, strategic goals (long term) and operational goals (shorter term).
Examples of goals:
<ul>
<li aria-level="1">
To increase market share by 15% within the next two years.
</li>
<li aria-level="1">
To launch three new products within the coming year.
</li>
<li aria-level="1">
To improve customer satisfaction by 20% within six months.
</li>
</ul>
&nbsp;
<h3 style="text-align: center;" dir="ltr">To create a vision and mission statement</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/2e5gamws/hero-image.svg?rmode=max&amp;width=286&amp;height=219" alt="formulating vision and mission statement in a group" width="286" height="219">
Formulating a strong vision and a clear mission statement is crucial to giving your company a clear direction and a long-term purpose. Here's a step-by-step guide to creating these fundamental components using tools like <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a>:
<h4 dir="ltr">Create a vision</h4>
<ol>
<li aria-level="1">
Gather your team: Involve management and key people in the company to get different perspectives and ideas.
</li>
<li aria-level="1">
Identify the company's core values ​​and long-term goals: Discuss what is most important for the company and what you want to achieve in the long term.
</li>
<li aria-level="1">
Formulate an inspiring vision: Create a short and powerful sentence that describes the desired future. The vision should be motivating and easy to remember.
</li>
<li aria-level="1">
Test and adjust: Present the vision to the entire company and gather feedback. Make the necessary adjustments to ensure it resonates with everyone.
</li>
<li aria-level="1">
Implement and communicate: Integrate the vision into all aspects of the company, from strategic plans to day-to-day activities. Use tools like GoalEnvision to communicate the vision clearly to all employees.
</li>
</ol>
<a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-vision/" title="Workshop instructions: Formulate your vision">Download workshop instructions to create vision...</a>
<h4 dir="ltr">Create a mission statement</h4>
<ol>
<li aria-level="1">
Analyze the market and competitors: Understand the market you operate in and identify your competitors. Analyze their strengths and weaknesses.
</li>
<li aria-level="1">
Define your customers and their needs: Determine who your target groups are and what needs and problems they have that your company can solve.
</li>
<li aria-level="1">
Identify your unique positioning: Determine what makes your company unique compared to the competition. This can be unique products, services or approaches.
</li>
<li aria-level="1">
Formulate the mission statement: Write down a clear and concise description of what your company does, for which customers and how you differ from the competition.
</li>
<li aria-level="1">
Test and adjust: As with the vision, present the mission statement to the entire company and gather feedback. Adjust it if necessary.
</li>
<li aria-level="1">
Implement and communicate: Integrate the Mission statement into all strategic documents and use it as a guide for decision-making and day-to-day activities. GoalEnvision can help structure and follow up the mission statement.
</li>
</ol>
<a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-mission-statement/" title="Workshop instructions: Formulate your mission statement">Download workshop instructions to create a mission statement...</a>
Creating a vision and a mission statement is an iterative process that requires commitment and collaboration. By using structured tools such as <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a>, the process can be made simpler and more efficient, leading to a clearer direction and stronger cohesion within the company.
&nbsp;
<h3 dir="ltr">Practical examples and case studies</h3>
To understand how vision and mission statement can be implemented effectively, it is useful to look at some real examples.
Case study 1: Tesla
<ul>
<li aria-level="1">
Vision: "To accelerate the world’s transition to sustainable energy."
</li>
<li aria-level="1">
Mission statement: Tesla designs and manufactures electric cars, solar power systems and energy storage solutions to promote sustainable energy and reduce the world's dependence on fossil fuels.
</li>
</ul>
Case study 2: IKEA
<ul>
<li aria-level="1">
Vision: "To create a better everyday life for the many people."
</li>
<li aria-level="1">
Mission statement: IKEA offers a wide range of well-designed and functional home furnishing products at such low prices that as many people as possible should be able to afford them.
</li>
</ul>
Vision and Mission statement are central concepts that together help companies create a clear direction and a strong purpose. By understanding and effectively implementing these, companies can inspire their employees, differentiate themselves from the competition and achieve their long-term goals. Having a well-articulated vision and mission statement is not only important for large companies, but also for small and medium-sized companies striving for growth and success.
&nbsp;
<h3 style="text-align: center;"> </h3>

Having a clear vision and a well-articulated mission statement is fundamental to any successful business. These concepts help create a direction and purpose for the organisation, and they act as guiding stars for all strategic decisions. In this article, we will explore what a vision and a mission statement are, how they relate to each other, as well as other related concepts such as mission, values and goals.

Feedback is a fundamental component of creating a dynamic and successful work environment. In an organization, feedback serves as a tool to promote continuous development, improve performance and strengthen communication between employees and management. When feedback is provided in a constructive and regular manner, it can help individuals understand their strengths and identify areas for improvement, which in turn increases their effectiveness and engagement.
Giving feedback contributes to a culture of openness and transparency, where employees feel valued and heard. It creates an environment where everyone is encouraged to share their thoughts and ideas, which can lead to innovative solutions and better decision-making. Additionally, feedback helps align employee performance with the organization's goals and <a href="https://goalenvision.com/knowledgebank/the-difference-between-vision-and-mission-statement-everything-you-need-to-know/" title="The difference between Vision and Mission Statement: everything you need to know">vision</a>, ensuring everyone is working toward the same direction.
At the management level, feedback is an invaluable tool for identifying and resolving problems early, before they escalate. It also enables better teamwork, as employees learn to understand and respect each other's perspectives and work styles. By integrating a strong feedback culture into the organization, one can improve the overall performance and success of both individuals and the organization.
&nbsp;
<h3 dir="ltr">The Positive Feedback</h3>
Positive feedback is about recognizing and praising good performance and behavior. It is a powerful tool to <a href="https://goalenvision.com/knowledgebank/team-motivation-and-engagement-differences-and-strategies-for-leaders/" title="Team motivation and engagement: Differences and strategies for leaders">motivate</a> and encourage people to continue their good work. When giving positive feedback, remember to be specific and genuine.
Example:
<ul>
<li aria-level="1">
Instead of saying, "Good job," say, "I really appreciate how you handled that difficult customer with so much patience and professionalism."
</li>
</ul>
Tips for giving positive feedback:
<ol>
<li aria-level="1">
Be specific: Focus on specific behaviors or achievements instead of general comments.
</li>
<li aria-level="1">
Be prompt: Provide feedback as soon as possible after the event.
</li>
<li aria-level="1">
Be genuine: Make sure your feedback is honest and sincere.
</li>
</ol>
&nbsp;
<h3 dir="ltr">Constructive criticism</h3>
Constructive criticism is feedback that aims to help the recipient improve. It is important to provide this type of feedback in a way that is helpful and not harmful. Constructive criticism should be specific, focus on behaviors rather than personal characteristics, and include suggestions for improvement.
Step-by-step guide:
<ol>
<li aria-level="1">
Start with something positive: Begin by pointing out something the recipient has done well.
</li>
<li aria-level="1">
Be specific: Describe the specific behavior or performance that needs improvement.
</li>
<li aria-level="1">
Explain the consequences: Describe what consequences the behavior has had or may have.
</li>
<li aria-level="1">
Make suggestions for improvement: Suggest concrete ways the recipient can improve their behavior or performance.
</li>
<li aria-level="1">
End on a positive note: Conclude by expressing your confidence in the recipient's ability to improve.
</li>
</ol>
Example:
<ul>
<li aria-level="1">
"I really appreciate your commitment to the project. I noticed that deadlines are sometimes missed, which affects the team's deliverables. Maybe we can work on a better planning strategy to ensure everyone is kept on track. I'm sure you can do it."
</li>
</ul>
&nbsp;
<h3 dir="ltr">Feedback Through Questions</h3>
Feedback through questions is a method where you ask the recipient questions to help them reflect on their own behavior and performance. This can be particularly effective in promoting self-awareness and accountability.
Advantages of this method:
<ul>
<li aria-level="1">
It encourages self-reflection.
</li>
<li aria-level="1">
This makes the recipient more involved in their own development.
</li>
<li aria-level="1">
It can lead to more sustainable changes because the insight comes from the recipient himself.
</li>
</ul>
Example questions:
<ul>
<li aria-level="1">
"How do you think the last project went?"
</li>
<li aria-level="1">
"Is there anything you would do differently next time?"
</li>
<li aria-level="1">
"What challenges did you encounter and how did you deal with them?"
</li>
</ul>
&nbsp;
<h3 dir="ltr">Receiving Feedback</h3>
Receiving feedback constructively is just as important as being able to give it. Here are some tips on how to best handle feedback:
Tips:
<ol>
<li aria-level="1">
Actively listen: Pay attention and let the feedback giver get to the point.
</li>
<li aria-level="1">
Be open: Try not to get defensive, but accept the feedback with an open attitude.
</li>
<li aria-level="1">
Ask questions: If something is unclear, ask follow-up questions to better understand the feedback.
</li>
<li aria-level="1">
Show appreciation: Thank the person for their feedback, even if it is critical.
</li>
<li aria-level="1">
Reflect and act: Take time to reflect on the feedback and think about how you can use it to improve yourself.
</li>
</ol>
Feedback is an invaluable tool for personal and professional development. By providing positive feedback, constructive criticism and feedback through questions, we can create an environment where everyone feels supported and motivated to improve. And by receiving feedback in a constructive way, we can maximize our opportunities to grow and develop.&nbsp;

Feedback is an important part of both personal and professional relationships. It helps us grow, learn new things and improve our performance. Giving and receiving feedback effectively can be crucial for success and development. In this article, we will explore three typical ways of giving feedback: positive feedback, constructive criticism and feedback through questions. We will conclude with some tips on how best to receive feedback.

<h3 style="text-align: center;" dir="ltr">Problems with messy meetings and unclear decisions</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/vykh3g54/illustration.svg?rmode=max&amp;width=413&amp;height=258" alt="Management team in a meeting" width="413" height="258">
<h4 dir="ltr">A common challenge in management teams</h4>
Working in a <a href="https://goalenvision.com/knowledgebank/10-tips-for-a-more-effective-management-team/" title="10 tips for a more effective management team">management team</a> often means dealing with complex issues and making important decisions. But what happens when the meetings get messy and the decisions unclear? For this management team, this has been a recurring challenge. Unclear decisions and lack of structure during meetings led to frustration, misunderstandings and sometimes even duplication of work.
<h4 dir="ltr">The consequences of a lack of structure and clarity</h4>
A common view was that meetings dragged on without any concrete decisions being made. Discussions drifted away and important questions remained unanswered. After the meetings, many in the group felt unsure of what had actually been decided and who was responsible for various tasks. This lack of clarity created not only stress but also inefficiency in their work.
<h4 dir="ltr">Examples from our management team</h4>
The consequences of this lack of structure became clear: projects were delayed, goals became diffuse and team morale dropped. Constantly having to reassess and unravel previous decisions took a lot of time and energy, preventing the group from focusing on the strategic goals.
It was clear that something needed to change in order for them to work more effectively and purposefully. The group needed a tool that could help them create structure, clarity and follow-up in their work. That's when one of the members discovered GoalEnvision.
&nbsp;
<h3 style="text-align: center;" dir="ltr">The discovery of GoalEnvision</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/docsz/AD_4nXf5-Qn921kMf2c3jofy5oWnFnfVYzLvPkzTIBt2-2TtnrhfrVaOzkwo83g9sov65pU2zbrfNOhmuhHA6Ny6wHKH0fN9oOjbuO12pMb2m6v8DP1PZ5v_ChwL3L0xu3cGmLefoF0ckv7vToaM9HfujF0202Hg?key=tt_OAJqFvV4SkQYBA_ciQg" alt="En dator som visar strategiverktyget GoalEnvision" width="411" height="319">
<h4 dir="ltr">A member of management finds the solution: GoalEnvision</h4>
One of the management team members, frustrated by the constant problems of messy meetings and unclear decisions, started searching for a solution. After some research, he discovered GoalEnvision, a tool designed to create clear <a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="What is strategy?">strategies</a> and facilitate the follow-up of goals. Curious about how this tool could help the group, he took the initiative to learn more about its features.
<h4 dir="ltr">What is GoalEnvision and how does it work?</h4>
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a> is a digital strategy tool that helps organizations plan, implement and follow up on their goals in a structured and clear way. The tool offers a platform where users can define <a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-vision/" title="Workshop instructions: Formulate your vision">visions</a>, <a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-mission-statement/" title="Workshop instructions: Formulate your mission statement">mission statement</a>, <a href="https://goalenvision.com/knowledgebank/how-to-achieve-growth-targets-a-step-by-step-guide-for-businesses/" title="How to achieve growth targets: A step-by-step guide for businesses">growth targets</a> and strategic goals. One of the central parts of GoalEnvision is the five perspectives of success: market, sales, operations, employees and finances.
The executive quickly recognized the potential of GoalEnvision and shared his discovery with the rest of the group. The tool seemed to be just what they needed to solve their organizational problems. By using GoalEnvision, they were able to create a clear structure for their meetings and decisions, which would lead to better focus and higher efficiency.
<h4 dir="ltr">First step: Everyone sets a goal</h4>
To get a practical feel for how GoalEnvision worked, the management team decided to let each member set their own goal within their respective perspective. This would not only help them understand the tool better, but also create a common strategy to improve the overall performance of the organization.
With each member responsible for a specific goal, the group began its journey towards a more structured and goal-oriented work process. The <a href="https://goalenvision.com/knowledgebank/strategic-goals-vs-business-goals/" title="Strategic goals vs business goals">strategic goals</a> that were set would serve as benchmarks for their continued work and help them achieve a higher degree of coordination and efficiency throughout the organization.
&nbsp;
<h3 style="text-align: center;" dir="ltr">The implementation of strategic goals</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/s5sbvedi/laptop-skaermbilder-5.svg?rmode=max&amp;width=580" alt="GoalEnvisions Setup goal screen" width="580" height="320">
<h4 dir="ltr">Understanding of strategic goals and their conditions</h4>
When the management team started working with GoalEnvision, they quickly realized the importance of not only setting strategic goals, but also identifying the <a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">conditions</a> necessary to achieve them. Conditions can be divided into three main categories: structure, capability and energy. These elements ensure that the team has the resources, skills and motivation needed to successfully achieve their goals.
Structure is about having the right tools, processes and routines in place. Ability refers to the competence and experience required to perform the tasks. Energy means the motivation and commitment that drives the team forward. By focusing on these three areas, the group was able to create a solid foundation for its strategic goals and improve its chances of success.
<h4 dir="ltr">Five success perspectives in GoalEnvision</h4>
GoalEnvision divides strategic goals into five success <a href="https://goalenvision.com/knowledgebank/five-success-perspectives-for-performance-management-a-guide-to-sustainable-success/" title="Five success perspectives for performance management: A guide to sustainable success">perspectives</a>: market, sales, operations, people and finances. Each perspective represents a critical part of the organization's overall strategy and helps ensure that all important areas are covered.
The management team divided the responsibility for these perspectives among its members. Each set a goal in their assigned area, creating a balanced and holistic approach to the organization's development. This approach helped the group focus their efforts and coordinate their efforts toward common goals.
&nbsp;
<h3 style="text-align: center;" dir="ltr">The management team's journey with GoalEnvision</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/5kdjpjwf/navcard4.svg?rmode=max&amp;width=132&amp;height=155" alt="Picking out what goals to set" width="132" height="155">
<h4 dir="ltr">First step: Everyone sets a goal</h4>
In order to quickly get started with GoalEnvision, the management team decided that each member would set their own goal within their respective perspective. This exercise would not only give them a better understanding of how the tool worked, but also create a common foundation for their future work.
The market perspective focused on understanding and satisfying customer needs. The sales perspective was about streamlining and increasing sales. The business perspective aimed to improve internal processes and reduce waste. The employee perspective concentrated on increasing employees' competence and motivation. Finally, the finance perspective focused on improving the company's financial performance.
<h4 dir="ltr">How each member contributes their perspective</h4>
With each member setting up and working towards their goal, the management team began to see positive changes. The discussions during the meetings became more focused and structured. With clear goals and defined areas of responsibility, the group could more easily follow up progress and identify any obstacles in time.
This new way of working not only helped to solve the previous problems of messy meetings and unclear decisions, but also to create a more engaged and motivated management team. Each member felt a stronger connection to the overall goals of the organization and a clearer understanding of how their work contributed to the common success.
&nbsp;
<h3 style="text-align: center;" dir="ltr">The five goals</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1g1b1dju/namnloes-teckning-2.svg?rmode=max&amp;width=580" alt="GoalEnvisions five success perspectives" width="580" height="135">
<h4 dir="ltr">The market perspective: Understanding and satisfying customers' needs</h4>
The first goal was set within the market perspective, where the focus was on improving customer satisfaction. The executive responsible for this perspective decided to conduct a comprehensive customer survey to better understand customer needs and expectations. By analyzing the results, the company was able to adjust its products and services to better meet the demands of its customers, which in turn led to increased customer loyalty and higher sales figures.
<h4 dir="ltr">The sales perspective: Communicating and selling the company's offerings</h4>
The sales perspective focused on increasing sales volume by improving sales processes and developing new sales channels. The goal here was to achieve a 15% increase in sales within the coming year. The management member responsible for this perspective implemented new sales strategies, including digital marketing campaigns and training for the sales team, which contributed to the achievement of the target and a significant increase in sales.
<h4 dir="ltr">The operations perspective: Effective internal processes</h4>
Within the operational perspective, the goal was set to streamline internal processes to reduce costs and increase productivity. The goal was to reduce production costs by 10% by implementing <a href="https://goalenvision.com/knowledgebank/lean/" title="LEAN">lean</a> methods and improving logistics processes. The responsible management member identified and eliminated waste in the production chain, resulting in significant cost savings and smoother operations.
<h4 dir="ltr">The people perspective: Competence and motivation of the staff</h4>
The goal within the employee perspective was to improve employee satisfaction and increase competence within the company. The management member responsible for this perspective set the goal of implementing regular training programs and creating a more inclusive work environment. This meant that employees had more opportunities to develop their skills and that the workplace became more motivating and engaging, which in turn improved overall morale and productivity.
<h4 dir="ltr">The financial perspective: Focus on financial results and returns</h4>
The last goal was set within the financial perspective, where the focus was on improving the company's profitability. The goal was to increase profitability by 20% through better cost control and optimization of resource use. The responsible management member carried out a detailed financial analysis and introduced new budgeting and follow-up routines. This led to a more efficient use of the company's resources and a marked improvement in profitability.
By each member working toward their specific goals within their respective perspectives, the management team was able to create a more balanced and holistic strategy for the company's growth and success.
&nbsp;
<h3 style="text-align: center;" dir="ltr">Results and Reflection</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bchfhb4i/chat.svg?rmode=max&amp;width=269&amp;height=269" alt="Chat bubble" width="269" height="269">
<h4 dir="ltr">The benefits of clear goals and structured meetings</h4>
After implementing GoalEnvision and setting clear goals within the five success perspectives, the management team began to notice significant improvements in their work. Meetings became more structured and focused, leading to more effective discussions and decisions. Each member knew exactly what was expected of them and could clearly report their progress.
This structure not only helped reduce confusion and stress, but also increased productivity and engagement within the team. The clear goals made it easier to follow up and measure success, which in turn created a sense of responsibility and motivation among all members.
<h4 dir="ltr">How GoalEnvision changed our management team</h4>
The implementation of GoalEnvision ushered in a new era of efficiency and collaboration in the management team. The tool enabled members to work more purposefully and structured. By clearly defining and communicating goals, the team was able to work toward common goals and reduce the risk of misunderstandings and duplication of work.
One of the biggest changes was the improvement of the follow-up process. Using GoalEnvision, the management team could easily monitor the status of each goal and make real-time adjustments as needed. This made it possible to quickly identify and fix problems before they escalated.
<h4 dir="ltr">Future steps and continuous development</h4>
With the positive results of <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a>, the management team decided to continue using the tool to support their long-term strategic planning. They realized that success is not only about setting goals, but also about constantly evaluating and adapting to changing conditions and market conditions.
The management team now plans to regularly review and adjust their strategic goals and conditions to ensure they are always on track towards their overall vision and business goals. They will also continue to use GoalEnvision to keep all members informed and engaged, fostering a culture of continuous improvement and collaboration.
By integrating GoalEnvision into their daily work, the management team has not only managed to overcome their past challenges, but also built a stronger, more cohesive and efficient organization that is well equipped for the challenges of the future.
&nbsp;

The management team struggled with messy meetings and unclear decisions that hampered their work and lowered team morale. One of the members discovered the GoalEnvision strategy tool, which was the start of a journey towards clearer goals and structured follow-up. By implementing GoalEnvision and setting specific goals in five success areas, they managed to turn the situation around and create a more efficient and collaborative work environment. Here's the story of how a simple change led to big improvements.

<h3 class="p4"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/derff2dl/ma-ltrappan.png?rmode=max&amp;width=580" alt="Måltrappan i GoalEnvision" width="580" height="298"></h3>
<h3>1. Effect goals: your ultimate purpose</h3>
Effect goals are the long-term changes or results that you hope to achieve. These goals are often influenced by external factors and can be difficult to fully control, but they provide the direction for all other work. Examples of effect goals could be to improve customer satisfaction or to reduce the company's environmental impact.
Example: Increase customer satisfaction by 20% within two years.
&nbsp;
<h3>2. Result goals: Concrete targets</h3>
Result goals are the specific, measurable results you want to achieve to contribute to your effect goals. These goals are more within your control and are directly linked to your results.
Example: Get 95% positive customer reviews on our products within one year.
&nbsp;
<h3>3. Performance goals: tasks</h3>
Performance goals are about the activities and efforts needed to achieve the result targets. These objectives specify what needs to be done on a daily or weekly basis to ensure that you reach your performance targets.
Example: Conduct at least 20 customer surveys every month to gather feedback.
&nbsp;
<h3>4. Learning goals: The development journey</h3>
Learning goals are important when you do not have full clarity on the required impact, results or achievements. These goals are about acquiring the knowledge and skills needed to better understand and achieve your other goals.
Example: Attend a course on customer relationship management to improve your understanding of customer needs.
&nbsp;
<h3>Step-by-Step Example of the Goal Ladder</h3>
To illustrate how these objectives are linked, consider a fictional scenario where a company wants to improve its customer service.
1. Effect goal: Increase customer satisfaction by 20% within two years.
2. Result Goal: Get 95% positive customer reviews on our products within one year.
3. Performance goal: Conduct at least 20 customer surveys every month to gather feedback.
4. Learning goal: Attend a course on customer relationship management to improve understanding of customer needs.
By starting with effect goals and then breaking them down into result, performance and learning goals, you can create a clear and manageable path to success. This also makes it easier to identify what actions are needed and how you can measure progress along the way.
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<h3>How to use the Goal Ladder in GoalEnvision</h3>
By using the goal ladder, organisations can ensure that all levels of goal setting are covered, from the overall effect goals to the specific learning goals. This helps to create a clear path forward and ensures that everyone within the organisation understands what needs to be done to achieve success. <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">Read more about GoalEnvision.</a>
&nbsp;
<h3>Benefits of the goal ladder</h3>
 Structure and clarity: The goal ladder provides a clear structure for how different types of goals relate to each other, creating clarity and understanding within the organisation. Focus on performance and learning: Including both performance and learning goals ensures that both performance and continuous development are prioritised. Measurability and follow-up: Setting clear effect and performance goals makes it easier to measure progress and follow up on work. Engagement and motivation: When everyone in the organisation understands the goals and what is required to achieve them, engagement and <a href="https://goalenvision.com/knowledgebank/team-motivation-and-engagement-differences-and-strategies-for-leaders/" title="Team motivation and engagement: Differences and strategies for leaders">motivation</a> increase.&nbsp;
&nbsp;

Setting goals is a critical part of managing a successful organisation. To maximise the impact of your goal-setting efforts, it is important to start with the overall effect goals and then break these down into more concrete result, performance and learning goals. This approach ensures that your goals are clear, measurable and achievable, which in turn leads to greater success for the whole organisation.

<h3>The difference between motivation and engagement</h3>
Motivation is about the driving force behind performing a task. There are two main types of motivation:
External motivation: driven by external rewards such as bonuses, pay rises or recognition. Internal motivation: driven by intrinsic satisfaction, such as feeling competent, valued or working on something you are passionate about.
Engagement, on the other hand, is about the feeling of being involved and dedicated to your work and workplace. Engaged employees are often more productive, innovative and loyal.
&nbsp;
<h3>Building engagement through strategic goals</h3>
Building engagement in a team requires employees to feel that their work is meaningful and contributes to something bigger. This is where the company's values, <a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-vision/" title="Workshop instructions: Formulate your vision">vision</a> and mission play a key role.
Values and vision
A clear and inspiring vision can act as a powerful internal driver. It is the leader's job to communicate this vision in a way that makes every employee feel part of the journey.
Mission statement and strategic goals
Breaking down the company's overall goals into concrete, <a href="https://goalenvision.com/knowledgebank/what-to-consider-when-setting-goals-a-guide-to-effective-goal-setting/" title="What to consider when setting goals? A guide to effective goal setting">strategic goals</a> makes it easier for employees to understand how their work contributes to the company's success. This creates a sense of coherence and purpose, which is key to both motivation and engagement.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/eqyly2jo/person-dreaming.svg?rmode=max&amp;width=250&amp;height=238" alt="Inre motivation driver en medarbetare bäst" width="250" height="238">
<h3>Creating the conditions for motivation</h3>
Instead of trying to motivate employees directly, leaders should focus on creating the right <a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">conditions</a> for motivation. Here are some concrete strategies:
1. Ensure clear expectations and direction
A lack of clarity around what is expected can lead to confusion and reduced motivation. Use tools like GoalEnvision to create clear goals and track progress.
2. Provide employees with the necessary resources
Make sure your team has access to the <a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">right tools</a>, training and support. Without these basics, it's hard to keep them motivated.
3. Promote skills development
Invest in employees' skills development. When employees feel they are developing and learning new skills, their intrinsic motivation and engagement increases.
4. Encourage autonomy
Give employees the freedom to decide how they want to perform their tasks. This increases their sense of ownership and responsibility.
5. Recognise and reward progress
Recognition for work well done can be a powerful motivator. It doesn't always have to be in the form of big bonuses, but can also be through public praise or other forms of appreciation.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/jqsepqws/pic.svg?rmode=max&amp;width=126&amp;height=154" alt="Från motivation till engagemang" width="126" height="154">
<h3>From motivation to engagement</h3>
Motivation is often a prerequisite for engagement, but they are not interchangeable. An engaged team is not only motivated to achieve its goals, but is also emotionally invested in the success of the company. This engagement is created by the leader:
<ul>
<li>Communicates a clear vision and mission statement.</li>
<li>Setting realistic and inspiring goals.</li>
<li>Providing the resources and support that employees need to succeed.</li>
<li>Builds a company culture that values and recognises the contribution of each individual.</li>
</ul>
By focusing on these aspects, you as a leader can not only motivate your team, but also create a long-lasting commitment that drives the company forward.
To effectively implement these strategies, you can use digital tools such as <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a>, which helps to plan, implement and monitor goals in a structured way. This ensures that all employees are on the same page and working towards the same vision.
Understanding and working with both motivation and engagement is key to creating a high-performing team that not only achieves its goals, but also thrives and grows together.
&nbsp;
<h3>Tools and methods</h3>
In addition to GoalEnvision, there are several other tools and methods that can help measure and improve motivation and engagement. Use regular feedback systems where employees can share their thoughts and ideas anonymously. Conduct regular <a href="https://goalenvision.com/knowledgebank/surveys-and-template-library/" title="Surveys and template library">surveys</a> to capture employees' feelings and opinions about the work environment. Team building activities can also be very effective in strengthening relationships and increasing engagement.
&nbsp;
<h3>Long-term strategy</h3>
Integrating motivation and engagement strategies into your company's long-term plan is crucial to creating a sustainable company culture. Make sure these strategies are not just temporary initiatives, but part of the company's core values and vision. Create a long-term plan that includes regular monitoring, evaluation and adjustment of your strategies to ensure they continue to be effective.
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Creating a work environment where employees are both motivated and engaged is a key task for every leader. But what exactly is the difference between motivation and engagement, and how can you as a leader best foster these in your team? Let's dive into these questions and explore strategies to maximise your team's potential.

<h2 dir="ltr">Introduction to strategic planning</h2>
Having a clear strategic plan is critical to the company's success. A strategic plan acts as a map that guides the company towards its long-term goals. For leaders and management teams, it is important to understand what is included in a strategic plan and how to effectively implement it.
<h3 dir="ltr">Vision and mission statement: The basis for a strategic plan</h3>
A strong strategic plan starts with a clear <a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-vision/" title="Workshop instructions: Formulate your vision">vision</a> and <a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-mission-statement/" title="Workshop instructions: Formulate your mission statement">mission</a> statement. The vision describes the company's long-term goals and ambitions, while the business concept clarifies what the company does and how it creates value for its customers. These elements provide direction and inspiration for the entire organization. For example, a vision could be "To become the market leader in sustainable energy solutions", and the mission statement could be "We deliver innovative solar energy systems that reduce our customers' energy costs and environmental impact."
<h3 dir="ltr">Formulate growth targets</h3>
Growth targets are specific and measurable goals that the company wants to achieve in order to grow. These targets can be to increase turnover, expand into new markets or improve customer satisfaction. For example, a growth target might be "Increase company revenue by 15% within two years."
<h3 dir="ltr">Define strategic goals</h3>
<a href="https://goalenvision.com/knowledgebank/strategic-goals-vs-business-goals/" title="Strategic goals vs business goals">Strategic goals</a> are concrete actions and initiatives that help the company achieve its growth goals. These goals are broken down into specific projects and activities that different departments and teams are responsible for. For example, a strategic goal could be "Launch three new products within the next year" or "Reduce production costs by 10% by implementing lean methods."
<h3 dir="ltr">Identify and create conditions</h3>
In order to succeed with the strategic goals, the company must identify and create the right <a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">conditions</a>. These can be divided into three main categories:
<ol>
<li aria-level="1">
Structure: Necessary resources and support such as equipment, efficient procedures and financial investments. Example: "Install a new ERP system to improve inventory management and production efficiency."
</li>
<li aria-level="1">
Ability: Knowledge, skills and experience required to perform the work. Example: "Implement a training effort for the sales team to increase skills in digital sales."
</li>
<li aria-level="1">
Energy: Drive, motivation and commitment of the employees. Example: "Implement a reward system to increase employee engagement and motivation."
</li>
</ol>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bmujwbmh/conditions-illustration.jpg?rmode=max&amp;width=436&amp;height=278" alt="Three condition types, a model" width="436" height="278"> 
Each condition is linked directly to specific strategic objectives to ensure that the right resources and support are in place to achieve these objectives. For example, if a strategic goal is to "increase customer satisfaction by 20%," condition might include "Hire additional customer service staff," "Implement a new CRM system," and "Conduct regular customer surveys."
<h3 dir="ltr">The five perspectives</h3>
An effective strategic plan should include a broad analysis of different <a href="https://goalenvision.com/knowledgebank/five-success-perspectives-for-performance-management-a-guide-to-sustainable-success/" title="Five success perspectives for performance management: A guide to sustainable success">perspectives</a> within the company. GoalEnvision uses five success perspectives to ensure a holistic approach:
<ol>
<li aria-level="1">
The market perspective: Focus on understanding and satisfying customers' needs. Example: "Conduct market research to identify new customer segments."
</li>
<li aria-level="1">
The sales perspective: Focus on communicating and selling the company's offers. Example: "Develop a new digital marketing strategy to increase online sales."
</li>
<li aria-level="1">
The operations perspective: Focus on improving internal processes for efficiency. Example: "Implement lean methods to reduce waste in production."
</li>
<li aria-level="1">
The people perspective: Focus on staff competence and motivation. Example: "Develop a comprehensive training program to increase the skills of employees."
</li>
<li aria-level="1">
The finance perspective: Focus on financial results and returns. Example: "Reduce operational costs by 5% through more efficient use of resources."
</li>
</ol>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1g1b1dju/namnloes-teckning-2.svg?rmode=max&amp;width=653&amp;height=152" alt="Success Perspectives" width="653" height="152">
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<h3 dir="ltr">Resource allocation and division of responsibilities</h3>
An effective strategic plan requires clear <a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="Strategic resource allocation">resource allocation</a> and division of responsibilities. This means determining what resources are needed for each goal and who is responsible for achieving them. Example: "The marketing department is responsible for developing the new digital marketing strategy and reports weekly on the progress."
<h3 dir="ltr">Implementation of strategic initiatives</h3>
Implementation is the most critical part of a strategic plan. This is where the plans are translated into practical measures. The company must ensure that all activities are followed up regularly and that any obstacles are quickly identified and addressed. Continuous communication and collaboration is the key to successful implementation. Example: "Conduct monthly reconciliation meetings to ensure projects are progressing according to plan."
<h3 dir="ltr">Follow-up and evaluation of goals</h3>
To ensure that the company is on the right track towards its goals, it is important to regularly <a href="https://goalenvision.com/blog/follow-up-on-goal-has-never-been-easier/" title="Follow up on goal has never been easier">follow up</a> and evaluate progress. This is done by measuring results against established indicators and by using tools such as reports and surveys. Regular monitoring helps identify areas that need improvement and adjustment. Example: "Use customer satisfaction surveys each quarter to measure progress toward the goal of increasing customer satisfaction by 20%."
<h3 dir="ltr">Adjustment and adaptation of the strategy</h3>
Strategic plans are not static documents. They must be <a href="https://goalenvision.com/knowledgebank/flexibility-in-business-planning/" title="Flexibility in business planning">adjusted</a> and adapted based on changes in the market, customer needs and the company's own performance. By being flexible and responsive, the company can quickly adapt its strategy to handle new challenges and opportunities. Example: "Reassess and adjust marketing strategy every six months based on market research feedback."
<h3 dir="ltr">Tools and methods for effective strategic planning</h3>
To facilitate strategic planning and implementation, there are several tools and methods that can be used. <a rel="noopener" href="/" target="_blank" title="Explore GoalEnvision">GoalEnvision</a> is an example of a digital tool that helps companies plan, implement and follow up on their goals in a structured and clear way. The tool enables clear communication, simple follow-up and efficient resource allocation. Example: "Use GoalEnvision to create a common platform where all strategic goals and progress can be tracked in real time."
By following these steps, companies can create a robust strategic plan that not only defines their goals, but also provides a clear path to achieving them. A well-thought-out and implemented strategic plan is a key factor for long-term success and sustainable growth.
&nbsp;

Creating a strategic plan is critical to a company's success and long-term growth. A well-thought-out strategic plan helps leaders and management teams define clear objectives, allocate resources effectively and stay focused on the company's overall vision. In this article, we review the key components of a strategic plan, from vision and mission to follow-up and alignment, and show how you can use tools such as GoalEnvision to ensure your strategy leads to real results.

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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/m43nhnkj/growth-targets-laptop.png?rmode=max&amp;width=396&amp;height=297" alt="Growth Targets in GoalEnvision on a laptop screen" width="396" height="297">
<h3 dir="ltr">What are growth targets?</h3>
Growth goals are specific goals that a company sets to increase its turnover, improve its market share, expand into new markets or improve its products and services. Growth goals can be more visionary and overarching than strategic goals. For example, a growth goal could be "Become the best hamburger in town" or "Conquer the Nordic market within three years".
<h3 dir="ltr">Define growth goals</h3>
For growth goals to be effective, they must be inspiring and provide clear direction. While they don't need to be as detailed as strategic goals, they should still be relevant and ambitious. Use the SMART criteria (Specific, Measurable, Acceptable, Realistic, Time-Bound) whenever possible, but be open to formulating more visionary goals.
Examples of growth targets:
<ul>
<li style="font-style: italic;" aria-level="1">
"Be the best burger in town."
</li>
<li style="font-style: italic;" aria-level="1">
"Increase the company's presence on the Nordic market within three years."
</li>
<li style="font-style: italic;" aria-level="1">
"Double turnover within five years."
</li>
</ul>
<h3 dir="ltr">Analyze the current situation and set realistic goals</h3>
Before setting your growth goals, it is important to analyze the company's current situation. This includes understanding the market, identifying competitive advantages and analyzing internal resources. By having a clear picture of the current situation, you can set realistic and achievable goals.
Example: "After careful market analysis and assessment of our resources, we have determined that a 10% increase in market share is a realistic target for the next two years."
<h3 dir="ltr">Develop strategies to achieve growth targets</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1g1b1dju/namnloes-teckning-2.svg?rmode=max&amp;width=597&amp;height=139" alt="GoalEnvisions Success Perspectives" width="597" height="139">
Once the growth goals are defined, the next step is to develop strategies to achieve them. This means identifying which measures are required and creating an action plan. The strategies must be well thought out and clearly linked to the five perspectives that govern the company's strategic goals:
<ol>
<li aria-level="1">
The market perspective: Strategies within this perspective focus on understanding and satisfying customer needs. Example: "Develop a marketing campaign targeting new customer segments to increase brand awareness and attract more customers." 
</li>
<li aria-level="1">
The sales perspective: Strategies within this perspective are about increasing sales volume and improving sales channels. Example: "Implement a new CRM system to improve customer relationships and increase repeat sales." 
</li>
<li aria-level="1">
The operations perspective: Strategies here aim to improve internal processes to increase efficiency. Example: "Implement lean methods in production to reduce waste and increase productivity." 
</li>
<li aria-level="1">
The people perspective: Strategies within this perspective focus on developing staff competence and motivation. Example: "Implement regular training programs to strengthen employee skills and engagement." 
</li>
<li aria-level="1">
The finance perspective: Strategies within this perspective are about improving the company's financial performance and ensuring sustainable growth. Example: "Optimize the cost structure by negotiating supplier agreements and reducing operational costs." 
</li>
</ol>
Each strategy must be clearly defined and linked to specific activities and responsible people. It is also important that each strategy has measurable goals so that progress can be monitored and evaluated regularly.
Example of an action plan: "To achieve the growth goal of becoming the best burger in town, we will:
<ul>
<li style="font-style: italic;" aria-level="1">
The marketing perspective: Launch a marketing campaign that highlights our unique burger features and local ingredients.
</li>
<li style="font-style: italic;" aria-level="1">
The Sales Perspective: Implement a loyalty program to reward repeat customers and increase customer loyalty.
</li>
<li style="font-style: italic;" aria-level="1">
The business perspective: Improve kitchen processes to reduce waiting times and increase customer satisfaction.
</li>
<li style="font-style: italic;" aria-level="1">
The employee perspective: Train all staff in customer service and product knowledge to improve the customer experience.
</li>
<li style="font-style: italic;" aria-level="1">
The economic perspective: Reduce food costs by negotiating better contracts with local suppliers."
</li>
</ul>
<h3 dir="ltr">Implement and allocate resources</h3>
To successfully implement your strategies, it is important to allocate the necessary resources, both financial and human. Make sure that each strategy has a clear action plan and that responsible people are appointed to drive the work forward.
Example: "Allocate the marketing department a budget of SEK 500,000 to carry out the digital marketing campaign. The marketing manager is responsible for the campaign being carried out according to plan."
<h3 dir="ltr">Follow up and evaluate progress</h3>
Regular follow-up and evaluation of progress is essential to ensure that the company is on the right track towards its growth goals. Use measurement tools and reports to monitor progress and make necessary adjustments to the strategy based on the results.
Example: "Conduct monthly reconciliation meetings where we review the latest reports and adjust strategies as needed to ensure we meet the target of growing the customer base by 15%."
<h3 dir="ltr">Adjust and adapt the goals as needed</h3>
Flexibility is important in growth planning. If market conditions change or if the company encounters unexpected obstacles, the goals and strategies must be adjusted to remain relevant and achievable.
Example: "Due to an unforeseen change in the market, we are adjusting the product launch target to two new products instead of three within the same time frame."
<h3 dir="ltr">Use tools for effective growth planning</h3>
Digital tools such as GoalEnvision can help companies plan, implement and follow up on their growth goals in a structured and transparent way. The tool enables clear communication, simple follow-up and efficient resource allocation.
Example: "Use GoalEnvision to create a common platform where all growth goals and progress can be tracked in real-time, facilitating collaboration and decision-making."
By following these steps, companies can create and achieve growth goals that not only drive the business forward, but also ensure long-term success and sustainable growth.
&nbsp;

Growth targets are central to driving a company's development forward. By setting specific, measurable and realistic growth targets, companies can focus their efforts on expanding their business and increasing profitability. This article explains how you can define and achieve growth objectives, and what steps are required to ensure that these objectives lead to real results.

<h4 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/2e5gamws/hero-image.svg?rmode=max&amp;width=317&amp;height=243" alt="Plan the implementation carefully" width="317" height="243"></h4>
<h3 dir="ltr">Plan the implementation carefully</h3>
In order to succeed in the implementation, it is important to have a detailed action plan. This plan should include specific activities, responsible persons, and time frames. Breaking down the strategy into smaller, manageable tasks makes it easier to follow through and ensure that each part of the plan is executed according to plan.
Example: "To improve customer service by 20% within two years, we will implement the following activities: recruit additional customer service staff, implement a new CRM system and conduct regular customer surveys. Each activity has a designated person in charge and a clear schedule."
<h3 dir="ltr">Allocate resources efficiently</h3>
<a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="Strategic resource allocation">Resources</a> are necessary to implement the strategic plan. This includes both financial resources and human resources. It is important to ensure that the right resources are available at the right time and that they are used effectively.
Example: "The marketing department receives an extra budget of SEK 200,000 to implement a new digital marketing campaign, starting in January and continuing during the first quarter."
<h3 dir="ltr">Clear communication and division of responsibilities</h3>
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="Internal communication in the strategy process">Communication</a> is the key to successful implementation. Everyone in the organization must understand the goals of the plan, their role in its implementation, and how their work contributes to the big picture. Regular meetings and reports are important to keep everyone informed and engaged.
Example: "We will have weekly reconciliation meetings where each department reports on their progress and challenges. These meetings also provide an opportunity to adjust plans as needed and ensure everyone is on the same track."
<h3 dir="ltr">Follow up and evaluate continuously</h3>
Regular<a href="https://goalenvision.com/knowledgebank/articles-on-goal-follow-up-and-monitoring/" title="Follow-up on goals"> follow-up</a> is crucial to ensure that the implementation goes according to plan. This means monitoring progress, identifying obstacles and taking corrective action as needed. Use KPI (Key Performance Indicators) and other measurement tools to assess how well the plan is being implemented.
Example: "We will use the Customer Satisfaction Index (NPS) to measure improvements in customer service. Monthly reports will be compiled and analyzed to identify trends and adjust strategy as needed."
<h3 dir="ltr">Adjust the plan as needed</h3>
No strategic plan is perfect from the start, and changes in the external world or internal conditions may require adjustments to the plan. Be <a href="https://goalenvision.com/knowledgebank/flexibility-in-business-planning/" title="Flexibility in business planning">flexible</a> and prepared to adjust strategy based on new insights and feedback from execution.
Example: "If our market research shows that customer needs have changed, we will adjust our marketing efforts and product development plans to better meet those needs."
<h3 dir="ltr">Use tools and technology to support implementation</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/xrklx2os/laptop-ska-rmbilder-3.svg?rmode=max&amp;width=546&amp;height=301" alt="Laptop showing GoalEnvision" width="546" height="301">
Digital tools such as <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a> can facilitate the implementation of the strategic plan by offering platforms for planning, communication, follow-up and reporting. These tools help keep all parts of the organization synchronized and informed.
Example: "Using GoalEnvision allows us to centralize our strategy on one platform, where all team members can track progress, contribute their insights and adjust their actions in real time."
<h3 dir="ltr">Engage and motivate the team</h3>
Implementing a strategic plan requires a committed and <a href="https://goalenvision.com/knowledgebank/promoting-mental-health-in-the-workplace/" title="Promoting mental health in the workplace">motivated</a> team. Create a culture where everyone feels included and valued. Encourage open communication and provide recognition for progress and achievements.
Example: "We will implement a reward system where employees who achieve their goals receive recognition and incentives. This may include bonuses, awards or other forms of recognition."
By following these steps, companies can not only create but also effectively execute their strategic plans. A successful implementation ensures that the company's long-term goals are achieved and that the organization is constantly developing and improving.
&nbsp;

Having a strategic plan is a first step towards success, but the real challenge lies in implementing the plan effectively. Implementation requires commitment, clear communication, and continuous follow-up. This article describes how you can ensure that your strategic plan is not just a document on paper, but a real roadmap that drives your company forward.

Leading an executive team can be one of the most challenging tasks for a business leader. According to a study published in the Harvard Business Review, many management teams experience problems with inefficiency and lack of coordination, which prevent them from achieving their goals. Studies show that the shift to digital meetings during the pandemic has further hampered collaboration and spontaneous interactions, leading to reduced innovation and delayed decisions (<a href="https://hbswk.hbs.edu/item/how-teams-work-lessons-from-the-pandemic">HBS Working Knowledge</a>)​.
To help you improve the efficiency of your management team, we have compiled ten concrete tips. This advice is based on proven methods and research that can help you overcome the most common obstacles and create a coordinated, engaged and successful management team.
&nbsp;
<h3 dir="ltr">1. Clear strategic direction and planning</h3>
What should you do? Formulate a clear vision and strategic goals for your organization. Communicate these regularly to the entire management team and organization.
How do you do that?
<ul>
<li aria-level="1">
Gather the management team for a strategic planning workshop.
</li>
<li aria-level="1">
Use tools like <a rel="noopener" href="/" target="_blank" title="Explore GoalEnvision">GoalEnvision</a> to formulate and visualize the vision and goals.
</li>
<li aria-level="1">
Update and discuss the strategy regularly at management meetings.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/what-does-business-planning-mean/" title="What does business planning mean?">Read more...</a>
&nbsp;
<h3 dir="ltr">2. Effective resource allocation</h3>
What should you do? Allocate resources to support your strategic goals and ensure every team member has what they need to succeed.
How do you do that?
<ul>
<li aria-level="1">
Create an overview of available resources (staff, time, budget).
</li>
<li aria-level="1">
Analyze where the resources are most needed to achieve the goals.
</li>
<li aria-level="1">
Use resource planning tools, such as GoalEnvision, to track and adjust resource allocation.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="Strategic resource allocation">Read more...</a>
&nbsp;
<h3 dir="ltr">3. Regular follow-up and evaluation</h3>
What should you do? Follow up and evaluate goals and performance regularly to be able to make the necessary adjustments in time.
How do you do that?
<ul>
<li aria-level="1">
Schedule regular follow-up meetings.
</li>
<li aria-level="1">
Use measurement tools and surveys to assess progress and performance.
</li>
<li aria-level="1">
Adjust the plan based on <a href="https://goalenvision.com/knowledgebank/how-to-give-effective-feedback-three-methods-for-success/" title="How to give effective feedback: Three methods for success">feedback</a> and results.
</li>
</ul>
<a href="https://goalenvision.com/blog/follow-up-on-goal-has-never-been-easier/" title="Follow up on goal has never been easier">Read more...</a>
&nbsp;
<h3 dir="ltr">4. Structure and processes</h3>
What should you do? Implement clear processes and routines to ensure efficient work and clarity of expectations.
How do you do that?
<ul>
<li aria-level="1">
Document all important processes and routines.
</li>
<li aria-level="1">
Train team members in these processes.
</li>
<li aria-level="1">
Use checklist systems to ensure that everyone follows the set procedures.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/risk-management-in-the-strategy-process/" title="Risk management in the strategy process">Read more...</a>
&nbsp;
<h3 dir="ltr">5. Communication and collaboration</h3>
What should you do? Ensure open and transparent communication within the management team and promote collaboration.
How do you do that?
<ul>
<li aria-level="1">
Use communication tools such as Teams or Slack to facilitate ongoing dialogue.
</li>
<li aria-level="1">
Have regular team meetings to discuss progress and challenges.
</li>
<li aria-level="1">
Encourage feedback and exchange of ideas between members.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="Internal communication in the strategy process">Read more...</a>
&nbsp;
<h3 dir="ltr">6. Competence development</h3>
What should you do? Constantly develop the management team's competencies through education and training.
How do you do that?
<ul>
<li aria-level="1">
Identify areas of competence that need improvement.
</li>
<li aria-level="1">
Create a training plan and budget for skills development.
</li>
<li aria-level="1">
Use internal and external educational resources, such as courses and workshops.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/employee-skills-development-a-key-to-business-success/" title="Employee skills development: a key to business success">Read more...</a>
&nbsp;
<h3 dir="ltr">7. Commitment and motivation</h3>
What should you do? Create a motivating work environment where everyone feels engaged and inspired.
How do you do that?
<ul>
<li aria-level="1">
Recognize and reward achievements regularly.
</li>
<li aria-level="1">
Arrange team activities and social events.
</li>
<li aria-level="1">
Involve everyone in decisions and goal formulation to increase the feeling of participation.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/what-is-transformational-leadership/" title="What is transformational leadership?">Read more...</a>
&nbsp;
<h3 dir="ltr">8. Market analysis and monitoring of the environment</h3>
What should you do? Stay updated on market trends and competitors to make informed decisions.
How do you do that?
<ul>
<li aria-level="1">
Subscribe to relevant industry reports and newsletters.
</li>
<li aria-level="1">
Analyze competitors' strategies and results.
</li>
<li aria-level="1">
Conduct regular SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/analysing-the-current-business-situation/" title="Analysing the current business situation">Read more...</a>
&nbsp;
<h3 dir="ltr">9. Decision-making and division of responsibilities</h3>
What should you do? Distribute responsibilities clearly and ensure effective decision-making.
How do you do that?
<ul>
<li aria-level="1">
Define roles and responsibilities for each management member.
</li>
<li aria-level="1">
Use decision trees and matrices to structure the decision-making process.
</li>
<li aria-level="1">
Document decisions and those responsible for follow-up.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/different-types-of-decision-making/" title="Different types of decision making">Read more...</a>
&nbsp;
<h3 dir="ltr">10. Use of digital tools</h3>
What should you do? Take advantage of digital tools to plan, implement and follow up strategies and goals in a structured way.
How do you do that?
<ul>
<li aria-level="1">
Implement tools such as <a rel="noopener" href="/" target="_blank" title="Explore GoalEnvision">GoalEnvision</a> to manage strategic planning and follow-up.
</li>
<li aria-level="1">
Use project management tools like Trello or Asana to keep track of tasks and deadlines.
</li>
<li aria-level="1">
Make sure everyone on the management team is trained and comfortable using these tools.
</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/this-is-goalenvision/" title="This is GoalEnvision">Read more...</a>
By following these concrete tips, your management team can work more efficiently and successfully. Good luck!
&nbsp;

Leading an organisation requires an effective and coordinated management team. Here are 10 concrete tips to help you become more effective and successful.

As a company manager, are you facing challenges when it comes to ensuring that your employees have the right skills for the future? Have you ever wondered how you can effectively identify skill gaps within your organization? Or thought about how you can structure skills development so that it is sustainable in the long term? Do you recognize the problems of lack of resources, unclear areas of responsibility or low employee motivation?
Here, two powerful models can be of great help: the condition model and the perspective model.
<a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">The condition model</a> helps you identify and create the necessary elements required to successfully implement skills development programs. By focusing on structure, capability and energy, this model ensures that no important aspects are overlooked and that the company has a solid foundation to build on. This is especially important when facing challenges such as lack of resources, unclear responsibilities and low employee motivation.
The perspective model provides a holistic view of competence development by dividing the efforts into five critical perspectives: market, sales, operations, employees and finance. By integrating development efforts across the entire organization, you can ensure that development is cohesive and effective. The model helps you prioritize and focus efforts where they do the most good, which is crucial when you are faced with complex decisions and the need to balance different business goals.
By combining these two models, you can systematically and effectively identify and fulfill your skills development needs, resulting in improved competitiveness, increased innovation and a stronger adaptability. In this article, we will explore how these models work and provide concrete examples of how they can be applied to drive success in your business.
&nbsp;
<h3 dir="ltr">1. Conditions for successful competence development</h3>
The model for conditions is central to creating a structured and purposeful competence development. By dividing the condition into structure, ability and energy, it becomes clear which areas need to be strengthened in order to achieve success. This gives management a concrete plan to follow and ensures that no critical elements are overlooked. The model also contributes to a better understanding of how different parts of the organization work together and how to optimize resources for maximum effect.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/eXpH_caLYPKg6QqpWltdGn5Z1nyx_stRg-GLwCoILbMUtDWUSdIuITnKzTVjATBt0-9Fo--vT_WHdcMudHQgl3Z-zvb5uJ00BCSqYivBkuSLKtTTq8Dt_WcIL7rusPcWhG74E-152wLRATmaqtzMITQ" alt="Förutsättningar för att uppnå målen" width="408" height="327">
Identify the three conditions: structure, ability and energy
1. Structure: Structure is about having the right resources and support in place. Without these elements, it is difficult to achieve sustainable competence development. Examples of structural condition include:
<ul>
<li style="list-style-type: none;">
<ul>
<li aria-level="2">
Educational materials: Access to updated and relevant educational resources.
</li>
<li aria-level="2">
Mentoring program: Experienced employees who can guide and support new or less experienced colleagues.
</li>
<li aria-level="2">
Competence development plans: Structured plans that map the employee's development path and goals.
</li>
</ul>
</li>
</ul>
&nbsp;
2. Ability: Capability refers to the knowledge and skills required to achieve the company's goals. It is about employees needing the right skills to perform their tasks effectively. Examples of skills that may be important to develop include:
<ul>
<li style="list-style-type: none;">
<ul>
<li aria-level="2">
Communication skills: Ability to effectively communicate with colleagues and customers.
</li>
<li aria-level="2">
Technical skills: Knowledge of the latest tools and techniques in their field.
</li>
<li aria-level="2">
Problem solving skills: Ability to quickly and efficiently solve problems that arise.
</li>
</ul>
</li>
</ul>
&nbsp;
3. Energy: Energy is about the drive and motivation of employees. Without energy, even the best structured programs and the most knowledgeable staff can fail. Examples of how to promote energy include: 
<ul>
<li style="list-style-type: none;">
<ul>
<li aria-level="2">
Incentive program: Rewards and recognition for work well done.
</li>
<li aria-level="2">
Company culture: A positive culture that values ​​learning and development.
</li>
<li aria-level="2">
Commitment: Create an environment where employees feel engaged and inspired.
</li>
</ul>
</li>
</ul>
&nbsp;
Using a structured model to identify and create the right conditions is crucial. The model helps to analyze and ensure that all the necessary elements are in place to support skills development.
&nbsp;
<h3 dir="ltr">2. Five perspectives for competence development</h3>
The model with the five perspectives ensures that competence development does not only take place in isolated parts of the company, but that there is an overall picture. By addressing market, sales, operations, employees and finance, the management ensures that the development efforts are integrated and support each other. This leads to a more cohesive strategy where all departments and functions work towards common goals. The model also helps identify and prioritize the most critical skill needs, optimizing the use of company resources.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1g1b1dju/namnloes-teckning-2.svg?rmode=max&amp;width=580" alt="Five Success perspectives" width="580" height="135"> 
The five perspectives provide a holistic view of skills development and help identify specific needs in different areas:
1. The market perspective: Focuses on understanding and satisfying customer needs. Example:
<ul>
<li aria-level="1">
Training in customer service to improve customer satisfaction.
</li>
<li aria-level="1">
Market analyzes to better understand customer behaviour.
</li>
</ul>
&nbsp;
2. The sales perspective: Is about improving sales skills and effectiveness. Example:
<ul>
<li aria-level="2">
Training in sales techniques.
</li>
<li aria-level="2">
Development of digital marketing.
</li>
</ul>
&nbsp;
3. The operations perspective: Focused on optimizing internal processes and efficiency. Example:
<ul>
<li aria-level="1">
Training in process optimization.
</li>
<li aria-level="1">
Implementation of new technologies.
</li>
</ul>
&nbsp;
4. The people perspective: Focuses on staff competence and motivation. Example:
<ul>
<li aria-level="2">
Leadership development.
</li>
<li aria-level="2">
Team building activities.
</li>
</ul>
&nbsp;
5. The economic perspective: Aims to improve the company's financial performance. Example:
<ul>
<li aria-level="2">
Education in financial analysis.
</li>
<li aria-level="2">
Cost control and budgeting.
</li>
</ul>
&nbsp;
<h3 dir="ltr">An example from reality</h3>
Let's look at a medium-sized company in the technology sector that implemented a successful investment in employee skills development.
<h4 dir="ltr">Step 1: Planning and Preparation</h4>
The company began by analyzing its current competencies and identifying gaps. They used the condition model to map structure, capability and energy.
<h4 dir="ltr">Step 2: Implementation</h4>
They introduced new training programs and started a mentorship program. At the same time, technical workshops and communication training were conducted to strengthen employees' skills. To increase motivation, they launched an incentive program and arranged regular team building activities.
<h4 dir="ltr">Step 3: Use of the Perspective Model</h4>
To get an overall picture, they worked with the five perspectives:
<ul>
<li aria-level="1">
Market: Training in customer service and market analysis.
</li>
<li aria-level="1">
Sale: Training in sales techniques and digital marketing.
</li>
<li aria-level="1">
Operations: Optimization of internal processes and introduction of new technology.
</li>
<li aria-level="1">
People: Leadership development and team building.
</li>
<li aria-level="1">
Economy: Training in financial analysis and cost control.
</li>
</ul>
<h4 dir="ltr">Results</h4>
After a few months, employees showed higher commitment and customer satisfaction increased. Sales figures rose and internal processes became more efficient. Finally, financial results improved noticeably.
By systematically using both the prerequisite model and the perspective model, the company was able to create sustainable competence development and achieve significant success.
Investing in employees' skills development is crucial for the company's long-term success. By using a structured model to identify and develop the necessary conditions, as well as working within the five perspectives, companies can create a strong foundation for growth and innovation.
&nbsp;

In a fast-changing business world, employee skills development is crucial to the success and sustainability of organisations. To maximise the impact of skills development and ensure that all parts of the organisation benefit from the effort, leaders can use two powerful models: the Conditions Model and the Perspective Model.

Successful management by objectives is not only about fixing current problems but about building for the future. It is about having a forward-looking strategy that is based on the company's visions and values. By focusing on long-term goals that are firmly rooted in these fundamental principles, you can create a sustainable path to success.
Many companies miss this important link between vision and goal management, leading to a fragmented strategy where each goal is treated in isolation. Without a coherent plan, you risk losing direction and missing out on the opportunities that strong, visionary goal management can offer.
In this article, we will explore GoalEnvision's five success perspectives that will help you set goals that not only solve problems but also build a strong and sustainable future for your business. These perspectives provide a structured and holistic framework to ensure that each goal is aligned with your overall vision and company values, leading to long-term success and growth.
<h3 dir="ltr">What does the research say?&nbsp;</h3>
Research shows that goals that are set in a clear context and linked to an overall vision and values ​​have a much greater chance of success. A study published in Harvard Business Review shows that companies that implement goal-based management in line with their vision and values ​​not only achieve their goals faster, but also outperform their competitors in terms of growth and innovation. A clear context creates a framework that helps employees understand why the goals are important, how they contribute to the overall success of the company and what concrete steps are needed to achieve them (<a href="https://blog.leadr.com/guide-to-setting-goals-that-actually-work">Leadr Blog</a>)​.
Furthermore, research from Stanford University that goals that are anchored in a long-term vision create a sense of purpose and commitment among employees. When employees see how their work contributes to a larger context, their <a href="https://goalenvision.com/knowledgebank/team-motivation-and-engagement-differences-and-strategies-for-leaders/" title="Team motivation and engagement: Differences and strategies for leaders">motivation</a> and job satisfaction increase, leading to higher productivity and better results (<a href="https://blog.leadr.com/guide-to-setting-goals-that-actually-work">Leadr Blog</a>)​.
By setting goals in a context that is clearly linked to the company's vision and values, you can not only solve current problems but also build a strong and sustainable foundation for future success. This creates a dynamic and engaging work environment where all employees pull in the same direction towards common, long-term goals.
&nbsp;
<h3 dir="ltr">Putting goals in the right order</h3>
GoalEnvision's five goal perspectives – market, sales, operations, employees and finance – serve as a comprehensive template for setting goals in their proper context. By using these perspectives, companies can ensure that each goal is anchored in an overall strategy that supports long-term success. These perspectives help break down goals into manageable pieces and connect them to the company's vision and values, creating a holistic view that promotes collaboration and cohesion within the organization.
&nbsp;
<h3 dir="ltr">A template for setting successful goals in context</h3>
To create a successful and sustainable goal management strategy, it is important to set goals that not only solve current problems but also build for the future. By using GoalEnvision's five success perspectives – market, sales, operations, employees and finance – you can ensure that each goal is well anchored in the company's overall vision and values. It is important to tackle these perspectives in order, as each step builds on the previous ones and creates a coherent strategy that promotes long-term success and growth.
At first, it is not necessary to set goals in all perspectives. Start with what you have and develop further when you get a little along the way.&nbsp;
&nbsp;
<h4 dir="ltr">1. The market perspective</h4>
The market perspective focuses on understanding and meeting customers' needs. Objectives in this area may include:
<ul>
<li aria-level="1">
Market &amp; Product Fit: Ensure that the products/services meet market demand.
</li>
<li aria-level="1">
Environmental monitoring: Collection and analysis of market data.
</li>
<li aria-level="1">
Customer satisfaction: Improve the customer experience and resolve any issues.
</li>
<li aria-level="1">
Market understanding: Develop an in-depth understanding of the market and its trends.
</li>
<li aria-level="1">
Competitiveness: Offer high quality products/services at competitive prices.
</li>
<li aria-level="1">
Product development: Improve and develop products/services.
</li>
</ul>
Example: If the goal is to increase customer satisfaction, you can use market understanding to identify customer needs and develop products that better meet these needs.
<h4 dir="ltr">2. The sales perspective</h4>
The sales perspective is about communicating and selling the company's offers. Goals can include:
<ul>
<li aria-level="1">
Marketing and sales results: Increase sales through effective marketing.
</li>
<li aria-level="1">
Brand &amp; Awareness: Create a strong brand.
</li>
<li aria-level="1">
Public media relations: Manage media relations for positive publicity.
</li>
<li aria-level="1">
Web &amp; social media: Using digital channels for marketing.
</li>
<li aria-level="1">
Generation of leads: Identify potential customers.
</li>
<li aria-level="1">
Prospect Qualification: Evaluate potential customers.
</li>
<li aria-level="1">
Actual sales: Carry out sales.
</li>
<li aria-level="1">
Customer care: Building long-term customer relationships.
</li>
</ul>
Example: To increase sales, you can build on the market understanding from the market perspective to create targeted marketing campaigns.
<h4 dir="ltr">3. The operations perspective</h4>
The operational perspective focuses on internal processes and efficiency. Goals may include:
<ul>
<li aria-level="1">
Internal efficiency: Optimize the use of resources.
</li>
<li aria-level="1">
Processoptimering: Improve work processes.
</li>
<li aria-level="1">
Supply chain management: Manage the supply chain effectively.
</li>
<li aria-level="1">
Quality control: Ensure high product quality.
</li>
<li aria-level="1">
Technology &amp; Infrastructure: Have the necessary technology and infrastructure in place.
</li>
<li aria-level="1">
Internal communication: Improve communication within the company.
</li>
</ul>
Example: To support sales targets, you can optimize internal processes to ensure fast and efficient delivery of products.
<h4 dir="ltr">4. The people perspective</h4>
The employee perspective is about staff competence and motivation. Goals can include:
<ul>
<li aria-level="1">
Personnel development: Develop employee skills.
</li>
<li aria-level="1">
Cooperation and cooperation: Promote collaboration within and outside the company.
</li>
<li aria-level="1">
Positive workplace culture: Create a pleasant working environment.
</li>
<li aria-level="1">
Recognition and rewards: Reward employee performance.
</li>
</ul>
Example: To support the business's goals, you can develop employees' skills through targeted training programs.
<h4 dir="ltr">5. The economic perspective</h4>
The financial perspective focuses on financial results. Goals may include:
<ul>
<li aria-level="1">
Financial control: Monitor and control the economy.
</li>
<li aria-level="1">
Budget work: Plan and set financial goals.
</li>
<li aria-level="1">
Cash flow management: Ensure sufficient cash flow.
</li>
<li aria-level="1">
Risk management: Identify and manage financial risks.
</li>
<li aria-level="1">
Capital structure: Determine funding sources and the ratio of debt to equity.
</li>
</ul>
Example: To improve profitability, you can use data from the operational perspective to identify cost savings and efficiency opportunities.
&nbsp;
By using GoalEnvision's five perspectives in order, you can set goals that are coherent and well anchored in the company's overall strategy. Each perspective builds on the previous ones, creating a strong and cohesive plan for long-term success. The market perspective helps you understand customer needs, which informs sales strategies. The sales targets require efficient internal processes, which are optimized from the operational perspective. Efficient processes are supported by competent and motivated employees, and finally the financial perspective ensures that all these efforts lead to financial sustainability and growth.
&nbsp;
<h3 dir="ltr">Common questions and answers</h3>
1. Why is it important to use a structured model for goal management? Using a structured model ensures that all aspects of the company's operations are considered, leading to a more coherent and effective strategy.
2. How does the market perspective help me better understand my customers' needs? The market perspective focuses on collecting and analyzing market data, which provides insights into customer preferences and needs.
3. How can the sales perspective improve my sales? The sales perspective helps you develop targeted marketing campaigns and improve customer relationships, increasing sales volume.
4. What does the operations perspective mean for my internal processes? The business perspective focuses on optimizing internal processes and resources, which increases efficiency and reduces costs.
5. How does the people perspective affect my organization's success? By investing in employee development and motivation, you create a committed and competent workforce that drives the company forward.
These five perspectives provide a comprehensive framework for setting goals that not only solve immediate problems but also build a sustainable and successful future for your business.
&nbsp;
&nbsp;

As a leader, have you experienced challenges in setting goals that don't quite lead to the results you hoped for? Do you recognise that many of the goals are based on solving immediate problems rather than creating long-term success? When goals are set without a clear context or without being linked to an overall vision and values, the result is often short-term and reactive.

<h3>Introduction to measuring goals</h3>
Measuring objectives can be done in different ways, depending on the type of objectives set and the specific results desired to be achieved. Objective measures such as sales figures and production volumes provide a clear picture of tangible progress, while subjective methods such as surveys can provide insights into softer values such as customer satisfaction and employee satisfaction. In addition, expert judgement can add valuable depth and nuance to the assessment of specific conditions, and self-assessment can be used to quickly evaluate growth targets.
To create an overall picture of how well an organisation is equipped to achieve its goals, a condition index can also be used, which provides a percentage overview of conditions met. By using a combination of these methods, organisations can ensure a comprehensive and effective follow-up of their strategic goals.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/ksgcpjpa/man.png?rmode=max&amp;width=329&amp;height=197" alt="Man som räknar burkar" width="329" height="197">
<h3 dir="ltr">Key figures and measurement in GoalEnvision</h3>
Measuring strategic goals and assessing the status of the conditions is a central part of GoalEnvision. By using different types of goals and associated key figures, companies can clearly see their progress and adjust their strategies to achieve the desired results.
&nbsp;
<h4 dir="ltr">Measurement of strategic goals</h4>
In GoalEnvision, you can measure goals in different ways, depending on the type of goal involved:
<ol>
<li aria-level="1">
Measuring with a measure:
</li>
<ul>
<li aria-level="2">
This method involves using objective metrics, such as sales figures or production volumes, to quantify progress. An example could be to measure the turnover increase in kroner or percentage.
</li>
</ul>
<li aria-level="1">
Measurement through surveys:
</li>
<ul>
<li aria-level="2">
Here, subjective data is collected through surveys to gain insights into, for example, customer satisfaction or employee satisfaction. Questions can be asked such as "How satisfied are you with our service?" and the responses are analyzed to provide a picture of progress.
</li>
</ul>
<li aria-level="1">
Measurement through expert judgments:
</li>
<ul>
<li aria-level="2">
Expert opinions can be used to assess conditions. Experts in the field make an assessment of how well the condition are met and this is converted into measurement values.
</li>
</ul>
<li aria-level="1">
Measurement by self-assessment:
</li>
<ul>
<li aria-level="2">
This is often used for growth targets where an own assessment of how close you are to the goal may be sufficient. It can be in the form of a percentage assessment of goal achievement.
</li>
</ul>
<li aria-level="1">
Measurement with a condition index:
</li>
<ul>
<li aria-level="2">
A condition index is used to measure and visualize the status of the necessary condition to reach strategic goals. The condition index shows how many of the goal's condition are met and presents the result as a percentage. By using an index, companies can get a holistic picture of how well the basic condition, such as resources, skills and energy, are met. The condition index can be broken down into different categories, such as structure, capability and energy, and provide a color-coded indication (red, yellow, green) to quickly identify areas that need to be addressed.
</li>
</ul>
</ol>
&nbsp;
<h3 dir="ltr">Examples of when different ways of measuring goals fit well</h3>
<ul>
<li aria-level="1">
Measuring with a measure:
</li>
<ul>
<li aria-level="2">
Increased sales: Use sales figures to measure turnover or number of units sold.
</li>
<li aria-level="2">
Productivity: Measure the number of units produced per unit of time.
</li>
<li aria-level="2">
Cost reduction: Measure reduction in costs in kroner or percentage.
</li>
</ul>
<li aria-level="1">
Measurement through surveys:
</li>
<ul>
<li aria-level="2">
Customer Satisfaction: Collect feedback from customers about their experience with services or products.
</li>
<li aria-level="2">
Employee satisfaction: Measure employee satisfaction with work environment and company culture.
</li>
<li aria-level="2">
Brand Awareness: Evaluate how well known the brand is among the target audience.
</li>
</ul>
<li aria-level="1">
Measurement through expert judgments:
</li>
<ul>
<li aria-level="2">
Quality control: Have experts assess product quality or service quality.
</li>
<li aria-level="2">
Risk Management: Assess risk levels and vulnerabilities in business processes.
</li>
<li aria-level="2">
Innovation potential: Let experts in the field of research and development assess innovation opportunities.
</li>
</ul>
<li aria-level="1">
Measurement by self-assessment:
</li>
<ul>
<li aria-level="2">
Project progress: Make an internal assessment of how close the project is to achieving its goals.
</li>
<li aria-level="2">
Competence development: Self-assessment of employees' increased skills after training.
</li>
<li aria-level="2">
Business development: Assessment of how close the company is to achieving its strategic growth goals.
</li>
</ul>
<li aria-level="1">
Measurement with a condition index:
</li>
<ul>
<li aria-level="2">
Implementation of new systems: Measure how many of the necessary technical and organizational prerequisites are met.
</li>
<li aria-level="2">
Readiness for expansion: Assess the extent to which resources and competencies are in place to support the company's expansion plans.
</li>
<li aria-level="2">
Project readiness: Assess whether all prerequisites, such as budget, team and schedule, are in place to start a new project.
</li>
</ul>
</ul>
By choosing the right measurement method for each type of goal, organizations can get a more nuanced and accurate picture of their progress and areas that need improvement.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/N3bNnMohSjrypoCvql9AToFTtiaSkT8TDo12ph8XSXcRfiI4NUl5KkXEFay0ClzcO1GGuiKVFePNCsEmYItRLq96ha2i_WfbapB3zZ4YAcnNItYX5TX1CnthqxPzaW-i5cMYU_GS5FBjxVnhv9wsHTw" alt="Olika sätt att mäta mål" width="395" height="224">
<h3 dir="ltr">Different types of goals</h3>
To drive an organization forward, it is important to set different types of goals that cover all aspects of the business. Here is an overview of the most common types of goals and their purposes:
<ol>
<li aria-level="1">
Effect goals: Effect goals focus on the long-term effects and overall impact of the organization's work. These goals are often linked to the organization's vision and strive to achieve broader results, such as increased customer satisfaction, improved social impact or higher market shares. effetc goals help organizations stay focused on their ultimate ambitions and the changes they want to bring about in the long term.
</li>
<li aria-level="1">
Result goals: Result goals are concrete and measurable goals that directly contribute to achieving the impact goals. These goals are specific and quantifiable, such as increasing sales by 20% within a year or reducing costs by 10%. Result goals enable organizations to track their progress in a clear and structured way, which facilitates evaluation and adjustment of strategies.
</li>
<li aria-level="1">
Performance goals: Performance goals are about measuring the activities and efforts required to reach the performance goals. These goals focus on the process and the specific actions that need to be taken, such as number of completed customer visits, delivery accuracy or production speed. Performance goals are important to ensure that the organization is on pace and taking the necessary steps to achieve its performance goals.
</li>
<li aria-level="1">
Learning goals: Learning goals focus on developing the organization's competencies and capabilities. These goals are about improving staff knowledge, skills and implementing new processes or technologies. Examples of learning goals could be to implement internal training programs, increase the number of certified employees or improve internal communication flows. Learning goals are crucial to ensure continuous development and adaptation within the organization.
</li>
</ol>
By setting and following different types of goals, organizations can ensure that they cover all aspects of their operations and work towards their overall visions and strategies effectively.
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<h3 dir="ltr">The objective's conditions</h3>
In order to successfully reach set goals, it is necessary that certain basic conditions are in place. These condition can be divided into three main categories: structure, ability and energy. Structure refers to the resources and support needed, such as equipment, efficient routines and access to necessary materials. Ability is about the knowledge, experience and skills required to perform the work competently. Energy refers to the drive, motivation and commitment needed to carry out the necessary activities. Identifying and ensuring that these condition are met is crucial to being able to work effectively and achieve one's strategic goals.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bmujwbmh/conditions-illustration.jpg?rmode=max&amp;width=373&amp;height=238" alt="Three types of condition for a strategic goal" width="373" height="238"> 
<h3 dir="ltr">Examples of the three types of conditions</h3>
Structure
<ul>
<li aria-level="1">
Equipment and materials: Access to necessary technical equipment, computers, software and work tools.
</li>
<li aria-level="1">
Processes and routines: Well-defined work processes and documented routines to ensure efficiency and consistency in work.
</li>
<li aria-level="1">
Financial resources: Sufficient funding to support projects and initiatives.
</li>
<li aria-level="1">
Support and support: Clear instructions, manuals and access to technical support when needed.
</li>
<li aria-level="1">
Collaborative approach: Clear and efficient communication channels and collaboration tools for teamwork.
</li>
</ul>
Ability
<ul>
<li aria-level="1">
Knowledge and competence: Employees' training and specialist knowledge in relevant areas.
</li>
<li aria-level="1">
Experience: Previous experience in similar projects or tasks.
</li>
<li aria-level="1">
Skills: Practical skills needed to perform specific tasks, such as programming, project management or sales.
</li>
<li aria-level="1">
Learning and development: Opportunities for continuous competence development and continuing education.
</li>
<li aria-level="1">
Talent: Natural abilities and talents that can be utilized to achieve goals.
</li>
</ul>
Energy
<ul>
<li aria-level="1">
Motivation: Strong desire and drive to achieve the goals, both on an individual and organizational level.
</li>
<li aria-level="1">
Commitment: High degree of commitment and participation in work and projects.
</li>
<li aria-level="1">
Enthusiasm: Positive attitude and enthusiasm for the tasks.
</li>
<li aria-level="1">
Job satisfaction: A positive work environment that promotes well-being and job satisfaction.
</li>
<li aria-level="1">
Driving force: Internal motivation to overcome obstacles and challenges to achieve goals.
</li>
</ul>
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<h3 dir="ltr">Assessment of the status of the conditions</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/Km9Ts8LlswZ2yw7dDHOVnFpdPQPp79T-e9XBPtMLgXLEZdG61K0ukGWe55mGFcbt1rm9Q7AVIy8q9-85Wj5APtXreO-UdmgWRv358b9pk63_VI8DKvmYW5ogv-hhoV95EoaUFqZKwP8kLYsiyCvKZ1k" alt="Trafikljus som visar förutsättningarna status" width="192" height="200">
To ensure that the goals can be achieved, it is important to continuously assess the status of the necessary conditions. GoalEnvision uses a traffic light system to show the status of conditions:
<ul>
<li aria-level="1">
Red: The condition is completely missing.
</li>
<li aria-level="1">
Yellow: The condition is partly present but not sufficient.
</li>
<li aria-level="1">
Green: The condition is fully implemented and sufficient.
</li>
</ul>
By regularly monitoring and reporting the status of the conditions, the organization can quickly identify areas that need improvement and thereby increase the chance of reaching its strategic goals.
&nbsp;
GoalEnvision offers a structured way to set and follow up different types of goals through clear measurement methods and continuous assessment of conditions. Using KPIs, surveys, expert reviews and self-assessment, companies can track their strategic progress and adjust their efforts to ensure success.

Setting and measuring goals is a fundamental part of successful strategy making in any organisation. By using a variety of measurement methods, organisations can ensure that they stay on track with their long-term visions and strategies. Read on to discover how you can use these methods to achieve your strategic goals and drive your business forward.

<h3>1. What is a business plan and why is it important?</h3>
A business plan is a document that outlines your company's goals, strategies and plans to achieve those goals. It serves as a map that guides your business from start to success. A well-structured business plan usually includes:
<ul>
<li>Summary: An overview of the company's purpose and objectives.</li>
<li>Company description: Information about the company, its structure and owners.</li>
<li><a href="https://goalenvision.com/knowledgebank/analysing-the-current-business-situation/" title="Analysing the current business situation">Market analysis</a>: A thorough analysis of the market, including target audience and competitors.</li>
<li>Organisation and management: Description of the company's organisational structure and management team.</li>
<li>Product line or services: Details of the products or services offered by the company.</li>
<li>Marketing and sales strategies: Plans for promoting and selling the company's products or services.</li>
<li>Financial projections: Financial projections, including revenues, expenses and profitability.</li>
<li>Appendices: Any additional documents that support the business plan.</li>
</ul>
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/5kdjpjwf/navcard4.svg?rmode=max&amp;width=96&amp;height=113" alt="Steg for steg instruktioner för att skapa en affärsplan" width="96" height="113">
<h3>2. Steps to create a business plan</h3>
Creating a business plan can feel overwhelming, but following these steps can make the process more manageable:
Step 1: Write an executive summary
The executive summary is the first section of your business plan, but it's often best to write it last. It should give a short, concise overview of the whole plan and pique the interest of readers.
Step 2: Describe your business
Provide a detailed description of your business, including its history, business model and goals. This section should also cover your company's unique advantages and competitive advantages.
Step 3: Conduct a market analysis
Analyse the market to understand your target audience and your competitors. Identify market trends, customer needs and potential challenges. This section should also include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
Step 4: Define the organisation and management
Describe the organisational structure of the company and introduce the management team. This section should also highlight the experience of the members and how they contribute to the success of the company.
Step 5: Detail your products or services
Describe the products or services that your company offers. Explain their benefits and how they differ from competitors' offerings.
Step 6: Develop marketing and sales strategies
Outline how you plan to market and sell your products or services. Include strategies for pricing, advertising, sales and distribution.
Step 7: Create financial forecasts
Develop detailed financial projections for your business. This includes revenue projections, cost estimates, and profitability analyses. This section is critical to attract investors and secure funding.
Step 8: Put together supporting documents
Gather all relevant documents that support your business plan, such as market research, legal documents and product images.
<h3>3. Integrate the business plan into GoalEnvision for effective execution</h3>
Once you've created your business plan, the next step is to ensure that it is implemented effectively. This is where <a rel="noopener" href="/" target="_blank" title="GoalEnvision">GoalEnvision</a> comes into play. GoalEnvision is a powerful strategic planning and execution tool that helps you keep track of your goals and progress. Here's how you can use GoalEnvision:
<a href="https://goalenvision.com/knowledgebank/what-is-goal-management/" title="What is goal management?">Goal management:</a> Set your business goals and break them down into manageable milestones. <a href="https://goalenvision.com/knowledgebank/decision-making-model-for-continuous-improvement/" title="Decision-making model for continuous improvement">Task management:</a> Assign tasks to team members and set deadlines. <a href="https://goalenvision.com/blog/follow-up-on-goal-has-never-been-easier/" title="Follow up on goal has never been easier">Monitoring: </a>Use GoalEnvision to monitor progress towards your goals and adjust strategies if necessary. <a href="https://goalenvision.com/knowledgebank/articles-on-goal-follow-up-and-monitoring/" title="Follow-up on goals">Reporting: </a>Create reports that show how well you're following your business plan and identify areas that need improvement. 
A well-thought-out business plan is essential for SMEs that want to grow and succeed. By following the above steps, you can create a strong business plan that not only sets the direction for your business but also helps you attract investors and secure funding. Moreover, with the help of GoalEnvision, you can ensure that your business plan is implemented effectively and that your business achieves its strategic goals.
&nbsp;
<a rel="noopener" href="/" target="_blank"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/cppfhuic/namnloes-teckning-7.svg?rmode=max&amp;width=580" alt="GoalEnvision på skrivbordet" width="580" height="305"></a>
<h3>GoalEnvision, an alternative to a business plan</h3>
Creating a business plan is a traditional method of structuring a business' strategy. But for many SMEs, this process can be time-consuming and complicated. GoalEnvision offers a simpler and more transparent alternative to outline and implement your company's strategy. Here is an educational overview of how GoalEnvision works and why it can be a better choice than a traditional business plan.
Step by step in GoalEnvision
Create a vision
Description: Define the company's long-term goals to provide clear direction and inspiration. How to do it: Log in to GoalEnvision, go to the organisation page and click on "Create Vision". Fill in the text field or use the AI function for help.
Formulate a mission statement
Description: Describe what the company does and what services or products it offers. How to do it: On the same page as the vision, select the "Our mission statement" tab and type or paste your mission statement. Use the AI assistant if necessary.
Set growth targets
Description: Define specific goals for your business growth, for example, increasing sales by 10%. How to do it: Go to the organisation page, click on "Add growth target" and enter the target and how you plan to measure success.
Create strategic goals
Description: Identify concrete actions and initiatives needed to reach the growth targets. How to do it: Select the perspective, click on the corresponding button (e.g. "+ Sales Goal"), and formulate the goal and select the measurement method.
Determine the conditions
Description: Identify the necessary resources and support to achieve the strategic objectives. How to do it: Click on "Add conditions" under a strategic goals and specify the resources, skills and motivators required.
Follow-up and adjustment
Description: Monitor the progress of the objectives and adjust the strategy if necessary. How to do it: Use GoalEnvision tools to report results and review progress regularly. Use the traffic light system to keep track of the status of conditions.
<h3> Advantages of GoalEnvision compared to a business plan</h3>
Clarity and structure
GoalEnvision offers a clear overview of vision, business idea, growth objectives and strategic goals, creating a common thread that is easy to follow.
Simplicity and ease of use
The tool is designed to be user-friendly, with AI assistance helping with wording and structure, saving time and reducing the need for expert knowledge.
Flexibility and customisation
With GoalEnvision, you can quickly adapt the strategy based on changes, which is more difficult with a traditional business plan that often requires extensive rework.
Continuous monitoring and improvement
The tool offers survey libraries, reporting feeds and comment fields for continuous follow-up, ensuring that the strategy is dynamic and adapted to real-life conditions.
By using <a href="/" title="Explore GoalEnvision now">GoalEnvision</a>, companies can effectively plan, execute and follow up on their strategic goals in a structured and simple way, allowing them to focus on growth and success without getting bogged down in the complicated process of writing a traditional business plan.

Creating a business plan is a crucial part of successful strategic planning and implementation. For CEOs and management teams of small and medium-sized enterprises (SMEs), a well-crafted business plan is not only a tool to set the direction of the company, but also a powerful means to attract investors, secure funding and guide day-to-day operations. In this article, we will go through the educational steps to create an effective business plan and how you can use GoalEnvision to ensure a smooth implementation.

<h3 dir="ltr">The history of goal management</h3>
Management by objectives has its roots in the 1950s and was introduced by <a href="https://en.wikipedia.org/wiki/Peter_Drucker">Peter Drucker</a>, a pioneer in management theory. Drucker believed that organizations would function more effectively if they had clear and measurable goals to which all employees aspired. Over the years, goal management has been developed and adapted to different industries and businesses, but the basic principle of setting and following up on goals has remained central.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/k4yjazqe/sq6mcp3qyk22urvgjijh9oj7nhtgnjvdiqklmmmy.png?rmode=max&amp;width=244&amp;height=244" alt="En hand med texten fokus" width="244" height="244">
<h3 dir="ltr">Decisive advantages of goal management</h3>
<ol>
<li aria-level="1">
Clear direction and focus: By setting specific goals, organizations can ensure that all employees are working towards the same overall vision.
</li>
<li aria-level="1">
Motivation and commitment: When employees understand what is expected of them and see how their work contributes to larger goals, their motivation and commitment increase.
</li>
<li aria-level="1">
Efficient use of resources: Management by objectives helps organizations focus their <a href="https://goalenvision.com/knowledgebank/strategic-resources/" title="Strategic resources">resources</a> on the areas most critical to success.
</li>
<li aria-level="1">
Measurable results: By setting measurable goals, organizations can easily track and evaluate progress toward those goals, facilitating adjustments and improvements as needed​​​​​​
</li>
</ol>
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/gz0gdy4n/wuudmlbckrjg1nninryg3uovmkyhqp7nsybbgnjw.png?rmode=max&amp;width=244&amp;height=244" alt="Fyra händer som samarbetar" width="244" height="244">
<h3 dir="ltr">What goal management can be used for</h3>
<ul>
<li aria-level="1">
Financial goals: Set and achieve goals to increase turnover or improve profitability.
</li>
<li aria-level="1">
Personnel development: Identify and develop employee competencies and career paths.
</li>
<li aria-level="1">
Customer service: Increase customer satisfaction by setting clear targets for response times and resolution rate.
</li>
<li aria-level="1">
Project management: Ensure that projects are delivered on time and within budget.
</li>
<li aria-level="1">
Innovation: Drive research and development by setting goals for new ideas and solutions.
</li>
<li aria-level="1">
Market shares: Increase market share by focusing on new customer segments and geographic areas.
</li>
<li aria-level="1">
Efficiency: Create a clear direction, focus efforts and measure progress towards goals.
</li>
</ul>
Management by objectives helps organizations improve efficiency and achieve success in a variety of areas.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/aqfjv4vn/6ksiak5jjuilnnbjpdrpbhcod4o0zuz7d1byxxi9.png?rmode=max&amp;width=244&amp;height=244" alt="Hög med papper som representerar utmaningar" width="244" height="244">
<h3 dir="ltr">Challenges and disadvantages of management by objectives</h3>
<ol>
<li aria-level="1">
Stiffness: Management by objectives can sometimes lead to organizations becoming too rigid and not flexible enough to quickly adapt to changes.
</li>
<li aria-level="1">
Excessive focus on quantitative goals: This can lead to qualitative aspects of the work being overlooked.
</li>
<li aria-level="1">
Short term: Focus on short-term goals can sometimes obscure the long-term strategic visions.
</li>
<li aria-level="1">
Motivation: If the goals are unrealistic or too difficult to achieve, it can lead to reduced motivation among employees.
</li>
</ol>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1jwhwzeo/uw6kcnmr7cjw79vwkwoc6rjdeincccq1gtyjackj.png?rmode=max&amp;width=244&amp;height=244" alt="Laptop där användaren implementerar målstyrning" width="244" height="244">
<h3 dir="ltr">To implement target management in the business</h3>
To effectively implement goal management in a business, the following steps can be helpful:
<ol>
<li aria-level="1">
<a href="https://goalenvision.com/blog/workshop-instructions-formulate-your-vision/" title="Workshop instructions: Formulate your vision">Define vision and business concept: </a>Start by clearly defining the organization's overall vision and business concept.
</li>
<li aria-level="1">
<a href="https://goalenvision.com/knowledgebank/strategic-goals-vs-business-goals/" title="Strategic goals vs business goals">Set strategic goals: </a>Identify the long-term goals to be achieved to support the vision.
</li>
<li aria-level="1">
<a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="About conditions in GoalEnvision">Break goals down into smaller sub-goals: </a>Break down the strategic goals into smaller, manageable sub-goals that can be distributed across different departments and teams.
</li>
<li aria-level="1">
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="Internal communication in the strategy process">Communicate goals clearly: </a>Ensure all employees understand the goals and their role in achieving them.
</li>
<li aria-level="1">
<a href="https://goalenvision.com/knowledgebank/articles-on-goal-follow-up-and-monitoring/" title="Follow-up on goals">Follow up and evaluate: </a>Use tools and methods to regularly follow up and evaluate progress towards goals. Adjust strategies and efforts as needed to keep the organization on track.​​​​
</li>
</ol>
By following these steps, organizations can benefit from the structured and clear guidelines that management by objectives provides, which in turn can lead to improved efficiency and success.
&nbsp;
<h3 dir="ltr">Concrete examples of target management in practice</h3>
To really understand how goal management works in practice, it is helpful to look at concrete examples from different organizations. An example is a medium-sized <a href="https://goalenvision.com/knowledgebank/service-and-consultancy-companies/" title="Service and consultancy companies">IT company</a> that implemented goal management to improve customer satisfaction. By setting clear targets for response times and resolution rates, the company was able to significantly improve its customer service.&nbsp;
Another example is a <a href="https://goalenvision.com/knowledgebank/manufacturing/" title="Manufacturing">manufacturing industry</a> that used target management to reduce production costs. By setting specific goals to reduce waste and optimize production processes, the company managed to reduce its costs by 15% in one year. These examples show how goal management can be used in different contexts to achieve measurable results.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/g3cjmxbk/okr.png?rmode=max&amp;width=246&amp;height=176" alt="OKR logo" width="246" height="176">
<h3>OKR (Objectives and Key Results)</h3>
<a href="https://goalenvision.com/knowledgebank/okr/" title="OKR">OKR</a>, which stands for Objectives and Key Results, is a goal-setting methodology that has become increasingly popular among successful companies such as Google and Intel. It involves setting ambitious, inspiring goals (Objectives) and defining concrete, measurable key results (Key Results) that show progress towards those goals. For example, an objective might be to 'increase customer satisfaction', while Key Results might be to 'reduce customer support response time to under 24 hours' and 'raise customer satisfaction scores to 90%'. OKRs help organisations focus on what matters most, promote transparency by making goals and progress visible to everyone, and encourage regular monitoring and adjustment of strategies. By using OKRs, organisations can ensure that all employees are working towards the same overall goal and that their efforts are clearly linked to the company's success. This leads to increased motivation and commitment, and better coordination and efficiency within the organisation.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/dutd24r5/girl-with-tool.png?rmode=max&amp;width=120&amp;height=136" alt="Verktyg för målstyrning" width="120" height="136">
<h3 dir="ltr">Tools and methods for goal management</h3>
To effectively implement goal management, it is important to use the right tools and methods. GoalEnvision is an example of a digital platform that supports the entire goal management process, from formulating vision and business idea to creating and following up strategic goals.&nbsp;
Tools that complement <a href="/umbraco/goalenvision.com">GoalEnvision</a> include project management software such as Asana and <a href="/umbraco/trello.com">Trello</a> (connection to Trello is built into GoalEnvision), which make it easy to assign tasks to specific team members. Methods such as SMART goals (Specific, Measurable, Acceptable, Realistic, Time-bound) also help ensure that goals are clearly defined and achievable.
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<h3 dir="ltr">Success factors for effective goal management</h3>
In order for goal management to be effective, several important success factors are required. A strong and committed <a href="https://goalenvision.com/knowledgebank/leadership-goalenvision-answers-and-explains/" title="Leadership - GoalEnvision answers and explains">leadership</a> is crucial to creating a culture where goal management is taken seriously and prioritized. Communication must be clear and consistent so that all employees understand the goals and their role in achieving them. Regular follow-up and evaluation is also necessary to be able to adjust strategies and measures when necessary. In addition, it is important to recognize and reward progress and achievements to keep motivation high within the team.
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<h3 dir="ltr">Future trends in goal management</h3>
Target management is constantly evolving and influenced by new trends and technologies. Digitization and artificial intelligence (AI) play an increasingly important role in how organizations set and follow up on their goals. The <a href="https://goalenvision.com/knowledgebank/goalenvisions-ai-assistant/" title="GoalEnvisions AI assistant">AI ​​assistant</a> in GoalEnvision can be used to analyze large amounts of data and provide insights on how goals can best be achieved. Flexible work models, such as remote work and the gig economy, also require new ways of setting and following up on goals. The goal management of the future is likely to be more adaptable and data-driven, with an increased focus on real-time monitoring and adjusting strategies based on current information.
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<a href="/umbraco/goalenvision.com"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/ck0bygnf/ge-logo_normal.svg?rmode=max&amp;width=396&amp;height=202" alt="GoalEnvision logo" width="396" height="202"></a> 
<h3 dir="ltr">How GoalEnvision helps you implement goal management</h3>
<ul>
<li aria-level="1">
Define vision and business concept: GoalEnvision helps you create and communicate a clear vision and business idea that everyone in the organization can rally around.
</li>
<li aria-level="1">
Create growth and strategic goals: The platform makes it easy to set both overall growth goals and specific strategic goals, adapted to the organization's needs and ambitions.
</li>
<li aria-level="1">
Resource Allocation: GoalEnvision offers tools to allocate resources efficiently, ensuring the right people and tools are in place to achieve goals.
</li>
<li aria-level="1">
Follow-up and reporting: With functions for regular follow-up and reporting, you can continuously monitor the progress towards your goals and adjust strategies when necessary.
</li>
<li aria-level="1">
Communication tools: The platform includes tools to facilitate communication within the team, reducing the risk of misunderstandings and ensuring everyone is up to date.
</li>
<li aria-level="1">
Motivation and commitment: By clearly showing how each individual's work contributes to the overall goals, GoalEnvision can help increase the motivation and commitment of employees.
</li>
<li aria-level="1">
Analyzes and insights: GoalEnvision uses data and analytics to provide insights into which factors influence goal achievement, helping you make more informed decisions.
</li>
<li aria-level="1">
Customization and flexibility: The tool is flexible and can be adapted to different industries and organizational needs, making it possible to tailor the goal management process.
</li>
<li aria-level="1">
AI support: GoalEnvision offers AI-based recommendations to optimize the goal setting process and suggest improvements based on your data.
</li>
<li aria-level="1">
Survey library and feedback: The platform includes an extensive survey library that can be used to collect feedback and evaluate progress towards goals.
</li>
</ul>
By using <a href="/umbraco/goalenvision.com">GoalEnvision</a>, your organization can implement a structured and effective goal management process that supports long-term success.

Management by Objectives (MBO) is a process whereby organisations set specific goals to give direction and structure to their activities. By defining and clearly communicating objectives at different levels, organisations can better focus their resources and efforts to achieve desired results. MBO is about creating clear, measurable and realistic objectives that are aligned with the organisation's overall vision and strategy.

In the realm of business strategy, one tool has emerged as a beacon of clarity and structure: the Business Model Canvas (BMC). Developed by Swiss business theorist <a rel="noopener" href="https://en.wikipedia.org/wiki/Alexander_Osterwalder" target="_blank">Alexander Osterwalder</a> and management consultant <a rel="noopener" href="https://en.wikipedia.org/wiki/Yves_Pigneur" target="_blank">Yves Pigneur</a>, the canvas has revolutionized the way organizations conceptualize, analyze, and communicate their business models.
Born out of the need for a more flexible and visual approach to business planning, the Business Model Canvas provides a comprehensive framework for mapping out key elements of a business model on a single page. Its inception in the early 2000s marked a departure from traditional lengthy business plans, offering a concise yet powerful tool for entrepreneurs, managers, and innovators alike.
At its core, the canvas serves as a <a rel="noopener" href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" target="_blank" title="GoalEnvision: Pioneering Swedish strategy tool">strategic </a>tool for defining and refining business models, guiding <a rel="noopener" href="https://goalenvision.com/knowledgebank/different-types-of-decision-making/" target="_blank" title="GoalEnvision answers and explains - Different types of decision making">decision-making processes</a>, and fostering alignment within organizations. By breaking down the complexities of business into nine interconnected building blocks, it enables stakeholders to gain a holistic view of their business model and identify areas for improvement, innovation, and growth.
In this article, we delve into the practical applications of the Business Model Canvas, offering concrete steps and actionable insights for managers to leverage its potential effectively. From identifying customer segments and value propositions to analyzing revenue streams and cost structures, we explore how each component contributes to shaping a robust and sustainable business model. Join us on a journey to unlock the power of the Business Model Canvas and pave the way for strategic success in an ever-evolving business landscape.
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<h3 style="text-align: center;">Step-by-step guide to use a Business Model Canvas</h3>
<a href="https://cdn.goalenvision.com/media/dhfivb4z/bmc-template.png" title="BMC Template">Download GoalEnvisions Business Model Canvas template...</a>
<a href="https://cdn.goalenvision.com/media/dhfivb4z/bmc-template.png" title="BMC Template"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/dhfivb4z/bmc-template.png?rmode=max&amp;width=383&amp;height=215" alt="Business Model Canvas template to download (BMC)" width="383" height="215"></a>
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Access the Canvas:
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<li>Obtain a blank Business Model Canvas, either by downloading a <a href="https://cdn.goalenvision.com/media/dhfivb4z/bmc-template.png" title="BMC Template">template</a> or drawing it out on a whiteboard or large sheet of paper.</li>
<li>Allocate a dedicated space for the canvas, ensuring it is easily accessible to relevant team members.</li>
<li>Familiarize yourself and your team with the layout and purpose of each of the nine building blocks.</li>
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Initiate with Customer Segments:
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<li>Conduct market research to identify and understand your target audience's demographics, preferences, and pain points.</li>
<li>Segment your customer base based on common characteristics or behaviors to tailor your offerings effectively.</li>
<li>Create customer personas or profiles to humanize and visualize your target audience, incorporating insights from surveys, interviews, or analytics data.</li>
</ul>
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Proceed to Value Propositions:
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<li>Define your unique <a rel="noopener" href="http://faq.goalenvision.com/en/articles/8078880-about-the-success-perspectives" target="_blank">value proposition</a> by articulating the specific benefits and solutions your products or services offer to customers.</li>
<li>Conduct a competitive analysis to identify gaps in the market and determine how your offerings stand out from competitors.</li>
<li>Validate your value proposition through feedback from pilot programs, focus groups, or beta testing to ensure alignment with customer needs.</li>
</ul>
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Address Channels:
<ul>
<li>Identify the most effective channels for reaching and engaging with your target audience, considering both online and offline platforms.</li>
<li>Develop a multi-channel strategy that integrates digital marketing, social media, email campaigns, and traditional advertising channels.</li>
<li>Test and iterate on different channel combinations to optimize reach, conversion rates, and customer engagement.</li>
</ul>
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Revenue Streams:
<ul>
<li>Identify and categorize potential revenue streams, including product sales, subscription models, licensing fees, and supplementary services.</li>
<li>Conduct pricing research and analysis to determine optimal pricing strategies for your products or services, considering factors such as value perception, competitor pricing, and willingness to pay.</li>
<li>Explore innovative monetization opportunities, such as upselling, cross-selling, or bundling complementary offerings.</li>
</ul>
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Key Resources:
<ul>
<li>Identify and prioritize essential resources required to support your business operations, including physical assets, intellectual property, technology infrastructure, and human capital.</li>
<li>Assess resource gaps and explore options for outsourcing or partnerships to supplement internal capabilities and expertise.</li>
<li>Develop contingency plans to mitigate risks associated with resource constraints or dependencies on critical suppliers or partners.</li>
</ul>
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Key Activities:
<ul>
<li>Define and prioritize core activities necessary for delivering value to customers and executing your business model effectively.</li>
<li>Create workflows and standard operating procedures (SOPs) to streamline key processes such as product development, marketing campaigns, sales operations, and customer support.</li>
<li>Allocate resources and assign responsibilities to ensure accountability and efficiency in executing key activities across your organization.</li>
</ul>
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Key Partnerships:
<ul>
<li>Identify potential strategic partners, suppliers, or collaborators who can provide complementary resources, expertise, or distribution channels.</li>
<li>Evaluate partnership opportunities based on alignment with your business objectives, mutual benefits, and shared values or culture.</li>
<li>Negotiate and formalize partnership agreements that clearly define roles, responsibilities, expectations, and performance metrics to foster productive and sustainable relationships.</li>
</ul>
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Cost Structure:
<ul>
<li>Identify and categorize both fixed and variable costs associated with operating your business, including direct expenses (e.g., production costs, raw materials) and indirect overheads (e.g., rent, utilities, salaries).</li>
<li>Conduct cost-benefit analysis to optimize resource allocation and identify opportunities for cost-saving measures or efficiency improvements.</li>
<li>Monitor and regularly review your cost structure to adapt to changing market conditions, business priorities, and financial performance indicators.</li>
</ul>
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By following these concrete steps and populating each building block of the Business Model Canvas systematically, managers can gain valuable insights into their business model, identify opportunities for growth and innovation, and make informed decisions to drive sustainable success.
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<h3 style="text-align: center;">Avoid the pitfalls when using a Business Model Canvas</h3>
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While the Business Model Canvas is a valuable tool for business planning and strategy development, it's essential to acknowledge its potential limitations and pitfalls. Here are some common drawbacks and challenges associated with using the BMC:
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Over-Simplification: The BMC condenses complex business models into nine distinct building blocks, which may oversimplify the intricacies of certain businesses. This can lead to overlooking critical nuances or dependencies within the model.
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Static Nature: The BMC provides a snapshot of a business model at a specific point in time. However, business environments are dynamic and constantly evolving. As such, a static representation may fail to capture changes in market conditions, customer preferences, or competitive landscapes over time.
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Limited Strategic Guidance: While the BMC helps identify key components of a business model, it offers limited guidance on strategy formulation and execution. Managers may struggle to translate insights from the canvas into actionable strategies or initiatives.
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Assumption-Based: Filling out the BMC requires making assumptions about various aspects of the business model, such as customer segments, revenue streams, and cost structures. If these assumptions are inaccurate or based on flawed data, it can lead to misaligned strategies and poor decision-making.
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Lack of Context: The BMC lacks context-specific guidance, making it less effective for certain industries or business contexts. Different industries may require unique considerations and adaptations that are not adequately addressed by the standard canvas format.
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Risk of Bias: In collaborative settings, the BMC may be susceptible to groupthink or bias, where certain perspectives or ideas dominate the discussion while others are marginalized. This can limit the diversity of insights and lead to suboptimal outcomes.
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Complexity Management: For larger or more complex organizations, managing multiple BMCs across different business units or product lines can become challenging. Ensuring consistency and alignment between various canvases requires careful coordination and communication.
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Tool Dependency: Relying too heavily on the BMC as the sole tool for business planning and strategy development may inhibit creativity and critical thinking. It's essential to complement the canvas with other strategic frameworks, methodologies, and qualitative insights for a comprehensive approach.
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Despite these potential flaws and challenges, the Business Model Canvas remains a valuable tool for fostering alignment, facilitating discussions, and gaining insights into business models. By being aware of its limitations and supplementing it with other tools and methodologies, managers can harness its strengths while mitigating its weaknesses to drive strategic success.
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<h3 style="text-align: center;">Implementing the Business Model Canvas in GoalEnvision:</h3>
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<a href="https://goalenvision.com/">Explore GoalEnvision today...</a>
Once your Business Model Canvas is fully detailed, the next step is to digitize and operationalize it using GoalEnvision for ongoing management and execution.
Set Strategic Goals:
Translate each section of your Business Model Canvas into specific strategic goals within GoalEnvision, setting clear growth targets and strategic goals for every aspect of your business model.
Customer and Market Dynamics:
Input 'Customer Segments' and 'Value Propositions' into GoalEnvisions Market perspective to define your market approach and tailor your offerings based on customer data and feedback integrated within the platform.
Operationalize Channels and Streams:
Use the Sales perspective in GoalEnvision 'Channels' and set up 'Revenue Streams' as financial goals, ensuring your sales and distribution strategies are measurable and attainable.
Resource Allocation and Activity Oversight:
Put 'Key Resources' and outline 'Key Activities' as conditions connected to each relevant strategic goal in GoalEnvision, linking them to team roles and day-to-day operations, facilitating seamless project management and execution.
Partnership Management and Cost Analysis:
Put 'Key Partnerships' also as conditions to each relevant strategic goal in GoalEnvision's collaboration features, and maintain a real-time 'Cost Structure' to monitor expenses in the finance perspective, aiming for cost-efficiency and budget adherence.
Continuous Strategy Refinement:
As your business grows, use GoalEnvision’s analytics to refine your approach, ensuring your Business Model Canvas evolves to meet the changing landscape of your industry.
Implement these elements directly in GoalEnvision for a living, breathing strategy that's as dynamic as your market.
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Good luck with your Business Model Canvas!

Welcome to our guide on leveraging the power of the Business Model Canvas. Developed by Alexander Osterwalder and Yves Pigneur, this tool revolutionizes business planning by condensing complex strategies into nine key building blocks. Join us as we explore how to translate and execute your Business Model Canvas effectively using GoalEnvision for ongoing management and success.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d2el1zyu/ogsm.png?rmode=max&amp;width=483&amp;height=174" alt="OGSM i GoalEnvision" width="483" height="174">
The method is structured and contains four main components:
<ul>
<li>Objectives (Growth targets/Vision): These are the overall growth objectives that the organisation strives to achieve. It can also be the company's vision.&nbsp;</li>
<li>Goals (Strategic goals): These are specific, measurable strategic objectives that need to be achieved to reach the overall growth objective. They are often quantitative and time-bound, making them easier to monitor.</li>
<li>Strategies: This specifies the conditions and methods that will be required to achieve the objectives.&nbsp;</li>
<li>Measures: This deals with the specific activities that need to be undertaken to establish the conditions.&nbsp;</li>
</ul>
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<h2 dir="ltr">The history of the OGSM</h2>
The OGSM approach has its roots in business management and strategic planning. Its origins can be traced back to the 1950s and 1960s, when companies began to recognise the need for more structured approaches to managing their growth and development. The method has evolved and adapted over time and has been used by large multinationals as well as small and medium-sized enterprises all over the world.
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<h2 dir="ltr">OGSM in GoalEnvision</h2>
In GoalEnvision, a digital tool for strategic planning and goal monitoring, the OGSM methodology is a central part of the platform. GoalEnvision enables users to not only define their OGSM plans but also to effectively monitor and manage the implementation of these plans. Using GoalEnvision's user-friendly interface and interactive tools, users can:
<ul>
<li>Create and visualise OGSM plans: Users can define their growth objectives, set strategic goals, define the conditions (strategies) and specify activities in a clear and concise form.</li>
<li>Track progress: Through continuous monitoring and reporting, users can easily see how they are doing against their goals and take the necessary actions to stay on track.</li>
<li>Engage the team: GoalEnvision makes it easy for team members to collaborate and engage in the strategy, through clear communication and shared goals.</li>
<li>Adjust strategies: As conditions change, GoalEnvision provides the ability to adjust strategies and actions, ensuring the plan remains relevant and effective.</li>
</ul>
By integrating the OGSM methodology into your business, GoalEnvision gives you as a leader a powerful tool to not only create, but also actively manage and execute your strategic plans.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/thbn1t2v/screen_3.png?rmode=max&amp;width=509&amp;height=292" alt="OGSM i GoalEnvisions översikt" width="509" height="292">
<a href="https://goalenvision.com/organization/creation/intro">Explore OGSM with GoalEnvision...</a>
<h2 dir="ltr">A complete example of an OGSM in GoalEnvision:</h2>
Objective / Growth target:&nbsp;
20% market share in the SME segment in the coming year.
Measure: Market share in the segment (in per cent) and turnover from SMEs.
Strategic objective:&nbsp;
We develop and offer customised IT solutions and consulting services that respond to the specific needs of SMEs.&nbsp;
Condition:&nbsp;
High presence on digital platforms and marketing focused on this segment.
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Activities:
<ol>
<li>&nbsp;Conduct a market survey to understand the exact needs of SMEs.</li>
<li>&nbsp;Adapt the range of services to offer solutions that are cost-effective and scalable for these businesses.</li>
<li>&nbsp;Increase investment in digital marketing and presence on industry-specific forums and social media.</li>
<li>&nbsp;Establish partnerships with organisations targeting SMEs to reach a broader customer base.</li>
</ol>
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OGSM, an acronym for "Objectives, Goals, Strategies, and Measures", is a strategic planning method used to help organisations define and achieve their long-term goals. 

<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/gvsofepz/agil-ledare.png?rmode=max&amp;width=217&amp;height=217" alt="Ledare som arbetar med sitt team om VUCA" width="217" height="217"></h2>
<h2>What is VUCA?&nbsp;</h2>
Volatility describes the rapid, unpredictable and extensive change that occurs in many industries. It can be caused by a variety of factors, such as economic fluctuations, technological breakthroughs and geopolitical events.
Uncertainty refers to the difficulty of predicting the future and knowing what will happen. In an uncertain world, it is difficult to know how the market will develop, what new competitors will emerge or how new technologies will affect business.
Complexity emphasises how different factors affect decision-making processes. The global business environment is full of complex systems where a change in one part of the world can quickly affect other parts.
Ambiguity refers to the fact that information and situations can be unclear and have multiple interpretations. It is not always clear what the information means or how it should be interpreted, which can lead to confusion and wrong decisions.
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<h2>What is the history of VUCA?</h2>
The term VUCA originates from the military world, specifically from the US Army War College at the end of the Cold War. It was first used to describe the more complex, changing and unpredictable post-war world. Since then, it has been adopted by business leaders and strategists to describe the dynamic and ever-changing business environment.
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<h2>Why is VUCA relevant today?</h2>
In today's rapidly changing world, characterised by technological developments, geopolitical changes and global economic uncertainties, the VUCA is particularly relevant. It provides a framework for understanding and navigating the challenges and opportunities presented by these changes. It helps leaders to prepare and adapt to ever-changing conditions.
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<h2>How does VUCA affect you as a leader?</h2>
As a leader in a VUCA world, you are constantly confronted with situations that require quick decisions, flexibility and the ability to deal with uncertainty. It requires adaptability and a mindset that is open to change and innovation. Leaders must be able to lead through uncertainty, manage complex problems and communicate clearly in ambivalent situations.
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<h2>What can you as a leader do for your team that knows VUCA?</h2>
As a leader, you can help your team navigate a VUCA world by:
Creating a culture of openness and flexibility, where adapting to change is the norm. Encouraging lifelong learning and continuous development to improve the ability to deal with complexity and uncertainty. Improve communication to reduce ambiguity and create a common understanding. Develop a vision that provides direction and purpose, even in uncertain times. Promote teamwork and collaboration to deal effectively with complex challenges.
By taking these steps, you as a leader can help your team become more resilient and better prepared to deal with VUCA's challenges.
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">Learn more about how GoalEnvision can help you and your team...</a>

VUCA is an acronym that stands for Volatility, Uncertainty, Complexity and Ambiguity. It is a term used to describe or reflect on the increased level of uncertainty and challenges in the rapidly changing and unpredictable business world. It emphasises the ever-changing and unpredictable nature of the environments in which businesses and organisations operate.

<h2>The power of clarity</h2>
Imagine if we could make our goals crystal clear to every member of our team. Imagine a workplace where everyone knows exactly what is expected of them, where the uncertainty that creates stress is minimised. By defining clear goals and responsibilities, we can create a sense of security and predictability that is fundamental to our mental well-being.
<h2>The joy of progress</h2>
Seeing and celebrating our progress can bring a deep sense of satisfaction. When we break down our big goals into manageable parts and recognise each step in the right direction, we build a culture of positivity and appreciation that enriches our workplace with enthusiasm and energy.
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">Learn more about how GoalEnvision can help you celebrate progress...</a>
<h2>A culture of support</h2>
When we work together towards common goals and actively support each other's efforts, we build a strong foundation for mental health. A work environment where we feel valued and supported is not only desirable but also necessary for us to give our best.
<h2>The importance of autonomy</h2>
Feeling in control of our work is an invaluable feeling. By giving our teams the freedom to plan and execute their tasks, we encourage independence and innovation. This creates a sense of ownership and pride in the work we do.
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">Learn more about how GoalEnvision can help you work more autonomously...</a>
<h2>Dealing with the overwhelming</h2>
In a world where everything seems urgent, the art of prioritisation is crucial. Learning the art of separating the important from the urgent can help us focus and reduce the stress that comes from feeling overwhelmed.
Reflecting on these principles and integrating them into our work is not only an investment in the success of our business, but also in the well-being of our team. It is through these small daily actions and decisions that we can create a workplace where everyone feels engaged, valued and mentally well.
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In today's hectic working life, we can sometimes feel overwhelmed by demands and expectations. It is in these moments that it becomes clear how important it is that our working environment supports not only our productivity but also our mental health. But how do we create an environment that is clear and calm, that gives us room to flourish and that reduces the risk of stress and burnout?

<a href="https://goalenvision.com/knowledgebank/swot-analysis/" title="GoalEnvision answers and explains: SWOT analysis">Read more about how to do a SWOT for your business...</a>
<h2>Matching Strengths and Weaknesses with Opportunities and Threats</h2>
Imagine that you are standing at the crossroads of a maze. Behind you are your strengths and weaknesses, your experience and equipment. In front of you are paths filled with opportunities and threats, each path leading to different outcomes. How do you choose the right path? It's time to put what you have against what could be.
Strengths and Opportunities: Creating Advantages
Here you combine what you are best at with the golden opportunities in front of you. If one of your strengths is innovation and there is a growing trend in sustainable technology, you can use your innovation to create new green solutions.&nbsp;
Weaknesses and Threats: Minimising Risks
Knowing your weaknesses and the potential threats allows you to create a plan to protect yourself. If a weakness is a lack of experienced staff and a threat is a new competitor, consider partnerships or training programmes to strengthen your team.&nbsp;
Strengths and Threats: Defend and Innovate
Use your strengths to face and overcome threats. If you are known for your customer service and a threat is a new market trend that requires faster service, use your strength to develop innovative customer solutions.&nbsp;
Weaknesses and Opportunities: Overcome and Capitalise
Even your weaknesses can be turned into advantages if you smartly match them with opportunities. If you have limited access to a market (weakness) but a new technology makes it possible to reach globally (opportunity).
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<h2>Create your Strategic Plan</h2>
 Identify Combinations: Use SWOT to identify possible combinations and scenarios. Prioritise the pathways: Not all opportunities are worth exploring, and not all threats require immediate attention. Choose which ones are most critical or promising. Activities: For each prioritised combination, develop a specific action plan. What needs to be done, by whom and when? Monitoring and Adaptation: The business world is constantly changing. Monitor regularly to see if your plans are still relevant and adapt them if necessary.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision answers and explains - Business planning">Read more about strategic planning...</a>
Using impact assessment to create a strategic plan is like choosing the best path in a maze based on your understanding of the maze and your own capabilities. It is a dynamic process that requires understanding, patience and willingness to adapt.
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Now that you have your SWOT analysis - your strengths, weaknesses, opportunities and threats - it's time to take the next step. How do you use this information to create a strategic plan? This is where impact assessment comes in. 

Here's a breakdown of each part and how you can use SWOT to improve the strategy of your company or business:
Strengths:
What are strengths?
Strengths are internal positive attributes that are unique to your organization or project. It can be skilled employees, strong brands, financial resources, technical capabilities or other competitive advantages.
How to identify strengths?
Start by asking yourself what you do better than others, what unique resources you have access to, and what others see as your strength.
Tip: Be honest and realistic.
Don't overestimate your strengths, but also be aware that even small advantages can be significant.
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Weaknesses:
What are weaknesses?
Weaknesses are internal negative attributes that prevent you from achieving your full potential. It could be a lack of expertise, insufficient resources, poor processes or past mistakes that are still affecting.
How to identify weaknesses?
Look critically at your business and identify areas where you lack capacity or underperform.
Tip: Be self-critical but constructive.
Acknowledging weaknesses is the first step to improving them.
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Opportunities (Opportunities):
What are opportunities?
Opportunities are external factors that you can use to your advantage. It could be market trends, new technologies, changes in regulations or changing customer needs.
How to identify opportunities?
Follow industry news, analyze market trends and listen to customers to understand how you can grow and improve.
Tip: Think long-term and be open to change.
Often the best opportunities are where you least expect them.
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Hot (Threats):
What is threat?
Threats are external factors that can cause problems for your organization or project. It could be competition, negative market trends, changes in legislation or economic downturns.
How to identify threats?
Keep an eye on your competitors, the direction of the market and other external factors that can affect you negatively.
Tip: Be proactive.
By identifying threats in time, you can create strategies to reduce the risks or avoid them altogether.
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<h2 dir="ltr">Create a SWOT analysis for your company or organization</h2>
1. Assemble the team:The SWOT analysis becomes more powerful when it includes different perspectives. Gather a team from different parts of the organization to contribute.
2. Create a list:Use four separate lists to gather strengths, weaknesses, opportunities and threats.
3. Prioritize:Not all points are equally important. Decide which ones are most relevant and should be focused on.
4. Develop strategies:Use your SWOT analysis to create action plans. Strengths can be used to maximize opportunities and minimize threats, while weaknesses can be improved to avoid threats and exploit opportunities.
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<h2 dir="ltr">Consequence Analysis: Navigating the Future with SWOT</h2>
Now that you have your company's SWOT analysis - strengths, weaknesses, opportunities and threats - it's time to take the next step. How to use this information to create a strategic plan?
<a href="https://goalenvision.com/knowledgebank/swot-and-impact-assessment/" title="SWOT and Impact Assessment">Read more about how to do an impact analysis on your SWOT...</a>
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A SWOT analysis is not a one-time activity. It is a continuous process where you regularly evaluate and adjust your strategy based on changes in your organization and the outside world. By regularly conducting a SWOT analysis for the company, you can keep your strategy relevant and effective.
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SWOT analysis is a strategic tool used to understand an organisation's Strengths, Weaknesses, Opportunities and Threats. It is an effective way to identify what works in your favour, what doesn't, and how external factors affect your business or project. 

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<h2 style="text-align: right;" dir="ltr">What is a strategy tool?</h2>
A strategy tool is a digital platform or framework that helps business leaders plan, implement and monitor their long-term goals and visions. It facilitates communication and collaboration within the team and provides benefits such as increased transparency and better accountability. It is essential for navigating today's complex business world and ensuring successful growth for the company.
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<h2 style="text-align: left;" dir="ltr">What can you do with a strategy tool?</h2>
A strategy tool facilitates strategic planning and follow-up by setting clear objectives, allocating resources, monitoring and promoting engagement within the team. It also provides insights for informed decisions and a holistic view of the company's strategy. 
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<h2 style="text-align: right;" dir="ltr">What do you get out of a strategy tool?</h2>
Using a strategy tool gives you a clear overview of your organisation's strategic goals and plans. You can optimise the use of resources, monitor progress towards goals, and make informed decisions based on data and insights. The tool also promotes internal communication and collaboration, and ensures that the company works systematically to achieve its goals. .
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<h2 style="text-align: center;" dir="ltr">Some benefits of Goalenvision</h2>
 
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1. Complete overview
GoalEnvision gives you a bird's eye view of your organisation. It helps you see how different parts of your business contribute to the whole and allows you to identify and focus on the areas that need the most attention to drive growth and efficiency.
 
 
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<td style="width: 50.4306%; height: 288px;"> <img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/fegh1pvp/overview.png?rmode=max&amp;width=407&amp;height=249" alt="Överblick" width="407" height="249"></td>
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<td style="width: 49.5694%; height: 288px;">
2. Improved resource allocation
By using GoalEnvision, you can ensure that every resource in your organisation - be it time, money or staff - is used in the most efficient way. It helps to avoid waste and maximise the return on investment for each project or initiative.
 
 
</td>
<td style="width: 50.4306%; height: 288px;"> <img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/lktajuei/success-organisation.png?rmode=max&amp;width=404&amp;height=241" alt="Organisation" width="404" height="241"></td>
</tr>
<tr style="height: 289px;">
<td style="width: 49.5694%; height: 289px;">
3. Clear goals and responsibilities
GoalEnvision allows you to define clear goals and assign responsibilities. This ensures that everyone in the team knows what is expected of them and how their work impacts the company's larger goals, which in turn improves accountability and performance.
 
</td>
<td style="width: 50.4306%; height: 289px;"> <img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/alueva1z/which-units-answer.png?rmode=max&amp;width=207&amp;height=259" alt="" width="207" height="259"></td>
</tr>
<tr style="height: 317px;">
<td style="width: 49.5694%; height: 317px;">
4. Data-driven decision-making
With access to real-time data and feedback, GoalEnvision makes it possible to make informed decisions. This leads to better strategic choices and minimises the risk of mistakes that can occur when decisions are made based on outdated or incomplete information.
 
 
</td>
<td style="width: 50.4306%; height: 317px;"> <img loading="lazy" src="https://cdn.goalenvision.com/media/52gb10pz/screenshots-4.svg?rmode=max&amp;width=435&amp;height=245" alt="Success Index" width="435" height="245"></td>
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<tr style="height: 288px;">
<td style="width: 49.5694%; height: 288px;">
5. Increased adaptability
In a rapidly changing business environment, it is important to be able to adapt quickly. GoalEnvision gives you the flexibility to adjust your plans and strategies in real time, ensuring your business remains competitive and relevant.
 
 
</td>
<td style="width: 50.4306%; height: 288px;"> <img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/widpd20j/screenshots-9.svg?rmode=max&amp;width=399&amp;height=225" alt="Ambition level" width="399" height="225"></td>
</tr>
</tbody>
</table>
</div>

A strategy tool is a digital platform and a method that helps business leaders plan, implement and monitor their long-term goals and visions. It facilitates communication and collaboration within the team and provides benefits such as increased transparency and better accountability. It is essential for navigating today's complex business world and ensuring successful growth for the company. 


<figure><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/jqsepqws/pic.svg?rmode=max&amp;width=126&amp;height=154" alt="Måluppföljning" width="126" height="154" data-caption="Måluppföljning"></figure>
<h2 dir="ltr">1. Clarity and Direction</h2>
One of the primary purposes of monitoring objectives is to give the organisation a clear direction. By setting and tracking goals, everyone in the organisation can understand what is important and what needs to be prioritised. This creates a shared vision and helps the team to focus on the activities that actually drive success.
<h2 dir="ltr">2. Measurability</h2>
Objectives that are not measured are rarely achieved. Monitoring objectives makes it possible to quantify progress and results, which in turn makes it easier to evaluate performance. By regularly measuring and analysing data, your organisation can quickly identify what is working and what needs to be improved.
<h2 dir="ltr">3. Accountability</h2>
Monitoring targets creates a culture of accountability within the organisation. When there are clear objectives and regular follow-up, it is easier to hold individuals and teams accountable for their performance. This promotes a working environment where everyone strives to do their best to achieve common goals.
<h2 dir="ltr">4. Resource optimisation</h2>
By monitoring objectives, an organisation can ensure that resources are used effectively. It becomes easier to allocate time, money and manpower to those projects and initiatives that have the greatest potential to contribute to the organisation's overall goals. This minimises waste and increases productivity.
<h2 dir="ltr">5. Continuous Improvement</h2>
Finally, performance management enables a culture of continuous improvement. By regularly evaluating progress and results, it becomes possible to adjust strategies and tactics. This creates a learning organisation that constantly strives to be better.
<h2 dir="ltr">Summary</h2>
Performance management is not just an administrative task; it is a strategic necessity. It provides clarity, enables measurability, creates accountability, optimises resources and fosters a culture of continuous improvement. By prioritising performance management, organisations can ensure that they are on the right path to long-term success.
 
<h2 dir="ltr">About GoalEnvision</h2>
GoalEnvision is a user-friendly digital strategy tool that helps business owners and managers to formulate and implement their business strategies effectively. With our tool, you can easily define your goals, identify success factors and create an action plan to achieve them. You can also monitor and evaluate your progress towards your goals. With GoalEnvision, you don't have to be an expert in strategic planning to make your business successful. We offer a methodology and framework that is easy to use and facilitates the whole process. With five levels - vision, business idea, growth objectives, strategic objectives and conditions - GoalEnvision helps you create a clear strategic vision for your business.

Monitoring goals and objectives is a key part of any successful organisation's strategy. But why is it so important to monitor goals? Here are the five most important reasons for monitoring goals.

With GoalEnvision, you can:
<ul>
<li>Set a clear vision and goals with your team</li>
<li>Delegate reporting and tracking of goals</li>
<li>Gain insights into your organization's progress</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/this-is-goalenvision/" title="This is GoalEnvision">Learn more about GoalEnvision...</a>
<h2>Pricing</h2>
We offer four pricing plans for GoalEnvision:
<table border="0" style="width: 100%; height: 269px;">
<thead>
<tr style="height: 17px;">
<th class="plan-header" style="width: 18.285256%; height: 17px;">Founders</th>
<th class="plan-header" style="width: 27.02524%; height: 17px;">Premium</th>
<th class="plan-header" style="width: 27.02524%; height: 17px;">Scale up</th>
<th class="plan-header" style="width: 27.02524%; height: 17px;">Enterprise</th>
</tr>
</thead>
<tbody>
<tr style="height: 18px;">
<td class="plan-cell" style="width: 18.285256%; height: 18px;">35 EUR/month</td>
<td class="plan-cell" style="width: 27.02524%; height: 18px;">350 EUR/month</td>
<td class="plan-cell" style="width: 27.02524%; height: 18px;">980 EUR/month</td>
<td class="plan-cell" style="width: 27.02524%; height: 18px;">3 500 EUR/month</td>
</tr>
<tr style="height: 18px;">
<td class="plan-cell" style="width: 18.285256%; height: 18px;">Up to 5 users</td>
<td class="plan-cell" style="width: 27.02524%; height: 18px;">Up to 25 users</td>
<td class="plan-cell" style="width: 27.02524%; height: 18px;">Up to 100 users</td>
<td class="plan-cell" style="width: 27.02524%; height: 18px;">Unlimited users</td>
</tr>
<tr style="height: 36px;">
<td class="plan-cell" style="width: 18.285256%; height: 36px;">Set vision and goals together</td>
<td class="plan-cell" style="width: 27.02524%; height: 36px;">Set vision and goals together</td>
<td class="plan-cell" style="width: 27.02524%; height: 36px;">Set vision and goals together</td>
<td class="plan-cell" style="width: 27.02524%; height: 36px;">Set vision and goals together</td>
</tr>
<tr style="height: 54px;">
<td class="plan-cell" style="width: 18.285256%; height: 54px;">Delegate reporting and tracking of goals</td>
<td class="plan-cell" style="width: 27.02524%; height: 54px;">Delegate reporting and tracking of goals</td>
<td class="plan-cell" style="width: 27.02524%; height: 54px;">Delegate reporting and tracking of goals</td>
<td class="plan-cell" style="width: 27.02524%; height: 54px;">Delegate reporting and tracking of goals</td>
</tr>
<tr style="height: 36px;">
<td class="plan-cell" style="width: 18.285256%; height: 36px;">2-hour introductory workshop</td>
<td class="plan-cell" style="width: 27.02524%; height: 36px;">2-hour introductory workshop</td>
<td class="plan-cell" style="width: 27.02524%; height: 36px;">2-hour introductory workshop</td>
<td class="plan-cell" style="width: 27.02524%; height: 36px;">2-hour introductory workshop</td>
</tr>
<tr style="height: 54px;">
<td class="plan-cell highlight" style="width: 18.285256%; height: 54px;">&nbsp;</td>
<td class="plan-cell highlight" style="width: 27.02524%; height: 54px;">2 hours of expert support from our experienced consultants</td>
<td class="plan-cell highlight" style="width: 27.02524%; height: 54px;">2 hours of expert support from our experienced consultants</td>
<td class="plan-cell highlight" style="width: 27.02524%; height: 54px;">2 hours of expert support from our experienced consultants</td>
</tr>
<tr style="height: 36px;">
<td class="plan-cell highlight" style="width: 18.285256%; height: 36px;">&nbsp;</td>
<td class="plan-cell highlight" style="width: 27.02524%; height: 36px;">&nbsp;</td>
<td class="plan-cell highlight" style="width: 27.02524%; height: 36px;">&nbsp;</td>
<td class="plan-cell highlight" style="width: 27.02524%; height: 36px;">Integration with your business systems</td>
</tr>
</tbody>
</table>
Which plan is right for you?
The plan that suits you best depends on your company's size and needs. If you are a startup or a small business, the Founders plan is a good choice. If you are a medium or large business, the Premium, Scale up, or Enterprise plans are better options.
Start a free trial
You can try GoalEnvision for free for 30 days. During the trial period, you can test all features and see if the tool is right for you. <a href="https://goalenvision.com/organization/creation/intro">Click here to try GoalEnvision for free...</a>
<div class="contact-info">
Contact us
If you have any questions about pricing or our plans, please feel free to contact us. You can find us in the blue chat bubble at the bottom right corner.
</div>

GoalEnvision is a strategic tool to help you set and achieve your goals. 

<h2 style="text-align: center;"><img loading="lazy" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=167&amp;height=164" alt="GoalEnvision svarar och förklarar" width="167" height="164"></h2>
&nbsp;
<hr>
<h2>Basics of goal follow up</h2>
Setting targets is only half the battle; the other half is following them up. But how do you do it effectively? Here's a guide that highlights different methods and tools for following up on targets.
<a href="https://goalenvision.com/knowledgebank/goal-follow-up/" title="Goal Follow-up">Read the article on target monitoring...</a>
<hr>
<h2>5 main reasons for monitoring goals</h2>
Monitoring targets is a key part of any successful organisation's strategy. But why is it so important to monitor targets? Here are the top five reasons to work with performance management.
<a href="https://goalenvision.com/knowledgebank/what-is-the-purpose-of-goal-monitoring-the-5-main-reasons-to-monitor-business-objectives/" title="What is the purpose of goal monitoring? The 5 main reasons to monitor business objectives.">Read about the 5 most important reasons...</a>
<hr>
<h2>Monitoring and evaluation</h2>
Here we describe how you can monitor and assess the implementation of your plan to ensure that it achieves its objectives. In this article, we will explore the importance of monitoring and evaluation and how you can implement them effectively.
<a href="https://goalenvision.com/knowledgebank/goal-monitoring-and-evaluation/" title="GoalEnvision answers and explains - Monitoring and evaluation">Read more about monitoring and evaluation...</a>
<hr>
<h2>Goal tracking with GoalEnvision</h2>
Setting goals is one thing, but following up and making sure they are achieved is a whole other challenge. This is where GoalEnvision comes in. As a SaaS-based model for strategic goal setting and execution, GoalEnvision is a great tool to help you keep track of your goals and make sure you reach them.
<a href="https://goalenvision.com/knowledgebank/how-to-monitor-goals-a-guide-to-effective-goal-monitoring/" title="How to monitor goals? A guide to effective goal monitoring">Learn more about goal tracking with GoalEnvision...</a>
<hr>
&nbsp;

Welcome to our knowledge portal on the monitoring phase of the strategy. Here, we have gathered a series of informative articles aimed at guiding you through the critical phase of monitoring and evaluating the progress and effectiveness of your strategy. 

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=179&amp;height=175" alt="Pratbubbla med frågetecken" width="179" height="175">
&nbsp;
Why a decision-making model?
A decision model is necessary to create a consistent and effective approach to managing improvement proposals. It helps the organisation to prioritise and make informed decisions about which proposals should be implemented and how they affect different aspects of the business.
Steps in the decision-making process
Achieving continuous improvement requires a structured decision-making process. Below are the steps in the decision-making model:
1. Make suggestions based on observation
Suggestions for improvement can come from various sources, including employees, customers or internal audits. The first step is to collect and document these suggestions.
2. Suggestions to improve what has been observed
After collecting the suggestions, the next step is to formulate clear improvement proposals based on the observed problems or inefficiencies.
3. Positive and negative impacts and possible risks if the proposal is implemented
To make an informed decision, the organisation must analyse the consequences of implementing the proposal. This includes identifying positive outcomes, potential negative effects and possible risks.
4. How the proposal positively affects the customer experience
It is important to evaluate how implementing the proposal will improve the customer experience. This may include faster service, higher quality or increased accessibility.
5. How the proposal negatively impacts the customer experience
Similarly, the organisation must consider whether the proposal may have a negative impact on the customer experience. This could mean longer waiting times or reduced availability of certain services.
6. How the proposal has a positive impact on the organisation
A positive impact on the organisation is an important factor. This may include increased efficiency, reduced costs or improved product quality.
7. How the proposal negatively impacts the business
As with the customer's experience, the organisation must consider the potential negative consequences of the proposal.
<a href="#" title="Genomföra - GoalEnvision svarar och förklarar" data-anchor="#">Read more about implementing activities...</a>
By following this decision model, organisations can make informed choices about implementing improvement proposals. It helps to ensure that changes are made in a structured and effective way and that the organisation can maintain and improve its competitiveness in the market.
&nbsp;

An effective decision model is key to identifying, evaluating and implementing improvement proposals in a structured way. In this article, we describe a decision model that helps organisations manage continuous improvement in a systematic way.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=168&amp;height=165" alt="Pratbubbla med frågetecken" width="168" height="165">
Decisions are a central part of our lives, both in personal and professional contexts. Different situations require different decision-making methods, and there are several known methods that can be used depending on the circumstances. Some of the most well-known decision-making methods are described below.
&nbsp;
1. Rational decision-making:
Rational decision-making is an approach based on collecting and analysing all available information to make the most logical and informed decision. It involves evaluating alternatives, their consequences and assessing them objectively. This method is commonly used in business and economics.
<a href="https://goalenvision.com/knowledgebank/decision-making-model-for-continuous-improvement/" title="GoalEnvision answers and explains - Decision-making model for continuous improvement">Read more about the continuous improvement decision-making model...</a>
2. Intuitive decision-making:
Intuitive decision-making is based on gut feeling and personal experience rather than extensive analysis. It is particularly common in fast-paced or complex situations where there is no time or opportunity to gather all the information. Many experienced leaders and entrepreneurs use intuitive decision-making.
&nbsp;
3. Group-based decision-making:
Group-based decision making involves a group of people contributing together to make decisions. This method promotes collaboration and different perspectives. Methods such as 'consensus decision-making' and 'majority decision-making' are examples of group decision-making techniques.
4. Risk and uncertainty analysis:
When the decision is linked to significant risks or uncertainties, methods such as risk analysis and scenario planning are used. This helps to predict possible future events and how they may affect the outcome of the decision.
&nbsp;
5. Decision-making based on values and ethics:
Some decisions require consideration of moral and ethical issues. In these cases, decision-making is based on individual or organisational values and ethical principles. Ethical guidelines and codes can be used as a reference.
&nbsp;
6. Impact assessment:
Impact assessment involves assessing the long-term effects of a decision on different areas, including the economy, environment and society. This is particularly relevant in the field of public administration and sustainability.
&nbsp;
7. Decision-making by using decision support systems:
In the era of modern technology, computer-based decision support systems are used to collect and analyse data to support decision-making. These systems can generate recommendations based on the information collected.
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">Read more about how GoalEnvision can help you make decisions...</a>
It is important to remember that different situations require different approaches to decision-making, and that there is no "one-size-fits-all" approach. Being able to choose the right decision-making method is an important skill that can influence the outcome of a decision. Regardless of the method used, it is important to be aware of its advantages and limitations and to be open-minded.
&nbsp;

Decisions are a central part of our lives, both in personal and professional contexts. Different situations require different decision-making methods, and there are several known methods that can be used depending on the circumstances. In this article, we describe some of the most well-known decision-making methods.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=170&amp;height=166" alt="Pratbubbla med frågetecken" width="170" height="166">
&nbsp;
<h2>Why analyse the current situation?</h2>
&nbsp;
Understanding your current situation is like taking a photograph of your business at this moment. It gives you insights into your strengths, weaknesses, opportunities and threats, and helps you to:
&nbsp;
- Make informed decisions: by having a clear picture of your current situation, you can make decisions based on facts instead of guesses.
- Identify the starting point: It gives you a starting point for developing your strategy and goals.
- Uncovering potential barriers: You can identify potential barriers and challenges that could affect your success.
&nbsp;<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/mjfn1qbo/pic2.svg?rmode=max&amp;width=122&amp;height=137" alt="Flicka med kikare" width="122" height="137">
<h2>Steps to Analyse the Current Situation</h2>
&nbsp;
1. Data collection: Collect relevant data and information about your business and its environment. This can include financial reports, market research, customer feedback and competitive analysis.
2. SWOT analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify the internal and external factors affecting your business.&nbsp;
&nbsp;
&nbsp; &nbsp;- *Strengths:* What are your company's internal advantages and resources?
&nbsp; &nbsp;- Weaknesses:* What are the gaps and weaknesses within your company?
&nbsp; &nbsp;- Opportunities:* What external opportunities can you exploit?
&nbsp; &nbsp;- Threats:* What external threats could negatively affect your business?
&nbsp;
3. Customer analysis: Understand your target audience by analysing their needs, preferences and buying behaviour. This will help you adapt your products or services to their requirements.
4. Competitive analysis: evaluate your competitors and their strengths and weaknesses. What do they do well, and what can you do better?
5. Market analysis: review the market and its trends. Are there changes or patterns that could affect your business?
6. Internal analysis: Take a look at your organisation's internal structure, culture and resources. What can be improved, and what is already an asset?
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">Read more about how GoalEnvision can help you do a SWOT in business planning...</a>
Example: A SWOT analysis
Let's use a SWOT analysis as a practical example. Suppose you run an e-commerce store that sells organic products.
- Strengths:&nbsp;
&nbsp; &nbsp;- Wide product range of organic goods.
&nbsp; &nbsp;- Loyal customer base and high customer satisfaction.
&nbsp; &nbsp;- Effective online marketing and e-commerce platform.
- Weaknesses:&nbsp;
&nbsp; &nbsp;- Dependence on a limited number of suppliers.
&nbsp; &nbsp;- Competition from larger e-commerce companies.
&nbsp; &nbsp;- High shipping costs due to organic products.
- Opportunities:&nbsp;
&nbsp; &nbsp;- Increased awareness of sustainable consumption.
&nbsp; &nbsp;- Possibility to expand the product range.
&nbsp; &nbsp;- Potential growth on an international level.
- Threats:&nbsp;
&nbsp; &nbsp;- Increasing competition from other organic e-commerce stores.
&nbsp; &nbsp;- Economic fluctuations affecting consumer purchasing power.
&nbsp; &nbsp;- Possible changes in regulations for organic products.
&nbsp;
By conducting a SWOT analysis, the company can better understand their current situation and identify areas where they can improve and take advantage of opportunities.
&nbsp;
Concluding Thoughts
Analysing your current situation is a critical part of business planning. It gives you a basic overview of your business and its environment, and it helps you make informed decisions as you develop your strategy and goals. In the next chapter, we will explore how you can use the insightful information from your analysis to formulate effective strategies.
&nbsp;

Before you can plan for the future, it is crucial to carefully analyse your current situation. This step forms the basis for effective planning and helps you understand where you stand and what factors are affecting your business. In this article, we will explore how you can conduct a current situation analysis.


<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=170&amp;height=166" alt="Pratbubbla med frågetecken" width="170" height="166">
&nbsp;
<h2>What are SMART goals?</h2>
SMART is an acronym that stands for:
Specific: Goals should be clear and concrete. Avoid vagueness and ambiguity. Answer the questions "What do we want to achieve?" and "Why is it important?" Measurable: Goals must be measurable so that you can assess progress. Define how you will measure success and what key figures or indicators you will use. Accepted: Goals should be realistic and achievable. They should be accepted by those responsible for achieving them. Relevant: Goals should be relevant to your purpose and strategy. They should support the overall vision and not be divergent. Time-bound: Goals must have a clear timeframe. Define when the goal should be achieved, which creates a sense of responsibility and pressure to follow the plan.
<a href="https://goalenvision.com/knowledgebank/smarter-goals/" title="SMARTER goals">Read more about the developed SMARTER model in GoalEnvision...</a>
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/kjye52j2/linkimage.svg?rmode=max&amp;width=107&amp;height=128" alt="Ett pekfinger" width="107" height="128">
<h2 dir="ltr">Steps to Formulate SMART objectives</h2>
<ol>
<li>Clarify purpose and vision: Before you start formulating SMART objectives, make sure you have a clear understanding of your company's overall purpose and vision. Your objectives should be in line with these.</li>
<li>Specify your goal: Formulate the goal as specifically as possible. Use detailed and concrete language to avoid misunderstandings.</li>
<li>Measurable criteria: Identify the measurable criteria that you will use to assess the success of the goal. What will you measure and how will you do it?</li>
<li>Realistic Assessment: Assess whether the goal is realistic and achievable with the available resources and timeframe. If it is too ambitious, consider adjusting it.</li>
<li>Relevance to Strategy: Check if the goal is relevant and linked to your strategy. Make sure it supports your overall business objectives.</li>
<li>Time limit: Set a clear timeframe for when the goal should be achieved. This gives a sense of urgency and responsibility.</li>
</ol>
Example of SMART goals
Let's take an example in project management to illustrate SMART objectives:
Strategic goal: Improve customer satisfaction.
SMART objective: Increase customer satisfaction to 85% by reducing response time to customer support requests from 24 hours to 12 hours within the next 6 months.
In this example, the goal is clear, measurable, achievable, relevant and time-bound. It provides a clear direction for improving customer satisfaction.
Conclusion
Formulating SMART goals is a critical part of planning. By making your goals specific, measurable, achievable, relevant and time-bound, you give yourself and your team a clear direction and the ability to measure progress. In the next chapter, we will explore how you can develop strategies to achieve your SMART goals.
&nbsp;

Setting goals is a central part of business planning, and it is crucial that these goals are realistic and measurable. SMART goals are an effective framework to help you formulate goals that are specific, measurable, achievable, relevant and time-bound. In this chapter we will explore how you can set SMART goals to drive your plan forward.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=210&amp;height=206" alt="Pratbubbla med frågetecken" width="210" height="206">
&nbsp;
<h2 dir="ltr">What is Strategy Development?</h2>
Strategy development means identifying the key strategic goals and actions that will help you achieve your goals. It is about choosing the best way forward taking into account your current situation and resources.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/5kdjpjwf/navcard4.svg?rmode=max&amp;width=123&amp;height=145" alt="Tavla med strategiska resurser" width="123" height="145">
<h2>Steps for Strategy Development</h2>
<ol>
<li>Clear goals:&nbsp;Start by clearly defining your goals. Your strategic decisions should always be geared towards achieving these goals. <a href="https://goalenvision.com/knowledgebank/what-characterises-well-formulated-goals-key-factors-for-effective-goal-setting/" title="What characterises well formulated goals? Key factors for effective goal setting">Read more about how to formulate clear goals...</a></li>
<li>Current situation analysis: Use insights from your current situation <a href="https://goalenvision.com/knowledgebank/analysing-the-current-business-situation/" title="Analysing the current business situation">analysis</a>&nbsp;to identify the factors that influence your strategy.</li>
<li>SWOT analysis: Conduct a <a href="https://goalenvision.com/knowledgebank/swot-analysis/" title="SWOT analysis">SWOT</a> analysis to understand your company's strengths, weaknesses, opportunities and threats. This will help you formulate a strategy that builds on your strengths and takes into account challenges and opportunities.</li>
<li>Strategic options: Generate different strategic <a href="https://goalenvision.com/knowledgebank/swot-and-impact-assessment/" title="SWOT and Impact Assessment">options</a> based on your analysis and SWOT analysis. Be creative and explore different possibilities.</li>
<li>Prioritisation: Evaluate and <a href="https://goalenvision.com/knowledgebank/different-types-of-decision-making/" title="Different types of decision making">prioritise</a> your strategic options. What are the most relevant and effective options to achieve your goals?</li>
<li>Develop action plans: For each strategic option, create detailed action plans that describe what needs to be done, who is responsible and the timeframe for implementation.</li>
<li>Resource allocation: Identify and <a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="Strategic resource allocation">allocate</a> the resources needed to implement your strategies. This can include people, funding and technology.</li>
<li>Risk management: Evaluate the <a href="https://goalenvision.com/knowledgebank/risk-management-in-the-strategy-process/" title="Risk management in the strategy process">risks</a> associated with your strategies and develop plans to manage them if they arise. Read more about risk management...</li>
<li>Communication: <a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="Internal communication in the strategy process">Communicate</a> your strategy clearly to your team and other stakeholders.</li>
</ol>
<a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="GoalEnvision answers and explains: What is strategy?">Read more about what strategy really is...</a>
&nbsp;
Example: Strategy development
<ol>
<li>Let's use an example to illustrate strategy development. Suppose you run a restaurant and aim to increase your turnover by 20% in the coming year.</li>
<li>Goal: Increase turnover by 20% within one year. Strategic option 1: Expand the menu and offer more healthy options to attract a wider customer base. Strategic option 2: Launch a marketing campaign to raise awareness of the restaurant and attract more customers.</li>
<li>Prioritisation: After carefully evaluating both options, you decide that launching the marketing campaign is the most effective strategy to reach your goal.</li>
<li>Action plan: You develop an action plan for the marketing campaign, including budget, timeline and marketing channels.</li>
<li>Resource allocation: You allocate the necessary resources, including staff and budget, to implement the marketing campaign.</li>
<li>Risk management: you identify potential risks, such as the campaign not producing the expected results, and develop a plan to manage them.</li>
</ol>
By following these steps, you have developed a strategy geared towards achieving your goal of increasing turnover by 20% within a year.
Summary
Strategy development is a key part of the planning process that helps you choose the best path to achieve your goals. By clarifying goals, analysing your current situation, generating strategic options, prioritising and developing action plans, you will be better equipped to drive your plan forward. In the next chapter, we will explore how you can implement and monitor your strategy.
&nbsp;

Strategy development is a crucial phase in business planning. It involves formulating a map to guide your business towards your goals. In this chapter, we will explore the key steps of strategy development and how you can create an effective strategy to move your plan forward.


<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=128&amp;height=125" alt="Pratbubbla med frågetecken" width="128" height="125">
&nbsp;
<h2 dir="ltr">Why is time management important?</h2>
Time planning helps you to:
- Create Structure: It provides a clear structure and order for carrying out your actions and activities.
- Measure Progress: You can use your schedule as a basis for measuring progress towards your goals.
- Manage Resources: It helps you to effectively allocate and use available resources, including time and staff.
- Preventing delays: By identifying potential bottlenecks and delays in advance, you can take steps to prevent them.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/cohpcdmq/hero2.png?rmode=max&amp;width=313&amp;height=251" alt="Tid som pussel" width="313" height="251">
<h2 dir="ltr">Steps for Time management</h2>
&nbsp;
1. Identify activities and actions: Start by listing the different activities and actions that need to be carried out to achieve your objectives. Be as specific as possible.
2. Estimate time: For each activity, try to estimate how long it will take to complete it. This can be a rough estimate, but it provides a baseline for time management.
3. Create a timeline: Use a timeline or project tool to create a structured timeline showing when each activity will be completed. You can use weeks, months or other time intervals depending on your plan.
4. Dependencies and sequence: Identify dependencies between different activities. Some actions cannot be started until others are completed. Make sure your timeline reflects these sequences.
5. Resource allocation: Assign responsible people or teams to each activity and make sure they have the necessary resources.
<a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="GoalEnvision answers and explains - Resource Allocation">Read more about resource allocation...</a>
6. Window for unexpected events: Build a specific time window into your schedule to deal with unexpected events or delays.&nbsp;
7. Communication: Share your schedule with your team and other stakeholders so that everyone is aware of their roles and the timeline.
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="GoalEnvision answers and explains - Communication">Read more about communication in business planning...</a>
&nbsp;
Example: Time management
&nbsp;
Let's use an example to illustrate time management. Suppose you aim to launch a new product on the market.
- Activity 1: Market research and customer analysis (2 weeks).
- Activity 2: Product development and prototyping (3 months).
- Activity 3: Marketing campaign planning (1 month).
- Activity 4: Product production (2 months).
- Activity 5: Marketing campaign implementation (2 months).
- Activity 6: Product launch on the market (1 week).
&nbsp;
By following this timeline, you can work in a structured sequence and ensure that you launch the product on time.
&nbsp;
Summary
Time planning is essential to successfully execute your plan. By identifying activities, estimating time, creating a timeline and managing resources, you can ensure that your project or plan follows a structured and efficient path. In the next chapter, we will explore resource allocation and risk management in the planning process.
&nbsp;

Time management is a key aspect of the planning process. It involves creating a structured timeline for the implementation of your plan, which helps you organise your workload and ensure you stay on track. In this article, we explore the importance of time management and how you can design an effective timetable to drive your plan forward.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=197&amp;height=193" alt="Pratbubbla med frågetecken" width="197" height="193">
&nbsp;
<h2 dir="ltr">Why is resource allocation important?</h2>
Effective resource allocation helps you to:
- Optimise the use of resources: it ensures that your resources are used in a way that provides maximum benefit and efficiency.
- Avoid budget overruns: By carefully monitoring and planning for resource use, you can avoid budget overruns.
- Prioritise key actions: It helps you prioritise the most critical actions and projects necessary to achieve your objectives.
&nbsp;
&nbsp;
<h2 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/2e5gamws/hero-image.svg?rmode=max&amp;width=252&amp;height=193" alt="Resursallokering" width="252" height="193"></h2>
<h2 dir="ltr">Steps for Resource Allocation</h2>
&nbsp;
1. Identify resource needs: Start by clearly identifying the resources needed to implement your planned actions. These could be human, financial, technical or other resources.
2. Estimate costs: Estimate the costs of each resource needed. This can include salaries, purchases, equipment and other expenses.
3. Prioritise resource use: Evaluate and prioritise which actions and projects are most critical and should have the highest priority for resource allocation.
4. Create a resource plan: Develop a detailed resource plan that shows how resources will be allocated over time. This could be a schedule of hiring, spending or other resource withdrawals.
5. Budgeting: Build resource costs into your budget to ensure you have sufficient funds to carry out your planned actions.
6. Responsibility and monitoring: Assign responsible people or teams to monitor and manage the resource allocation. They should be responsible for ensuring that resources are used effectively.
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="GoalEnvision answers and explains - Communication">Read more about communication in business planning...</a>
&nbsp;
<hr>
Example: Resource allocation
&nbsp;
Let's use an example to illustrate resource allocation. Suppose you are planning to develop and launch a new mobile app.
- Resource 1: Developers and designers for the app (staff).
- Resource 2: Budget for development and marketing.
- Resource 3: Technical equipment and software for app development (materials).
- Resource 4: Marketing team to promote the app (staff).
&nbsp;
By identifying and planning for resource needs, you can allocate the budget, hire the right staff and ensure you have the technical equipment needed to complete the project.
 Summary
Resource allocation is crucial to the successful implementation of your plan. By identifying, prioritising and allocating resources strategically, you can optimise the use of your available funds and increase the chances of achieving your objectives. In the next chapter, we will explore risk management and how you can address potential obstacles and challenges in the planning process.
&nbsp;

Resource allocation is a key component of the planning process. It is about effectively allocating the available resources, including people, money and materials, to implement your plan. In this article, we will explore the importance of resource allocation and how you can do it in a strategic way to drive your plan forward.


<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=156&amp;height=153" alt="Pratbubbla med frågetecken" width="156" height="153">
&nbsp;
<h2 dir="ltr">Why is risk management important?</h2>
Risk management helps you to:
- Reduce uncertainty: By identifying and managing risks, you can reduce uncertainty and prepare for potential obstacles.
- Prevent crises: It helps you prevent small problems from developing into larger crises that could threaten your plan.
- Ensure success: By managing risks proactively, you can increase the chances of achieving your goals.
&nbsp;
<h2 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/gltnzx1m/imageerror404.svg?rmode=max&amp;width=173&amp;height=261" alt="En man som tappar sin glass" width="173" height="261"></h2>
<h2 dir="ltr">Risk management steps</h2>
&nbsp;
1. Identify risks: Start by identifying potential risks and challenges that could affect your plan. These could be financial, operational, technical or other types of risks.
&nbsp;
2. Assess the impact of risks: consider how each risk could affect your plan. What is its potential impact on objectives, timeline and budget?
&nbsp;
3. Assess the likelihood of risks: Assess the likelihood of each risk actually occurring. Is it a low, moderate or high risk?
&nbsp;
4. Develop risk management strategies: Develop strategies to manage each risk. This may include minimising the risk, transferring the risk to other parties, or having a contingency plan if the risk becomes a reality.
&nbsp;
5. Implement risk management plans: Implement the planned actions to manage the risks. Ensure that all relevant parties are aware of and committed to the risk management process.
&nbsp;
6) Monitor and follow up: Continuously monitor the risks and their status. If a risk develops, take prompt action according to your risk management plan.
<a href="https://goalenvision.com/knowledgebank/what-is-the-purpose-of-goal-monitoring-the-5-main-reasons-to-monitor-business-objectives/" title="What is the purpose of goal monitoring? The 5 main reasons to monitor business objectives.">Read more about goal follow up...</a>
&nbsp;
<hr>
Example: Risk management
Let's use an example to illustrate risk management. Suppose you are planning to launch a new product on the market.
&nbsp;
- Risk 1: Delivery delays from the supplier may affect the timeline.
- Risk 2: Market fluctuations may reduce demand for the product.
- Risk 3: Technical problems may occur during product development.
&nbsp;
To manage these risks, you can:
- Risk 1: Secure backup suppliers or alternative delivery methods to minimise the risk of delays.
- Risk 2: Conduct market research and evaluate competition to understand market conditions and possible fluctuations.
- Risk 3: Have a technical expert at hand to quickly resolve any technical issues that arise during product development.
&nbsp;
In conclusion:
Risk management is a critical part of the planning process. By identifying, assessing and managing potential risks, you can minimise uncertainty, prevent crises and increase the chances of your plan being successful. In the next chapter, we will explore the implementation and monitoring of your plan to ensure it is carried out effectively.
&nbsp;

Risk management is an indispensable part of the planning process. It involves identifying, assessing and managing potential risks and challenges that may affect the implementation of your plan. In this article, we will explore the importance of risk management and how you can develop an effective strategy to deal with potential obstacles.


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&nbsp;
<h2 dir="ltr">Why is communication important?</h2>
Communication helps you to:
- Build understanding: It ensures that all parties involved have a clear and shared understanding of the plan's objectives and strategies.
- Motivate the team: By communicating clearly, you can motivate your team and keep them committed to achieving the goals.
- Prevent misunderstandings: Clear communication reduces the risk of misunderstandings, errors and unmet expectations.
&nbsp;
<h2 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/5csnvqjc/puzzle_mission-statement.svg?rmode=max&amp;width=201&amp;height=205" alt="En man som kommunicerar med sitt team" width="201" height="205"></h2>
<h2 dir="ltr">Steps for Effective Communication</h2>
&nbsp;
1. Identify the target audience: Start by identifying your key stakeholders and target audience. This could be your team, managers, investors or other stakeholders.
2. Customise the message: Adapt your message to each target group. What are their specific interests and needs?
3. Clear and concrete language: Use clear and concise language that is easy to understand. Avoid technical or complicated language unless necessary.
4. Use visual communication: use visual aids such as charts, graphs or presentations to support your message.
5. Two-way communication: create an open channel for dialogue and questions. Let others share their opinions and concerns.
6. Regular communication: Schedule regular communication meetings or updates to keep everyone informed of progress.
7. Be honest about challenges: If problems or challenges arise, be honest about them and communicate what is being done to solve them.
<a href="https://goalenvision.com/knowledgebank/goalenvisions-features/" title="GoalEnvisions features">Learn more about how GoalEnvision helps you communicate your strategy...</a>
&nbsp;
Example: Communication
Let's use an example to illustrate communication. Suppose you are planning to introduce a new work process in your company to increase efficiency.
&nbsp;
- Target group 1: Your team of employees.
- Target group 2: Managers and leaders.
&nbsp;
To communicate this to your team, you can:
- Hold a meeting where you explain the purpose of the new work process and how it affects their work.
- Give examples of the expected benefits and how it can help them become more efficient.
- Open up for questions and discussion to ensure they understand and are comfortable with the change.
&nbsp;
To communicate to managers and leaders, you can:
&nbsp;
- Send a written report that details the new process and its potential impact on company performance.
- Offer the opportunity for individual meetings to answer any questions or concerns they may have.
&nbsp;
Conclusion
Communication is a key component of the planning process. By communicating clearly and effectively, you can build understanding, motivation and trust with your stakeholders, which is crucial to driving your plan forward. Regular and customised communication is key to keeping everyone informed and engaged in the implementation of the plan.
&nbsp;

Communication is one of the most critical aspects of the planning process. It involves effectively and clearly communicating your plans, objectives and strategies to all relevant stakeholders, including team members and other interested parties. In this chapter we will explore the importance of communication and how you can ensure your plan is well communicated to drive it forward.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=162&amp;height=159" alt="Pratbubbla med frågetecken" width="162" height="159">
&nbsp;
<h2 dir="ltr">Why is flexibility important in business planning?</h2>
&nbsp;
Flexibility helps you to:
- Adapt to unexpected events: it allows you to quickly adapt your plan when unexpected events or obstacles arise.
- Prevent stagnation: Being too rigid in your plan can lead to stagnation and failure when circumstances change.&nbsp;
- Exploit opportunities: Flexibility allows you to take advantage of unexpected opportunities and changes in your favour.
<a href="https://goalenvision.com/blog/this-is-goalenvision/" title="This is GoalEnvision">Read more about how GoalEnvision helps you to be flexible in business planning...&nbsp;</a>
&nbsp;
<h2 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/icjilwxk/big-balloon.svg?rmode=max&amp;width=206&amp;height=207" alt="Luftballong som man behöver använda flexibelt" width="206" height="207"></h2>
<h2 dir="ltr">How to include flexibility in planning</h2>
&nbsp;
1. Identify potential obstacles: Try to anticipate potential obstacles or challenges that may arise during the implementation of your plan.
2. Create contingency plans: develop backup plans or alternative strategies that can be used if something goes wrong or circumstances change.
3. Be open to feedback: Create a culture of openness where team members and other stakeholders are encouraged to share <a href="https://goalenvision.com/knowledgebank/how-to-give-effective-feedback-three-methods-for-success/" title="How to give effective feedback: Three methods for success">feedback</a> and suggestions for improvement.
4. Continuous monitoring: Continuously monitor progress towards your goals and identify early on if something is not going according to plan.
5. Rapid response: If problems arise or circumstances change, be prepared to act quickly and implement your contingency plans if necessary.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision answers and explains - Business planning">Read more about business planning...&nbsp;</a>
&nbsp;
Example: Flexible business planning
Let's use an example to illustrate flexibility. Suppose you are planning to launch a new product on the market, but in the midst of planning, a global supply crisis affects the availability of key raw materials.
&nbsp;
In this case, you can be flexible by:
- Updating the Production Plan: If raw materials are difficult to obtain, you can update your production plan and prioritise products that can be produced with available resources.
- Communicating with customers: Inform your customers of any delays and offer alternative solutions if available.
- Develop new marketing strategy: If the launch has to be postponed, develop a new marketing strategy to keep interest alive until the product is ready.
&nbsp;
&nbsp;
Concluding Thoughts
Flexibility is a valuable trait in the planning process that helps you deal with changes and unexpected events. By being prepared to adapt your plan when necessary, you can increase your chances of achieving your goals even when circumstances change. Including flexibility as part of your plan can be the key to successfully navigating the challenges and opportunities that arise along the way.
&nbsp;

Flexibility is a valuable trait in business planning. It is about being open to change and adapting when necessary to achieve your goals. In this chapter, we will explore the importance of flexibility and how you can incorporate it into your planning to deal with unexpected events and challenges.

<h3 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=162&amp;height=159" alt="Pratbubbla med frågetecken" width="162" height="159"></h3>
<h2 dir="ltr">What is a management team?</h2>
A management team is a collection of individuals with strategic roles in a company or organisation. This group is responsible for making key decisions that affect the entire organisation, from financial strategy to operational management. They act as a guide and decision-making body for the company's strategic direction and daily operations.
<h2 dir="ltr">Who should lead the management team?</h2>
Typically, the management team is led by the company's president or CEO. This person has overall responsibility for steering the company's direction and ensuring that the organisation's goals and <a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="What is strategy?">strategies</a> are in line with its vision and values. The leader acts as a link between the board and the management team, communicating the board's decisions and expectations, and ensuring that they are effectively implemented.
<h3 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/vykh3g54/illustration.svg?rmode=max&amp;width=264&amp;height=165" alt="Ledningsgruppens medlemmar" width="264" height="165"></h3>
<h2 dir="ltr">Who should be in the management team?</h2>
According to GoalEnvision's five success <a href="https://goalenvision.com/knowledgebank/five-success-perspectives-for-performance-management-a-guide-to-sustainable-success/" title="Five success perspectives for performance management: A guide to sustainable success">perspectives</a> model, the management team should include the following roles:
<ol>
<li>Marketing and Sales: Responsible for understanding market needs and trends and leading sales strategies.</li>
<li>Operations: Focuses on efficient processes and operations to ensure optimal use of resources.</li>
<li>People: Represents the interests of staff and the working environment, important for promoting a positive corporate culture.</li>
<li>Finance: Responsible for financial planning, budgeting and financial health.</li>
<li>Strategy and Development: Focuses on long-term planning and business development.</li>
</ol>
This diverse representation ensures that all critical aspects of the company's operations are taken into account in decision-making.
<a rel="noopener" href="https://faq.goalenvision.com/en/articles/8078880-about-the-success-perspectives" target="_blank">Read more about GoalEnvision's success perspectives...</a>
<h2 dir="ltr">How should a management team work?</h2>
An effective management team should work cohesively with open communication and common goals. They should:
<ul>
<li>Have regular strategic discussions.</li>
<li>Establish and monitor clear goal and key figures.</li>
<li>Encourage collaboration and creative problem solving.</li>
<li>Have an open dialogue and transparent communication</li>
<li>Continuously evaluate and adapt strategies based on market changes and company performance.</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/checklist-effective-management-team/" title="Checklist - Effective management team">Click here to access the checklist for an effective management team...</a>
&nbsp;
<h2 dir="ltr">How often should the management team meet in a management meeting?</h2>
The frequency of management meetings varies depending on the size, nature and needs of the organisation. In general, monthly meetings are recommended to keep the team updated and focused on current issues and challenges. However, for organisations in fast-changing environments, more frequent meetings may be necessary to effectively manage rapid changes and decisions.
&nbsp;
<h2 dir="ltr">Getting an effective management team - conclusion</h2>
The management team is key to the strategic progress of any successful company. By assembling a diverse group that represents the five perspectives of success according to the GoalEnvision model, and by following effective working methods and holding regular meetings, a management team can effectively steer the organisation towards its goals and vision.
&nbsp;

As the backbone of the company, it is often in the management team that strategic decisions are made, visions are formed and the future of the organisation is shaped. This article explores the role of the management team, its composition, and ways of working to ensure success in a competitive world.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/2e5gamws/hero-image.svg?rmode=max&amp;width=282&amp;height=216" alt="Affärsplanering" width="282" height="216">
<h2 dir="ltr">Articles in the series:</h2>
<div>
<table border="0" style="width: 100%;">
<tbody>
<tr>
<td style="width: 28.8829%;">
What does it mean to plan?
</td>
<td style="width: 71.1171%;">
Explore the basics of planning and why it is an important process for businesses. Learn why you should plan and how to get started.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision answers and explains - Business planning">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Clear aims and objectives of the planning
</td>
<td style="width: 71.1171%;">
In this article, we will explore how you can come up with a clear purpose and goal for your plan.
<a href="https://goalenvision.com/knowledgebank/formulating-realistic-and-measurable-goals-smart-goals/" title="GoalEnvision answers and explains - Formulating realistic and measurable goals (SMART goals)">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Analysis of Current Situation
</td>
<td style="width: 71.1171%;">
Take a closer look at how you can analyze your company's current situation. Learn to evaluate strengths, weaknesses, opportunities and threats.
<a href="https://goalenvision.com/knowledgebank/analysing-the-current-business-situation/" title="GoalEnvision answers and explains - Analysing the current situation">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Realistic and Measurable Goals (SMART goals)
</td>
<td style="width: 71.1171%;">
Discover the concept of SMART goals and how you can set realistic and measurable goals that are important to your business.
<a href="https://goalenvision.com/knowledgebank/smarter-goals/" title="SMARTER goals">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Strategy development
</td>
<td style="width: 71.1171%;">
Explore the process of developing an effective strategy to achieve your goals. Learn to identify strategic options and plan for success.
<a href="https://goalenvision.com/knowledgebank/what-is-strategy-development/" title="GoalEnvision answers and explains - Strategy development">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Time planning
</td>
<td style="width: 71.1171%;">
Discover the importance of creating a structured schedule to organize your plan. Gain insights into how to manage time and resources effectively.
<a href="https://goalenvision.com/knowledgebank/strategic-time-management/" title="GoalEnvision answers and explains - Time planning">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Resource allocation
</td>
<td style="width: 71.1171%;">
Learn how to effectively allocate resources, including people, money, and materials, to execute your plan.
<a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="GoalEnvision answers and explains - Resource Allocation">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Risk management
</td>
<td style="width: 71.1171%;">
Explore the concept of risk management and how you can identify, assess and manage potential risks that could affect your business.
<a href="https://goalenvision.com/knowledgebank/risk-management-in-the-strategy-process/" title="GoalEnvision answers and explains - Risk Management">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Follow-up and evaluation
</td>
<td style="width: 71.1171%;">
Find out how you can actively monitor and assess progress towards your goals and use the experience to improve future plans.
<a href="https://goalenvision.com/knowledgebank/goal-monitoring-and-evaluation/" title="GoalEnvision answers and explains - Monitoring and evaluation">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Communication
</td>
<td style="width: 71.1171%;">
Discover the importance of clear and effective communication in the planning process and how you can communicate your goals and strategies to stakeholders.
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="GoalEnvision answers and explains - Communication">Go to the article…</a>
</td>
</tr>
<tr>
<td style="width: 28.8829%;">
Flexibility
</td>
<td style="width: 71.1171%;">
Learn why flexibility is critical to managing changes and unexpected events in your planning.
<a href="https://goalenvision.com/knowledgebank/flexibility-in-business-planning/" title="GoalEnvision answers and explains - Flexibility">Go to the article…</a>
</td>
</tr>
</tbody>
</table>
</div>
Whether you are new to business planning or experienced, these articles will offer you useful advice and guidelines for creating and executing an effective plan to achieve your business goals. Remember that business planning is an ongoing process, and adapting and improving your plan over time is the key to success.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision answers and explains - Business planning">Go to the first part of the article series…</a>
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Welcome to our article series on effective planning of a business strategy. In this series, we will explore various aspects of the planning process and how they can be applied to achieve success. Whether you are a business leader, entrepreneur or individual, these articles will offer practical advice and insights to help you plan and execute your business goals.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=177&amp;height=173" alt="Pratbubbla med frågetecken" width="177" height="173">
This article is part of our series of articles on business planning and strategies. You can find more articles in the series by clicking on the link below.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision svarar och förklarar - Affärsplanering">To GoalEnvision's series of articles on business planning</a>
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<h2 dir="ltr">Why is monitoring and evaluation important?</h2>
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Monitoring and evaluation helps you to:
- Measure progress: You can measure how well your plan is being implemented and whether it is achieving its objectives.
<a href="https://goalenvision.com/knowledgebank/goal-follow-up/" title="Måluppföljning">&nbsp;Learn more about how you can measure and monitor your business goals in GoalEnvision...</a>
- Identifying anomalies: By monitoring activities and results, you can quickly identify any anomalies and problems.
<a href="https://goalenvision.com/knowledgebank/risk-management-in-the-strategy-process/" title="GoalEnvision svarar och förklarar - Riskhantering">&nbsp;Learn more about risk management and how to identify deviations...</a>
- Improve the process: Evaluation provides insights that can be used to improve future plans and processes.
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<h2 dir="ltr"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/vojij5op/frame-1.svg?rmode=max&amp;width=255&amp;height=238" alt="Följer upp mål" width="255" height="238"></h2>
<h2 dir="ltr">Steps for monitoring and evaluation</h2>
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1. Set up follow-up mechanisms: define clear methods and mechanisms to monitor the implementation of your plan. These could be regular meetings, key indicators or reporting tools.
2. Follow up the timeline: Make sure that activities and actions follow the planned timeline. If there are delays, identify and deal with them quickly.
3. Collect data: Collect relevant data and information on results and performance. This can include quantitative and qualitative data.
4. Compare with targets: Compare the actual results with the original targets and timeframes to assess whether you are on track.
5. Identify problems: If problems or deviations occur, identify the causes and develop plans to resolve them.
6) Evaluate effectiveness: Assess whether the actions taken are effective in achieving the objectives. If not, consider adjustments or changes to the strategy.
7. Learn from experience: use the insights from the evaluation to learn from the experience and apply them to future plans and projects.
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Example: Monitoring and Evaluation
Let's use an example to illustrate monitoring and evaluation. Suppose you have conducted a marketing campaign to increase sales of a product.
- Objective: Increase product sales by 20% within three months.
- Monitoring: During the campaign, you monitor sales data and campaign results on a weekly basis.
- Evaluation: After three months, you compare the actual increase in sales with the original target. You also analyse the costs of the campaign and its impact on sales.
- Insights: You discover that sales increased by 15%, not 20%, and that the campaign was more expensive than expected. You learn that targets may have been unrealistic and that cost control is important.
<a href="https://goalenvision.com/knowledgebank/how-to-monitor-goals-a-guide-to-effective-goal-monitoring/" title="Hur kan man följa upp mål? En guide till effektiv måluppföljning">&nbsp;Learn more about how you can measure and monitor your business goals in GoalEnvision...</a>
In conclusion&nbsp;
Monitoring and evaluation is a final step in the planning process that is essential to ensure success. By carefully monitoring activities, measuring results and learning from experience, you can improve your future plans and increase the chances of achieving your goals. Monitoring and evaluation is a circular process where insights are used to inform the next plan, and so on. In this way, you become more effective and successful in your planning.
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Monitoring and evaluation are the final and crucial steps in the planning process. It involves actively monitoring and assessing the implementation of your plan to ensure that it achieves its objectives. In this article, we will explore the importance of monitoring and evaluation and how you can implement them effectively.

<h2 style="text-align: center;"><img loading="lazy" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=167&amp;height=164" alt="GoalEnvision answers and explains" width="167" height="164"></h2>
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<h2 style="text-align: left;">What does agile mean and what agile working methods are there?&nbsp;</h2>
Agile working methods focus on flexibility and rapid adaptation to change, which is essential in today's dynamic business world.&nbsp;
<a href="https://goalenvision.com/knowledgebank/what-is-agile-and-agile-working/" title="What is agile and agile working methods? GoalEnvision explains!">Read more about agile and agile working methods...</a>
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<h2>What is Agile Leadership?</h2>
Agile leadership means leading with flexibility, adaptability and an open mind. This leadership style prioritizes team autonomy, customer-centric innovation, and continuous learning to navigate a fast-moving and changing business environment.
<a href="https://goalenvision.com/knowledgebank/agile-leadership/" title="What is agile leadership">Read more about agile leadership...</a>
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<h2>How to apply agile leadership!</h2>
To help you as a leader navigate successfully in this dynamic environment, we have put together a checklist of 10 concrete actions you can implement to lead agilely.
<a href="https://goalenvision.com/knowledgebank/how-to-lead-agile/" title="This is how you lead agilely">Learn to apply agile leadership...</a>
<hr>
<h2>What is transformational leadership?&nbsp;</h2>
Transformative leadership is a leadership style that focuses on inspiring and motivating employees to reach their full potential. It is about creating a vision and guiding employees to grow and develop both professionally and personally.
<a href="https://goalenvision.com/knowledgebank/what-is-transformational-leadership/" title="GoalEnvision answers and explains - What is transformative leadership?">Read more about transformational leadership...</a>
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<h2>Here's how to apply transformational leadership!</h2>
By creating a vision, fostering participation and empowerment, and offering support and development, transformative leaders can create a positive work environment and foster innovation and performance.
<a href="https://goalenvision.com/knowledgebank/how-to-apply-transformational-leadership/" title="GoalEnvision answers and explains: This is how you apply transformative leadership">Some concrete tips for those who want to apply transformative leadership...</a>
<hr>
<h2>An introduction to management by objectives</h2>
Goal management is a method for organizing and leading a business by setting, following up and evaluating goals. It is a central part of modern business management and is used in everything from small businesses to large organizations. But what does it actually mean to work with goal management?&nbsp;
<a href="https://goalenvision.com/knowledgebank/how-to-describe-performance-management-an-introduction-to-the-concept-and-its-components/" title="How can goal management be described? An introduction to the concept and its components">Read more about goal management...</a>
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Learn about different types of leadership and how you can apply them. What type of leader are you? Read more here at GoalEnvision about the benefits and challenges you can experience in the different types of leadership.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=172&amp;height=168" alt="Svara och förklara" width="172" height="168">
<h2 dir="ltr">What is transformational leadership?</h2>
Transformational leadership has proven to be a successful strategy for creating change and development within organisations. By focusing on inspiration and motivation, creating a culture of trust and openness, developing employees' potential and promoting self-leadership, transformative leaders can create a transformation within their teams and organisations. By applying these principles, you too can become a transformational leader and lead your organisation towards success and growth.
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<h2 dir="ltr">Here are some key elements of transformational leadership for organisational development:</h2>
 - Empathy: A transformative leader is responsive and understanding of the needs and feelings of employees. - Vision: The leader has a clear and inspiring vision that engages employees and gives them meaning. - Communication: A transformational leader communicates openly and clearly with their employees to create a strong community. - Coaching: The leader ensures that employees have the right support and resources to develop and achieve their goals.
<a href="https://goalenvision.com/knowledgebank/how-to-apply-transformational-leadership/" title="GoalEnvision answers and explains: How to apply transformational leadership?">Read concrete tips if you want to apply transformational leadership...</a>
Some typical differences between different leadership styles:&nbsp;
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<h2 class="MsoNormal" align="center">Aspect</h2>
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<h2 class="MsoNormal" align="center">Agile Leadership</h2>
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<h2 class="MsoNormal" align="center">Transformative Leadership</h2>
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<h2 class="MsoNormal" align="center">Goal-orientated Leadership</h2>
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Style and methodology
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Adapt quickly to changes and encourage your team to be flexible.
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Paint an inspiring vision for the future and support employees to follow it.
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Set clear goals and focus on achieving them effectively.
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Goals and Vision
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Have a clear strategy to respond to rapid change and encourage innovation.
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Share a strong and engaging vision that inspires employees to strive for big goals.
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Define clear goals that are measurable and linked to the success of the organisation.
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Communication
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Promote open dialogue and collaboration within the team. Actively listen to ideas and feedback.
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Communicate the vision clearly and involve employees in shaping it. Be responsive to their needs.
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Communicate goals clearly and concisely. Give directives and expectations in a clear way.
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Team interaction
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Create a collaborative culture where everyone feels involved and able to contribute.
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Promote empowerment and support employees' personal and professional growth.
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Create a structured working environment with clear responsibilities and roles.
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Impact on employees
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Encourage creativity and self-management. Support staff development.
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Increase engagement and autonomy by inspiring and supporting employees.
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Promote efficiency and performance implementation. Reward performance against targets.
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Field of application
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Suitable for rapidly changing industries and projects.
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Effective in situations that require transformation and change.
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Suitable for goal- and result-focused work areas.
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Strengths and weaknesses
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Flexibility and adaptability can lead to quick solutions but can be less structured.
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Inspiring and transforming can drive big changes but can be less focused on results.
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Efficiency and management by objectives can produce clear results but can be less flexible in situations of change.
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Focus on inspiration and motivation
One of the most prominent characteristics of transformational leaders is their ability to inspire and motivate their employees. Instead of just giving instructions and controlling, they use inspirational and motivational methods to encourage employees to grow and develop. By creating a vision and communicating it in an engaging way, they manage to make employees feel inspired to work towards common goals.
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Creating a culture of trust and openness
Transformative leaders understand the importance of building a work environment where employees feel safe to share their ideas and opinions. By creating a culture of trust and openness, they encourage employees to be creative and think outside the box. This leads to increased innovation and better problem-solving skills within the organisation.
<a href="https://goalenvision.com/knowledgebank/surveys-and-template-library/" title="Surveys and template library">Se hur GoalEnvision kan hjälpa dig och dina medarbetare att bygga en öppen arbetsmiljö...</a>
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Developing employees' potential
One of the most important tasks of a transformational leader is to help employees identify and develop their strengths and talents. By providing support, training and opportunities, employees grow both personally and professionally. By investing in employees' development, transformative leaders build strong and competent teams that are ready to face future challenges.
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Fostering self-leadership Transformative leaders believe that employees are capable of making their own decisions and taking responsibility for their actions. Instead of dictating and controlling, they give employees enough space and freedom to be self-directed. By fostering self-leadership, they create a culture of responsibility and initiative, leading to increased efficiency and productivity within the organisation.
<a href="https://goalenvision.com/knowledgebank/how-to-apply-transformational-leadership/" title="GoalEnvision answers and explains: How to apply transformational leadership?">Read concrete tips if you want to apply transformational leadership...</a>
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Benefits of transformational leadership - Increased employee motivation and engagement. - Higher levels of creativity and innovation - Increased employee satisfaction and well-being. - Improved team spirit and co-operation. - Better performance and results for the organisation as a whole.
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<h2 style="text-align: center;">Organisational development made easy - GoalEnvision and transformative leadership</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/thbn1t2v/screen_3.png?rmode=max&amp;width=498&amp;height=286" alt="Strategisk överblick transformativt ledarskap" width="498" height="286">
<a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">GoalEnvision</a> as a tool in transformational leadership offers a structured and interactive platform to not only articulate a vision, but also to break down this vision into concrete, actionable strategic goals. For example, let's say a leader wants to drive a culture of continuous innovation within their organisation. With GoalEnvision, this leader can first define an inspiring vision that reflects this goal. The tool can then be used to create specific growth and strategic goals that directly contribute to the culture of innovation, such as setting up an innovation hub or introducing regular creative workshops.&nbsp;
GoalEnvision then facilitates the process of following up on these goals, providing the leader with tools to measure progress and engage the team in the process. For example, the leader can use surveys to assess the team's attitudes and perceptions about innovation, and objective measures to track the number of innovation projects completed. By continually delegating responsibilities and providing feedback, the leader can use GoalEnvision to not only drive change, but also to inspire and empower their team to be proactive in shaping the future of the company.
<a href="https://goalenvision.com/sv/organization/creation/intro">Testa transformativt ledarskap i GoalEnvision...</a>

Transformational leadership is an innovative and effective strategy for creating change and development within organisations. It goes beyond traditional hierarchy and control and instead focuses on creating an environment where employees can flourish and achieve their full potential. In this article, we will explore the key principles of transformational leadership and how it can foster growth and change.

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In this article, we explore specific leadership development techniques and approaches that can help you practice transformational leadership. We will look at how to create a shared vision, use effective communication to inspire, build strong relationships with team members, and how to encourage innovation and creative problem solving. These action-oriented suggestions are designed to give you the tools to not only drive change, but also to create a culture of engagement, collaboration and continuous development within your organisation.
<a href="https://goalenvision.com/knowledgebank/what-is-transformational-leadership/" title="GoalEnvision answers and explains - What is transformational leadership?">Read more about what transformational leadership is...</a>
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<h2 style="text-align: center;">Transformative leadership develops the organisation</h2>
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Educate and train leaders: To implement transformational leadership, leaders need to have the right knowledge and tools. Educate and train them on transformational leadership principles and techniques so that they can apply them in their daily activities. By giving leaders the right tools and knowledge, you can ensure that they have the ability to inspire and lead their teams in a transformative way.
Create a clear vision and communication plan: Transformative leadership is based on a clear vision and communication. Make sure you have a clear vision for your organisation or team and communicate it convincingly to your employees. By communicating the vision convincingly, you can create a strong direction and engage employees in working towards common goals.&nbsp;
<a href="https://goalenvision.com/knowledgebank/goalenvisions-ai-assistant/" title="GoalEnvisions AI">Learn more about how GoalEnvision's AI assistant can help create a clear vision...</a>
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Promote participation and empowerment: Transformative leaders are known to promote participation and empowerment among their employees. Give employees authority and responsibility, and encourage them to be involved in decision-making. By empowering employees, you can create a culture where they feel valued and involved, which in turn can increase their engagement and motivation.
Offer support and development: Transformative leaders should offer support, coaching and training to employees. This helps them grow and develop, and shows that the leader is committed to their success. By offering support and development opportunities, you show that you care about your employees and their success, which can increase their trust in you as a leader.
<a href="https://goalenvision.com/knowledgebank/employees/" title="Employees">See how GoalEnvision helps your employees develop...</a>
 By following these steps, you can increase the chances of successfully implementing transformational leadership in your organisation or team. Remember, transformational leadership is about inspiring and engaging employees to achieve common goals. By educating and training your leaders, creating a clear vision and communication plan, promoting participation and empowerment, and offering support and development, you can create a culture where transformational leadership flourishes and leads to success.
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<h2 style="text-align: center;">Applying transformational leadership in Goalenvision</h2>
To concretise transformational leadership using GoalEnvision, we start by defining an inspiring and forward-looking vision within the tool. This vision serves as a guiding star for the entire organisation. Next, leaders can use GoalEnvision to break down the vision into manageable, strategic goals that are directly linked to the organisation's long-term success. Actively engaging employees in the process of setting these goals enhances their sense of ownership and responsibility. GoalEnvision also facilitates leadership development by continuously measuring and tracking progress towards these goals, which is critical to maintaining motivation and direction.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/n1mp50cf/screenshots-10.svg?rmode=max&amp;width=548&amp;height=309" alt="" width="548" height="309">
Furthermore, leaders can utilise GoalEnvision's features to create and monitor the necessary conditions to achieve each goal. This includes identifying and allocating resources, defining key activities and ensuring the right competencies are available in the team. By regularly communicating the progress and challenges in these areas, leaders build transparency and trust within the organisation.
<a href="https://goalenvision.com/organization/creation/intro">Try GoalEnvision...</a>
Finally, with GoalEnvision's platform, transformative leaders can effectively delegate responsibility and track individual and team contributions to the overall goals. This creates a culture of accountability and self-leadership among employees, which is central to transformational leadership. In this way, GoalEnvision becomes not just a tool for strategic planning, but an integral part of how transformational leadership is practiced and developed within the organisation.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/tjhak552/vision-mission-entry.png?rmode=max&amp;width=559&amp;height=245" alt="Vision och affärsidé" width="559" height="245">
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Transformative leaders are not only visionaries; they are also skilled at turning their vision into reality by engaging and motivating their teams. Leading in this dynamic and effective way requires more than just a strong will; it requires concrete strategies and methods.


<h2 style="text-align: center;"><img loading="lazy" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=167&amp;height=164" alt="GoalEnvision svarar och förklarar" width="167" height="164"></h2>
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<hr>
<h2>What is business planning?</h2>
Welcome to our series of articles on effective business strategy planning. In this series, we will explore different aspects of the planning process and how they can be applied to achieve success.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision answers and explains - Business planning">Read more about business planning...</a>
<hr>
<h2>What is strategy?&nbsp;</h2>
Strategy is the art of coordinating resources and actions to ensure maximum efficiency and success within an organisation or project.
<a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="GoalEnvision answers and explains: What is strategy?">Read more about Strategy...</a>
<hr>
<h2>What is risk management?&nbsp;</h2>
In this article, we will explore the importance of risk management and how you can develop an effective strategy to address potential barriers.
<a href="https://goalenvision.com/knowledgebank/risk-management-in-the-strategy-process/" title="GoalEnvision answers and explains - Risk Management">Read more about risk management...</a>
<hr>
<h2>What is resource allocation all about?&nbsp;</h2>
In this article, we will explore the importance of resource allocation and how you can do it in a strategic way to drive your plan forward.
<a href="https://goalenvision.com/knowledgebank/strategic-resource-allocation/" title="GoalEnvision answers and explains - Resource Allocation">Read more about resource allocation...</a>
<hr>
<h2>Optimise your time management</h2>
Explore the importance of time management and how you can design an effective timetable to drive your plan forward.
<a href="https://goalenvision.com/knowledgebank/strategic-time-management/" title="GoalEnvision answers and explains - Time planning">Read more about time management...</a>
<hr>
<h2>How to analyse the current situation</h2>
Understanding your current situation is like taking a photograph of your business at this moment. It gives you insights into your strengths, weaknesses, opportunities and threats.&nbsp;
<a href="https://goalenvision.com/knowledgebank/analysing-the-current-business-situation/" title="GoalEnvision answers and explains - Analysing the current situation">Read more about the current situation analysis...</a>
<hr>
<h2>An introduction to performance management</h2>
Management by objectives is a method of organising and managing a business by setting, monitoring and evaluating objectives. It is a central part of modern business management and is used in everything from small businesses to large organisations. But what does it actually mean to work with performance management?&nbsp;
<a href="https://goalenvision.com/knowledgebank/how-to-describe-performance-management-an-introduction-to-the-concept-and-its-components/" title="How to describe performance management? An introduction to the concept and its components">Read more about performance management...</a>
<hr>
<h2>SWOT analysis</h2>
SWOT analysis is a strategic tool used to understand an organisation's Strengths, Weaknesses, Opportunities and Threats.
<a href="https://goalenvision.com/knowledgebank/swot-analysis/" title="GoalEnvision answers and explains: SWOT analysis">Read more about the SWOT analysis...</a>
<hr>
<h2>SWOT impact assessment</h2>
Now that you have your SWOT analysis - your strengths, weaknesses, opportunities and threats - it's time to take the next step. How to use this information to create a strategic plan? This is where the impact assessment comes in.
<a href="https://goalenvision.com/knowledgebank/swot-and-impact-assessment/" title="GoalEnvision answers and explains - SWOT and Impact Assessment">Read more about the impact assessment...</a>
<hr>
&nbsp;

Welcome to our knowledge portal on strategic planning. Here, we have gathered a series of informative articles aimed at helping you on your journey to develop and formulate effective strategic plans for your organisation. 

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/52gb10pz/screenshots-4.svg?rmode=max&amp;width=356&amp;height=200" alt="A screenshot on how to present a strategy" width="356" height="200">
Strategy is the art of coordinating resources and actions to ensure maximum efficiency and success within an organisation or project. An effective strategy takes into account the current state, the desired future state and the specific steps needed to move from one to the other.
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<h2>History of the strategy</h2>
The roots of strategy can be traced back to ancient civilisations and military campaigns, where leaders like Sun Tzu and Alexander the Great developed and implemented tactics to win wars and expand their empires. The concept of strategy has since evolved and been adapted to a variety of fields, from politics and business to sports and personal development. In the 20th century, strategic planning became a central part of business management, emphasising long-term goals, competitive analysis and market positioning.
<h2>Examples of successful strategies</h2>
<ol>
<li>Apple's innovation and design strategy: By focusing on innovative design and ease of use, Apple has managed to create strong brand loyalty and revolutionise several technology markets.</li>
<li>Toyota's Lean Production: Toyota developed the Lean Production System, a strategy that focuses on improving efficiency and minimising waste, which revolutionised the manufacturing industry.</li>
<li>Netflix's transition to streaming: Netflix adapted its business model from DVD rental to streaming services, demonstrating its ability to adapt to changing market conditions and consumer behaviour.</li>
</ol>
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<h2>Elements of the strategy</h2>
<ol>
<li>Formulate a vision: Define a long-term, inspiring and overall desired future for the organisation.</li>
<li>Create a mission statement: Describe what the organisation does, its services or products, and how these contribute to the vision.</li>
<li>Set growth targets: Determine specific and measurable targets for the organisation's growth.</li>
<li>Define strategic goals: Identify key initiatives and actions required to achieve the growth objectives.</li>
<li>Create conditions for success: Identify and secure the necessary resources and conditions needed to achieve the strategic goals.</li>
<li>Monitoring goals and follow up: Regular reporting and evaluation of progress towards set targets.</li>
</ol>
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/5kdjpjwf/navcard4.svg?rmode=max&amp;width=172&amp;height=202" alt="Strategisk planering" width="172" height="202">
<h2>Strategy versus tactics</h2>
In discussing strategy, it is important to first distinguish it from tactics. While strategy is an overall plan to achieve long-term goals, tactics are the specific actions and methods used to achieve those goals. Simply put, strategy sets the stage for the 'what' and 'why', while tactics are about the 'how'. For example, a company's strategy may be to expand its market share, while tactics may include marketing campaigns, product innovations and sales strategies.
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<h2>Strategic resources</h2>
Strategic resources are key assets and capabilities that an organisation has that are essential to achieve competitive advantage and success in the market. These resources can be intangible, such as brand strength and patents, or more tangible, such as financial capital and technology. What makes them strategic is that they are unique and difficult to copy.&nbsp;
<a href="https://goalenvision.com/knowledgebank/strategic-resources/" title="Strategiska resurser">Read more about strategic resources...</a>
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<h2>Strategic planning in modern organisations</h2>
In today's rapidly changing business world, strategic planning is critical. It involves not only setting goals, but also understanding market trends, analysing competitors and internally evaluating the company's strengths and weaknesses. Modern strategic planning also requires the flexibility to quickly adapt to market changes and technological advances.
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<h2>Challenges and solutions in strategic planning</h2>
One of the biggest challenges in strategic planning is to anticipate uncertain future events. The solution often lies in developing flexible strategies that can be adapted as needed. It also requires continuous monitoring of both internal and external factors that may affect the plan. Another obstacle is often the implementation of the strategy, which requires clear communication, resource allocation and commitment from all levels of the organisation.
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<h2>The role of technology in strategy development: GoalEnvision</h2>
In today's digital age, technological tools like GoalEnvision have revolutionised strategy development and execution. GoalEnvision allows leaders to not only create an overall strategic vision, but also to break it down into manageable pieces with measurable goals and clear timelines. The platform offers tools to monitor progress and analyse data, providing insights that are crucial to adjusting and improving strategy over time. In addition, GoalEnvision promotes collaboration and communication within teams, which is essential for successful implementation of strategic initiatives.
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<hr>
🌟 Explore GoalEnvision - Your Path to Strategic Success 🌟.
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey to strategic triumphs - try GoalEnvision for free today!
<a href="https://goalenvision.com/">Start your success journey with GoalEnvision now!</a>
<hr>
<h2>Future strategy, trends and predictions</h2>
Future strategies are likely to be even more data-driven, with an increased emphasis on AI and machine learning to analyse market trends and consumer behaviour. An increased focus on sustainability and social responsibility is also to be expected, as consumers and investors become increasingly aware of these issues. In addition, strategic flexibility and adaptability will be crucial as the global business environment continues to change at an accelerated pace.&nbsp;
In this dynamic environment, tools such as GoalEnvision will be essential to help leaders not only create forward-looking strategies, but also to effectively implement and adapt them in real time.
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Strategy, in its broadest context, is a comprehensive plan to achieve specific goals and overall objectives. The word 'strategy' derives from the Greek word 'strategia', which means 'the art of being a general'. Over time, the meaning of 'strategy' has expanded to include planning and decision-making in a variety of areas, not only military, but also business, political and other organisational contexts. 

<h3>What are strategic resources?</h3>
Strategic resources are the key assets and capabilities possessed by an organisation that are critical to achieving competitive advantage and success in the marketplace. These resources can range from intangible assets such as brand strength and patents to more tangible resources such as financial capital and advanced technologies. The key to strategic resources is their unique nature and the difficulty of replicating them, making them an invaluable part of an organisation's strategic planning and execution.
<a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="GoalEnvision answers and explains: What is strategy?">Read more about what strategy is...</a>
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<h3>Organisation, teams and people as resources</h3>
An organisation's main resource is often its people. The knowledge, skills and creativity of employees are at the heart of an organisation's ability to innovate and adapt to market changes. Teams also play a crucial role; their ability to collaborate, communicate and solve problems together can create a dynamic that surpasses the contribution of any one individual. An organisation that invests in the development and well-being of its people builds a strong foundation for long-term success.
<a href="https://goalenvision.com/knowledgebank/leadership-goalenvision-answers-and-explains/" title="Leadership - GoalEnvision answers and explains">Read more about leadership...</a>
<h3><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/ya1nyagh/group-3.svg?rmode=max&amp;width=146&amp;height=129" alt="Kapital som strategisk resurs" width="146" height="129"></h3>
<h3>Capital as a strategic resource</h3>
Financial capital is one of the most obvious yet critical strategic resources. It allows the organisation to invest in new technologies, marketing campaigns, research and development and expansion into new markets. In addition to money, capital resources also include other assets such as equipment and real estate. A sound financial strategy ensures that these resources are used effectively to support the organisation's overall objectives.
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<h3>Structures as strategic resources</h3>
The organisation's structures - including its processes, procedures and governance systems - are crucial strategic resources. These structures determine how effectively and efficiently work is carried out within the organisation. A well-developed structure can streamline workflows, reduce waste, promote innovation and facilitate adaptation to new challenges. Structures that promote flexibility and adaptability are particularly valuable in today's rapidly changing business environment.
<h3>Managing strategic resources in GoalEnvision</h3>
GoalEnvision offers an effective way to manage and optimise the use of strategic resources. By integrating resource planning into the overall strategic plan, GoalEnvision enables organisations to effectively allocate and monitor their resources. The tool provides a platform to track resource usage, prioritise investments and ensure that each resource contributes to the strategic objectives. GoalEnvision makes it easier to identify which resources are most valuable and how they can be best used to support the organisation's long-term vision and goals.
<hr>
🌟 Explore GoalEnvision - Your Path to Strategic Success 🌟.
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey to strategic triumphs - try GoalEnvision for free today!
<a href="https://goalenvision.com/">Start your success journey with GoalEnvision now!</a>
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<h3>Strategic resources, an overview</h3>
To make the best use of these resources, it is useful to divide them into different categories that reflect different parts of a company. We can think of these categories as different 'success perspectives'. Each perspective focuses on a specific part of the company, such as marketing, sales, how the company is run, the employees and the company's finances.
In the following list, we have categorised different types of strategic resources under these five perspectives.
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<ol>
<li>
The market perspective:
Intangible Resources: brand strength and corporate reputation to strengthen market position. Market-based Resources: Customer base and market access to understand and meet customer needs. Network Resources: External relationships with partners and customers for market expansion and insights.
</li>
<li>
The sales perspective:
Financial Resources: Marketing budget and investment for sales campaigns and customer engagement. Human Capital: Sales team skills and ability to drive sales and customer relationships. Technological Resources: Sales and CRM systems to streamline the sales process.
</li>
<li>
The operations perspective:
Physical Resources: production facilities and equipment for efficient operations. Organisational Resources: Processes and procedures to ensure quality and efficiency. Technological Resources: Automation and digitalisation tools to improve operational efficiency.
</li>
<li>
The people's perspective:
Human capital: employees' knowledge, skills and experience to drive innovation and growth. Organisational Resources: Corporate culture and work environment to promote engagement and productivity. Network Resources: Training and development programmes for employees' continuous skills development.
</li>
<li>
The Finansial perspective:
Financial Resources: capital assets and credit capacity for investment and financial stability. Structural Resources: Budget planning and financial management to optimise the use of resources.
</li>
</ol>
These resources, when brought together and managed strategically, can create a robust foundation for an organisation's growth and success. Being able to identify, develop and utilise these resources is key to creating and maintaining a strong competitive position in the market.
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In this article we will explore what strategic resources are, how they can be leveraged within the organisation, their role in the capital structure of the company, the importance of organisational structures and how tools such as GoalEnvision can streamline the management of these valuable assets. 

<h2>What is SaaS?</h2>
SaaS is basically a method of delivering software over the internet. Instead of buying and installing software on individual computers or servers, users access the software and its functions remotely, usually through a web browser. This method eliminates the need for complex software installation, maintenance and continuous updates.
<h2>How does SaaS work?</h2>
<ul>
<li>Cloud-based: SaaS software runs on cloud-based servers. Users do not need to install or run applications on their own devices. Instead, they can easily access the software via the internet.</li>
<li>Subscription model: SaaS usually follows a subscription-based payment model. Users pay regularly (monthly or annually) to use the software. This includes access to technical support, software updates and sometimes also customisation and integration with other services.</li>
<li>Remote access: Users can access SaaS applications from anywhere there is an internet connection. This provides greater flexibility and mobility, as users are not tied to a specific workstation or network.</li>
<li>Automatic Updates: Instead of manually installing software updates, the SaaS provider manages automatic updates. This ensures that all users work with the latest version of the software.</li>
<li>Scalability: SaaS solutions are highly scalable, allowing users to choose services and features that match their specific needs. They can easily upgrade or downgrade their subscription package.</li>
</ul>
<h2>Advantages of SaaS</h2>
<ul>
<li>Cost-effectiveness: SaaS reduces software purchase and maintenance costs. It removes the need for initial large investments in software and hardware.</li>
<li>Ease of access: The software is accessible from any location, facilitating remote working and global collaboration.</li>
<li>Ease of use: SaaS products are usually user-friendly, with intuitive interfaces and easily accessible customer support.</li>
<li>Rapid Deployment: Because there is no installation process, SaaS products can be deployed much faster than traditional software.</li>
</ul>
<h2>Examples of SaaS</h2>
Some well-known examples of SaaS include Google Workspace, Salesforce, Microsoft 365 and Dropbox. These platforms offer a range of services such as email, document management, CRM and data storage via the cloud.
<hr>
🌟 Explore GoalEnvision - Your Path to Strategic Success 🌟.
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey to strategic triumphs - try GoalEnvision for free today!
<a href="https://goalenvision.com/sv/organization/creation/intro">Start your success journey with GoalEnvision now!</a>
<hr>
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<h2>GoalEnvision as a SaaS application</h2>
GoalEnvision is an excellent example of a SaaS application that specialises in strategic planning and goal tracking for businesses. This cloud-based platform is designed to help organisations effectively define, manage and monitor their strategic goals. By utilising the benefits of the SaaS model, GoalEnvision offers a range of key features and benefits:
<ol>
<li>
Cloud-based Availability: As a SaaS solution, GoalEnvision is available anywhere and anytime, as long as the user has an internet connection. This provides a high degree of flexibility and allows users to work on their strategic plans both in the office and remotely.
</li>
<li>
Subscription service: GoalEnvision follows the SaaS standard with a subscription-based payment model. This means that users pay for the service on an ongoing basis, removing the need for large initial investments and making the tool accessible even to smaller companies.
</li>
<li>
User-friendly Interface: The platform is designed to be intuitive and easy to use. This means that even those who are not experts in strategic planning can easily navigate the tool, define goals, and follow up on them.
</li>
<li>
Automatic Updates and Maintenance: As a SaaS product, all updates and maintenance of GoalEnvision are handled by the vendor. This ensures that all users always have access to the latest features and security updates without extra work.
</li>
<li>
Scalability: GoalEnvision can easily be scaled up or down to suit the size and needs of the organisation. This allows companies to adapt its use to their unique requirements and changing circumstances.
</li>
<li>
Integration with Other Systems: GoalEnvision can be integrated with other business systems and software, further increasing its usability and efficiency.
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By using GoalEnvision as a SaaS application, companies and organisations can benefit from a powerful, cost-effective and flexible solution to drive their strategic initiatives forward. With its focus on ease of use and accessibility, GoalEnvision has become a key resource for companies looking to optimise their strategic planning and goal tracking.
</li>
</ol>
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In today's rapidly digitalising world, where cloud services are becoming more and more central, the concept of SaaS (Software as a Service) has become increasingly relevant. SaaS is a software delivery model that enables access to software and its functions via the internet. It is part of cloud computing, along with infrastructure as a service (IaaS) and platform as a service (PaaS).

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/srqborbp/agitl.png?rmode=max&amp;width=245&amp;height=239" alt="Agil ikon" width="245" height="239">
Agile leadership is a response to the challenges faced by modern businesses, and it seeks to break with traditional hierarchies and promote rapid adaptation and innovation.
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<h2 style="text-align: center;">Agile leadership checklist</h2>
To help you as a leader successfully navigate this dynamic environment, we have put together a checklist of 10 concrete actions you can implement to lead agile. Designed to promote innovation, rapid adaptation and continuous growth, these actions will help you create a culture of agility and efficiency within your organisation.
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<ol>
<li>Create an open and accepting culture: Encourage employees to share ideas and <a href="https://goalenvision.com/knowledgebank/how-to-give-effective-feedback-three-methods-for-success/" title="How to give effective feedback: Three methods for success">feedback</a> without fear of criticism. Promote open communication and collaboration.</li>
<li>Focus on customer needs: Keep the customer at the centre and be ready to adapt to their needs and wishes. Prioritise customer feedback.</li>
<li>Build self-organised teams: Give teams the responsibility and authority to make decisions on their own. Allow them to organise their work and take initiative.</li>
<li>Set short and measurable goals: Use sprints or short work cycles with clear objectives. Targets should be quantifiable and assessable on a regular basis.</li>
<li>Learn and adapt: Evaluate and reflect continuously on work processes and results. Adapt and improve based on feedback and experience.</li>
<li>Promote cross-functional collaboration: Mix different competences in teams to increase the diversity of ideas and solutions. Create a cross-functional collaboration climate.</li>
<li>Keep meetings short and efficient: Reduce time spent in long meetings. Use short daily stand-up meetings to quickly synchronise the team.</li>
<li>Manage risks proactively: Identify and manage potential risks early on. Be open to making small mistakes that can lead to improvements.</li>
<li>Develop a continuous learning culture: Promote a culture where learning and improvement is the norm. Encourage employees to learn from both successes and failures.</li>
<li>Understand and embrace change: Be prepared to adapt to changing conditions and developments. Show that you are flexible and open to exploring new avenues.</li>
</ol>
<a href="https://goalenvision.com/knowledgebank/what-is-agile-and-agile-working/" title="What is agile and agile working methods? GoalEnvision explains!">Read more about agile methods and ways of working...</a>
<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/a3cjebgw/pic5.svg?rmode=max&amp;width=127&amp;height=131" alt="Agilt ledarskap jämfört med andra ledarskapstyper" width="127" height="131"></h2>
<h2 style="text-align: center;">Agile leadership compared to other leadership types</h2>
To understand how agile leadership differs from other typical leadership models, it is important to compare its principles and approach to more traditional leadership methods. In the table below, we present an overview of agile leadership in comparison with two common leadership types, transformational leadership and goal-driven leadership. This comparison will highlight the unique characteristics and strategies that characterise agile leadership and how it can help navigate today's rapidly changing business world.
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<div>
<table border="0">
<tbody>
<tr>
<td>
<h2 dir="ltr">Aspect</h2>
</td>
<td style="text-align: center;">
<h2 dir="ltr">Agile Leadership</h2>
</td>
<td style="text-align: center;">
<h2 dir="ltr">Transformative Leadership</h2>
</td>
<td style="text-align: center;">
<h2 dir="ltr">Goal-directed Leadership</h2>
</td>
</tr>
<tr>
<td>
Style and Methodology
</td>
<td style="text-align: center;">
Adapt quickly to changes and encourage the team to be flexible.
</td>
<td style="text-align: center;">
Paint an inspiring vision for the future and support employees to follow it.
</td>
<td style="text-align: center;">
Set clear goals and focus on achieving them effectively.
</td>
</tr>
<tr>
<td>
Goals and Vision
</td>
<td style="text-align: center;">
Have a clear strategy to meet rapid changes and encourage innovation.
</td>
<td style="text-align: center;">
Share a strong and engaging vision that inspires employees to pursue big goals.
</td>
<td style="text-align: center;">
Define clear goals that are measurable and linked to the organization's success.
</td>
</tr>
<tr>
<td>
Communication
</td>
<td style="text-align: center;">
Promote open dialogue and collaboration within the team. Actively listen to ideas and feedback.
</td>
<td style="text-align: center;">
Communicate the vision clearly and involve employees in shaping it. Be responsive to their needs.
</td>
<td style="text-align: center;">
Communicate the goals clearly. Give directives and expectations in a clear way.
</td>
</tr>
<tr>
<td>
Team interaction
</td>
<td style="text-align: center;">
Create a collaborative culture where everyone feels involved and has the opportunity to contribute.
</td>
<td style="text-align: center;">
Promote empowerment and support employees' personal and professional growth.
</td>
<td style="text-align: center;">
Create a structured work environment with clear division of responsibilities and roles.
</td>
</tr>
<tr>
<td>
Effects on employees
</td>
<td style="text-align: center;">
Encourage creativity and self-direction. Support employee development.
</td>
<td style="text-align: center;">
Increase commitment and independence by inspiring and supporting employees.
</td>
<td style="text-align: center;">
Promote efficiency and results implementation. Reward performance against targets.
</td>
</tr>
<tr>
<td>
Area of ​​use
</td>
<td style="text-align: center;">
Suitable in rapidly changing industries and projects.
</td>
<td style="text-align: center;">
Effective in situations that require transformation and change.
</td>
<td style="text-align: center;">
Fits well in goal- and result-focused work areas.
</td>
</tr>
<tr>
<td>
Strengths and weaknesses
</td>
<td style="text-align: center;">
Flexibility and adaptability can lead to quick solutions but can be less structured.
</td>
<td style="text-align: center;">
Inspirational and transformational can drive big changes but can be less focused on results.
</td>
<td style="text-align: center;">
Efficiency and target management can produce clear results but can be less flexible in situations of change.
&nbsp;
&nbsp;
</td>
</tr>
</tbody>
</table>
</div>
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<h2 style="text-align: center;">Strategic tools for agile leadership - GoalEnvision</h2>
As agile leadership becomes more and more central in today's fast-moving business world, the need for effective tools to support this way of working is becoming increasingly important. One such tool is GoalEnvision, which offers a flexible and dynamic platform customised for agile management.
With GoalEnvision, you can easily set and monitor both long-term and short-term goals, which is at the heart of agile management. The tool enables clear communication and sharing of goals and progress within teams and across departments, facilitating rapid adaptation and refocusing when needed.
<hr>
🌟 Explore GoalEnvision - Your path to strategic success 🌟
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey to strategic triumphs - try GoalEnvision for free today!
Start your success journey with GoalEnvision now!
<hr>
Through its user-friendly interface and the ability to adapt goals and monitoring processes to the unique needs of the organisation, GoalEnvision strengthens the agile leader's ability to navigate an ever-changing environment. It is not only a tool for setting and tracking goals, but also a catalyst for agile culture and practices.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pz1pby3v/laptop-success-index.png?rmode=max&amp;width=580" alt="Agil överblick" width="580" height="306">
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Agile leadership is crucial in today's rapidly changing business world. An agile leader is not only adaptable, but also an advocate of openness, collaboration and continuous improvement.

This article is part of our series of articles on business planning and business strategies. You can find more articles in the series by clicking on the link below.
<a href="https://goalenvision.com/knowledgebank/business-planning/" title="GoalEnvision answers and explains - Business planning">To GoalEnvision's article series on business planning...</a>
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<div>
<table border="0">
<tbody>
<tr>
<td>
Term
</td>
<td>
Definition
</td>
</tr>
<tr>
<td>
Business strategy
</td>
<td>
The overall plan that describes how a company will achieve its long-term goals.
</td>
</tr>
<tr>
<td>
Mission/Business idea
</td>
<td>
A short and concise description of the company's purpose and what it strives to achieve. Read more about formulating the business idea...
</td>
</tr>
<tr>
<td>
Vision
</td>
<td>
An inspiring vision of the future that describes what the company looks like when it has achieved its goals. Read more about formulating the vision...
</td>
</tr>
<tr>
<td>
Goal
</td>
<td>
Concrete achievements or results that the company strives to achieve. Read more about goals...
</td>
</tr>
<tr>
<td>
SWOT analysis
</td>
<td>
A method for identifying the company's Strengths, Weaknesses, Opportunities and Threats. Read more about SWOT...
</td>
</tr>
<tr>
<td>
Target group
</td>
<td>
The specific group of customers or markets that the company aims to reach and serve.
</td>
</tr>
<tr>
<td>
Competitive analysis
</td>
<td>
Evaluation of competitors and their strengths and weaknesses to identify opportunities. Read more about analyzing the situation...
</td>
</tr>
<tr>
<td>
Market analysis
</td>
<td>
A survey of the market to understand customer needs, preferences and trends. Read more about analyzing the situation...
</td>
</tr>
<tr>
<td>
Strategic plan
</td>
<td>
A detailed plan that describes how the company will implement its business strategy. Read more about strategy development...
</td>
</tr>
<tr>
<td>
Core values
</td>
<td>
The fundamental principles and beliefs that guide the company's culture and decisions.
</td>
</tr>
<tr>
<td>
Portfolio management
</td>
<td>
The management of the company's various business units, products or services to maximize profitability and growth. Read more about resource allocation...
</td>
</tr>
<tr>
<td>
Implementation
</td>
<td>
The process of transforming strategic plans into practical action and implementation. Read more about how GoalEnvision helps you implement strategic business plans...
</td>
</tr>
<tr>
<td>
Balanced scorecard
</td>
<td>
A strategic tool used to measure and monitor performance in various aspects of the company's operations. Read more about balanced scorecards in GoalEnvision...
</td>
</tr>
<tr>
<td>
Risk management
</td>
<td>
Identification, assessment and management of potential risks that may affect the company's goals and strategies. Read more about risk management...
</td>
</tr>
<tr>
<td>
Tactical planning
</td>
<td>
Planning concrete measures and initiatives to support the company's overall strategy. Read more about business planning...
</td>
</tr>
</tbody>
</table>
</div>

In this article, we look at some key concepts in business planning and how they can help you create a successful and sustainable strategy for your business.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/13jcv5kq/laptop-graph.png?rmode=max&amp;width=409&amp;height=215" alt="" width="409" height="215">
GoalEnvision is a pioneering Swedish strategy tool that transforms how organisations plan and achieve their goals. With its unique functionality and user-friendly interface, it takes the growth journey to a new level.&nbsp;
GoalEnvision's creators are seasoned business leaders, strategy experts, leadership consultants and researchers with over 20 years of experience in their fields. In GoalEnvision, users get help from both the latest research on teamwork and goals and practical tools that actually work. .&nbsp;
GoalEnvision is as easy for the beginner as it is complete for the seasoned strategist. You are up and running in minutes with guided flows that lead you through the strategy planning process.&nbsp;
<ul>
<li>The AI assistant provides suggestions for goal setting, metrics and concrete activities.</li>
<li>Professional survey templates are available for customer surveys and employee indices to give you the answers you need to make the right decisions.</li>
<li>GoalEnvision's magic chart gives you an overview of your company's strategy in just a few seconds.</li>
<li>The success index shows how your organisation's structure, team capabilities and employee energy levels affect your collective success.</li>
<li>Goal tracking is automated and provides comments on outcomes from managers in a clear and concise way.</li>
</ul>
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<h2 dir="ltr">Plan, communicate, implement and follow up - all in one place!</h2>
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GoalEnvision users are super happy:&nbsp;
<ul>
<li aria-level="1">
"I really like GoalEnvision's approach, especially the automated reporting tool. It is so easy to follow up on our business results."
</li>
<li aria-level="1">
"It is perfect to be reminded of what needs to be done and our meetings are effective because we agree on the important issues."
</li>
<li aria-level="1">
"GoalEnvision helps us focus on the right issues and work methodically to achieve the goals."
</li>
</ul>
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<a href="https://goalenvision.com/sv/organization/creation/intro">Try GoalEnvision for 30 days free of charge here</a>
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&nbsp;

Having ambitious plans that never materialise is both frustrating and a waste of time and energy. Many people bring in expensive consultants, but the result is often only more expensive - there is still no one taking ownership of realising the plan. 

There has been no digital tool to bring together all the knowledge and experience of planning and implementing business strategies. 


<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=151&amp;height=148" alt="Ett frågetecken" width="151" height="148">
<h2 dir="ltr">Understanding of Aims and Objectives</h2>
Purpose:The purpose is the overall reason why you carry out the planning. It answers the question "Why are we doing this?" and provides an overall orientation. The company's purpose is often summarized in its "business idea" and describes what the company aims to achieve at a broad level.
Goal:Goals are specific achievements or results that you want to achieve. They are quantifiable and measurable and answer the question "What do we want to achieve?". Goals give you concrete benchmarks to work towards and make it possible to assess whether you have succeeded.
&nbsp;<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/hzthssdf/man-on-the-mountain.svg?rmode=max&amp;width=182&amp;height=182" alt="Strategiskt mål" width="182" height="182">
<h2 dir="ltr">Steps to Determine Purpose and Goals</h2>
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1. Reflect on the purpose of the company: Start by reflecting on your company's overall purpose and why it exists. What is its core mission and values? This will help you understand the larger context of your goals.
2. Identify challenges and opportunities: Take the time to identify the challenges and opportunities your business faces. What are the key obstacles that must be overcome, and where are the best opportunities for growth and success?
3. Set specific goals: Formulate clear, specific and measurable goals. Use the SMART criteria: Goals must be Specific, Measurable, Attainable, Relevant and Time-bound. For example, instead of saying "Increase sales", you can say "Increase sales by 10% in the coming year".
<a href="https://goalenvision.com/knowledgebank/swot-analysis/" title="GoalEnvision answers and explains: SWOT analysis">Read more about SMART goals...</a>
4. Prioritize the Goals: If you have multiple goals, prioritize them in order of importance and urgency. Which goals are most critical and should be prioritized first?
5. Communicate the Goals: Share your goals with your team and other relevant stakeholders. Everyone should be aware of what is being achieved and why it is important.
<a href="https://goalenvision.com/knowledgebank/internal-communication-in-the-strategy-process/" title="GoalEnvision answers and explains - Communication">Read more about communication in business planning...</a>
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Example: A Company's Purpose and Goals
Let's take an example to clarify the process. Suppose you run an organic food business with the aim of promoting healthy and sustainable food. A possible goal could be: "Increase the company's sales of organic products by 15% in the coming year to promote healthy and environmentally friendly eating habits."
In this example, the aim is to promote healthy and sustainable food, while the goal is to increase sales by a specific percentage increase. This provides clear direction and measurability to the company's efforts.
&nbsp;
Summary
Establishing a clear purpose and goal is fundamental to business planning. By understanding your company's purpose, identifying challenges and opportunities, and formulating specific and measurable goals, you will have a strong foundation for creating an effective plan that leads to success. In the next chapter, we will explore how you can develop strategies to achieve your goals.
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Setting a clear purpose and objectives is the first and most fundamental part of the planning process. A clear purpose and objectives give direction to your work and help you focus your efforts on achieving the desired results. In this chapter, we will explore how you can come up with a clear purpose and objectives for your business planning.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=162&amp;height=159" alt="" width="162" height="159">
In an increasingly fast-changing and dynamic world, the need for flexible and adaptable working methods has become more and more prominent. This is where the term 'agile' comes into play. Originally developed in the software industry, agile methods represent a revolutionary change in the way projects and work are managed, moving beyond traditional, rigid and strictly planned processes.
<h2>What does "Agile" mean?</h2>
The word 'agile' refers to agility and adaptability. In the context of project management and business development, it implies a methodology that prioritises flexibility, rapid responses to change and a strong focus on customer needs. This methodology is a reaction to the more traditional and inflexible ways of managing projects that are not always able to cope with rapid change or unclear requirements.
<h2>The Four Pillars of Agile Methods</h2>
Agile methods rest on four core values:
<ol>
<li>Individuals and Interactions: Emphasises the importance of teamwork and communication over strict processes and tools.</li>
<li>Working Product: Focus on delivering a working product rather than getting bogged down in extensive documentation.</li>
<li>Customer Collaboration: Prioritises close collaboration with the customer throughout the project.</li>
<li>Response to Change: Encourages rapid adaptation to changing conditions, rather than strictly following a predetermined plan.</li>
</ol>
<h2>How Agile Methods are used</h2>
Agile methods are often applied through different techniques and frameworks, such as Scrum and Kanban, which all share some common features:
Scrum: This is a popular method that divides the project into short, manageable periods (sprints), where small parts of the final product are developed and delivered in stages.
Kanban: focuses on visualising the workflow and minimising the number of ongoing tasks to increase efficiency.
<a href="https://goalenvision.com/knowledgebank/agile-safe-scrum/" title="Agile SAFE &amp; SCRUM">Read more about Scrum and Kanban here...</a>
<h2>Benefits of Agile Methods</h2>
Using agile methods in your project or organisation can offer many benefits:
<ul>
<li>Flexibility: Agile methods allow the team to quickly adapt to changing needs and conditions.</li>
<li>Increased customer satisfaction: Through continuous delivery and active customer engagement, the product can better meet the actual needs of the customer.</li>
<li>Improved Product Quality: Regular reviews and adjustments throughout the project help detect and fix problems early.</li>
<li>Team Motivation: The methods promote autonomy and self-organisation within the team, which can increase engagement and job satisfaction.</li>
</ul>
<a href="https://goalenvision.com/knowledgebank/agile-leadership/" title="Agile leadership">Read more about agile leadership here...</a>
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/3dihja2l/screen_2.png?rmode=max&amp;width=312&amp;height=242" alt="" width="312" height="242">
<h2>How to work agile and with agile working methods in GoalEnvision:&nbsp;</h2>
GoalEnvision, a strategy tool for formulating and implementing business strategies, can be adapted and used to support agile working methods. Although GoalEnvision is primarily focused on strategic planning and monitoring, there are several ways it can complement and support an agile approach:
<a href="https://goalenvision.com/organization/creation/intro">Try GoalEnvision for 30 days free of charge, click here...</a>
<h2>1. Formulate an Adaptable Vision and Mission statement</h2>
With GoalEnvision, you start by defining a vision and a mission statement. In an agile context, it is important that these are flexible enough to adapt to changing market conditions or customer needs. With GoalEnvision, you can regularly review and adjust your vision and mission to ensure they remain relevant and in line with agile principles.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/50bjfw0o/ai-mission-vision-creator.png?rmode=max&amp;width=369&amp;height=258" alt="AI Misson Vision Creator" width="369" height="258">
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<h2>2. Setting and Monitoring Growth- and Strategic goals</h2>
Agile methods emphasise the importance of setting and tracking short-term, measurable goals, which is in line with GoalEnvision's functionality for creating growth- and strategic goals. By breaking these goals down into smaller, manageable parts and continuously measuring progress, you can use GoalEnvision to support the iterative and flexible approach that is at the heart of agile working.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/byxj0zwt/growth-targets.png?rmode=max&amp;width=345&amp;height=199" alt="Growth Targets" width="345" height="199">
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<h2>3. Using Flexible Measurement Methods</h2>
GoalEnvision offers various metrics, including objective measures and surveys, that can be customised to measure progress in an agile way. For example, in an agile team, you can use these tools to regularly gather feedback and measure customer satisfaction, team performance or progress towards strategic goals.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/3o4ncgjj/create-new-strategic-goal.png?rmode=max&amp;width=385&amp;height=308" alt="" width="385" height="308">
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<h2>4. Agile Reporting and Monitoring</h2>
GoalEnvision enables regular and systematic follow-up of goals and conditions. In an agile context, this means you can have short monitoring cycles where you can quickly adjust strategies and actions based on the latest results and feedback. This supports the agile principle of being responsive and ready to make changes.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bvlf3w1s/survey-stats.png?rmode=max&amp;width=449&amp;height=253" alt="Reporting" width="449" height="253">
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<h2>5. Strengthening Team Autonomy and Co-operation</h2>
By defining clear roles and responsibilities within GoalEnvision, such as owners, management members and key contributors, you can promote self-organising and autonomous teamwork. These roles can be adapted and used to give team members the responsibility and authority to make their own decisions and drive their parts of the project, which is an important part of agile methods.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/l5snbllq/organization.png?rmode=max&amp;width=430&amp;height=267" alt="Organization" width="430" height="267">
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<h2>6. Using AI to Support Agile Processes</h2>
GoalEnvision's AI capabilities, such as the AI Vision Creator, can be used to quickly generate and adjust visions and business ideas. This can be particularly useful in agile environments where changes and adaptations need to be made quickly based on new information or changing customer needs.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/rvhlnnfc/ai-set-goal.png?rmode=max&amp;width=445&amp;height=281" alt="AI set goal" width="445" height="281">
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<a href="https://goalenvision.com/organization/creation/intro">Try GoalEnvision for 30 days free of charge, click here...</a>

Agile working methods focus on flexibility and rapid adaptation to change, which is crucial in today's dynamic business world. Originating from software development, agile is based on four main values: emphasis on individuals and interactions, working products, customer collaboration and response to change. Popular agile methods include Scrum and Kanban, which promote iterative development and self-organising teams. Agile leads to increased customer satisfaction, improved product quality and higher team motivation.

<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/srqborbp/agitl.png?rmode=max&amp;width=249&amp;height=243" alt="agile leadership" width="249" height="243"></h2>
<h2>Agile Leadership: A dynamic approach to leadership</h2>
Agile leadership represents an adaptive and flexible leadership style that is essential in fast-changing business environments. Instead of focusing on hierarchy and control, agile leadership emphasises team autonomy, participation and rapid adaptation to change. It is based on the principle that leadership is not just about managing but also about listening, learning and adapting.&nbsp;
Agile leadership means encouraging innovation, experimentation and seeing failures as valuable learning opportunities. It also means prioritising customer needs and being able to quickly reassess and change direction based on feedback and new insights. Agile leadership is about creating a culture where continuous development and improvement is a natural part of the work.
<a href="https://goalenvision.com/knowledgebank/what-is-agile-and-agile-working/" title="Vad är agilt och agila arbetsmetoder? GoalEnvision förklarar!">Read more about what agile is and agile ways of working...</a>
<h2>How to lead agile</h2>
An agile leader acts more like a coach than a traditional manager. They foster an environment where team members feel valued and empowered to take initiative. This means delegating responsibility and giving teams the space and resources they need to be creative and solution-orientated.
Agile leaders are also adept at managing change and uncertainty, and can effectively navigate complex situations by being responsive and open to new ideas. Importantly, they encourage open communication and feedback, both internally within the team and externally with customers and other stakeholders. By creating a culture of transparency and trust, they help the team to grow and adapt to new challenges.&nbsp;
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<h2>Concrete advice for agile leadership</h2>
<ul>
<li>Promote open communication: encourage transparent and honest dialogue within the team. Listen actively and value all opinions.</li>
<li>Delegate responsibility: give team members their own responsibility and autonomy. This increases engagement and innovation.</li>
<li>Be adaptable: be prepared to quickly change plans and strategies based on new insights and changes in the environment.</li>
<li>Encourage experimentation and innovation: create a culture where experimentation and creative problem solving are encouraged.</li>
<li>See failures as learning opportunities: encourage a mindset where failures are seen as valuable experiences for learning and growth.</li>
<li>Prioritise customer focus: ensure that customer needs and feedback are always at the centre of the team's work.</li>
<li>Support continuous development: encourage and invest in the continuous professional and personal development of the team.</li>
<li>Maintain flexibility in goals and planning: set goals that are flexible and adaptable as new information and circumstances arise.</li>
<li>Advocate collaboration and teamwork: promote a culture where co-operation and collective problem solving are the norm.</li>
<li>Be a role model: live the agile values and principles through your own behaviour and leadership. Regular feedback: conduct regular retrospective and feedback sessions to continuously improve work processes.</li>
<li>Balance between leadership and facilitation: be both a leader and a facilitator who supports the team in its work without taking over.</li>
</ul>
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/3dihja2l/screen_2.png?rmode=max&amp;width=391&amp;height=303" alt="" width="391" height="303">
<h2>GoalEnvision to support agile Leaders</h2>
GoalEnvision is a powerful tool for an agile leader. With its focus on clear goal setting and traceability, it strengthens agile leadership's ability to set and track flexible but concrete goals. The tool helps leaders keep the team focused on what's most important, while providing the space to quickly adjust strategies based on real-time data and feedback.
By using GoalEnvision, agile leaders can more easily identify and manage bottlenecks, and ensure that all efforts are aligned with the organisation's overall vision and strategy. This also makes it easier for leaders to effectively communicate progress and changes to both team members and stakeholders, which is critical to maintaining transparency and trust within an agile organisation.
<a href="https://goalenvision.com/">Try GoalEnvision now...</a>

Agile leadership means leading with flexibility, adaptability and an open mind. This leadership style prioritises team autonomy, customer-centric innovation and continuous learning to navigate a fast-moving and changing business environment.

<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=202&amp;height=198" alt="Vad är ett strategiskt mål?" width="202" height="198"></h2>
<h2 dir="ltr">What is a strategic goal?</h2>
A strategic goal is a specific, long-term intention that an organization or individual sets up to direct its efforts and resources towards a specific direction. These goals are usually broad, overarching and focused on achieving the organization's overall vision and mission. They serve as guidelines for making decisions, prioritizing initiatives and measuring success over time. Strategic goals differ from day-to-day or short-term goals by their focus on long-term results and their impact on the organization's future.
<h2 dir="ltr">Dear child has many names - business goals, strategic goals, growth goals</h2>
The concept of strategic goals can bear many names depending on the context and specific focus. Business objectives tend to be more focused on commercial aspects such as market share, profitability or customer satisfaction. Growth targets, on the other hand, concentrate on expansion, such as increasing sales, headcount, or market presence.
<a href="https://goalenvision.com/knowledgebank/what-is-strategy/" title="GoalEnvision answers and explains: What is strategy?">Read more about strategy...</a>
<h2 dir="ltr">The components of the goal</h2>
When it comes to setting strategic goals, it is important not only to define what the goals are, but also to clarify the various elements that ensure the goals are feasible and effective.
<ol>
<li aria-level="1">
Responsible: For each goal, a specific person or department should be designated as responsible. This means that they have the main responsibility for ensuring that the goal is achieved. Having a clear division of responsibilities is essential to ensure that there is someone directly responsible who can drive and monitor progress. 
</li>
<li aria-level="1">
The rapporteur: In addition to the person in charge, a reporter is often needed. The reporter's task is to continuously collect data and report progress towards the goal. This role is essential to keep all stakeholders updated and to ensure that there is ongoing assessment of how well the goal is being achieved. 
</li>
<li aria-level="1">
Measurability: For a goal to be effective, it must be measurable. This means that there must be concrete, quantifiable indicators that clearly show progress or lack of progress. The measurability makes it possible to objectively evaluate how close you are to achieving the goal and if adjustments are needed in the strategy. 
</li>
<li aria-level="1">
The conditions: Each strategic goal has a set of conditions that must be met in order for it to be achieved. These can be resources, specific skills, technologies or processes that are needed. Identifying and ensuring these conditions is crucial to give the goal a realistic chance of becoming a reality. 
</li>
<li aria-level="1">
The level of ambition: Finally, a clear level of ambition is required for each goal. This means setting a standard for what is considered a successful achievement of the goal. The level of ambition should be challenging but realistic, and it helps to motivate and guide the efforts made to achieve the goal. 
</li>
</ol>
By carefully defining these components of a strategic goal, organizations can create a clear and actionable path to success.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/UZoAaiimeHYSkR6R0QLqrmlh8863HI9J9NWiVRF7vLA8xnvnAlpY747QRKYSsuUGNfk44ukF8Rw0pbwsScVEZAEx0ZkeLWoXcZhkSNhqvQhp4b8bixZR1WXYZvKM3OHqyOChz4IY1L9XNIBIwRdcRoo" alt="Målets beståndsdelar" width="315" height="315">
<h2 dir="ltr">SMARTER acronyms</h2>
A popular framework for defining effective goals is the SMARTER acronym. It stands for:
<ul>
<li aria-level="1">
Specific: The goal must be clear and concrete.
</li>
<li aria-level="1">
Measurable: There should be quantifiable indicators of progress.
</li>
<li aria-level="1">
Accepted: The goal should be accepted by the person in charge.
</li>
<li aria-level="1">
Relevant: It must be significant and important for the organization.
</li>
<li aria-level="1">
Timebound: A clear time frame must be established.
</li>
<li aria-level="1">
Engaging: Engaging and motivating for the team.
</li>
<li aria-level="1">
Realistic: The team must feel that the goal is attainable.
</li>
</ul>
<h2 dir="ltr">GoalEnvision as a goal tool</h2>
GoalEnvision is a digital tool designed to help organizations formulate, track and achieve their strategic goals. It makes it possible to break down big visions into manageable and measurable goals, and gives users the ability to track progress continuously.
Through GoalEnvision, users can create a structured and integrated plan that includes all levels of goals, from the overall strategic to the more specific and tactical. This helps ensure that all efforts are coordinated and directed toward the same end goal, increasing the chances of success and sustainable growth within the organization.
&nbsp;

Strategy can be described as a well-thought-out plan or set of guidelines designed to achieve specific long-term goals. It forms the basis for decision-making and guides actions within an organization, where it translates visions and dreams into concrete and feasible steps.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/dlkf5jl0/goals.svg?rmode=max&amp;width=139&amp;height=230" alt="SMARTa Mål" width="139" height="230">
<h2 dir="ltr">1. Specifically</h2>
A goal should be as specific as possible to avoid confusion and provide a clear direction.
Example: Instead of saying "We will get better at marketing", you could say "We will increase our conversion rate from 2% to 4% in the next six months."
<h2 dir="ltr">2. Measurable</h2>
As we mentioned in a previous article, measurability is often important for monitoring and evaluating progress.
Example: A goal like "Increase social media followers by 25% within three months" is measurable and makes it easy to track progress.
<h2 dir="ltr">3. Relevant</h2>
The goal should be relevant and linked to the overall objectives of the organisation or project.
Example: If you run an e-commerce store, a relevant goal could be "Increase the number of returning customers by 15% within a quarter."
<h2 dir="ltr">4. Timed</h2>
Each goal should have a clear timeframe to create a sense of urgency and allow resources to be planned effectively.
Example: A company looking to expand internationally might have a goal to "Launch in three new countries in the next 12 months."
<h2 dir="ltr">5. Realistic</h2>
The goal should be challenging but also realistic, to avoid setting the team up for failure.
Example: If you are a small startup with limited resources, a goal of "Increase sales by 500%" might not be realistic. A more realistic goal might be "Increase sales by 50% within the next six months."
<h2 dir="ltr">6. Emotional</h2>
The goal should also have an emotional component that motivates and engages the team. This can help create a sense of ownership and personal investment in the goal.
Example: Instead of just saying "We will reduce carbon dioxide emissions by 20%", you can add "We will reduce carbon dioxide emissions by 20% to contribute to a sustainable future and protect our planet".
<h2 dir="ltr">7. Relevant</h2>
The goal should not only be relevant to the overall goals of the organisation, but also relevant to the people involved. This makes the team feel that their work has a direct impact on the success of the goal.
Example: If you are in a creative industry, a relevant goal could be "Create a new advertising campaign that increases brand awareness by 30% and that the team is proud of."
<h2 dir="ltr">Summary</h2>
When setting goals, keep in mind that they should be specific, measurable, relevant, time-bound and realistic. By following these principles, you can increase the chances that your objectives will not only be clear and understandable, but also achievable and meaningful in the wider context. This in turn will contribute to better focus, efficiency and success of your organisation or project.
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<h2 dir="ltr">About GoalEnvision</h2>
GoalEnvision is a user-friendly digital strategy tool that helps business owners and managers to formulate and implement their business strategies effectively. With our tool, you can easily define your goals, identify success factors and create an action plan to achieve them. You can also monitor and evaluate your progress towards your goals. With GoalEnvision, you don't have to be an expert in strategic planning to make your business successful. We offer a methodology and framework that is easy to use and facilitates the whole process. With five levels - vision, business idea, growth objectives, strategic objectives and conditions - GoalEnvision helps you create a clear strategic vision for your business.
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&nbsp;

Setting goals is a fundamental part of any successful strategy, but it is not always an easy task. Here are some key aspects to consider when formulating goals, complete with concrete examples.

By following these points, the management team can ensure that they act proactively, strategically and in accordance with the organization's overall goals and values. Let's dive into the core components that make up a successful and effective leadership team.&nbsp;
<a href="https://goalenvision.com/knowledgebank/management-team/" title="GoalEnvision answers and explains - Management team">Read more about management teams...</a>
<h2 dir="ltr">Strategic Planning and Goals</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/BGr-d2db9Fa-AzBZ-vHpCjXR1sJOOTboGEgLfAQ2F00-pxNLh4kCi-yW99JkVhRe_KB3hS_rQGxqxLsJmWip7XFZSXhTlXGPYUWTuZpQKCtqxJoKJrnyi4_dMxFLh1NC3wBJtautfelO3xWuuAYledE" alt="avmarkerad" width="19" height="19">Define Clear Visions and Goals: Ensure that the vision and strategic goals are clearly defined and communicated.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/p0m0CUTdBNB1ua826Mbg8_zt9pLzR4FgQ7j-oqkusBR-_i63VipVd0wSe78kT3IY-YnZ7et8AUQVuzBTCRFC4Umb3tig4NhKLnq-OPtOhm8fNTd2eYqxmp9-lhuIuP5qWrg1DQOXoleh4K2fiqATGVQ" alt="avmarkerad" width="19" height="19">Establish KPIs: Create specific, measurable, achievable, relevant and time-bound (SMART) goals.
<h2 dir="ltr">Distribution of roles and responsibilities</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/TE_YhGVjophtK25Q6Ka3V2CoDZOxERQQmtu53s_yWKSxWHXW1U7zVIihQm_frvavnQ2eeATCQtQfx2tKRSHfQQWjZiHmH3hqRlnpUECCqKpgQS1I4_4eDIdXZobO8c40_Pg0eNwmGf77ewlvFwHHBjI" alt="avmarkerad" width="19" height="19">Clear Role Division: Make sure each member understands their role and responsibilities within the group.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/_SPsqqBzVZW8oYbedNW95xHpU_Z0Ntmq5mvais52P-TFE-l8pgnJL9dOXtZgervma7WFbS3C0ooXyjwbgw-Tyrs-OTxAQj9YMfsu1aPEXtE2f_kTypNDnNQzCCfgu0vOTrhkyyQC4DEsdkFUsy-Hguk" alt="avmarkerad" width="19" height="19">Representation of all business areas: Include representatives from market, sales, operations, employees and finance.
<h2 dir="ltr">Cooperation and Communication</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/7faTDS9yCGkmH8JFvuxIwcT8DGwTq_13MXfWZSwjcC7CeIaCVG1XWSKKzbnopnAEUWOtHPmdTrD2Fl8_Q3YeL3Af_4GsNgWDQbQ-y_Z5ThEpr3kLSvSYTXLUBVgKvmzJklR832Z7i9e_-EbLY8AqnMI" alt="avmarkerad" width="19" height="19">Promote Open Communication: Encourage dialogue and sharing of ideas.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/dZdUb-Uec7ho1zEBUjCF0quNGpph48lHU-qC01Nu2wOXsts0Kyz8usLy8ZAYDCx2Qlz7x6F9DnX7yZvbijOL2GV5UjLhAEvgrRpWGUIxV72uk65PZ6eGG8hXqD_QUMpcc9-tkIZKM8xFWWaRlF_fqiQ" alt="avmarkerad" width="19" height="19">Regular Meetings: Hold regular and structured meetings.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/cDwwxyZPA1LU8sdd3YCEuWdQxH4tX6YoK7Uyquw0j_V2BCi9WT23XlEwjv15c8jziIJyqs9r2-c5DYdao7eZXxVf-eWFh2ZhuMun8sVIdrG-jvgPgqauYoZhl1S80o616Q9INwxB4wuX_Fmytl0iriQ" alt="avmarkerad" width="19" height="19">Constructive <a href="https://goalenvision.com/knowledgebank/how-to-give-effective-feedback-three-methods-for-success/" title="How to give effective feedback: Three methods for success">Feedback</a>: Encourage and practice constructive feedback and problem solving.
<h2 dir="ltr">Decision-making process</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/cNXTPmXwD5N22l05SNQxrjgc55hfbT_WlwQ2IeJxMVLI24ALwfRnmL3-gyKEiXCez3vIUpNCm0-1dfND2_i01nQySkQU1EAVzwaj-CcHZP6OTGgk_bNg-txmzMoOABBUwTWH_NMK8e-JMc6FnRDyS98" alt="avmarkerad" width="19" height="19">Effective Decision Making: Create a clear process for how decisions are made within the group.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/r1s105hATFnAqK4LOU5rirO368K0drrPPIYpE2mg9ltOeXPHlvAbksbrXUZLx3Y4EIv4ZQWL3191UbviU5wBysGekd651VdV2aOs-r9i93AegdsPMG__llzPRVPKs7GQb0ysqsTefm522-NH6jXRxSI" alt="avmarkerad" width="19" height="19">Data-Driven Decisions: Use relevant data and insights to support decisions.
Follow-up and evaluation
<img loading="lazy" src="https://lh7-us.googleusercontent.com/DI5v5GWL0vEUg3wlHT-gGyCyRDAjmnbktberzxBN_7N_vWMkJ5gbKt3ScQwOcqL-M3uT5Nhrr-kge9yYsxjloHJ8Q-x7ATMa8Y3gKsQdSLYI-m-Fuo7uWnRv9W0fEJSGrwVbotOOhaLJVF9fnoJvuYI" alt="avmarkerad" width="19" height="19">Evaluation and Follow-up: Continually evaluate progress towards the goals and key figures.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/3YIag_LSU1DjYdNQ8eaEdfd4bq_1meeHEAVHWrAiApCXzQA_fbU00tDYIuMdGv9yK1WedbTb8Cy5HRqRpMtimd0DAzp010lIogK6u9AUb4mjO67sDXAUCND7SLCWwu7_M9aVxoKv0GxnKTwnHsAdc54" alt="avmarkerad" width="19" height="19">Adaptability: Be ready to adjust strategies based on feedback and changing circumstances.
<h2 dir="ltr">Leadership and Development</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/_PAfbz7KWauyFGmF-UhG_q5ADMXTesoqKHX-1N5ATvFkJlOdEDBVzvba-pqx8vInKCGTl6C16m-zPyqe88xoXGtBoyO5ZnZZIMstEa_plcNo5S1BkHY_kf3dK-IADeMx3oGCJjWvK2caOZPKRXNEXsE" alt="avmarkerad" width="19" height="19">Strengthen the Leadership: Make sure that the management has the right skills and is committed.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/eTWFqY9nRebavy4aZOR27yuLDJQxz8d1XtUIOg1VgzxmBbcuAPCSFZH237CCfgGIOLbXw4CyxNG7dURhVyJJTBKWe5wya89W94UUpWUSy2NP2OJczUEEETVpH5V2H1VW7aQu328vbYhtweNd408Gd-U" alt="avmarkerad" width="19" height="19">Personal and Professional Development: Encourage continuous development of management team members.
<h2 dir="ltr">Organizational culture and Commitment</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/xBnLlVSrMcN1BQD1DYnAjtr9XBZeBkMbQCe1LZBc-69JbtzDqKHi64pZjppHb3ov56ZQEtCv0Hn8f8cISxGxK_FB3q9Aud1TzX5y11Tl4F6rAebfIqbZoMphTknw4-KvxexxlKLrMbAn2-uYQ1Vs7WQ" alt="avmarkerad" width="19" height="19">Create A Positive Culture: Encourage a culture that values ​​innovation, collaboration and openness.
<img loading="lazy" src="https://lh7-us.googleusercontent.com/ma4fd0mpssHdDJ_-8pVCjI_ylTqFSJP5kSvLQZB6AN8cdOWSP_SEHFKpSp2a75Tg7sZ1YNYnVcw9xrZTiihRbB0sVJrP3cZejUVBqHjSIf2tXOk4ZybyUlmaUHEChTlKycjQl3LgdXwKtTuRx7ZNwvM" alt="avmarkerad" width="19" height="19">Engage Employees: Ensure that the management team's decisions and actions strengthen employee engagement and motivation.
<h2 dir="ltr">Risk management</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/Vsbqmp57rsdO4qO-tLi9pwRJyL-0Y8Ol1fpY3baldMivHcoCcsTbA_9M5wwht9WcRvCMV7vmtg3oHwJkwX_fSgzT4-OVd3HD_421t0deJIRV3Ldh9V0BJAO3MnbSsgivSAWoXzOONiVSCEqq2lUfLB4" alt="avmarkerad" width="19" height="19">Risk assessment: Have regular discussions about potential risks and strategies to manage them.
<h2 dir="ltr">Sustainability and Ethics</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/TEYOqw7IVypeEhYfFw7m0c5Ag0KCFaPFWPBl2RnM_zBacVPR6U7Q1reXzH6NVsY0Iq_tW7zB2S_ulXz463LRKsIwGUtGfo60H1vKUFO6ppoxV2VahirAP2rJfWKodQ8jHSx2BiwwLnu-FwUWWy2RtWo" alt="avmarkerad" width="19" height="19">Focus on Sustainability and Ethics: Integrate sustainability and ethics principles into all business decisions and strategies.
<h2 dir="ltr">Technology and Innovation</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/RnmiJcgP6kzWoIQg8cHlAj_0vMG0926-0Ruca2fPHi9nb2kcmurv6rWV3z1v4KCU88KuZrn3F66hL5hfZBQRUV8cqpqcDwEXZuBYDHJPdsR7qElVebB-qJ3fBcewi97QFHxOIPrZHw1huD15s4bvYxg" alt="avmarkerad" width="19" height="19">Use of Technology: Leverage modern technology to improve efficiency and innovation.
<h2 dir="ltr">Feedback from Employees and Stakeholders</h2>
<img loading="lazy" src="https://lh7-us.googleusercontent.com/IP9EdUEoNcEhRDF7P2qUINhPtuhY5kfFc08Vkf4OQQuLz1OeHWGkIVvD-Hzsd0NpLYfn3bFkCoOU3tU0Y0OJlsNBJRyS4uw-_KcHR9v4E4xoQ7geFTHQ1ysbvwgWNKh7eEiv2d9wqVM-NHUW1PwpL_g" alt="avmarkerad" width="19" height="19">Collect Feedback: Regularly collect feedback from employees and other stakeholders to improve the functioning of the management team.
By following this checklist, the management team can work more efficiently, ensure that the strategic goals are achieved and create a positive and productive work environment.
&nbsp;

In order to achieve organisational success, it is essential to have a well-functioning management team. An effective management team is not just a collection of senior leaders; it is a dynamic, cohesive unit that makes decisions, shapes strategies and drives the company's vision. This checklist is designed to help management teams optimise their functioning and effectiveness. It covers everything from strategic planning and role allocation to collaboration, communication and risk management. 

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/d1njmxad/frame-3.svg?rmode=max&amp;width=132&amp;height=129" alt="Vad innebär det att affärsplanera?" width="132" height="129">
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<h2 dir="ltr">How does the brain help?</h2>
Our brain is our most powerful resource when it comes to planning. Here are some ways our brain supports us in this process:
1. Future orientation: our ability to think about the future and imagine different scenarios is unique to humans. This allows us to visualise goals and how we can achieve them.
2. Memory and learning: our brain stores experiences and information from the past, allowing us to learn from past mistakes and successes when planning for the future.
3. Decision-making: Making decisions is a central part of business planning. Our brain weighs different options and consequences to choose the best way forward.
4. Time awareness: The brain helps us understand time and timeframes, which is crucial for creating realistic plans and deadlines.
5. Flexibility: although the brain may be inclined to follow a predetermined pattern, it also has the ability to be flexible and adapt when circumstances change.
<a href="https://goalenvision.com/knowledgebank/flexibility-in-business-planning/" title="GoalEnvision answers and explains - Flexibility">Read more about flexibility in business planning...</a>
&nbsp;<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=225&amp;height=214" alt="Hur planerar vår hjärna?" width="225" height="214">
Phases of planning
Planning can be divided into several phases:
<div>
<table border="1" style="border-collapse: collapse; border-width: 1px; border-spacing: 3px; border-style: solid; width: 100%; height: 308px;">
<tbody>
<tr style="height: 28px;">
<td style="padding: 3px; width: 26.982246%; height: 28px; border-width: 1px;">
Phase
</td>
<td style="padding: 3px; width: 71.091742%; height: 28px; border-width: 1px;">
Description
</td>
</tr>
<tr style="height: 28px;">
<td style="padding: 3px; width: 26.982246%; height: 28px; border-width: 1px;">
<ol>
<li aria-level="1">
Goal setting
</li>
</ol>
</td>
<td style="padding: 3px; width: 71.091742%; height: 28px; border-width: 1px;">
Clearly define what you want to achieve and why it is important.
</td>
</tr>
<tr style="height: 56px;">
<td style="padding: 3px; width: 26.982246%; height: 56px; border-width: 1px;">
<ol start="2">
<li aria-level="1">
Analysis and Research
</li>
</ol>
</td>
<td style="padding: 3px; width: 71.091742%; height: 56px; border-width: 1px;">
Gather information, evaluate the current situation, identify resources and barriers.
</td>
</tr>
<tr style="height: 56px;">
<td style="padding: 3px; width: 26.982246%; height: 56px; border-width: 1px;">
<ol start="3">
<li aria-level="1">
Strategy development
</li>
</ol>
</td>
<td style="padding: 3px; width: 71.091742%; height: 56px; border-width: 1px;">
Create a strategy or plan to reach your goals, including identifying steps and resources.
</td>
</tr>
<tr style="height: 56px;">
<td style="padding: 3px; width: 26.982246%; height: 56px; border-width: 1px;">
<ol start="4">
<li aria-level="1">
Time planning
</li>
</ol>
</td>
<td style="padding: 3px; width: 71.091742%; height: 56px; border-width: 1px;">
Create a timeline or schedule to organize and structure your plan.
</td>
</tr>
<tr style="height: 28px;">
<td style="padding: 3px; width: 26.982246%; height: 28px; border-width: 1px;">
<ol start="5">
<li aria-level="1">
Implementation
</li>
</ol>
</td>
<td style="padding: 3px; width: 71.091742%; height: 28px; border-width: 1px;">
Carry out the steps and actions defined in the plan.
</td>
</tr>
<tr style="height: 56px;">
<td style="padding: 3px; width: 26.982246%; height: 56px; border-width: 1px;">
<ol start="6">
<li aria-level="1">
Monitoring and evaluation
</li>
</ol>
</td>
<td style="padding: 3px; width: 71.091742%; height: 56px; border-width: 1px;">Monitor progress and results, make any adjustments if necessary.</td>
</tr>
</tbody>
</table>
</div>
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Concluding thoughts
Business planning is a crucial skill that is developed and refined over time. Our brain plays a central role in this process by helping us to imagine, decide and act towards our goals. By understanding the planning process and taking advantage of our cognitive abilities, we can achieve great progress and shape our future according to our wishes. So, remember, plan wisely and let your brain be your best ally on the road to success.
&nbsp;

Planning is an important and necessary process to achieve our goals and realise our visions. In this article, we will explore what planning really means and how our brain plays an important role in this complex and exciting process. 


<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bchfhb4i/chat.svg?rmode=max&amp;width=149&amp;height=149" alt="Formulerade mål" width="149" height="149">
<h2 dir="ltr">1. Clarity</h2>
A well-articulated objective is clear and easy to understand. It leaves no room for interpretation and provides a clear direction for everyone involved.
Example: Instead of having a goal like "Improve morale", you could say "Increase employee satisfaction scores from 7 to 9 within six months."
<h2 dir="ltr">2. Measurability</h2>
Measurability is often a critical component of effective objectives. It makes it possible to track progress and evaluate results.
Example: A goal like "Reduce customer complaints by 20% in the next three months" is measurable and can be easily tracked.
<h2 dir="ltr">3. Relevance</h2>
A well-formulated target should be relevant to the organisation's overall strategy and long-term vision.
Example: If an organisation has an overall strategy to become a market leader in sustainability, a relevant target could be "Reduce carbon emissions by 30% within two years".
<h2 dir="ltr">4. Achievability</h2>
The goal should be ambitious but at the same time realistic. An unrealistic goal can be demoralising and counterproductive.
Example: If you run a small shop, a goal of "Increase sales by 10% within three months" would be more achievable than "Become the market leader within a year."
<h2 dir="ltr">5. Time constraints</h2>
An effective goal has a clear timeframe, which creates a sense of urgency and helps with planning.
Example: A company that wants to improve customer service might have a goal to "Answer 95% of customer questions within 24 hours, within the next two months."
<h2 dir="ltr">Summary</h2>
Well-formulated objectives are characterised by clarity, measurability, relevance, achievability and timeliness. By considering these factors when formulating your objectives, you can increase the chances of success and make it easier to mobilise your team around a common vision. This in turn will contribute to a more focused and efficient work effort.
 
<h2 dir="ltr">About GoalEnvision</h2>
GoalEnvision is a user-friendly digital strategy tool that helps business owners and managers to formulate and implement their business strategies effectively. With our tool, you can easily define your goals, identify success factors and create an action plan to achieve them. You can also monitor and evaluate your progress towards your goals. With GoalEnvision, you don't have to be an expert in strategic planning to make your business successful. We offer a methodology and framework that is easy to use and facilitates the whole process. With five levels - vision, business idea, growth objectives, strategic objectives and conditions - GoalEnvision helps you create a clear strategic vision for your business.

Setting goals is an important part of any successful strategic planning, but not all goals are created equal. What makes some objectives more effective than others? Here are some key factors that characterise well-designed objectives, with concrete examples to illustrate each point.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/gshbez3h/goblet.svg?rmode=max&amp;width=85&amp;height=69" alt="Olika typer av mål" width="85" height="69">
<h2 dir="ltr">1. Learning goals</h2>
Learning goals focus on acquiring new knowledge or skills. They are often useful in training contexts or when introducing a new process or technology.
Example: A company that has recently implemented a new CRM system may have a learning objective such as "All salespeople will be trained on the new CRM system within one month.".
<h2 dir="ltr">2. Performance goals</h2>
Performance goals are focused on specific tasks and activities to be performed. They are often measurable and time-bound, and are used to evaluate individual or team performance.
Example: A customer service team may have a performance objective such as "Respond to 90% of customer enquiries within 24 hours."
<h2 dir="ltr">3. Result goals</h2>
Result goals focus on the end result rather than the activities that lead to it. They are often linked to the organisation's overall goals and strategies.
Example: A company that wants to increase its market share may have a performance target such as "Increase market share from 20% to 25% within one year."
<h2 dir="ltr">4. Effect goals</h2>
Effect goals are long-term and focus on broader changes, often at the societal level. They are usually more difficult to measure and require a longer timeframe.
Example: A non-profit organisation working on environmental issues may have an impact goal such as "Contribute to a 40% reduction in carbon dioxide emissions in the region within the next 10 years".
<h2 dir="ltr">Summary</h2>
Understanding the different types of goals can help you formulate more effective and meaningful objectives for your organisation or project. Learning goals focus on knowledge acquisition, performance goals on specific activities, outcome goals on final results, and impact goals on long-term changes. By choosing the right type of goal for the right situation, you can increase the chances of success and create a more focused and goal-oriented work environment.
&nbsp;
<h2 dir="ltr">About GoalEnvision</h2>
GoalEnvision is a user-friendly digital strategy tool that helps business owners and managers to formulate and implement their business strategies effectively. With our tool, you can easily define your goals, identify success factors and create an action plan to achieve them. You can also monitor and evaluate your progress towards your goals. With GoalEnvision, you don't have to be an expert in strategic planning to make your business successful. We offer a methodology and framework that is easy to use and facilitates the whole process. With five levels - vision, business idea, growth objectives, strategic objectives and conditions - GoalEnvision helps you create a clear strategic vision for your business.
&nbsp;
&nbsp;

Goals can be categorised in different ways depending on their purpose, scope and timeframe. In this article, we review four common types of goals: learning goals, performance goals, outcome goals and impact goals. We will also provide concrete examples to illustrate each type.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/fzyjfuoc/main-balloon.png?rmode=max&amp;width=206&amp;height=206" alt="Målstyrning" width="206" height="206">
<h2 dir="ltr">1. Goal setting</h2>
The basis for performance management is to set clear and measurable goals that are linked to the organisation's overall vision and strategy.
Example: A company that wants to become a leader in sustainability can set a target that "Carbon dioxide emissions have been reduced by 30% in just two years. "
<h2 dir="ltr">2. Planning</h2>
Once the objectives are set, a detailed plan for achieving them is required. This includes allocating resources and defining responsibilities.
Example: If the goal is "Sales have increased by 20%. ", the plan might include hiring more salespeople or launching a new marketing campaign.
<h2 dir="ltr">3. Follow-up</h2>
A critical part of performance management is regular monitoring to see if you are on track. This can be done through meetings, reports or performance indicators.
Example: A hospital that has a goal to "Improve patient satisfaction" can monitor this by conducting regular patient surveys.
<h2 dir="ltr">4. Evaluation</h2>
Once the timeframe for the objective has expired, it is time for an evaluation. This is the opportunity to see if the objective has been achieved and what lessons can be learnt for the future.
For example, if the objective was to "Launch a new product within one year", the evaluation could include an analysis of how well the launch went and what factors contributed to its success or failure.
<h2 dir="ltr">5. Adjustment and Improvement</h2>
Based on the evaluation, adjustments can be made, either by setting new targets or by revising existing strategies and plans.
Example: A company that failed to achieve its goal of "Increase the customer base by 25%" may need to adjust its marketing strategy or set more realistic goals.
<h2 dir="ltr">Summary</h2>
Performance management is a systematic process that includes goal setting, planning, monitoring, evaluation and adjustment. By following these steps, organisations can not only set meaningful goals, but also monitor and evaluate their success in a structured way. This contributes to a more focused and efficient operation and increases the chances of long-term success.
 
<h2 dir="ltr">About GoalEnvision</h2>
GoalEnvision is a user-friendly digital strategy tool that helps business owners and managers to formulate and implement their business strategies effectively. With our tool, you can easily define your goals, identify success factors and create an action plan to achieve them. You can also monitor and evaluate your progress towards your goals. With GoalEnvision, you don't have to be an expert in strategic planning to make your business successful. We offer a methodology and framework that is easy to use and facilitates the whole process. With five levels - vision, business idea, growth objectives, strategic objectives and conditions - GoalEnvision helps you create a clear strategic vision for your business.

Performance management is a method of organising and managing a business by setting, monitoring and evaluating objectives. It is a central part of modern business management and is used in everything from small businesses to large organisations. But what does it really mean to work with performance management? Here is an overview of the concept, with concrete examples to illustrate the different components.

&nbsp;
<figure><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bthhqtlp/hand-with-balloons.svg?rmode=max&amp;width=251&amp;height=252" alt="Hand med ballonger" width="251" height="252" data-caption="Hand med ballonger">
<figcaption></figcaption>
</figure>
&nbsp;
<h2 dir="ltr">1. Define Measurable goals</h2>
In order to monitor goals effectively, it is important that they are <a href="https://goalenvision.com/knowledgebank/formulating-realistic-and-measurable-goals-smart-goals/" title="Formulating realistic and measurable goals (SMART goals)">measurable</a>. Use concrete numbers and timeframes to define what success means. For example, instead of saying "we will increase sales", say "we will increase sales by 20% in the next 6 months".
<h2 dir="ltr">2. Use the Right Tools</h2>
There are many <a href="https://goalenvision.com/knowledgebank/goalenvision-pioneering-swedish-strategy-tool/" title="GoalEnvision: Pioneering Swedish strategy tool">tools</a> that can help you track goals, from simple spreadsheets to advanced project management software. Choose a tool that fits your organisation's needs and makes it easy to <a href="https://goalenvision.com/knowledgebank/goal-follow-up/" title="Goal Follow-up">track progress</a> over time.
<h2 dir="ltr">3. Regular Monitoring</h2>
A common mistake is to set goals and then forget about them. To avoid this, you should have regular <a href="https://goalenvision.com/knowledgebank/articles-on-goal-follow-up-and-monitoring/" title="Articles on goal follow up and monitoring">follow-up meetings</a>. These can be weekly or monthly meetings where the team reviews each goal, discusses progress and identifies any obstacles.
<h2 dir="ltr">4. Adjust and Customise</h2>
Sometimes circumstances may change, and it may be necessary to <a href="https://goalenvision.com/knowledgebank/flexibility-in-business-planning/" title="Flexibility in business planning">adjust</a> the goals. Don't be afraid to do this. Use the follow-up meetings as a chance to reassess and adapt the goals so that they are still relevant and achievable.
<h2 dir="ltr">5. Celebrate Successes and Learn from Failures</h2>
When a goal is achieved, take time to celebrate. This builds morale and motivation. If a goal is not achieved, see it as a learning opportunity. Analyse what went wrong and how you can <a href="https://goalenvision.com/knowledgebank/decision-making-model-for-continuous-improvement/" title="Decision-making model for continuous improvement">improve</a> the process for future goals.
<h2 dir="ltr">Summary</h2>
Monitoring goals is a critical part of the goal management process. By defining measurable goals, using the right tools, having regular follow-up, being willing to adjust and learning from both successes and failures, you can increase the chances of achieving your goals. This leads not only to short-term gains, but also to long-term success for the whole organisation.
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<h2 dir="ltr">About GoalEnvision</h2>
GoalEnvision is a user-friendly digital strategy tool that helps business owners and managers to formulate and implement their business strategies effectively. With our tool, you can easily define your goals, identify success factors and create an action plan to achieve them. You can also monitor and evaluate your progress towards your goals. With GoalEnvision, you don't have to be an expert in strategic planning to make your business successful. We offer a methodology and framework that is easy to use and facilitates the whole process. With five levels - vision, business idea, growth objectives, strategic objectives and conditions - GoalEnvision helps you create a clear strategic vision for your business.
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Setting goals is only half the battle; the other half is following up on them. But how do you do it effectively? Here's a guide highlighting different methods and tools for monitoring objectives.

On this page you can learn more about GoalEnvision's unique features. If you want to know how to use the features of the tool, you can find instructions and guides in our <a href="http://faq.goalenvision.com/en/collections/5251054-help">Help Centre</a>.
<h2 style="text-align: center;"> This is GoalEnvision</h2>
GoalEnvision is a powerful platform that helps companies define, communicate and monitor their strategic goals in an effective and engaging way. By breaking down strategic goals into smaller, measurable conditions, GoalEnvision provides a clear picture of how each department and individual contributes to the company's success. The platform offers real-time insights, clear reports and analyses, and the ability to adapt goals and strategies in a changing business environment. With GoalEnvision, companies can create a culture of engagement and accountability, where every employee feels part of driving the company forward. This leads to increased motivation, better decision-making and a stronger foundation for success and growth.
<a href="https://goalenvision.com/knowledgebank/this-is-goalenvision/" title="This is GoalEnvision">Read more...</a>
 
<h2 style="text-align: center;">GoalEnvisions AI</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/cd2bh1d3/ai-assistant.png?rmode=max&amp;width=378&amp;height=267" alt="AI Assistant" width="378" height="267">
GoalEnvision's AI capabilities make it easy and efficient to identify and formulate inspiring and motivating goals, making it easier for users and companies to achieve their strategic goals. By using GoalEnvision's AI, users can receive suggestions for conditions that will help them reach their goals and create realistic tasks to fulfil those conditions. With just one click, users can navigate to a complete action plan and receive suggestions for concrete actions to address various challenges and areas of improvement.
<a href="https://goalenvision.com/knowledgebank/goalenvisions-ai-assistant/" title="GoalEnvisions AI">Read more</a>
 
<h2 style="text-align: center;">Success index</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/52gb10pz/screenshots-4.svg?rmode=max&amp;width=422&amp;height=238" alt="Success Index" width="422" height="238">
The GoalEnvision Success Index is a powerful tool that helps organisations quickly identify their strengths and areas for improvement. This tool evaluates your organisation's performance in five critical areas: marketing, sales, operations, people and finance, and guides you through the process of building an action plan based on your assessment results.
With the "IMPROVE" button, you can easily select an area to improve and immediately receive suggestions for specific goals and concrete ways to tackle the challenge. GoalEnvision not only suggests further actions but also offers ongoing reports and recommendations to ensure that important tasks are not overlooked or neglected.
The success index is particularly useful for managers and entrepreneurs who want to keep up to date with the latest research and methods for developing the company. The tool helps you identify areas for improvement and develop a plan to address them.
<a href="https://goalenvision.com/knowledgebank/success-index/" title="Framgångsindex">Read more...</a>
 
<h2 style="text-align: center;">Goal Follow-ups</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/ucqnzoqe/screen-1.png?rmode=max&amp;width=438&amp;height=333" alt="Report page" width="438" height="333">
GoalEnvision is designed for strategic goal setting and execution to help users keep track of and achieve their goals. The platform places goals into five success perspectives for a holistic view of how goals impact the business. Users can define metrics for their goals, assign responsible people and conditions to achieve them. GoalEnvision has a traffic light feature that quickly shows if conditions are on track or if improvements are needed. The platform connects to Google Workspace, Office 365, Slack and Trello, centralising all the information needed to achieve goals. With its ease of use and integration capabilities, GoalEnvision is an indispensable tool for anyone who wants to achieve their goals.
<a href="https://goalenvision.com/knowledgebank/goal-follow-up/" title="Måluppföljning">Read more...</a>
 
<h2 style="text-align: center;">Magic diagrams</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pe0noigl/laptop-skaermbilder-2.svg?rmode=max&amp;width=484&amp;height=266" alt="Magic chart" width="484" height="266">
GoalEnvision's Magic Chart is a powerful tool that quickly shows whether goal tracking is on track. By converting all results into percentages, users can easily compare and understand multiple goals simultaneously. The chart shows whether results are better or worse than planned, and helps users identify patterns and correlations between the development of different objectives. All goals' results are displayed in the same chart, normalised to a scale from 1 to 100 as a percentage of the ambition level, facilitating comparisons between goals with different scales. In addition, GoalEnvision offers smart filtering, allowing users to focus on the most important goals and quickly make decisions based on that information.
<a href="https://goalenvision.com/knowledgebank/magic-charts/" title="Magiska diagram">Read more...</a>
 
<h2 style="text-align: center;">Surveys and template library</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/atodyppp/survey-templayes.png?rmode=max&amp;width=383&amp;height=294" alt="Survey templates" width="383" height="294">
GoalEnvision offers the ability to create and conduct surveys to measure goals and determine the status of conditions. By collecting data from surveys, users can gain insight into customer opinions, employee motivation and any obstacles in the organisation. GoalEnvision makes it easy to create surveys, either from scratch or by using existing templates. Users can link surveys to specific goals or conditions, decide how often they should be conducted and which units and employees should participate. The results are presented in graphs, and those responsible for the goal can comment on the results and suggest improvements. With GoalEnvision, users can make informed decisions, build strong strategies and achieve outstanding results.
<a href="https://goalenvision.com/knowledgebank/surveys-and-template-library/" title="Undersökningar och mallbibliotek">Read more...</a>

Learn more about the unique features and powerful tools in GoalEnvision. 

GoalEnvision is a strategic tool and SaaS service that helps organisations set and implement their goals. It is designed to ensure that all key areas are considered in strategic planning and that goals are clear and measurable. This makes it an excellent tool for performance management.
For SMEs, GoalEnvision can be a game changer. It helps companies to create a strong vision, formulate a concrete business idea, set growth targets and create strategic measurable goals. In addition, it helps companies identify the conditions needed to achieve these goals, which can range from resources to competences.
One of the most powerful aspects of GoalEnvision is its AI feature. AI can help formulate inspiring and motivating goals, suggesting conditions and realistic tasks to achieve those goals. This can be particularly useful for SMEs who may not have access to the same resources as larger companies.
GoalEnvision also offers connections to popular tools like Google Workspace, Office 365, Slack and Trello. This makes it easy to integrate GoalEnvision into existing workflows and ensure everyone in the organisation is on the same page.
For SMEs, performance management can be critical to success. With GoalEnvision, companies can not only set and track their goals, but also get insights and recommendations to improve their performance. Whether it's understanding customer needs, improving the sales process, optimising internal processes or improving employee engagement, GoalEnvision can help SMEs take their business to the next level.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/xrklx2os/laptop-ska-rmbilder-3.svg?rmode=max&amp;width=580" alt="Strategiska mål" width="580" height="319">
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Here are 10 things that GoalEnvision helps with:&nbsp;
<ol>
<li>Clear Vision and Mission statement: GoalEnvision helps SMEs create a strong vision and a concrete mission statement, which is essential to drive the company forward.</li>
<li>Goal Setting: The tool helps to set growth targets and create strategic measurable goals, making it easier to track and measure progress.</li>
<li>Enabler Identification: GoalEnvision helps companies identify the resources, skills and other enablers needed to achieve their goals.</li>
<li>AI-assisted Recommendations: GoalEnvision's AI can provide suggestions for goals, prerequisites and realistic tasks, which can be especially useful for SMEs that may not have access to the same resources as larger companies.</li>
<li>Integration with Popular Tools: GoalEnvision offers connections to popular tools like Google Workspace, Office 365, Slack and Trello, making it easy to integrate GoalEnvision into existing workflows.</li>
<li>Success Index: GoalEnvision's Success Index helps companies identify what they do well and where they can improve, providing valuable insights for performance management.</li>
<li>Organisational Structure: GoalEnvision has a feature to create and visualise organisational structures, which can help SMEs understand and optimise their internal structure.</li>
<li>Survey Templates: GoalEnvision offers a wide range of templates for different purposes, which can help SMEs conduct effective surveys and gain valuable insights.</li>
<li>Five Perspectives of Success: GoalEnvision uses five perspectives (Market, Sales, Operations, People, Finance) to help companies ensure that their strategy is balanced and comprehensive.</li>
<li>Delegation of Strategy Work: GoalEnvision facilitates the delegation of strategy work by reminding managers and collecting reports and suggested activities from those responsible for each goal.</li>
</ol>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/tsnhqw34/smartphone-screenshots.svg?rmode=max&amp;height=580" alt="Överblick i mobilen" width="328" height="580">

Running a successful business requires a clear vision, concrete goals and effective monitoring. For small and medium-sized enterprises (SMEs) this can be a challenge, but with the right tools it can be easier. GoalEnvision is one such tool that can help SMEs optimise their performance.

<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/brldc4hu/presentation-goalenvision-2.svg?rmode=max&amp;width=534&amp;height=300" alt="GoalEnvision Workflow" width="534" height="300"></h2>
<h2>Step 1: Identify value-adding activities</h2>
The first step in implementing LEAN is to identify which activities create value for the customer. With GoalEnvision, you can create a clear vision and mission statement for your organisation, which will help you identify which activities are most valuable. Use GoalEnvision's AI to get direct suggestions based on your business area and the benefits of your offering to the customer.
<h2>Step 2: Map processes</h2>
The next step is to map your processes to identify where there is waste. With GoalEnvision, you can create a visual representation of your processes, making it easier to identify where there are unnecessary steps or bottlenecks. Use GoalEnvision's success perspective to clarify the order, prioritisation and logic of your processes.
<h2>Step 3: Eliminate waste</h2>
Once you have identified where waste exists, the next step is to eliminate it. With GoalEnvision, you can create strategic goals to improve your processes and eliminate waste. Use GoalEnvision's AI to help formulate these goals and identify the necessary conditions to achieve them.
<h2>Step 4: Standardise and improve</h2>
Once you've eliminated waste, it's time to standardise your processes and constantly strive for improvement. With GoalEnvision, you can create measurable goals to track your success and identify areas for further improvement. Use GoalEnvision's survey templates to collect feedback and data to inform your improvement efforts.
<h2>Step 5: Maintain and improve</h2>
The final step in the LEAN process is to maintain your improvements and constantly strive to get better. With GoalEnvision, you can easily follow up on your goals and adjust your strategy based on real-time data and feedback. Use GoalEnvision's Success Index to continuously measure and monitor the progress of your organisation.

LEAN is a proven methodology for improving efficiency and productivity in organisations. By focusing on eliminating waste and creating value for the customer, LEAN can help streamline processes and improve results. GoalEnvision, a strategic tool and SaaS service, can be an excellent platform for implementing LEAN principles in your organisation. Here is a step-by-step guide to do just that.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/vykh3g54/illustration.svg?rmode=max&amp;width=481&amp;height=300" alt="Surveys to find out what people think" width="481" height="300">
When is it valuable to use surveys to measure goals and determine the status of conditions? Imagine that you have set ambitious goals for your business, such as increasing sales by 20% in the coming year. To achieve this goal, you need to understand what conditions are affecting your sales and what might be preventing you from achieving success. This is where surveys come in.
By creating and conducting surveys, you can gain insight into what your customers think about your products or services. You can also examine what motivates your employees and what obstacles they face in their work. By measuring your goals and determining the status of conditions, you can identify strengths and weaknesses, allowing you to make informed decisions and take action to move your business forward.
With GoalEnvision, you can easily create and conduct surveys to measure your goals and determine the status of conditions. Whether you need to conduct market research, evaluate your company culture or measure the quality of your products or services, you can choose from customised surveys and professional templates to gain insight and take control of your strategic goals.
<a rel="noopener" href="https://goalenvision.com/organization/creation/intro" target="_blank">Try Goalenvision's surveys and template library now!  </a>
Creating surveys in GoalEnvision is easy. Here's how to do it:
<h2>1. Select a goal or condition to link the survey to </h2>
In GoalEnvision, you can set strategic measurable goals and link them to conditions that need to be met in order to achieve the goal. The survey can be used to measure the status of the goal and the condition. Create your own goals or use GoalEnvision's AI. 
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/i0ghkw5b/screenshots-2.svg?rmode=max&amp;width=447&amp;height=251" alt="Create Goal with AI" width="447" height="251">
 
<h2>2. Create the survey </h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/ydnpgwwe/name-descriptions-and-interval-of-a-survey.png?rmode=max&amp;width=356&amp;height=252" alt="Create Survey" width="356" height="252">
On the goal page, go to the "how we measure the goal" tab and give the survey a name and a description. You can also choose how often the survey should be conducted and which units and employees should participate.
 
<h2>3. Create the questionnaire</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/rxnhy0ys/untitled.gif?rmode=max&amp;width=301&amp;height=224" alt="Survey Templates" width="301" height="224">
You can either create the questionnaire from scratch or use existing templates. Give the questionnaire a name and determine the scale (1-10) for respondents to use.
 
<h2>4. Create statements to grade</h2>
Use statements instead of questions in the survey to make it easier for respondents to answer. For each statement, you can also provide a descriptive text to clarify the purpose.
 
<h2>5. Launch the survey and send out the questionnaire</h2>
When you have finished, click on "Save". The survey starts and the questionnaire is sent out according to the selected period.
 
<h2>6. Review and comment on the results</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/4hhoh3a2/survey-results.png?rmode=max&amp;width=535&amp;height=251" alt="Survey results" width="535" height="251">
When the results come in, you can see graphs showing the answers. As the person responsible for the goal, you can comment on the results and suggest improvements.
Discover the power of GoalEnvision and take your strategic planning to new heights. Create and conduct surveys today to achieve outstanding results tomorrow!
 
<a rel="noopener" href="https://goalenvision.com/organization/creation/intro" target="_blank">Try Goalenvision's surveys and template library now! </a>

Want to take your strategic planning to new heights? Then it's time to discover the power of GoalEnvision - the ultimate tool for measuring your goals. By creating and implementing surveys, you can gather valuable data, make informed decisions and build strong strategies that lead to outstanding results.

<h3 style="text-align: center;">Overview and clarity: GoalEnvision makes the strategy easy to understand and transparent.</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/1g1b1dju/namnloes-teckning-2.svg?rmode=max&amp;width=561&amp;height=130" alt="" width="561" height="130">
The organisation page gives you a perfect overview of your entire business. You no longer need to search for information from different sources or look for specific reports. Everything you need is in one place and easily accessible. You can instantly see how the market, sales, operations, staff and finances are doing, and in seconds you can see if anything is out of line and needs your attention. Everything is clickable, so just dive into the details if you want to know more. 
With GoalEnvision, you can easily get an overview of your entire organisation and make informed decisions to increase profitability and efficiency.
 
<hr>
<h2 style="text-align: center;">Strategic goals: GoalEnvision helps you define and measure your goals effectively.</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/xrklx2os/laptop-ska-rmbilder-3.svg?rmode=max&amp;width=580" alt="Laptop Goals Tab" width="580" height="319.7435897435898">
Having clear strategic goals is essential to drive an organisation forward. With GoalEnvision, you create a clear strategic plan to achieve your goals and drive your organisation forward. By placing your goals in one of the success perspectives, you can focus your efforts on the area most relevant to achieving your goals. 
You can also delegate strategy work and receive reports and suggestions from those responsible directly in the system. With GoalEnvision's AI, you can also easily find the right goals and formulate them in an inspiring and motivating way. You track your progress in GoalEnvision and analyse the results, which helps you make adjustments and improve your results in the long run.
GoalEnvision is easy to use, inspiring to work with and maximises your chances of achieving your goals and taking your business to the next level with GoalEnvision.
GoalEnvision gives you a clear strategic plan to help you focus on the areas most relevant to achieving your goals.
<a href="https://goalenvision.com/knowledgebank/how-to-describe-performance-management-an-introduction-to-the-concept-and-its-components/" title="Hur kan man beskriva målstyrning? En introduktion till konceptet och dess komponenter">Read more about strategic goals in GoalEnvision...</a>
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<h3 style="text-align: center;">Optimise the conditions to reach your goals - efficiently and easily!</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bmujwbmh/conditions-illustration.jpg?rmode=max&amp;width=395&amp;height=252" alt="" width="395" height="252">
To achieve your goals, it is crucial to have the right conditions in place and maintain them. In GoalEnvision, you define the conditions to achieve the goals. By using traffic lights, the status of the conditions is indicated, so you can easily see which areas need improvement. With GoalEnvision's AI, you get tips on what you can do to establish the conditions. With connections to Slack and Trello, you can keep tasks and discussions organised. 
Identify and improve the conditions for achieving your goals, leading to an increased likelihood of success and reduced risk of obstacles along the way.
<a href="https://goalenvision.com/blog/about-conditions-in-goalenvision/" title="Om förutsättningar i GoalEnvision">Read more about the conditions in GoalEnvision...</a>
<hr>
<h3 style="text-align: center;">Measure your strategic goals in an effective and engaging way</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pipoidfl/laptop-ska-rmbilder-1.svg?rmode=max&amp;width=580" alt="" width="580" height="319.7435897435898">
The goals are measured either with an objective value such as the number of customer visits or average processing time, or with a subjective value in the form of a survey where people are asked how they feel about something. GoalEnvision's AI gives you suggestions on how to measure the goals, and you will find plenty of survey templates to use or take inspiration from. 
Measure your strategic goals and gain insights on how to improve your business based on both objective and subjective data.
<a href="https://faq.goalenvision.com/sv/articles/8078889-om-matt-och-matbarhet">Read more about measuring goals in GoalEnvision...</a>
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<h3 style="text-align: center;"> Seamless integration for collaboration and goal development</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/brldc4hu/presentation-goalenvision-2.svg?rmode=max&amp;width=423&amp;height=238" alt="" width="423" height="238">
GoalEnvision is not only a strategy tool but also a platform that integrates with other operational systems such as Google Workspace, Office 365, Slack and Trello. This makes it easy for users to collaborate and connect their strategic goals with their daily tasks. By connecting discussions, tasks and documents to the strategic goals and their context, the team can collaborate and work in a common direction. This makes the work more efficient and makes it easier to achieve the strategic objectives. 
Tasks in Trello, discussions in Slack, documents in Office 365 or Google Workspace.
<a href="https://faq.goalenvision.com/sv/articles/8078925-externa-kopplingar">Read more about integrations in GoalEnvision...</a>
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<h3 style="text-align: center;">Delegate strategy development and monitoring</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/34mfi5gt/laptop-ska-rmbilder-2.svg?rmode=max&amp;width=580" alt="" width="580" height="319.7435897435898">
With GoalEnvision, you no longer have to take full responsibility for all strategic planning and implementation yourself. The system reminds those responsible for each goal to submit reports and suggestions for activities that can help drive the project forward. You can delegate strategy work to those responsible for the objective and keep track of progress directly in the system. This way, you can follow up on the different parts of the project and ensure that everything goes according to plan and that you have full control over the process.
Save time and focus on other important tasks while ensuring that your strategies and projects are delegated across the organisation.
 <a href="https://goalenvision.com/knowledgebank/how-to-monitor-goals-a-guide-to-effective-goal-monitoring/" title="Hur kan man följa upp mål? En guide till effektiv måluppföljning">Read more about monitoring goals in GoalEnvision...</a>
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<h3 style="text-align: center;">Set and achieve your growth targets with a good strategy</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/kqud43nz/screen-2.png?rmode=max&amp;width=447&amp;height=335" alt="Growth Targets" width="447" height="335">
GoalEnvision allows you to set overall growth targets for your organisation, which your strategic goals then aim to achieve. With clear and concise information about your goals and conditions, you can make informed decisions and lead your organisation towards success. With GoalEnvision, you can easily set overall growth goals and get a clear picture of how the strategic goals contribute to the achievement of these goals. You also get the tools to follow up and measure progress towards these goals.
<a href="https://faq.goalenvision.com/sv/articles/8078865-om-tillvaxtmal">Read more about growth targets in GoalEnvision...</a>
<hr>
<h3 style="text-align: center;">Maximise your potential with GoalEnvision's expertly designed template library!</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/rhohx4j5/namnloes-teckning-5.svg?rmode=max&amp;width=383&amp;height=285" alt="Survey Templates" width="383" height="285">
With GoalEnvision's templates, you no longer have to worry about what questions to ask to get the right results. Our template library contains a wide range of professionally designed templates for different purposes, saving you time and avoiding frustration. Use our expertly designed templates to create simple and effective surveys, and get the results you need to take your business to the next level. Discover our template library today and maximise your potential with GoalEnvision!
<a href="https://goalenvision.com/knowledgebank/surveys-and-template-library/" title="Undersökningar och mallbibliotek">Read more about surveys and the template library in GoaLEnvision....</a>
<hr>
<h3 style="text-align: center;">Achieve your goals with the help of GoalEnvision's AI</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/i0ghkw5b/screenshots-2.svg?rmode=max&amp;width=502&amp;height=283" alt="" width="502" height="283">
GoalEnvision is more than just a strategy tool. It is also a SaaS service that uses AI to help you achieve your goals effectively. The AI feature allows you to easily find the right goals and formulate them in an inspiring and motivating way. In addition, it suggests conditions that need to be met to achieve your goals and provides realistic tasks that you can work on to fulfil these conditions. With GoalEnvision's AI, you no longer have to struggle to find the right goals and strategies. Instead, you can use AI to maximise your chances of achieving your goals and taking your business to the next level.
<a href="https://goalenvision.com/knowledgebank/goalenvisions-ai-assistant/" title="GoalEnvisions AI">Read more about GoalEnvision's AI assistant...</a>
<hr>
<h3 style="text-align: center;">The success index helps you identify strengths and areas for improvement.</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pz1pby3v/laptop-success-index.png?rmode=max&amp;width=476&amp;height=251" alt="" width="476" height="251">
With GoalEnvision's Success Index, you can easily compare your organisation with others and get a clear overview of your strengths and areas for improvement. With monthly updates, you can follow your development towards better business and more efficient operations. By comparing yourself with other companies in the same industry, you will have a good understanding of where you stand and what you need to do to get to the next level. With GoalEnvision by your side, you can increase the success of your business and reach new heights.
<a href="https://goalenvision.com/knowledgebank/success-index/" title="Framgångsindex">Read more about the GoalEnvision Success Index...</a>
<hr>
<h3 style="text-align: center;">Taking your business to the next level with GoalEnvision</h3>
Do you want to take your business to new heights and achieve your strategic goals effectively? With GoalEnvision, you get a powerful strategy planning platform that helps you define, measure and achieve your goals.
With a range of user-friendly features, AI support and seamless integration with other operational systems, you can easily collaborate, delegate and follow up on your strategies and projects. Whether you want to optimise the conditions for success, measure your goals in an engaging way or set and achieve growth targets, GoalEnvision has the tools and expertly designed templates to help you.
Take control of your business and maximise your potential with GoalEnvision today. Try it now and see for yourself how it can take your business to the next level.
 
<a href="https://goalenvision.com/organization/creation/intro">Try GoalEnvision now!</a>

Having clear strategic goals is essential to drive an organisation forward. With GoalEnvision, you create a clear strategic plan to achieve your goals and drive your organisation forward. By placing your goals in one of the success perspectives, you can focus your efforts on the area that is most relevant to achieving your goals. 

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pe0noigl/laptop-skaermbilder-2.svg?rmode=max&amp;width=545&amp;height=300" alt="GoalEnvisions magic chart" width="545" height="300">
A common chart shows the result in absolute numbers. It takes time to understand what the numbers mean and what caused the highs or lows. If you look at several charts at once, it becomes even more difficult to understand how they relate to each other. It can also be difficult to compare charts with very different figures, such as the number of deals per week (2-3) and turnover in kroner (several hundred thousand).
With GoalEnvision's magic chart, you can easily see how things are going in seconds. This is done through charts that show whether the results are better or worse than what you planned for. The charts also show the results as a percentage, making it easier to follow how things are going without having to know everything about which result is displayed. If something isn't going according to plan, you can zoom in on the details to see what needs improvement. Displaying results as relative numbers is beneficial because it shows how well you are performing in relation to your goals.
 
<h2>The benefits of GoalEnvision's Magic Chart:</h2>
<ul>
<li>Quick overview of whether the results are better or worse than planned.</li>
<li>The results are shown as a percentage, which makes it easier to follow without detailed knowledge.</li>
<li>Identify patterns and trends that can help you make better decisions.</li>
<li>Easily compare multiple charts with different numbers.</li>
<li>Zoom in on the details to identify what needs improvement.</li>
<li>Visually easier to understand than traditional charts.</li>
<li>Easily identify highlights and deviations.</li>
</ul>
<a href="https://goalenvision.com/sv/organizations">Try GoalEnvision's magic charts now...</a>
 
<h2>The most important thing first; are you following the plan?</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/thbn1t2v/screen_3.png?rmode=max&amp;width=577&amp;height=331" alt="Overview Strategic Goals" width="577" height="331">
Once you have set goals, it is important to follow up and see if you reach them. It can be difficult to know if you are on the right course or not if you only look at numbers and charts. But with GoalEnvision's magic chart, it becomes easier to see if you are following the plan or not.
The diagram shows all the lines in relation to the level of ambition that you set when creating the goal. The ambition level is always 100% in the chart. If you are exactly at 100%, you are following the plan and if the line deviates, you will see it immediately. This is beneficial because it makes it easier to see if you are on the right course or not. If you see that the line deviates, you can address the problem and correct the course before it's too late.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pe0noigl/laptop-skaermbilder-2.svg?rmode=max&amp;width=466&amp;height=257" alt="Magic chart for all goals within Market" width="466" height="257">
In the example above, there are two goals that have different levels of ambition. The green target has already been achieved to 100%, while the blue target is far from its ambition level. In GoalEnvision, you can click on the blue goal to get more detailed information on how you can work to achieve your level of ambition. This can help you make better decisions and increase your chances of achieving your goals.
 
<h2>Identify patterns and relationships</h2>
All the results of the goals are shown in one and the same diagram, so that you can easily see the pattern between the development of different goals. By superimposing different charts and all results are converted to percentages, you see how the development of different goals may have influenced each other.
In the example below, you quickly see that a negative trend in customer satisfaction (green line) a few months ago, has a connection with the declining market share that came a few months later (blue line).
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/jfaexiha/namnloes-teckning-3.svg?rmode=max&amp;width=475&amp;height=328" alt="Close up of ambition level and deviance" width="475" height="328">
<h2>Normalized chart facilitates comparisons</h2>
If you want to display multiple targets at the same time to compare them, it can become a problem if you have a large difference on the scales. If e.g. one target's result should show a result between 1 and 10 and another target's result has a scale of several thousands, then the first result will disappear or look like no change has happened. GoalEnvision solves this by normalizing all results so that the scale becomes 1 to 100 as a percentage of the ambition level. In this way, it will be easy to compare small scales with large scales and clearly see all the variations.
 
<h2>Smart filtering: Focus on the most important first.</h2>
In GoalEnvision you can display several goals in the same chart. However, if you want to take a closer look at a specific target, it can be difficult to do so if all the targets are displayed at the same time. Therefore, GoalEnvision has a function where you can choose which goals you want to show and which you want to hide. This makes it easier for you to focus on the goals that are most important to you. You can also choose to turn off certain goal results to get a clearer picture of other goal results. This way, you can quickly and easily see how your goals are performing and make decisions based on that information.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bprgk0fd/namnloes-teckning-4.svg?rmode=max&amp;width=561&amp;height=81" alt="Smart filters" width="561" height="81">
<h2>Summary:</h2>
<ul>
<li>GoalEnvision's magic chart shows the result as a percentage for easier comparison and understanding.</li>
<li>It provides a quick overview of whether the results are better or worse than planned.</li>
<li>Identify patterns and connections between the development of different goals.</li>
<li>Normalize all results to facilitate comparisons between different scales.</li>
<li>Smart filtering makes it easier to focus on the most important goals.</li>
</ul>
<a href="https://goalenvision.com/sv/organizations">Try GoalEnvision's magic charts now...</a>

GoalEnvision's magic charts are super efficient and show you in a flash if everything is right. By turning all results into percentages, we can show you several goals at the same time and you can see immediately if you are following the plan or if something needs to be investigated more closely.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/piebsy0t/coworkers.png?rmode=max&amp;width=256&amp;height=256" alt="Medarbetare i GoalEnvision" width="256" height="256">
As an employee, it is important to feel important and that one's work plays an important role in the company's success. With GoalEnvision's method and tools, you have the opportunity to be involved and influence the company's strategic goals and contribute to its success. You also get an overview and clarity around the company's goals and how these are to be achieved. This gives you a clear direction and focus in your work.
Through GoalEnvision's method and tools, you will also have access to expertly designed templates to create simple and effective surveys. This enables you to provide feedback and help improve the company's work environment, culture and employee satisfaction.
GoalEnvision also provides the opportunity to set overall growth goals that the strategic goals then aim to achieve. This gives you and your colleagues a vision and a feeling that you are part of something bigger and more meaningful than just performing daily tasks.
With GoalEnvision's AI, you can easily and effectively find the right goals and formulate them in an inspiring and motivating way. This makes it easier for you and your business to achieve your strategic goals. By using GoalEnvision's AI, you can also get suggestions for prerequisites that help you reach your goals and produce realistic tasks that you can work with to fulfill these prerequisites.
By using GoalEnvision's method and tools, you will be part of an organization that strives to achieve its goals in an effective and sustainable way. You will have access to all the necessary information and tools to contribute to the company's success while developing your own skills and competencies. Join GoalEnvision today and discover how you can help take your business to the next level!
Here is our top-10 list of benefits for you who work in an organization that works with GoalEnvision's model and tools:
<ol>
<li>Increased clarity and focus on the organization's goals and how you can contribute to them.</li>
<li>Opportunity to see how your work and effort affects the success of the organization.</li>
<li>Clearer expectations and responsibilities, which leads to increased motivation and commitment.</li>
<li>Ability to give and receive feedback in a structured manner to improve performance.</li>
<li>An increased understanding of the organization's strategy and how your work fits into it.</li>
<li>Ability to identify and solve problems more efficiently.</li>
<li>Opportunity to develop and improve your competencies and skills.</li>
<li>A greater opportunity to be involved in the organization's decision-making process.</li>
<li>Ability to collaborate and communicate more effectively with colleagues and managers.</li>
<li>A better work environment and culture where everyone works towards the same goal and strives for the same success.</li>
</ol>

Welcome to GoalEnvision - a solution that helps companies achieve their strategic goals. But what does that mean for you as an employee? Well, that means you get to play an important role in helping the company achieve its goals.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/campnyul/artificial-intelligence.jpg?rmode=max&amp;width=309&amp;height=206" alt="GoalEnvisions AI" width="309" height="206">
By using GoalEnvision's AI, the user can get suggestions for conditions that will help them reach their goals and produce realistic tasks that they can work with to meet these prerequisites.
With one click, the user can get to a complete action plan and receive suggestions for concrete measures to tackle various challenges and areas of improvement. Use GoalEnvision's AI to maximize your chances of achieving your goals and take your business to the next level.
The more data you put into GoalEnvision, the more accurate and effective the AI will be in suggesting solutions for your business. Here are some of the features you can use AI to help with:
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">
Create and formulate a vision for your company
AI can help you formulate a vision for your business by analyzing your input and using it to generate a vision that is inspiring and realistic.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">
Create and formulate a business idea for your company
AI can help you formulate a business idea for your business that is unique and impactful, by listening to your answers to a few questions.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">Formulate strategic goals
AI can help you formulate strategic goals by using the data you input and listening to what goal areas you think are most important.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">Find the best way to measure strategic goals
AI can help you find the best way to measure your strategic goals by identifying the most relevant metrics for your goals.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">Identify the conditions for achieving the strategic goals
AI can help you identify the conditions needed to achieve your strategic goals by using the data you entered to identify the biggest obstacles to achieving your goals.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">Find the best way to determine the status of the conditions
AI can help you determine the status of conditions by using the data you entered to identify which conditions are met and which aren't.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/f4bjxys0/namnlo-s-teckning.svg?rmode=max&amp;width=41&amp;height=39" alt="GoalEnvisions AI" width="41" height="39">Suggestions for activities that meet the requirements
AI can help you find concrete actions to fulfill the conditions needed to achieve your goals. This makes it easier for you and your business to achieve your strategic goals.
 
 Why not try GoalEnvision's AI capabilities for yourself? You can easily and free of charge test how our tools can help you and your business achieve your strategic goals. Let the AI help you formulate a vision, mission statement and strategic goals in an inspiring way, as well as suggest conditions and tasks to achieve these. Click on the link below and discover how GoalEnvision can take your business to the next level.

The AI functionality in GoalEnvision enables the user to easily and effectively find the right goals and formulate them in an inspiring and motivating way. This makes it easier for the user and the business to achieve their strategic goals.

<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/0tliph3w/fb-post_how-the-success-index-on-goalenvision-drives-business-growth.png?rmode=max&amp;width=580" alt="How the success index on GoalEnvision drives business growth" width="580" height="304.5">
<a href="https://goalenvision.com/organization-test"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/4c1je4va/try-now.svg?rmode=max&amp;width=175&amp;height=60" alt="Try now" width="175" height="60"></a>The crucial component of the tool is the intelligent system that guides you through the process of building an action plan based on your assessment results. On top of that, the Success Index promotes teamwork, reduces workload and ensures everyone is engaged, making it a must-have tool for leaders at all levels of the organization.
Once the test is complete, simply select an area to improve by clicking the "IMPROVE" button and immediately get to set specific goals, as well as concrete ways to tackle the challenge. GoalEnvision not only provides suggestions for further actions, but also offers ongoing reports and recommendations to ensure that important tasks are not overlooked or neglected. Insight and guidance are exactly what leaders need to optimize their organization's performance and achieve their business goals.
To start the success index click here:
<a rel="noopener" href="https://goalenvision.com/organization-test" target="_blank" title="Till Framgångsindex">To Success Index</a>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/dseidavz/screen_4.png?rmode=max&amp;width=580" alt="" width="580" height="299.04587155963304">
<h2>Why Success Index?</h2>
As a leader or entrepreneur, you know that it can be a tough task to stay up to date with the latest research and methods to develop the company. With so much information out there, it can be hard to know where to start. That's where GoalEnvision comes in. Our goal is to keep you updated on the latest trends and technologies, and to provide you with practical tools that you can use to drive real improvements in your organization.
<h2>How does a success index work?</h2>
GoalEnvision's Success Index is a powerful tool to help your business achieve success. By focusing on the five critical success perspectives - market, sales, operations, employees and finance - the success index provides an assessment of your organization's strengths and weaknesses.
The market section evaluates your perception of the market, customers and trends. Sales covers marketing, social media and sales. Operations focus on efficiency, processes and quality. The People section evaluates the work environment, skills and culture. The Financial section evaluates your financial transparency and reporting clarity.
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You can test the success index now directly. Do this:
Step 1: Sign up for the Success Index Tool. It only takes seconds to get started. <a href="https://goalenvision.com/organization-test">Click here!</a>
Step 2: Rate each statement on a scale of 1 to 6. Rate the truthfulness of the statement about each of the five critical areas: Marketing, Sales, Operations, People and Finance. This will help you identify areas for improvement.
Step 3: Encourage your team members to do the success index assessment as well. The assessment is designed for individual responses and each group member can answer the questions anonymously. By having multiple team members complete the assessment, you can get a more complete picture of your organization's strengths and weaknesses.
Step 4: Review analysis and results. The Success Index provides a holistic view of your organization's strengths and weaknesses, with three dimensions for each area: structure, capability and energy. Use this information to identify areas of improvement and develop a plan to address them.
Step 5: Experience the power of the "Improve" button. Just click the button corresponding to the area you want to improve, and within seconds you'll get a list of practical suggestions that can help your team achieve better results.
<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/pz1pby3v/laptop-success-index.png?rmode=max&amp;width=580" alt="" width="580" height="305.7039711191336"></h2>
IMPROVE at the touch of a button
GoalEnvision's "Improve" feature helps leaders set specific goals for areas that need improvement. The tool makes suggestions and even suggests a name and description for the target. Within each goal, there are three areas for improvement:
Structure: focuses on materials, routines or the tools needed for success, Ability: focuses on the development of competencies and collaboration, and Energy: about culture and motivation. Each goal is linked to specific conditions that need to be fulfilled in the business in order for the goal to be successfully achieved.
When you reach the "<a href="https://goalenvision.com/blog/about-conditions-in-goalenvision">conditions</a>" phase of the success index tool, it gives you a list of potentially winning conditions. You can choose to accept these conditions as they are or use them as a model to build your own.
You have the option to change the names of the goals and conditions, add your own or remove those suggested by GoalEnvision. This allows you to tailor the improvement plan to your specific goals and conditions. Once you've created a goal, GoalEnvision will invite the designated person responsible for the goal, whether it's you or someone else in the organization.
The "invitation" feature of the Success Index allows leaders to delegate tasks and responsibilities, helping to distribute the workload and improve overall efficiency.
&nbsp;
When creating a plan for improvement with GoalEnvision:
GoalEnvision generates a success test for the specific area of improvement you have selected. The success test will be sent out monthly to keep the area of improvement in focus. Designated staff will provide ongoing reports to ensure activities are implemented and followed up. In addition, GoalEnvision will offer regular reminders and suggestions to help you stay on track with your improvement plan.
<h2> Now what?</h2>
To get started, simply register here for the Success Index Test:
<a href="https://goalenvision.com/organization-test">To Success Index</a>
If you need help, don't hesitate to click on the support icon. Our team is happy to provide you with the guidance necessary to ensure your success with GoalEnvision.
&nbsp;

With the Success Index tool, you can quickly identify your organization's strengths and areas for improvement, saving time in the long run. The GoalEnvision Success Index is a collaborative assessment that helps organizations evaluate their performance in five critical areas: marketing, sales, operations, employees and finance.

<h2 style="text-align: center;">Our idea</h2>
<h2 style="margin-block-start: 0px !important;"><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/cohpcdmq/hero2.png?rmode=max&amp;width=297&amp;height=239" alt="People working together" width="297" height="239"></h2>
Inspired by the idea of simplifying yet incorporating crucial components of successful strategic management into a single digital platform, GoalEnvision has developed intelligible tools to assist businesses in designing and implementing their strategic plans, as well as significantly reducing costs of external consultancy services. As a result, our platform enables organisations&nbsp; to maintain control of their strategic directions and assists in reaching business goals of different complexity.
We take great pride in the development we have achieved in making our platform the go-to solution for leaders and teams seeking to grow and improve their businesses intelligently. With its exceptional and scientifically-grounded features, our platform stands out as a one-stop solution for strategic planning and execution, serving organisations of diverse levels with equal effectiveness.
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<h2 style="text-align: center;">Our statement</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/5csnvqjc/puzzle_mission-statement.svg?rmode=max&amp;width=186&amp;height=190" alt="" width="186" height="190">
GoalEnvision is a revolutionary digital service for leaders who want to improve profitability, customer satisfaction, employee engagement and overall efficiency. The platform makes it possible to manage business goals and strategy implementation in a completely new, affordable and efficient way.
GoalEnvision was founded and developed by two IT entrepreneurs, a strategy expert and a management consultant. People who together have about 50 years of experience in leadership, management work, successful business development and business management. We found it difficult to understand why there was not a user-friendly and simple system support that provided support for proactive management instead of reactive, and that takes into account the whole of business development and management by objectives.
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<h2 style="text-align: center;">Our model</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/xt3f1wa2/goalenvision-model.jfif?rmode=max&amp;width=546&amp;height=387" alt="" width="546" height="387">
The model that forms the basis of GoalEnvision had been used with very good results in many organisations before, but now we thought it was high time to make it scalable in a cloud service and therefore we began the development of GoalEnvision.com.
The purpose was to develop a system support and concept for management teams that provides the structure needed for the management's work to function optimally and valuable tools for follow-up.
We have personal experience of, and have many times witnessed, how the potential of management teams is not utilised. How inefficient decision-making processes and meetings reduce the group to an information forum where expertise and energy are wasted. With GoalEnvision, we want to help management teams become a cohesive team that sets common goals for the organisation and the work and reflects and follows up along the way!
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<h2 style="text-align: center;">Our team</h2>
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/bchjignq/charlotte-sehlse.jpg?rmode=max&amp;width=304&amp;height=228" alt="Charlotte Sehlse" width="304" height="228">
Charlotte Sehlse is a powerhouse in leadership and group dynamics. With a diverse background working in various industries and companies, she has always had a strong interest in the importance of these factors for success. Her academic background includes an MBA from Stockholm University and the Stockholm School of Economics, as well as numerous courses in behavioural science and group development. She has worked as a CFO, consultant manager, CEO, interim manager, and project manager, making her a well-rounded expert in her field.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/dbobc5y3/joergen-forslund.jfif?rmode=max&amp;width=282&amp;height=282" alt="Jörgen Forslund" width="282" height="282">
Jörgen Forslund is a true jack-of-all-trades. With 20 years of experience in business management, he has developed methodologies to lead companies in change processes. As a consultant, he has worked with countless entrepreneurs to provide management support and strategic advice. He has a keen eye for identifying the key areas for business development and has helped many organisations succeed in their goals.
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<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/gchpdx3l/stefan-soederfjaell.jpg?rmode=max&amp;width=280&amp;height=281" alt="Stefan Söderfjäll, GoalEnvision" width="280" height="281">
Stefan Söderfjäll is not your average psychologist. With a passion for work and organisational psychology, he has made it his mission to create favorable conditions for motivation, job performance, and well-being in working life. His expertise lies in disseminating scientific knowledge to develop managers, employees, and work groups. He is a true visionary who has taken his research and applied it in the real world to create positive change.
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/533ok5fi/photo_2023-06-29_14-45-27.jpg?rmode=max&amp;width=284&amp;height=284" alt="Eva Tatarova" width="284" height="284">Eva Tatarova is a true communication advocate. With a strong focus on behaviour management, Eva excels in various communication domains. Recognized by Cambridge University for her qualifications, she has a successful track record as a chief manager, project leader, and public speaker at various international events. Eva strongly believes that through effective behaviour management, teams can not only foster mutual understanding and collaboration but also drive individuals towards achieving their full potential and delivering exceptional results for the company.
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<h2 style="text-align: center;">Our history</h2>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/hzthssdf/man-on-the-mountain.svg?rmode=max&amp;width=213&amp;height=213" alt="Man on the mountain" width="213" height="213">
2016
GoalEnvision's history has its origins in a quest to help leaders unlock their full potential. In 2016, Charlotte started LEXEQ Consulting, driven by the desire to empower leaders through training and development. She quickly assembled a team of experts with the same commitment, including Jörgen, a business consultant with a strong focus on strategy and process development.
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2017
The following year, 2017, Charlotte and Jörgen started working closely with a client to create the first tool, GoalEnvision 1. This became a milestone and redefined how companies approach strategic planning, giving LEXEQ's clients new insights and tools to achieve their goals.
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2018
2018 was a crucial turning point with the launch of GoalEnvision 1. This marked not only a technological success, but also a rebranding of the company, which changed its name to GoalEnvision Strategy Solution, to better reflect the new technological focus that was now at the forefront of the business.
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2020
With further success, in 2020 the firm attracted Stefan Söderfjäll, one of Sweden's foremost leadership experts. His entry as a partner opened up new opportunities and together with Charlotte and Jörgen, they took GoalEnvision to a new level.
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2021
In 2021, a completely redesigned version - GoalEnvision 2.0 - was launched with even more features and improved user capabilities. This new platform integrated tools, guides and templates that made strategic planning accessible to everyone. With the addition of a
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2022
New features and smart tools have been added in a steady stream: recommended target areas within each strategic perspective and integrations with tools such as Office 365, Google Workspace, Slack and Trello.&nbsp;
In addition, the Success Index was launched, a tool to measure an organisation's ability to drive growth, regardless of industry.&nbsp;
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2023
A wide library of survey templates was launched, making it super easy to launch surveys, pulse surveys, market and customer research. Magic charts that clearly show cause and effect relationships between results from different objectives.&nbsp;
Other features launched were the ability to measure a goal's fulfilment through a prerequisite index, free text search and a developed report function.&nbsp;
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2024
In 2024, the Help Centre was launched, filled with articles on all things strategic planning and a growing YouTube channel. In addition, the platform has a more compact design, perfectly suited for meetings where GoalEnvision is often shown on the big screen. We also introduced an online course in strategy development, ‘Green Card in Strategy’.
Later that year, we introduced the groundbreaking AI Strategy Optimiser, which allows users to upload their business plans or similar documents, and GoalEnvision automatically sets goals, KPIs and identifies the conditions needed to achieve them.

GoalEnvision was founded with the idea of revolutionising the way businesses approach their strategy execution journey, empowering them to be strategic in the most agile and stressful operational environment.

<h2>Store managers - achieving your goals with GoalEnvision</h2>
Identifying which goals to prioritize and how to go about achieving them is not always easy. This is where GoalEnvision comes in as an effective tool to help store managers define their strategic goals and achieve them effectively.
<h3>Typical challenges in the retail sector</h3>
The retail industry faces many challenges, including ever-changing customer preferences and needs, increasing competition and high standards of customer service and satisfaction. Store managers also have to deal with operational challenges such as inventory management, staff management and sales. This can lead to a feeling of not really being in control of the company's direction and not knowing where to start to improve.
<h3>How GoalEnvision solves these challenges</h3>
GoalEnvision helps store leaders define their strategic goals and stay focused on achieving them. Using GoalEnvision's five success perspectives - market, sales, operations, people and finance - store leaders can identify the areas where they need to improve and set specific goals to achieve this. 
Goals are clearly defined and measured using objective or subjective metrics and conditions that need to be met to achieve the goals. This gives store managers a clear overview of their strategic plan and helps them stay focused on what is most important to achieve success.
<h3>Top benefits of GoalEnvision for store managers</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Clear overview of the strategic plan and objectives.</li>
<li style="font-weight: 400;" aria-level="1">Ability to measure progress and conditions for achieving the objectives.</li>
<li style="font-weight: 400;" aria-level="1">Ability to delegate strategy work and collect reports and suggestions from those responsible for each goal.</li>
<li style="font-weight: 400;" aria-level="1">Connections to existing systems such as Google Workspace, Office 365, Slack and Trello.</li>
<li style="font-weight: 400;" aria-level="1">Ability to use GoalEnvision's AI to find the right goals and formulate them in an inspiring and motivating way.</li>
<li style="font-weight: 400;" aria-level="1">Survey templates to help you ask the right questions and get the results you need.</li>
<li style="font-weight: 400;" aria-level="1">Success index that allows you to compare your company's performance with others and identify strengths and areas for improvement.</li>
</ul>
Using GoalEnvision as a strategy tool can help store leaders take control of the company's direction and achieve their goals effectively. With a clear overview of the strategic plan and the ability to measure progress and conditions, store leaders can focus on what matters most to achieve success.

The retail industry is a competitive market where it is important to have a well-defined strategy to achieve success. 

<h2>For the Managing Director or the CEO</h2>
GoalEnvision is a tool specifically designed for CEOs who want to build growing organisations. With GoalEnvision, you can delegate goals and responsibilities to the organisation, saving time and allowing you to focus on strategic work. You can also use the tool to get the organisation on board and engage employees in the strategic work.
By using GoalEnvision, you can easily create and monitor goals and ensure that the entire organisation is working towards the same goal. You can also ensure that everyone has the right tools and resources to achieve the goals. This allows you to increase productivity and efficiency in your organisation.
Benefits of using GoalEnvision as a CEO:
<ul>
<li style="font-weight: 400;" aria-level="1">Delegate goals and responsibilities throughout the organisation, which saves time and allows you to focus on strategic work.</li>
<li style="font-weight: 400;" aria-level="1">Engage employees in strategic work and ensure that everyone is working towards the same goals.</li>
<li style="font-weight: 400;" aria-level="1">Increase productivity and efficiency in your organisation by ensuring that everyone has the right tools and resources to achieve your goals.</li>
<li style="font-weight: 400;" aria-level="1">Create and follow up on goals easily and ensure that the entire organisation is working towards the same goals.</li>
<li style="font-weight: 400;" aria-level="1">Get an overview and control over a variety of things in the organisation, which makes the work as a CEO easier.</li>
</ul>

As a CEO, it is important to have an overview and control over a variety of things in the organisation. It can be anything from keeping track of finances to ensuring that employees are engaged and working towards the same goals. It is a tough task, GoalEnvision helps you gather the organisation and achieve your goals together.

<h2>For the Board of Directors</h2>
GoalEnvision is a tool specifically designed for boards that want to build growing businesses. With GoalEnvision, you can delegate goals and responsibilities throughout the organisation, saving time and allowing you to focus on strategic work. You can also use the tool to involve the whole organisation and engage employees in the strategic work.
By using GoalEnvision, you can easily create and follow up on goals and ensure that the entire organisation is working towards the same goal. You can also ensure that everyone has the right tools and resources to achieve the goals. This allows you to increase productivity and efficiency in your organisation.
Benefits of using GoalEnvision in the boardroom:
<ul>
<li style="font-weight: 400;" aria-level="1">Delegate goals and responsibilities throughout the organisation, which saves time and allows you to focus on strategic work.</li>
<li style="font-weight: 400;" aria-level="1">Engage the entire organisation in strategic work and ensure that everyone is working towards the same goals.</li>
<li style="font-weight: 400;" aria-level="1">Increase the productivity and efficiency of your organisation by ensuring that everyone has the right tools and resources to achieve your goals.</li>
<li style="font-weight: 400;" aria-level="1">Create and monitor goals easily and ensure that the entire organisation is working towards the same goals.</li>
<li style="font-weight: 400;" aria-level="1">Gain an overview of your organisation's performance and progress, making it easier for you to work as a board.</li>
</ul>

As the board of a company, it is important to have an overview of the company's performance and progress. This can be anything from keeping track of finances to making sure the company achieves its strategic goals. It's a tough task, but with GoalEnvision you can bring the company together and achieve your goals together.

<h2>For the owners</h2>
By using GoalEnvision, owners can create concrete and measurable goals for the company and monitor how these goals are achieved over time. The tool also makes it possible to invite management and employees, to ensure that everyone is working towards the same goals and that the owner's directive is effectively enforced.
With GoalEnvision, you as an owner can get an overview of the company's performance and progress. The tool is specifically designed to help boards build growing companies and can be used to delegate goals and responsibilities throughout the organisation. This saves time and allows management to focus on strategic work while the rest of the organisation works towards the same goals.
By using GoalEnvision, owners can also ensure that the company has the right tools and resources to achieve its goals. This increases the productivity and efficiency of the company and can contribute to increased profitability and growth.
Benefits of using GoalEnvision as an owner:
<ul>
<li style="font-weight: 400;" aria-level="1">Gain visibility and control over the company's performance and progress, making it easier for owners who do not work in the company.</li>
<li style="font-weight: 400;" aria-level="1">Delegate goals and responsibilities throughout the organisation, saving time and allowing management to focus on strategic work.</li>
<li style="font-weight: 400;" aria-level="1">Ensure that the entire organisation is working towards the same goals and increase productivity and efficiency in the company.</li>
<li style="font-weight: 400;" aria-level="1">Create and track goals easily and make sure your organisation has the right tools and resources to achieve them.</li>
<li style="font-weight: 400;" aria-level="1">Contribute to increased profitability and growth by ensuring your organisation is working towards strategic goals.</li>
</ul>

GoalEnvision is an excellent tool to ensure compliance with the Ownership Directive as it helps owners define and communicate their vision and goals for the company in a clear way.

<h2>For investors</h2>
GoalEnvision enables investors to monitor the company's performance and progress, ensuring that the money invested is used effectively. GoalEnvision can also help delegate goals and responsibilities throughout the organisation, saving time and allowing management to focus on strategic work.
By using GoalEnvision, investors can also ensure that the company has the right tools and resources to achieve its goals, increasing the productivity and efficiency of the company. This can lead to increased profitability and growth, which is crucial for investors who want to get a return on their investment or sell the company at a profit in the future.
Benefits of using GoalEnvision as an investor:
<ul>
<li style="font-weight: 400;" aria-level="1">Ensure the company has clear and measurable goals that contribute to growth and profitability.</li>
<li style="font-weight: 400;" aria-level="1">Monitor the company's performance and progress to ensure that investments are used effectively.</li>
<li style="font-weight: 400;" aria-level="1">Delegate goals and responsibilities throughout the organisation, saving time and allowing management to focus on strategic work.</li>
<li style="font-weight: 400;" aria-level="1">Ensure the company has the right tools and resources to achieve its goals, increasing productivity and efficiency in the organisation.</li>
<li style="font-weight: 400;" aria-level="1">Contribute to increased profitability and growth, which is crucial for investors who want to get a return on their investment or sell the company at a profit in the future.</li>
</ul>

GoalEnvision is a valuable tool for investors who want to ensure that their investments provide a return. By using GoalEnvision, investors can ensure that the company has clear and measurable goals that contribute to growth and profitability.


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<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/otpjnw4w/organisation-page-20.png?rmode=max&amp;width=550&amp;height=277" alt="Overview page" width="550" height="277"> </h2>
We all know how it is. You step in as a business consultant, ready to change the world, or at least your client's business. But amidst all the brilliance - strategies, change plans, streamlining - you get stuck in that perpetual chaos: documentation. Customers demand insights, results and a clear roadmap, and you want to deliver. But how do you ensure that every brilliant idea is documented, followed up and valued? The answer: <a rel="noopener" href="https://goalenvision.com" target="_blank">GoalEnvision</a> - your new best friend in the consulting world.
<h3>The documentation that impresses</h3>
Let's be honest, documenting your work as a business consultant is not the most fun part of the job. But what if it could be easy, efficient and super professional at the same time? GoalEnvision helps you create order out of chaos. Instead of juggling endless Excel sheets, email threads and half-finished notes in Google Docs, you can now have everything in one place - neat, tidy and easy to understand.
By using GoalEnvision you can:
<ul>
<li>Document every step of the process from first client meeting to final evaluation, so nothing falls through the cracks.</li>
<li>Automatically generate reports that your customers will love. Imagine a dashboard where every goal, action and progress is presented visually, so simple that even the board can understand it.</li>
</ul>
And when the client sees this structure and order, you can bet they'll appreciate you in a whole new way. You don't just become the consultant who delivers - you become their star.
<h3>How GoalEnvision creates loyalty</h3>
But it's not just about documentation. Customers want more than results - they want to feel part of the process. This is where GoalEnvision becomes your secret superpower to create a loyal relationship with your customer.
With GoalEnvision's interactive platform, you as a consultant can become an active partner in every step of the work:
<ul>
<li>Participate in discussions, answer questions and engage in customer decisions through GoalEnvision's discussion and activity features. When you show that you're not only delivering solutions but also there to discuss and support, you build a bond of trust and loyalty that lasts long after the project is complete.</li>
<li>Be there in real time when the customer is carrying out activities. GoalEnvision allows you to directly follow up and comment on workflows and actions, so you can always provide feedback when needed - and prove you're the right consultant for future collaborations.</li>
</ul>
<h3>Customer appreciation: more than just a thank you</h3>
Loyal customers mean more than just satisfaction. They talk. They recommend. And if you deliver an experience using GoalEnvision as a tool, you can be sure your name will spread faster than the latest trend on LinkedIn. Because when the customer sees how easy and smooth the whole process becomes - from planning to follow-up - with everything documented and every question answered, they won't just say thank you. They'll see you as indispensable.
They'll know that with GoalEnvision, you give them something more consultants can't: structure, insights and constant presence. And that's something they'll remember - and talk about - long after the project is done.
<hr>
🌟 Explore GoalEnvision - Your path to strategic success 🌟
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey towards strategic triumphs - try GoalEnvision for free today!
<a rel="noopener" href="/goalenvision.com" target="_blank">Start your success journey with GoalEnvision now!</a>
<hr>
&nbsp;
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<h3>Target management and follow-up - your guide throughout the project</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/lyjf10bv/screen-overview-3.png?rmode=max&amp;width=580" alt="" width="580" height="326">
One of the most powerful features of GoalEnvision is its goal management system. Here, you as a consultant can easily set specific goals for your work with the client and link these to concrete strategies and activities. The system makes it possible to:
<ul>
<li>Define clear goals and define conditions, with each goals presented in an easy-to-understand way.</li>
<li>Link activities to the goals, so that both you and the customer always know what needs to be done to achieve success.</li>
<li>Automatic progress tracking, where the system visualises how close you are to achieving the goals. This gives both you and the client a clear picture of the status of the project at any given time.</li>
</ul>
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This feature makes it easy to stay up to date and show the customer that you are moving forward in the right direction.
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<h3>Interactive discussion forums - for better collaboration</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/0cxgctli/tasks-and-discussions.png?rmode=max&amp;width=519&amp;height=188" alt="Tasks and discussions" width="519" height="188">
GoalEnvision's discussion feature allows you to be more engaged in your collaboration with the customer. By using the integrated discussion forums, you can:
<ul>
<li>Participate in real-time discussions where both you and the customer can ask questions, share insights and solve problems together. This ensures that everyone is on the same page, even as the project evolves.</li>
<li>Organise feedback and comments, avoiding long email threads and lost information. All discussions are gathered in one place and linked directly to specific objectives or activities.</li>
<li>Clear accountability, as each comment can be directed to a specific person or group, facilitating decision-making and further action.</li>
</ul>
&nbsp;
This feature helps you to keep a close dialogue with the client and allows each part of the project to be easily adjusted and discussed as it progresses.
<hr>
<h3>Resource allocation - the right resources in the right place</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/jz3dlb4d/screenshots.svg?rmode=max&amp;width=580" alt="organisation chart" width="580" height="326">
As a consultant, you often need to manage resources to ensure the client reaches their goals. GoalEnvision's resource allocation tool makes this easier than ever by:
<ul>
<li>Visualising which resources are used where, allowing you to optimise both time and costs. This may involve allocating labour, budgetary or technical resources in a way that maximises efficiency.</li>
<li>Monitor resource utilisation in real time and adjust as needed. This helps you ensure that no resources are over- or under-utilised, resulting in a more cost-effective project.</li>
<li>Simplify resource prioritisation, so that everyone knows what's most important and where resources are doing the most good.</li>
</ul>
 This tool gives you better control over the project's execution and allows you to show the client that each resource is being used in a smart way.
<hr>
<h3>Automated reports and analyses - real-time insights</h3>
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/gojijkwp/expert-review-2.png?rmode=max&amp;width=580" alt="expert review" width="580" height="326">
Being able to deliver clear and easy-to-understand reports is an important part of a consultant's work. GoalEnvision makes it possible to create automatic reports and analyses that show how work is progressing. Here you get:
<ul>
<li>Quick overviews of goals and activities, where the system automatically summarises progress, budget usage and resource allocation in neat and easy-to-understand reports.</li>
<li>Deeper analyses that help you identify any problem areas, risks or bottlenecks in the project. These insights allow you to be proactive and solve problems before they get bigger.</li>
<li>Flexible reporting options, where you can choose to present data visually or in text form depending on the client's preference.</li>
</ul>
 This feature makes it easy to keep the customer updated and gives you the tools to deliver concrete results and insights.
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</div>
</div>

As a business consultant, GoalEnvision is invaluable in ensuring that your work produces desirable results for your clients. With GoalEnvision, you can help companies set clear and measurable goals that contribute to growth and profitability, and monitor their performance and progress to ensure that resources are used effectively. 

<h2>North Star Metric</h2>
GoalEnvision - A great solution for organisations that want to work with the North Star Metric
GoalEnvision is a model that helps organisations define their strategic goals and implement them in a structured way. It is a model that uses an outside-in approach, where goals are placed in five success perspectives. This allows the organisation to focus on the most important goals and the conditions for achieving them.
Here are five benefits of using GoalEnvision to implement NSM:
<ol>
<li style="font-weight: 400;" aria-level="1">A simple and clear model - GoalEnvision is a simple and clear model that helps organisations define their strategic goals and objectives in a structured way. This makes it easier for the organisation to focus on what is most important to achieve its goals.</li>
<li style="font-weight: 400;" aria-level="1">Measurable goals and conditions - GoalEnvision helps organisations define measurable goals and conditions. This makes it easier to measure progress and make adjustments when needed.</li>
<li style="font-weight: 400;" aria-level="1">Connections to other tools - GoalEnvision has connections to other tools such as Google Workspace, Office 365, Slack and Trello. This makes it easier to connect discussions, tasks and documents to the strategic goals and their conditions.</li>
<li style="font-weight: 400;" aria-level="1">Automated reminders and reports - GoalEnvision reminds and collects reports and reviews from those responsible for each goal and compiles them in the tool. This makes it easier to follow up and keep track of progress.</li>
<li style="font-weight: 400;" aria-level="1">Flexible - GoalEnvision is a flexible model that can be adapted to the needs of the organisation. This makes it easier to implement NSM in a way that suits the organisation and its goals.</li>
</ol>
GoalEnvision is an excellent solution for organisations and leaders who want to work with NSM. It is a simple and clear model that helps organisations focus on what is most important to achieve their goals. It is also a flexible model that can be adapted to the needs of the organisation. With GoalEnvision, organisations can implement NSM effectively and achieve their goals in a structured and measurable way.

The North Star Metric (NSM) is a methodology used to define a single core indicator that guides the entire organisation's activities. It is a tool that helps organisations focus on what is most important to achieve their goals. GoalEnvision is a SaaS-based model that can help organisations implement NSM effectively.

GoalEnvision - the ultimate tool for strategy development
One of the biggest advantages of GoalEnvision is its simple and intuitive user interface. This makes it easy for you to create and manage your goals and conditions. You can also track your progress and see how you are performing against your goals.
GoalEnvision also gives you the option to measure your goals in an objective or subjective way. This includes surveys and expert opinions. This allows you to get a more comprehensive picture of your performance.
GoalEnvision is also linked to several other tools such as Google Workspace, Office 365, Slack and Trello. This allows you to link your discussions, tasks and documents to your strategic goals and conditions.
&nbsp;
<hr>
🌟 Explore GoalEnvision - Your path to strategic success 🌟
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey towards strategic triumphs - try GoalEnvision for free today!
<a rel="noopener" href="https://goalenvision.com/organization/creation/intro" target="_blank">Start your success journey with GoalEnvision now!</a>
&nbsp;
<hr>
Here are five areas where GoalEnvision is excellent for strategy development:
<ol>
<li style="font-weight: bold;" aria-level="1">Simple and intuitive user interface</li>
<li style="font-weight: bold;" aria-level="1">Ability to measure goals in an objective or subjective way</li>
<li style="font-weight: bold;" aria-level="1">Link to other tools such as Google Workspace, Office 365, Slack and Trello</li>
<li style="font-weight: bold;" aria-level="1">Ability to track progress and achievements</li>
<li style="font-weight: bold;" aria-level="1">Holistic view of company performance and development potential</li>
</ol>
With GoalEnvision, you can easily create and manage your strategic goals and conditions. This gives you a better opportunity to reach your goals and improve your business performance.

GoalEnvision is a SaaS-based model/framework for strategic goal setting and execution. With an outside-in approach, GoalEnvision helps you place your goals in five success perspectives, including market, sales, operations, people and finance. This enables you to have a holistic view of your company's performance and development potential.


<h2>Goal Follow-up</h2>
GoalEnvision - Your best tool for goal tracking
With an outside-in approach, GoalEnvision places your goals in five success perspectives, allowing you to take a holistic view of your goals and how they affect your business. In addition, GoalEnvision allows you to define metrics for your goals, as well as assign responsible people and conditions to achieve them.
GoalEnvision also makes it easy to follow up on your goals. Thanks to traffic lights that show red, yellow or green, you can quickly see if your conditions are on track or if there is something that needs improvement. Plus, you can link your goals to Google Workspace, Office 365, Slack and Trello, so everything you need to achieve your goals is in one place.
Here are five areas where GoalEnvision is great for goal tracking:
<ol>
<li style="font-weight: 400;" aria-level="1">Holistic view: GoalEnvision gives you a holistic view of your goals and how they affect your business.</li>
<li style="font-weight: 400;" aria-level="1">Metrics: GoalEnvision allows you to define metrics for your goals, so you can easily follow up on them.</li>
<li style="font-weight: 400;" aria-level="1">Traffic lights: Thanks to traffic lights, you can quickly see if your conditions are on track or if there is something that needs to be improved.</li>
<li style="font-weight: 400;" aria-level="1">Connections: GoalEnvision can be connected to Google Workspace, Office 365, Slack and Trello, which means that everything you need to reach your goals is in one place.</li>
<li style="font-weight: 400;" aria-level="1">Easy to use: GoalEnvision is simple to use and makes it easy to follow up on your goals and make sure you reach them.</li>
</ol>
GoalEnvision is the perfect tool for those who want a holistic view of their goals and how they affect their business. With its ease of use and ability to link to other tools, GoalEnvision is a must for anyone who wants to achieve their goals.

Setting goals is one thing, but following up and making sure they are achieved is another challenge altogether. This is where GoalEnvision comes in. As a SaaS-based model for strategic goal setting and execution, GoalEnvision is a great tool to help you keep track of your goals and make sure you achieve them.

<h2><img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/m43nhnkj/growth-targets-laptop.png?rmode=max&amp;width=467&amp;height=350" alt="Growth targets" width="467" height="350"></h2>
<h3>What is OKR?</h3>
OKR, which stands for Objectives and Key Results, is a performance management methodology that helps organisations define and track objectives and their outcomes. This framework focuses on setting ambitious and measurable objectives (Objectives) that are linked to concrete, quantifiable key results (Key Results).
Popularised by companies like Google and Intel, the OKR approach is designed to promote growth and improvement by encouraging teams and individuals to set challenging and inspiring goals. By clearly defining what success means and how it can be measured, OKR helps organisations focus their efforts and resources on what really drives progress and innovation.
GoalEnvision stands out with its unique five-level model that covers everything from overall vision to specific growth goals for OKR:
<ol>
<li>Vision: Define the company's long-term goals.</li>
<li>Mission statement: Describe what the company does and what services or products it offers.</li>
<li>Growth Targets: Set specific targets for growth.</li>
<li>Strategic goals: Identify key initiatives and actions to achieve the growth objectives.</li>
<li>Conditions: Identify the necessary conditions and assets, such as staff, technology and funding.</li>
</ol>
One of the advantages of GoalEnvision is that it is a&nbsp;<a rel="noopener" href="https://goalenvision.com/knowledgebank/what-is-saas/" target="_blank" title="What is SaaS?">SaaS-based solution</a>, which means it is easy to get started and requires no installation or maintenance. Furthermore, the tool is easy to use and can be adapted to the specific needs of the organisation.
Another benefit of GoalEnvision is that it enables organisations to define their goals in a clear and measurable way. By using metrics that measure the progress of the goal and a responsible person for each goal, organisations can easily monitor and follow up on the progress of their goals.
GoalEnvision also has a unique feature that allows organisations to define conditions for achieving the goals. These conditions fall into three categories; Structure, Capability and Energy. By monitoring the conditions, organisations can ensure that they have the right tools, knowledge and motivation to achieve their goals.
Another advantage of GoalEnvision is that it integrates with other popular tools such as Google Workspace, Office 365, Slack and Trello. This makes it easy for organisations to link discussions, tasks and documents to the strategic goals and their context.
Finally, by using GoalEnvision, organisations can create a culture of transparency and accountability. By setting clear goals and monitoring their progress, organisations can ensure that everyone in the organisation is focused on the same goal and working towards the same vision.
In conclusion, GoalEnvision is an excellent tool for organisations and leaders who want to work with OKR. By using the tool, organisations can easily set, monitor and implement their strategic goals in a clear and measurable way.&nbsp;
Below are five benefits of using GoalEnvision for OKR:
<ol>
<li style="font-weight: 400; text-align: left;" aria-level="1">Simple and easy-to-use SaaS solution</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Clearly and measurably set objectives</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Ability to define and monitor conditions for achieving goals</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Integration with other popular tools</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Creates a culture of transparency and accountability</li>
</ol>
&nbsp;
<hr>
🌟 Explore GoalEnvision - Your Path to Strategic Success 🌟.
Want to take your business strategy to new heights? GoalEnvision offers an intuitive solution for setting and tracking goals, leading to measurable progress and success. Whether you're a seasoned leader or new to strategic planning, GoalEnvision is designed to meet your unique needs. Start your journey to strategic triumphs - try GoalEnvision for free today!
<a href="https://goalenvision.com/organization/creation/intro">Start your success journey with GoalEnvision now!</a>
<hr>
&nbsp;
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/rvhlnnfc/ai-set-goal.png?rmode=max&amp;width=509&amp;height=321" alt="" width="509" height="321">
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<h2>Growth Targets and Strategic goals</h2>
GoalEnvision distinguishes between growth targets and strategic goals. Growth targets are flexible and can be anything that leads to growth. They should be formulated as if they have already been achieved to clearly describe the desired success. On the other hand, strategic goals are more concrete and aim to describe how to achieve the growth targets.
<img loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.goalenvision.com/media/hvghyhhv/laptop-overview.png?rmode=max&amp;width=447&amp;height=335" alt="Översikt" width="447" height="335">
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<h2>The Delegation Method: Increasing Engagement and Effectiveness</h2>
GoalEnvision uses a method to delegate responsibility for strategic goals within the organisation. This increases ownership and commitment and promotes efficiency and flexibility. Through this approach, the skills and contributions of each department can be utilised to achieve strategic goals more effectively and holistically.
&nbsp;
Here are 5 benefits of using GoalEnvision for OKR:
<ol>
<li style="font-weight: 400; text-align: left;" aria-level="1">Simple and easy-to-use SaaS solution</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Clearly and measurably set objectives</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Ability to define and monitor conditions for achieving goals</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Integration with other popular tools</li>
<li style="font-weight: 400; text-align: left;" aria-level="1">Creates a culture of transparency and accountability</li>
</ol>
&nbsp;

GoalEnvision is a powerful tool for organisations and managers who want to work with OKRs (Objectives and Key Results). By using GoalEnvision, organisations can easily set, monitor and implement their strategic objectives. The tool is based on an outside-in approach and places the goals in five success perspectives to ensure that all aspects of the organisation are taken into account.

<h2>SMARTER goals</h2>
One of the benefits of GoalEnvision is that it helps to create specific goals. By placing the goals in five success perspectives and defining the metrics that measure progress, the goals become clear and concrete. This makes it easier to understand what needs to be achieved and how to measure it.
Another advantage of GoalEnvision is that it is measurable. By using metrics that measure progress, organisations and leaders can easily monitor and evaluate their goals. This makes it possible to see if the goals are realistic and if they are achieved within the timeframe.
GoalEnvision also helps to create accepted goals. By involving responsible people and defining the conditions that must be met to achieve the goal, a sense of ownership and commitment is created. This makes it more likely that the goals will be accepted and achieved.
Another advantage of GoalEnvision is that it helps to create realistic goals. By placing the goals in five success perspectives and defining conditions that must be met, organisations and leaders can assess whether the goals are realistic and whether they can be achieved within the timeframe.
Finally, GoalEnvision helps to create time-bound goals. By defining time frames for each goal and monitoring progress on a regular basis, organisations and leaders can ensure that goals are achieved within the specified time frame.
By creating specific, measurable, accepted, realistic and time-bound goals, organisations and leaders can create a focused strategy to achieve their goals.
 
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GoalEnvision is an effective tool for organisations and leaders who want to work with the SMART model. SMART stands for Specific, Measurable, Acceptable, Realistic and Time-bound and is a method for setting and achieving goals effectively. By using GoalEnvision, organisations and leaders can create a structured and focused approach to achieving their goals.

<h2>Agile SAFE &amp; SCRUM</h2>
Agile methods, such as Scrum, have been widely adopted by organisations to improve their project management and product development processes. Agile emphasises iterative and incremental development, frequent feedback and cross-functional collaboration. To effectively implement agile methods, teams need a robust tool that aligns with agile principles and supports goal setting, tracking and execution. GoalEnvision, a comprehensive goal setting and execution model/framework, is a powerful tool that can enhance Agile/Scrum practices for teams. 
<h3>Agile management by objectives:</h3>
In Agile/Scrum, teams work in short, timed iterations called sprints, focusing on delivering value in small increments. GoalEnvision's goal management capabilities allow teams to define sprint goals, track progress and measure results. Teams can create goals for each sprint, set metrics to measure progress, assign responsible people, and define conditions for success. This helps teams align their sprint goals with the overall project goals, ensuring that the work done in each sprint is in line with the desired outcomes.
<h3>Planning and co-operation:</h3>
Agile/Scrum emphasises cross-functional collaboration, and GoalEnvision's action planning and collaboration features allow teams to work together towards their sprint goals. Teams can create action plans, assign tasks to team members, set deadlines, and track progress. Teams can also collaborate within the platform, making it easy to communicate and coordinate work, ensuring that all team members are aligned and working towards the sprint goals.
<h3>Real-time monitoring and reporting:</h3>
Agile/Scrum teams rely on frequent feedback and monitoring to ensure the project is on track. GoalEnvision's monitoring and reporting capabilities down to daily reports for their sprint goals. Teams can track the progress of their goals using the defined metrics, identify any bottlenecks, and make data-driven decisions to keep the project on track.
<h3>Flexibility and adaptability:</h3>
Agile/Scrum promotes flexibility and adaptability to changes in requirements and priorities. GoalEnvision's flexibility in goal setting and execution allows teams to easily adapt and adjust their sprint goals based on changing requirements or stakeholder feedback. Teams can update goals, metrics and conditions in real time, ensuring they are always in line with the changing needs of the project.
<h3>Continuous improvement:</h3>
Agile/Scrum emphasises continuous improvement, and GoalEnvision supports teams in implementing the Plan-Do-Check-Act (PDCA) cycle, which is a fundamental concept in Agile. Teams can set goals, implement action plans, monitor progress, and make adjustments as needed to improve their performance. GoalEnvision's features for monitoring, reporting and adjusting support teams to continuously improve their sprint goals and results.
<h3>Improved visibility and transparency:</h3>
Agile/Scrum encourages transparency and visibility into work progress. GoalEnvision provides a centralised platform where teams can see the progress of their sprint goals, metrics and milestones in real time. This enhanced visibility allows teams to quickly identify any issues, address them quickly, and keep all team members informed of the status of the project.

Here we explain how GoalEnvision can be used as a valuable tool when working with the Agile/Scrum model to drive effective and efficient project management.

GoalEnvision knowledgebank

Different types of decision making

Checklist for an Effective Management Team: Strategy and Success

Risk management in the strategy process